YouSaid · the spoken record

Bruno Fernandes

lines on the record: 98
first: 2026-05-25
most recent: 2026-05-25
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Many players get to do that, you know, like representing your, this is when you represent your people, when you represent your parents, your brother, sister, wife, kids. This is you represent that small nation inside, but in size, but big in quality and big in love and fearless country that has conquered the world many times in different ways and do it in a football way will be a great achievement for us.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“We've brought the club back to the place he has to be in terms of club, obviously. In five years' time, I would like to be able to touch one of the gold ones too with my national team. Of course, let's say that's my... Biggest goal in terms of care Probably the World Cup. I would say because winning the Premier League and the Champions League, with this club will be amazing, but representing my nation will be always the biggest achievement I have in my career because...”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Huge success at, let's say that I've won the Premier League, I've won the Champions League with the club, and we've brought.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“We need recruitment is obviously we know we losing Casimiro, there is a pivotal thing that we had, so we're going to need a player to replace him. Either he's a player that is already in the house, either he is a player that's coming, we need to reinforce the team to become stronger as a team. We need the best player in the world, this or that. No, we need players that want to come to United to understand that through a process that we want to win the league, but it might not happen. But this is the way we want to go to become the successful club that we were before. So I think the recruitment has to be the right one. We need to bring the right people in again, as we did last summer. I think in that Ruben was great in the choices he made to bring the players he did to the club because he brought good characters, good players, and good professionals also. And I think that's very important for the next one.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, because as I said, I think he's the one that knows the club better than any player they're here. It's being probably more time at the club. I've been with him as a manager, assistant manager, and then manager. The way he behaves, he shows that he has the character. The full process will know always where you want to go and where you want to be and how much he wants this club to succeed.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“We started a process with Ruben where we thought that would be a process of three, four years. That was the plan of the club. Then we know there was a break in a relationship there between the manager and the club and they had to change, unfortunately. And now they have announced that they want to go in a direction with Michael. And hopefully for me, I hope that it stays stable because the main thing the club needs is stability in terms of managing. If you really believe that Michael is the guy and you took him to the job, I think you have to give him the foundations you need to build what he thinks he needs for a successful team. At the same time, I think you brought someone in that knows what are the values of the club. And I think that's the main thing and the most important thing that the club brings people in that know the values and know what's needed and have a great character to be at this club.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“No, I think it was first of all important because, as you said, not that we didn't have a structure, but was very difficult for players to understand where they had to go. to talk in certain situations that we were not very clear we should talk with. And now I think it's very clear that you have Jason, then you have Omar, and then you have Sarjim. I'm very aware that now the structure that we have is a good foundation and a good base for us to understand where and which places we need to go if we need something as a club or as a player”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“That's what I hope so. And I think that's not the club, but everything in general, the funds and everyone, I think really. Deserve to be back to the glory days.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, she used to do it when she was younger. She's too old for that now. She's a little, I don't know, very, very strong-minded, very strong attitude. She has a lot from me in the terms of being very strong. And she's care of herself very well. It's exactly like her mom.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Yes, you have a beautiful girl that was the first one at the time we were in Italy, and then it came little Gonzalo when we were in England. So one, let's say that she's always saying that she's half Italian and one that basically looks like British is white blonde and one half English, let's say, and then two full Portuguese people.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“I can't say the what she's gonna say after she sees this and she's me crying, she's gonna say, I'm very soft. I won't say the word exactly. Let's say that I'm the affection one, you know, the one that likes ugs, that likes more, I don't know if she's She likes she, I think she's... Through her life she had many things going on and she built this thing around her that she doesn't need. Let's say she doesn't need much love or whatsoever, but is there many moments where I know she needs, I know she feels it, I know she kind of like, she's just like, it's not good at saying what she feels. And I'm more open. I show more my emotions. I show more if I care, if I don't care, if I suffer, if I don't suffer, she kind of closes a little bit for herself. But she's a very strong woman to be honest.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“There she is. She's the one that pushed me down to earth also when I'm probably getting too much or feeling too big. She's always also very, very tough on me to make me understand that all these things to improve. It's my, let's say, She's the second version of my dad. Probably that's why. I chose her and she chose me in certain way.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“And, uh, Let's say the ones that suffered most of them because they see your good moments, your bad moments, your good things, your bad things, your good side, your bad side also. But they always stand by you so that's the most important thing you can have in life.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“No, because as I said to you, I think as a player you can be as good as you want. Like at the end of the day, I think the way you behave and the way you treat people around you is the most important thing because you spend so much time with them that they kind of become part of your day by day. You see more there often than I see my parents, for example. Obviously my wife and my kids is the people that I see the most, but then after that it's them. I don't see my friends from Portugal as often as them, my parents, my brother, my sister. I see more them. And the way I behaved, the way I've been raised, the way I want to live my life and the way I want my kids.