YouSaid · the spoken record

Bruce Tuchman

lines on the record: 103
first: 2016-12-23
most recent: 2016-12-23
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“So, just for my business linear TV business, funny quick story. In 1996 or 7, I believe, I did a deal. I launched the Nickelodeon channel in Russia, in Russian, in their emerging pay TV business. It was a million, two million subscribers. I'm so proud of that. I went there for launch. Really meant a lot to me. And at that time, I didn't need a broadcast license. I didn't need any interference at all or anything to do with the media authorities. 20 years later, you need several broadcast licenses. You cannot own a majority of your own brand. So all of these regulations over time have gotten stricter and stricter. What gets them less strict or more accommodating to U.S. interest is really through our trade reps, our diplomats who try to negotiate things that work across the board. So my kind of joke.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“But on the other hand, ironically, things may get easier with Russia, which has become very regulated in terms of media. It didn't used to be that way. If there's more than one savings grace, I don't know that offsets everything else.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Right. So I think as we try to harmonize these regimes, especially for technology and it knows no borders, less strict regime here in the US, more strict within the EU. I don't know which way Trump will go on this, but the point is governments have to talk about that. And if governments are not getting along, they don't agree with each other. And that's a big challenge that we face.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, what I was talking about was content restrictions or licensing. Regulations rather than liable. I can't speak to libel or slander. So let's talk about you.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I'll give you an example. So the EU, especially with the UK out, I imagine, is going to get more aligned with the French and German point of view in terms of regulation of media, which is much stricter than where the Brits have always been, where the Americans always been. So that will get tighter and tighter. You need diplomacy between the US and the EU if that's lacking and they're not going to listen to our entreaties to say, loosen up these regs, loosen up, make them more favorable. It's not going to happen. So that's where the rigs.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“To Trump, other than nervous. No, I think we have a good idea because you hear a lot. I have a lot of friends abroad. I do a lot of business abroad. I often find you have to defend and explain U.S. policies for good or for bad. Bill Clinton was also very popular. That's just what it is. But when we're in that position of people think there's bad developments in the US, that does from time to time wind up impacting the political environment of a country you're operating, which sometimes bleeds into the regulatory environment, which sometimes makes it a little harder to get your stuff done.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“We love American content. It's been interesting in my career because my international career started with Reagan in office. So Reagan and Bush, and I suppose Trump, it does become difficult just in casual conversations with people often.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“No, it plays overseas. And interestingly, that guy now and his acolytes won the election last night. I don't mean him. I was thinking, by the way.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“It plays overseas in that if there's any brand that's synonymous with independent film. It's Sundance. Now, will your run of the mill guy walking down the street in some country 2,000 miles away knows sundance? Maybe, maybe not, but I think everyone, there's a big market wherever you go for independent film, especially independent film that features stories and characters from your own country that isn't just the mass package commercialized stuff you're getting out of Hollywood. So that helps. But particularly in this business of channels, you're selling to usually big cable operators and the people running these big cable operators are very sophisticated. They've been to Sundance. They're very familiar with it.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Thousands, thousands. And that's just Sundance. What's, I think, happening in what Robert Redford was speaking to is so much more content is being produced independently and it's not getting its, let's say strict fair share of the airtime. Now, some of the content may not be great and a lot of the Hollywood film content is not great either. But I think what allowed us to expand so much and get so much real estate with cable operators all around the world was just simply that premise. You're missing a lot of great content and it's actually not that expensive compared to what you're paying for some of the Hollywood film content. And it's just going to add to diversity of voices and will bring in a lot of and what we did around the world. We brought in a lot of local independent films.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“That's what drove me in terms of the sundance international expansion. They're doing different things now in the US that I didn't run I won't speak to, but that propelled just in three years I was able to take with my team that channel from a couple of countries to about 80 countries around the world with that in mind When you think about it The US majors are producing maybe 120 films a year and that's what dominates the pay movie TV channels all over the world yet at Sundance alone there's thousands of independent films that are submitted so”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“That's correct, and I think he's always said it best. And I would add to that, because what he's always also said is not otherwise being heard in the mainstream media.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“And it's 99 cents for a song The video business has to be doing that. You have to offer people, most importantly, big shows literally simultaneously day in day all around the world. If Game of Thrones is here at 10 p.m. one night and they're doing this now, it's got to be shown everywhere else. Otherwise,”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Side of the world. Look, it's huge, and there's all different stats on measurement, but it hasn't stopped the producer of a game of thrones being in business. They're making a ton of money. It's just how much more money should they be making. I don't know, nor does anyone know the answer, but some of the solutions are, for instance, I think iTunes did a great job of offering really an easy interface, a fast download at an affordable price, which kind of made it almost a no-brainer. You know, I don't care. Let's not rip it off because it's really painless. A couple”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“The debut of the show in the US, you'll get it on your streaming service and everyone gets paid in the value chain. And if it's not there or you can't download it and you're going to have to pay a fortune to stream it and you're never going to do it because the quality of streaming is bad anyway, someone's just going to go home on their connected broadband and pirate it.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“So, the idea of even temporary downloads is so necessary for the long-term health of the streaming business and not just to please your consumers. I mean, if you're in Dubai or if you're in Thailand and you're paying $40 in data charges to download, you're going to be upset at your provider. But I would also say for the studios, the producers of content themselves who get wigged out about downloads, if you don't offer temporary downloads to your paying streaming customers, It'll be pirated then the next day. So you make the choice. Really? Well, yeah, because if something is available at a reasonable cost, you're already subscribing to a streaming service and it's there day and day.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“But you know what? It's a bigger third world issue. You know what I'll tell you? Because think about this. In a developing world, it costs a lot of money to stream, bandwidth is actually really slow. On demand content is really valued. So, what a lot of people are doing in countries that represent one, two, three billion people, they'll go, for instance, to a mall where there's free Wi-Fi. They'll watch there, but where they can download.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“They have to coexist, and I think download is getting a dangerous short shrift, by which I mean it used to be my personal frustration as a guy on the planes a lot. Is with Netflix. I can't download anything. I can't watch anything. I can't stream in an airplane. We all get frustrated about that, but that is, let's say, an elitist problem, maybe.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Moved away from the physical concept. There is that, and let's face it, there's very few forms of predecessor media that completely vanishes. People are still buying radios, right? They still do. It's not as big a business. You can go, though, into any Best Buy or Radio Shack around here and probably buy a transistor radio. They're going to have to produce less at better prices. So I don't think it necessarily goes away right away, but it's obviously fading and it will over time”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Sure, it will get harder and harder, obviously, in smaller quantities to manufacture at economies of scale, this kind of technology. However, I look at some markets like Japan. I mean, Japan really has a robust DVD business and seems to be a part of a lot of people's lifestyle go to the corner DVD store each night and pick something up. Don't they?”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Certainly, live viewing is shifting more and more each year to DVRs or getting catch up on demand on your cable system, downloading something from iTunes that you've missed. That's happening more and more. It's really going to be hard to stop that. That is a challenge that's profound for the industry. And there doesn't seem to be a solution around that.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Basic cables in big trouble, the a la carte networks, the streamers are in much better shape. And younger people seem to find them convenient, but so do older people as well.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so you got to build a little peak, and then you go away for four minutes now. If you look at what's going on on Amazon or Netflix, they don't care about the length of the show. 40 minutes now. They're telling 36 minutes, right? They're telling a story and the stories are compelling and they don't break off. So I think both from a creative standpoint, business model standpoint”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“It's going to get worse. And for basic cable, nothing's looking good in the right direction because there's too many basic cablers in this original narrative drama space. Their revenue base is shrinking. The competition's intense. And at the same time, The format isn't so great when you're breaking a show for commercials every 15 minutes sometimes, you're conforming your storytelling to what may be a very antiquated format. Eight minutes.