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Bruce Tuchman

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103
first
2016-12-23
most recent
2016-12-23
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1
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  1. With fiber optics. That was the last got you the last smile. Then to get you to that last 10 feet, people were digging up your driveways. I remember FIOS was in my house for a week and a half. I don't know how they ever made money off of putting me on to FIOS. But now, this last thing, this is going to be this is happening right now, and someone's going to really figure out how to integrate all of these experiences seamlessly over your television set, over your devices, and it's game over and it's a different game then. That's where it's all going.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  2. So, you know, there used to be the last mile. Then it was the last 100 feet. There's the last 10 feet, which is about six, seven years ago. And then that was breached. Now I call it the last three seconds of patience. That's it. Because now you get these apps in your TV, it's kind of confusing, but each new generation TV makes a lot and a lot more seamless. The minute it becomes entirely, you don't even have to think about what you're pressing and you don't know if it's Netflix or if it's CNN Live. That changes everything. And you know what? That's the easiest part. It took trillions of dollars to wire the world.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Despite Yeah, yeah. You got to hang in there if you believe, because I think, so we always, my whole career, I've been talking about how the internet's really going to change everything. But now we're seeing it. And I think people thought it's going to profoundly change everything. But in my view, in the next, I don't know if it's five, ten, or 15 years, it is going to be everything.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  4. I would have gone much, much even though we knew the internet, everyone says going to eat our lunch, it eventually will. I would have personally gone much bigger into all of these stocks back in the...

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  5. I'd say digital social marketing is whoever figures that out and knows it the way Don Draper knew advertising is going to do really well in life because that conventional way of advertising is gone with that next generation That's a big business I think and then content creation and just really being on the cutting edge of that will continue. People are always going to want to see good TV in the US tends to accelerate that the difference between us and a lot of other places in the world aren't as big as it was 20 years ago because the technology is now closing that gap and allowing people to go into a Mac and create things that would have required a $20 million investment in an ad and a whole bunch of other things back 10 years ago. So I think those are the two areas.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  6. It's not the same in its IP, and that will lead us to a whole world where you can do a major, you'll be able to do amazing things with your channel, not even watch a channel. You'll be able to watch the on-demand elements, the social commentary elements. I think that's where it's all going. So that's why I say the world is going to be looking more like apps than it looks today.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  7. So, in a sense, that is an app. All right. You may not have to download. It doesn't look like you buy it in the IT. But it's not.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  8. Because of cost and because of scale, because less and less people are going to be using it. Now, streaming is self-improving every day. If you want to improve your cable network overnight and do a whole bunch of things, you may have to take out boxes, rip out cords. Internet's very different. It's becoming very robust. So the future, which I think is not too long from now, everything will be streamed. It may look like you can watch CNN. And it looks like Linear and whatever, but soon I think the whole technological base of TV will be based on IP protocol.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  9. These are not scalable, efficient technologies. They're going to come under more pressure as the markets decline because just for.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  10. All apps. And I said yes. And people said, That's far fetched. But let me explain by what I mean. Right now, these proprietary non-internet technologies to not stream, but transmit. Cable to your household

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  11. You know, in some ways, I suppose it's like people who do deals and they want their loose sight cue. You know, it's your loose sight cube. Have you read it? I remember I read it. And I hope we don't lose that.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  12. No, I really, if it's important to me, especially fiction, it's going to be my old school little thing. I'm only going to use the physical book

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  13. Well, you know, the travel had to do. I travel so much abroad, 12-hour, 14-hour plane rides. This is the only reason I've been able to read. And this is the only reason that I literally is flying back from Asia. And I'm not. Or maybe I sound pathetic, but I watched all 10 episodes of Man the High Castle, all of them on one trip back. I watched 10 hours worth of it. I couldn't put it down.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  14. Television. That's a good run. Yeah, I'm reading the Association of Small Bombs. Is that the novel? That was also, I think, a man booker runner-up. Was it this year or that last year? I just started it. See, I wish I.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  15. Right, it's integrated in the US flag. Yeah, it's a little. I think they nailed it. I mean, to me, after seeing that, that's when I really started developing this theory. It's not original, I guess. In that kind of format, with that kind of money, where you're not doing commercials, where you could do an 118-minute episode or whatever, they're just taking storytelling to whole different place than basic cable. And certainly the broadcast can Season two is coming on December.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  16. And that made the difference because Showing graphically what this alternative universe is. It would not have worked. It would have failed.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  17. So, after the war, World War II, Israel is not created and instead the US gives a homeland to Jews and Sitka, Alaska. And how that all develops, and there's a fuse on it because it's going to end after, I think it was 50 years, the gift of the franchise. But the world he created and the way he wrote that book really meant a lot, you know.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  18. Great novel. And I really liked it. Really, I still think about it. It was so creative, the Yiddish policemen's union, the Shaban book. Where it's an alternative history