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, no, it's just, you know. Stand out from that for me is just the way the speaker From me as a person not more as a player, you know, like And you picked some people that I'm very demanding on them, like the open look as being probably the place that spend more time with me. Tom is probably up there with Hari Luke, Diogo, and then Tom. And these people that I really respect a lot. But as I said to you, it's not what they say about me as a player, it's more what they say from me as a person that makes me very proud and very happy because you can be a good player and I'm going to meet a lot of good players in the world of football and you can train with a lot of them and meet them a lot. But I think that what it stays at the end is like the way you behave as a person. And I like to see that I have the good values that my parents showed me.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Record or get the goals record or get the player of the season or get to being better than anyone else. Now, Bruno wants the club to be successful. Bruno wants the club to win trophies. And that's all Bruno wants. I accept his criticism. I accept that me as a player or not, likes me as a person or not. But what I don't like is that it puts words in my mouth that has not been said. That's the only thing I don't like.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Because this is like goes a little bit over the top of the things that I think are acceptable. I accept criticism. I accept that it can say things that I don't like and I don't like to see it. But as I said before, that improves me. What I don't like is that people make their own words on what I said. And it's not true. You can criticize criticizing me, killing me, say that I'm not good enough, that I'm not a good captain for him, that I'm not a good player for the club whatsoever is bad. It's okay. I don't mind. Is the opinion? I like it. No, obviously I prefer Roy King to give me some praise sometimes because I've achieved something that not many players have achieved. I understand that this club is about winning trophies. I've never taken that off of my mind. I've always said in front of everyone that I want to win the Premier League and in Champions League. I never said I wanted to be the best player in the Premier League. Never one time any person has heard that Bruno wanted to get this.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“A lot of respect for Jokeen and for everything he's done for the club and for everything is always said. I've never ever had something to say. I've never said something wrong. I even ask Ole his number to text him, to be honest, to have a word with him, to say that I don't mind the criticism. I don't like when people lie about things that I say.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“One thing that is consistent is my number of creation is always the same. So it's not that I've been trying to reach this now. No, I've been creating chances since I came to the Premier League probably more than anyone else. So he hasn't changed that. My type of play or aim of play or way of playing hasn't changed since I came to the Premier League is not that this season probably Roy Kin saw someone like Bruno creating more because he wanted the assist record. No, he's seeing the same Bruno that is about risky reward, it's about creating chances for his teammates, is about getting the best out of the other ones. Because the thing is like you will get criticized anyway if you say if you were scoring goals, you'll get criticized because you're not passing the ball and you're shooting. If you're doing assist, it's because you're passing too much and you're shooting to score goals. So it's going to always be like that. People will always make the balance the way they want. They won't balance things. They will put it the way they want the things to be. And obviously, I think I've always...”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, to be honest, like, I've always said, I don't mind criticism. I've always take criticism from everyone and anyone and I never replied to anything or whatsoever. People have an opinion. They think it's good, bad, whatever. What I don't like when people lie about things. And this case that you said about working basically what he said is a lie because you can either he saw some other interview or he can't say that I said one thing that I've just not said.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“If you could do it, and then obviously I think I've been very consistent in terms of performance during my six years here, but probably other years where people that stand out that more than me, and that's why I probably didn't got as much attention as I did this season”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's something that I'm very grateful for. I put my name in this case with them up there is something they've never dreamed about or thinking about. I probably start thinking about that when I got probably into 16, 17 assist. I was like, oh, I'm actually getting closer now, but it was not something that was in my head because in my head is always improving my last season and getting better numbers, better outputs, better performance, and was never in my mind that I would go to 18, 19, 20 or whatsoever. But obviously when you start getting close, you start thinking about a little bit.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“No, I think for this season, first of all, I think when the team shines, the individual comes up. And I think this season is being much better from the last, let's say, two seasons. At the same time, I think the assists record in all this going around made me having a lot of headlines and stuff like that, obviously as an achievement that hasn't been done for any player. It's just Kevin de Bruin and Thierry.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“for him was very difficult and I don't think he would have said something bad even if he felt it to me but the way we spoke and the way I think I've been treating him through these years also in the same way of like I said straight away to him like you might have lost the Armand but you're still one of our leaders and that won't change everything that we've been through because Ariwani was a captain we always make decisions together also because I was one of them and that hasn't changed now because every time I have to do or take some decisions for the team I speak with certain players and Harry is one of them that is always there”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Because the manager basically made me the question if I wanted also, like he didn't say, you're going to be the captain, that's it. He asked me. And I went to speak with Arya and the first question I made was if he was leaving the club. Because obviously, as you said, it's not something normal. I've never been through this in my old career. And I spoke with him about the offer that they gave it to me. And to be honest with him, and he said, he said, like, if is there someone that deserves that, it's you and I'm very happy that he's you getting the captain Armand that if I have to take care of myself, I think you really deserve that. And I think that was. Point that made me understand I was doing things right. Obviously I know”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Obviously, for me was a strange time because I was not expecting, you know, Tenach called me to his office to speak with me and to ask me if I wanted to be the captain of the club because he had decided to change the captain and he wanted me to be the one to lead the team from now on. Obviously first thought was like very grateful something that I've never dreamed about. you can have many dreams but you don't dream about being the captain you know like of your club and i think the second thought was like Is going to be tough on Harry, and the first person that I spoke with after I got out of that was Harry. Because he knew already, I think the manager spoke to him, and before I said yes, I went to speak with him.