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“I want less stuff. Why do I want all the three premium movie services when maybe I just want HBO and I'll get Netflix? Or, you know, that could be one thing or new household formation, younger people aren't bothering. But the fact just that it's shrinking, even by single percentage digits, this is an industry that has never seen that before. It's a very hard learning curve to learn how to adapt to that.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, I think so. I think the basic cable bundle is under the most pressure because there's cord cutting, cord shaving. You've seen cord shaving.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Especially for basic cable TV, the overall revenue pool is declining. To keep investing in this high quality drama is not going to be sustainable. So I think that's going to shrink.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so what there is, like any business, I suppose there's a copy cap phenomena because the success of AMC, FX, even what HBO and then Showtime and Stars Encore is doing, people have realized quality dramas not only rate, they define brands, they start the conversation in the morning, they add incredible value. So everyone's rushing to it. Is that sustainable is the question. I don't think it's sustainable because people aren't watching all of the stuff anyway. You're finding overall, with a few exceptions like perhaps Walking Dead or Game of Thrones, you're seeing ratings decline. You're seeing the overall cable universe decrease by now what's becoming scary, significant, single digit percentages each year. And you're seeing advertising go down. So the economic base.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I think it's just a matter of time, and I'll explain why. There's about 500 original narrative dramas going to be produced in the U.S. this year. 500. 500. You can never absorb all that. That's probably around three times as much as when madmen came out seven or eight years ago.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“No, I mean, when you're just measuring what people are watching by using the internet and using these sources where people are expressing their demand for TV, you're just finding what people are really saying. So it's young this industry, but it's powerful. Each year it evolves even stronger and stronger.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“You can because you can see what people are saying out there, and it's not only see what people are saying empirically, you actually can see who they are, what their demographics are. You can find out what products they like. You can say, wow, this Game of Thrones person, I can see this person. I can see this person also likes Lincoln Motors and also likes Dan and Yogurt. So we're only at the beginning of all of that. And I think over the long run, a paper-based survey is still based on essentially Johannes Gutenberg's ideas. It's going to be very different.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“The difference is there's no conclusion being drawn. It's empirical. It is okay. We've measured now a billion data points. These are powerful computers. And this is the facts. No conclusions or extrapolation to be drawn. This is what people are saying right now. So this is going to revolutionize the business. It's going to happen more and more. Obviously, I think a lot of these data measurement companies now are good complements to Nielsen. There are $60 billion of transactions going on based on Nielsen, but at some point the data has to come in and inform a little bit.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Is listening and scraping to all of these messages in the internet, listening to everything. But more importantly, weighing it all. If you download four hours and pirate it of Game of Thrones, you're pretty passionate about a show. If you're liking it on Facebook, you like the show, but maybe not as much. Now, if you weigh all that together, you could come up with a real actual genuine amount of data that people are expressing demand for TV shows, which I think is far more compelling than just having surveys where you're extrapolating.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, sure. And that's what parrot analytics is doing. So if you think about the internet's a huge $3 billion, 3.7 billion people are using the internet. Every day, if you think about what you may be doing, if you like a show, we mentioned Game of Thrones before. You may press a like on Facebook. You may read about John Snow on Wikipedia. You may follow something on Reddit, post something. You may even this happens, a lot of markets illegally download four hours. So a company like Parrick.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I think it's funny even today after this election, we're seeing that taking a sample like Nielsen does. Nielsen has 30,000 or so paneled homes, only recently stopped using paper to document what people are watching. And they're extrapolating from that what people are watching. That is part of the basic underlying concern about extrapolation-based, panel-based surveying of TV audiences.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“I think the pioneers were both the major Hollywood studios that have always had an incredible sales arms for their TV and movie production all around the world. And BBC, I would also put up in that category, especially within the Commonwealth nations. BBC was always an important brand and always had an extensive network of channels and programming and they put a lot of money, resources into getting that stuff all around the world.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Walking Dead, Stranger Things from Netflix has done incredibly well in terms of seeing what the global demand for that is. Mr. Robots doing terrifically kidding. Yeah, so these shows are really hot all over the world. It depends on the market. Do they dominate every market like they do in the US? No, not necessarily because as I mentioned,”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and Golden Age of television may have, I think there's more nuance to that, but the top quality dramas produced in the English language are really romping around the world. So you can go tell us what”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Correct. For, I'd say, the last six or seven or eight years, what we're calling peak TV or the drama renaissance, this is a global phenomena.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Correct. So the market got more and more competitive and original programming became necessary to distinguish a channel from others in a more competitive market. And especially now with the slowing and in fact declining subscriber universe, you got to do everything you can to reach a big audience and you just can't cut corners by showing cheap reruns anymore. That will not work. So that's the state we are in now with having to invest in all this original programming.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Huge. There have been evolutions in this pay TV market. It used to be dominated by libraries, second-run library content. If you think about even HBO and Showtime in the earlier years, it was the second run perhaps of movies.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“I agree. You know, you don't sell short either, but it was brand defining, obviously, for AMC Network. And I think a lot of the people watching it now, that demo may not even remember American movie classics. They think of AMC in those terms.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, a couple of interesting things. So, I think for the core demo, perhaps that is right now watching Walking Dead and have watched Breaking Bad.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Library at the time was 4100 films. Wow. So the combination of some great Films and the brand, well, that's what all pay TV was at that point in time. If you have a good brand, you have good content, that's what subscribers are going to want and what cable operators are going to want because they don't want to get behind unknown brands, unknown content. It's an easy sell. MGM meant to many people in the world, MGM means great movies, and the movies themselves were great movies. So it was a fantastic run. And we went from about zero channels. And in 10 years, we had tens and tens of millions of subscribers and about 140 countries all around”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Right. I think overseas, again, depending on the market, you're going to have a combination of two things that work in pay television. Local content obviously is big. And I'd say the more removed people are from the English language media markets, the local scene is much bigger. So Japan, Korea, India, that's by far the dominant form of content will be content produced indigenously in local language. But every market in the world there is room for Hollywood content. It is very popular and larger or smaller degrees, but it's always very popular. Now what I saw with MGM was the opportunity to take a brand that arguably has some of the most long-term goodwill of any brand. I mean, it is synonymous with film.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Great questions. As you can imagine, every country may be a little different. The international markets were probably a generation behind the U.S. in terms of just rolling out the physical plan. I'll give you an example. In the 90s, when I started bringing channels to India of all places, cable and satellite was just born. There were no homes. Now there are more cable and satellite homes in India by far than the US. So all this stuff developed very quickly. Every market's a little different, but many, many markets now, you'll find a majority of households have pay TV. Not all markets, but many. Regulatory wise, as you can imagine, over the years when this business just emerged, it was a Wild West. There are few regulations. Now you look at a lot of markets. It's tougher and tougher by the day. In terms of programming, yeah.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“I spent a good six years. Working that. And so I learned a lot about the International Cable and Satellite business. It was at its birth more or less then. So I went to MGM after that because I think the challenge I wanted after bringing this great kids network all over the world. I was really passionate about this business of launching new brands, linear, what we call linear now, pay TV networks. So I had this opportunity with MGM. And what I loved about it is MGM.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“Sure. So after I spent a year doing legal with MTV and then I shifted to Nickelodeon to the business side and I was primarily responsible for spurring the growth and the launch of international channels all over the world. Again, this was a company that I very few, if any, channels outside of the US and with me leading a team and a lot of other good people, we launched this network to 125 plus people. Was it was it?”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“And also amazingly taken to task for funding Sky. Sky was their baby that was bringing the whole ship down. Now we all know what happened. They restructured and Sky is a behemoth and an incredible business. But it was fascinating being there for the early years of Sky and seeing what that business came to. And it was very eye-opening for me.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source
“It was the beginning, and I had some really amazing insights. I worked on one project in particular, which was the restructuring of News Corps' debt back in the early 90s. So that was four.”
2016-12-23 · Masters in Business · Interview With Bruce Tuchman: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source