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  19. That moved me. I really liked, I just read Jonathan Saffron 4's new novel, Here I Am I liked a lot, especially as it went on. It was very thought provoking. Sacred Games is a man booker prize runner-up from India by Vikram Chandra. That really met.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  20. Nonfiction The fellow's last name. Great guy who was saving people at businesses Treated quite unfairly by the authorities because of who he was. That movement could.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  21. I like a lot of people like Atomized, but mine is platform is a novel hero, which really blew me away just. I think he's fearless. He broke a lot of norms with that. A nonfiction book, which really moved me, and I got to say, probably, really, I'd recommend to anyone is Zeitune by Dave Eggers. This is about someone who survived Hurricane Katrina, Muslim man. What happened to him? Muslim building contractor who was...

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  22. Every man And, you know, these last several books have been thinner, sparer, moving, plot against America. You know, everyone's been pointing to that as what foreshadowed what happened last night. So I think he really was and is the most worthy author of the Nobel Prize. And one day he'll get his due. I really like a French author, Michel Wellbeck. Who's just mind blowing and just his last couple, not so much.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  23. There would be no Larry Shavid for that book. I think he started that all, but then if you look at his transformation, if you look at some of his later ones, like indignation, they could be two totally different human beings.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  24. To admit. It's not, but it established the genre. No one was talking with that kind of profanity personally about sex. And there would be no Woody Allen if it wasn't even for that book. That's someone.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  25. Yeah, escaped young boy who escaped the Holocaust and led a group of refugees, but gripping intense. And at the time, there were not a lot of books like that other than non-fiction descriptions of what happened. I was really influenced as a teen by Garcia Marquez 100 years of solitude. I still consider that my.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  26. I'm a big fiction guy. I jotted down those guys who's really influenced me throughout my life. When I was a young person Jerzy Kozinski. Blew my mind. That was being there a painted bird.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  27. Five years seemed to have been the normal business plan projection, but honestly with some of the businesses I launched, we got in the first year profitability. Others took a lot longer and still others for other people may not have made money to this day

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  28. For those people who hung in there started early, had foresight and said, I'm going to look five, ten, 15 years, of course they've done well. They have the best position in the market right now. So yes. And there were people, and I admire some to redstone for things like that, for hanging in there and wanting to just keep going at it. Those people had foresight, and not everyone else did.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  29. So, no one will cop to it, but I'd say overall, longer than expected for a lot of people, a lot had to do with... People started launching before the markets were even there. So it seemed like a no-brainer. Cable and satellite or cable big in the US, so it's going to be eventually in Europe. And it's going to be eventually in Asia.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  30. What was Great about the opportunities I've had, I was really there at the first wave of bringing these channels abroad. And we had invented as we went along. I hate to say this, but I often learned By other people's mistakes, people who may came a year or two before me. Who were hired before I got hired? And at first bringing these channels abroad for a lot of people, this was a financial bath, much like it is really.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  31. The suits or whatever, or when it becomes so obvious why they skimped on this character or they put that in or whatever. And that's the challenge for movies because sometimes, you know, it looks that way. Not always. I have one other great mentor, though, in TV business, a guy named Bruce Paisner, who's the CEO and president of the International Emmy Organization, long-term Hearst executive. I mean, for years he has just been a good friend of mine and a great leader and incredibly gracious and wonderful sounding board. So those have been my mentors.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  32. It's still art. And I would ask you look at any media company right now and their story and where they are and their evolution and their arc. And more often than not, you can explain it as to who's rule in the house. Is it the right brain or the left brain side of the brain?