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Because I think in the game you need to get tired. And then, for example, when I'm training shooting practice or last third passes, I rather train that when I'm tired because it's going to be the last 20 minutes of the game. Your brain is not going to work in the same way it was working in the beginning because you get tired and you get to think slower a little bit. So you need to...”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“I think obviously I have to say that I have good genetics, but I was talking with Yoga about this the other day also and the nutritionist about genetics, how you treat yourself and everything. But then at the same time, I said to them, you know what's different on me than the other ones? Because I always train 100%. I make the training as a game. I don't care. I go full. And if I don't feel good, I need to make some extras. If I feel that the training wasn't like enough, let's do something else. Let's do some shots. Let's do some crosses to someone. Let's do something that can make me go out of training and feeling like I'm tired.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Commitment. That's non-negotiable, like the commitment I have for what we have to do. It doesn't change by me liking the position or not me preferring one position or the other, that won't change. I think Running, fighting and team spirit can never miss.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Sometimes you want me to do this and get the ball here or here to make the long passes and to make the switches to the wingers. I think This bit here in the middle is where I'm more. I think we all can see the best version of Bruno. If you ask me where I prefer to play anywhere on the pitch. I think for the way we play, this is the position I can be more effective, but I think I really enjoy to play here because I really enjoy to get the team to play. And if I played many times with Tanag like this, that was the number six playing with 28s. And I really enjoyed to play here. And it made myself being a different player more aggressive of the ball, someone that has to cover spaces for these ones.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“You want me to play more, a little bit more higher to be one of the three tens and make this line of three tens. Then, for example, with Ole, I was playing, we would play like four, two, three, one, and I would be the number 10, and you wanted me to do this.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“So in this one, when I played here, many times he wanted me here because they were pressing, let's say, three against three, and he wanted me to come and do the overload. So we had one more player to build up. So they will open up these ones a little bit more, get this one more expensive. Normally it was Luke Shaw as a full buck, he was used to play in this space. And so then we could drive the ball and they could impress with the three they had, they wouldn't be able to press because we always had this one also to bounce the ball. Whenever we go up the pitch with the ball, Wanted me”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“This was the left 10, let's say, but he wanted me to play more like as a left midfielder to help them to first of all to have more stability in the middle. Second, to get the ball going forward, to take the risk of passing the ball forward. Then I played a lot of times here”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Within here, because, for example, let's say With Ruben, he used to play. One wing back to midfielders, another wing back, and striker in two tents. With Ruben, I played a lot of times here. In this position, when he first came and he wanted me and in this position these two more than often you wanted me to be one of these two to help here to help these two midfielders to build up and to get this guy higher in a position when you can be in the last line and to get the ball into this too.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“This is, let's say, imagine we are talking this time. This is the spaces when I think I can be more effective in this query.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“I think the positions where I can be more effective is this square, let's say. I would say let's put it like this. Just need a square.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Out of five, you maybe score one, and it's a lot already. So I need to make that risk become less and less and less, getting more risk probably from 18 yards because there the possibility of me scoring a goal, it might be three and five because I'm much more closer. I can put more power in the ball. I can be much more effective.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Let's say close to the box, like in the position we will see the box, and you would say more towards left-hand side, you score more goals. More towards the right hand side, you aim more the goal. Throw is the middle of the edge of the box. You miss more shots. So it was like get more into the left side or get more into the right side or close range, long range. But then obviously we come back to the risk and reward because sometimes obviously you're going to score a great goal from 25 yards out. How many times you're going to do it?”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Eric told me to take less shots. From the outside of the box. He showed me a board with my success rating of shots on target, shots of target and goals show me the positions where I was more effective. And he told me, I think you need to get more into these positions to then make a shot.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“I need to be the one that takes four. They need to be the ones that take one each because the responsibility they have in the team is the one that they make the team play from the build up, push the team forward to then get the ball into the players that have to take the risks. Because if you don't have the players that take the risks, You gonna end up bubbling. And we talk like, for example, let's say. Man Can City there is a tame vet that, let's say, Guardiola Tikitaka, all these things. The Bruin was the play that took the risks. Cherokee is now the player that takes the risks. Phil Folden, Doku, Mares will be the ones that are taking the risks on a 1v1.