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  33. I think I was also inspired a lot by when I worked at MGM, Alexia Managian, who was Kirk Acorian's right-hand man who ran the studio. Just a very good faith man who believed a lot in the principles he espoused, looked out for his people, but also challenged people and had just ran a tight and a smart ship. Tom Freston inspired me at MTV Networks because I just think is the first time I saw someone who always put creative first. But that made sense because, you know, these are a lot of people treat the media business like their businesses. They get too focused on the balance sheet and the P&L without realizing you got to make the product hot and you got to make the brand hot and you got to value those kind of people. Who can figure that out

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  34. Don't teach that in law school, so I really learned a lot from him. Another attorney there, Nancy Lieberman, really taught me the value of how hard you have to work for perfection. It's not good enough that you can't have a typo. You shouldn't have a typo. People are paying you a lot of money, not just for your substance, but everything else. I learned a lot from her.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  35. You know, I had a lot of a handful of people who have really inspired me throughout my career. So I wasn't one of those kind of people who've traveled through my companies with a boss who got moved to these other companies. I forged that on my own. But big inspirations to me at Scatten, there were two attorneys in particular, a guy named Finn Fogg, who was a big M&A guy from... The 80s and 90s, just not just a brilliant lawyer, but I learned from him how to be cool as a lawyer, just how to be charismatic, what's important, what isn't.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  36. I hope my 13 year old won't get mad at me for this story, but she once said to me, Dad, I want a TV in my room. I go, why? You don't watch TV? She goes, well, Jordan, her older sister has one. I go, yeah, but you don't ever watch it. Yeah, right. I just want a big iPad on my wall.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  37. Yeah, and that was, you know, that was my home base for years up until I probably had kids. And then it became news channels.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  38. Yeah, I mean, I helped. I was more, I was coming up in my career then, so I was part of a team that really did that, but it was great work because MTV was so influential in my life because it came right at that 17 or so when it came out.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  39. Just wanted the business card. I just wanted that business card. And I tell my kids now because things are different. I say it was the Google then. You just got to understand. It's like what do you think of Google?

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  40. So I got a MTV network, among others, said come on in. And I was thrilled. I was a young man. I'm 30 maybe. And I'm like, this is the coolest thing. Right.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  41. Yeah, but more so, I did a lot of international work, which I think was even more valued because there's plenty of people who know television at the time, at least in terms of. TV branded channels. They're warning out a lot of people who knew how to set things up internationally.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  42. Meet a lot of people, but then you realize you know what? I'm going to be doing this around the clock for another four or five years if I can become partner. I've learned a lot. But I've always been driven just by passion. And I didn't want to give up that opportunity. So it took a determined effort. This was before the internet. I sent out cold hard copy resumes.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  43. You know, you become a more senior associate as I have been doing and you get to the point if you're doing well, you run your first or second big deal and it's exciting you learn a lot of people.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  44. One day. But my point is a drunken person driving in the US shouldn't be driving and they're dangerous. And a neophyte person who's never driven on the other side of the road in the UK is also dangerous person. They're not quite as quite dangerous.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  45. It's really easy. I'm so amazed that they will let you drive instantly because I think for people who haven't done it before, I'm not sure if there were drivers drunk or if there were worse doing that. It's very dangerous. I was going to say.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  46. If you're producing a mass market movie where you want to break the bank in terms of box office, if you're not thinking about how things are going to go over in China, you've just cut off nearly half of your potential revenue, or at least that's the way we're going. So why would anyone make that business decision sort of like making a car and deciding I will not ever

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  47. It's about to cross that threshold. Obviously, that has already changed so much. If you think about what's being shown in our own theaters.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  48. Be determined, but what's happening in China now because the wealth really has to get there. A lot of this viewing is on probably even better working show-me devices, very good handsets. Tablets. And a lot of people are watching that way, especially a lot of the young people. They may not have two or three TVs in their homes. So that's how a lot of content is being watched.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  49. There are five or six different sites. You can put on your laptop, you can get an app for your TV, you can watch on your mobile device, you go, you literally it's free and it features first run day-in-day programming often from US studios and everything else. And you watch and it's ad supporting.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  50. US content too is hugely popular in China. Local Chinese content is more popular, but China has a fascinating business which no one even appreciates, and you don't see in other countries, but I call it Avod or advertising video on demand or free video on demand.

    2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source