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“I think there's nothing better than a risk reward that is a goal. So I think when you play as a number 10 position, obviously you don't want to lose the ball. You have to make that as less as possible. But in certain positions, you lose the ball more often than others. Wingers will lose more the ball on 1v1s than midfielders do. Fullbacks will do normally more crosses than centerbacks will do. Number sixes will make more tackles than a striker will do. So is a balance in the team that you need to have? Let's imagine I played with Kobe and Casset. They're not a risk player. So if I take four times, let's say a risky pass and they take one each, that's six times a game.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“I think there's always risk reward, you know. You need to understand how much reward you're going to get from that. And if taking that risk is good for the team or not, let's say the position I play. You need that. It has to be one of your main skills to take risks, to do things that the game demands from you and to make sure that your teammates in the front get the ball in the positions that it's going to be. The rate of success for them scored a goal is going to be higher. I might miss two or three times, but if I get one right, that can become a goal for us”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it did get hungry once or twice, but it's very calm in the way he speaks. But I think everyone gets angry anyway. Is very calm presence and is someone that speaks very well, knows the timing, the words, he knows what to say. And whenever he got, when let's say more aggressive within us was the time that we needed to get that from him.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Kind of gives you, but then it lets you balance through the game. Let's say he lets the players read the game because In ninety minutes many things happen and not gonna always happen where you see in the video hopefully yes, but not always. For example, let's say we had the chance against Nottingham Forest that I passed the ball through Brian and his course, we have seen the same chance from Villa against Forest. The exact same chance, exact same movements, exact same passes. And we've seen that. We visualize that. And that's why that works because we had the ideas, we knew we could make that happen, and we made it.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“The good shot, the good decision because I'm not going to be in your head in that moment. In your head, it's going to be the ideas I gave you. And some of them will be good. Some of them won't want to work out. So you have to make a way of like understand the good ones I gave you and the other ones that are not working well. You need to find a way of make it work.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Not exactly freedom because freedom is a different thing. It gives you freedom with the ball to make decisions because it says that's your responsibility on the ball. I can't tell you where to pass the ball. I can't tell you where to shoot. I can help you where the space is going to be. And I think that the most important thing for a player is knowing where space is going to be. You need to know where spaces are to then play with it. You know that they have big gaps there that we can hurt them from there. And this is the message that Michael has passed to the team. It's like If we talk from here, they have less people on this side we can bring more people in the box from this side. We want a very good counterpress because they have two strikers so we need to have three people in the back two of them mark one of them stays behind. So this is the small things and the foundation that he gives to us. But then he says many times I can't tell you where to pass. I can't tell you where to shoot. I give you the solutions but might not be there. So you have to find a way of making the good path.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Her as a players, have the foundation, have the base, have the rules non-negotiables, and from there on, we need to find a way of like, okay, let's imagine we compress because they've changed everything and the press we prepared was not the one we needed. Let's get compact. Let's get together. We get into off-time, and then the manager will give us the message he wants to give or whatever he has seen that we need to do differently in a way of getting a better result from the pressure. And I think that's what he gave to us, the calmness and the way prepares games was very good. But when things were not going in the way we wanted, it gave responsibility to the players to like make it work. Then we solve it.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“I think it gives you a lot of calmness in terms of why he wants from the team the way he demands, the way he coaches. It gives you a good way of going to the game with a good peace of mind, but with a lot of responsibility because I think from the time he was here with Sarah Alex, he gave a lot of responsibility to the players to make decisions and to make choices on the pitch that have to be on you. He gives you the base, he gives you the foundation, he gives you certain rules that is like the non-negotiable ones. But then he also knows and he wants us to take some responsibility to the game that things might change because you prepare a game full week. Obviously, but then the team could come and do a different thing. Like you prepare to play against a 433 because they always played 433 and then they come and they play 352. And then you go like, oh, and now the manager can't be on the sideline telling you where to press, where to go.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Think in the first moment what Michael tried to do is like to give stability to the team because as every man understands, when you come in after a break, you understand that you need to give stability and peace of mind to the players to get back to the level He thought we could have, and he brought the foundation and the base that has been in this club from the time he played until the time he managed. And then he left. So he knows the club. He knows how the club wants to play. And he knows what the fans want to see.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT
“Something different with the club that they felt that the trust between them was broke or whatsoever. And they kind of decided to start a new process. And that was bad because for us, when Ruben came, what was passed from the club is like, this is going to be a process, but we're going to go through this, going to be good and bad times, but we're going to go through this. Obviously, then the club decided that was time to part ways and you started from zero with Michael. then You've got results, and you went to the end of the season and you finished third, and you finish doing probably in the time Michael was here till the end of the season till now is probably the team that has made more points.”
2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT