YouSaid · the spoken record

Bruno Fernandes

lines on the record
98
first
2026-05-25
most recent
2026-05-25
sittings or episodes
1
sources
podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. “We still have a chance of pushing ourselves into positions we want to be. And this, let's say this season has been that case because we struggle. Obviously, we didn't change manager because of results, because we were two points behind second place and like five points behind first place we were same points till I think from third to seven place was everyone with the same points, something like that. So we were there.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  2. “To zero. You know why? Because every time I've spoken this with Diogo before, every time we come for preseason, it's like... When you start, and you always get that belief of like this is going to be the time. This is going to be the time. Is moments through the season that you get this belief, the things are not going well. But the main thing I have is belief in myself. So I always think if I do things right and I take people to do things right and I help them to do things right as a team.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  3. “No, first of all you fill it for the manager is the first thing because I think obviously certain players will feel it more than others because there are players that play more than others. And they obviously, the ones that probably don't play, they don't like to see managers going. But at the same time, if a new manager comes in, is a new opportunity for them to probably get into the team more times they were getting before. And I think going through the process of changing money is probably the worst thing in sports because. Starting from zero again, and either people believe it or not, when you're through a process, you want to get to the end of the process and understanding what that has gave to you as a player and what you can do more with that stuff, with that team, and with that manager to go even furthermore.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  4. “Giving me like, you need to be better, you need to do more because he knows I'm capable of more. And this is why I demand from the players. I demand I'm very strong on them because I really believe in them. I have said this so many times, so many different players, it's like, trust me, the day I stop talking to you, the day I stop shouting at you is because I don't believe in you anymore. And I don't believe you can improve anymore.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  5. “With the same end result, not like I won't go to one and say like being scared of saying things to him and the other one like because he's younger whatsoever I'm going to like shout at him whatsoever. No, if I have to shout at this one, I will shout this one. If I have to shout at this one, I'll shout at this one. If I have to praise this one, I'll praise this one in the same way I praise this one. And I think that you can see in my interviews, I'm not afraid of saying what I feel. At the same time, I'm not afraid of praising players for what they have done or what they're doing. Even if they probably in the moment they haven't done as much as they needed to get the praise. But for me, I think he needs that praise to get into the next level. So I'm going to give him something, but I make him aware. I've gave you something, but I'm expecting something more from you. It's like my dad.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  6. “I treat all of them the same. And I think they're kind of getting to know exactly why I do it. Everything that we train, let's see, during the week we train this and we have seen emerges of this. We know what you have to do. The menace has prepared for us for that. I demand that at least I don't care who you are. We've been a full week preparing the training, the game for this. This we need to know how to do it. Then if you can make a pass or you can make a goal or you can make a tackle, that's different. That's the qualities I need from each one individually I've learned to talk with them in different ways. But”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  7. “Me, look, through my career, I've always heard that, you know, like certain players should be treated in a different way than other players. I don't believe in that. It's like the same as having a business. You buy certain people to do certain things because you believe the right person to do that. So I don't think... You then should change the way you behave with them. You should probably approach them in different ways. I believe in that because I'm not the same as you.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  8. “No, I do whatever they want me to do. If they think it's the best thing for the team, I'm going to do it. Either I agree or not, believe it more or not, I make myself. Available for what they want to do 100%. If then it works or not, that's on them to decide that if it needs to be changed or not, I'm not going to go to the manager and ask them to change formation the way they play. If they ask me, I give my opinion. If they don't ask me, I don't say anything.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  9. “I agree with that. First of all, I like every manager that comes in my way because I learn with them. And every manager that comes in has their own idea, has their own thinking, as their own way of playing, and they want me to do one thing, the other one, another thing, the other one, another thing. And for me, that's good because they believe that I'm capable of doing different things that I was doing before. So what I won't give to the managers is... The choice or the option in their head to think, I'm not going to play Bruno.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  10. “Obviously, I know that probably when my brother sees something or my sister, they want to reply to something, they want to say it's not true. Why are you talking about this, my brother or whatever? I don't want them to get involved in that because it's not going to be good for them. Not going to be good for me. And it's not going to be good for my environment. And I don't want that. But I think that is because I was strong with my family in the first moment. And I think that's what we have to be. I don't go home to my family and saying like, you know, this manager this, this manager that. I might say what I like or I don't like or whatever, but I don't go in a way of like if I had someone that could put something out because I've been doing this. I don't care like people to put out all brutish training so well. Bruno is doing this. Bruno is doing that. I know I'm doing it. That's enough for me.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  11. “If I see something that I don't like or if I see them posting or replying to some people on social whatsoever, because, for example, from such a young age, I said to my parents, I've said to my brother, I said to my sister, I don't want you talking without me knowing it. Not because they don't know how to talk or whatever, but they're not aware what can be bad or wrong. They might think they were going to say something that is going to be good for me, but maybe as repercussions on other people and I don't want them to do that. My parents never spoke. My brother never spoke. My sister never spoke when I wasn't playing. Let people make noise. Let people talk. It doesn't matter what they say. I know from my mom, for example, she suffers a lot with this. And I say, take it in. Don't care. Pray it to your saints like you did to me all the time and make sure they do the right thing for me because that's what matters and she kind of kind of like gets okay with that”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  12. “I think his little both, but at the same time, I think the club has to be the one being strong with the players. When they see something that is not right or they don't like it or is not good on the players or on the team, on the attention this club gets, I think the club needs to talk with them and with the agents, with the families whatsoever that speaks out and says something. Because I think it's also on the players to make the families and... Everyone that is behind them understand what they put out or what they say can have consequences on our careers.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  13. “I haven't seen many of them coming out and talking bad about the club or about the manager whatsoever. Yeah, it's difficult to be there and a club buy you for 50, 60, 70 million, and then you don't play when you thought, oh, I'm going to play because they pay this amount of money for me. I'm going to play. Then you get there, you don't play. Of course it's difficult. But what I've seen is that Built in a way that the squad was strong enough to take care of those players that were not playing and were”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  14. “I understand the club as different manager comes in and different ways of playing whatsoever, but the recruitment has to be for many united because the player will get normally a five-year contract and the manager will get two. And you know that if something is not working, the club always gets rid of the manager first, then he gets rid of the player because it's much more difficult. So I think you always have to bring players that fit the club and then you bring managers that fit the club and the players you've got. And I think that says to be the thing that, for example, let's talk about club and peb, why they were so successful. Because they chose the players in together with the club that will fit the club, the system and the way they wanted to play. And through the years, I've had mistakes, of course. Have they bought players that didn't work? Yes, I think we're more the ones that worked than the ones that didn't. And the ones that didn't work.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  15. “I think Sir Alex obviously he's done mistakes in recruitment too because obviously not every player was great, but he always brings players in any time and any moment they would fit the club. And that's the main thing I think in terms of recruitment, but this is like something that is not for me to get involved. I will say it.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  16. “Be at the top level. And I think that's the main thing that the club has to do in terms of recruitment and everything is bringing people, first of all, that want to be a man United to play for Man United, not to be a man United just because he's a big club. They want to be here because this is the club they think and they really understand that they want to succeed with this club. They want to bring this club back to the days we are used to see Manning Night. I know. To get as short as possible to become that club that won 20 Premier League titles and is joined the most in the Premier League. So character in a football club is more important than the quality because the quality you're always going to get it and you can improve it.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  17. “Perfect fit for the club, but you never know it until you bring it to the club. I think sometimes you can see it. And I think it's their players that I think the club, by the behavior they have on the pitch or the behavior they have on social media, whatsoever you can see if they will be a fit for the club or not. And I think the main thing for the club, as you said there, you need to bring good characters because that will be more important to build something that good qualities. Because good qualities, they will have. You don't bring a player to many 90 datas have qualities. But if you can add the qualities to the character, that's a win-win because the qualities will be moments that the quality won't be as good as you want because players go through periods that sometimes they play very good. Sometimes they play very bad. But the character remains the same. And that's the character you want where they are on a low to be the right character to push himself to be on a high or at the same time when they are on the low to be the right character to push the other ones.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  18. “Think the main mistake that the club has done through the years that we've changed manager through manager, they were very different. And that's already a bad sign, not of recruitment, because then you bring in players that fit that manager. But the next one you brought plays a completely different way. And the three or four or five that you bought don't fit this one anymore. And then you have to buy another four or five. Then the constantly change of Strategy in the club or in the way we wanted to play or whatsoever was not the best because then obviously it becomes that the players don't suit anymore. The system is not even more the character than it comes up, but it's more the system. Then obviously we can talk about character that players were certain players that were not.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  19. “You have to make them make it not like, oh, you do it. No, just explain them how to do it. Show them the way so they learn with it. And this probably the way I behave with the people that work with me, it comes a lot because of my background of not liking to see my mom because I was not in the houses, obviously. I don't know if they treated well or not. My mom never said to me that any of the people that she worked for were. To her or treat her in a bad way. So I really think that that made me understand that because I don't want that for my mom, I won't make that to other people.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  20. “The thing, I think, is more that you feel it, but you don't see it. And I think touching this point, I was talking about cleaners, my mom was cleaning houses for work. So I never wanted the people that were cleaning houses to treat my mom badly or let's say downgrade the work she's doing for them. Because, for example, now I have a person that works in my house. I don't allow my kids to talk badly to her. I don't allow my kids to say, grab that, you put it in place. And I said a tour in the first day she came to work and I said, if something is not in the right place, obviously I want you to clean. I want you to put things in place. I want all of this. But I don't want my kids to tell you, oh, that arrange that or put this in place. No. If they want something, they can ask you. But first of all, they need to be respectful. If they can't make it, they have to ask you. But in the respect way. But if it's something that they can make,”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  21. “Give and check to these ones. I give uncheck to this one. If I greet them as I'm greeting my teammates, they will feel part of it. They will feel involved. They will feel as important as them. Even knowing that the role of them is completely different of the other ones because the role of a CEO is one thing. But if the cleaner doesn't clean everything nice and leaves everything prepared and well done and everything, you will notice that something is wrong. You will notice that this is not the place where you want to work for. You notice that you don't want to be the CEO of a company that As Trush everywhere. And so why wouldn't you greet the person that takes care of you, takes care of your place to look so good and to make an impact when people come in from the outside?”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  22. “Player comes to this club and he doesn't respect the physios, the stewards, the people that are in all the desks we have here, the people that work for us in the restaurant, the chefs and all these people that are around us taking care of us even if you don't see it or if you don't think it or whatever it is. For me it's a non-negotiable thing that the respect has to be always there. And more than respect the care. You need to care about them because if you have a good foundation, a good base of respect and care in your club, it's going to get better. The environment gets better. Everything is more positive. Because I think, and this is probably the way I've been raised, I treat everyone in the same way. I don't treat the players in a way that I don't treat the clean lady or the people that are in the front desk. or the people that the stewards at the entrance you know if i say good morning to these ones i say good morning to these ones i don't change that if i”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  23. “I've brought in my behavior, the way I've been raised and all these things. And I think every different player has brought different things to the club. But I think one of the things that has to be always there is the respect for people. And I think that says, for me, is a non-negotiable thing.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  24. “Time is taking more time than I thought, yes, of course, but at that time I had too many dreams in my head and they still are here and still a lot of things that I want to achieve. But this smile in this guy that came here in 2020 is still the same guy that wants to win and succeed at this club.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  25. “The thing you can do is like you can bring your own values, your own experience, your own qualities, and trying to help everyone else around you to become better, to become the team you want to see. And I think at that time, that period of, then we had the COVID time and all the stuff, but that period from there to the end of the season, the team was unbelievable. And the season after we got second place, and because we struggled in certain moments of keeping up to the standard of city that had a very good end of season. But for me, it was like, I wasn't like, I'll fix that. I was like, I'm going to be the magic powder that's going to solve all the problems. But I really knew that this club had something special. And for me to join it was like, I can be part of something that is going to become great again. And I still believe that. And obviously it can take.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  26. “Look, the game I looked before I came here was, I think, Burnley, United Burnley, and United losers at home to one. I don't remember exactly, but I know they've lost that game and it was just like days before I came. And I was like, I still think there is a lot of potential in that team. And a part of having potential in that team, I'm joining one of the biggest clubs in the world. And I know that clubs go through periods where things don't go the way they want, but sometimes it's not just because they're not great. It's just because other teams are being better than them. And that's fine because in football, you're not going to win all the time”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  27. “Because I think when you look back, as I said, like. This is the day your dream comes true. So it's probably professional wise. I think I put this one and sporting together because of the importance that sporting had in my career. But obviously this was the cherry on top of the cake because this is where I wanted to be.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  28. “Probably the best version of myself as a player where I improved so much in that two years and a half, but then was like the trim of playing for the Premier League and I think from every sporting fan they really understood that was ready for me to go and do the next step.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  29. “Just I turned that off and I was like Miguel just called me and then in the moment I'm trying to explain to my wife what's going on he's calling me like repetitively like I need an answer and I was like and my wife was like why are you crying so like this is like what you have dreamed for like this this is the moment you're waiting for and I was like I don't know it takes just too much like I've never expected after everything happen with Tottenham I would have got the chance to come to the Premier League again and having the chance to come to the Premier League with Man United is like 100% of the dream complete so obviously then like I just I just call him back NSA like I don't even want to know anything else just tell them I'm going obviously I was very good at sporting and I was very happy there because I really enjoyed my time at sporting because it was when I became”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  30. “Concrete, but just so you know they also have agreement already everything. So it's just on your side now to say yes or no. And I was like yes or no to what? And he said, come on, you've seen the news. I said, she calls me Gas and Miguel. The news are every day different. Every day they're going to put a new club that is interested in me. So I'm not going to be focused on that. He said, okay, Many Night is coming for you. I know this is like why you want. So just so you know, this is the one that you've been waiting for. So it's on you now to make a decision. And then for like 10, 20 seconds, I didn't set anything. I was crying, but I didn't want talk because, you know, like your voice starts going a little bit chocolate. And then all of a sudden, my wife gets into the warbo and she says, I'm still on the call. And she goes, like, why are you crying? And like, I'm on the phone say, are you crying? I was like.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  31. “A part of that is I'm like just keep him apart. Keep me apart. I don't want to know it. I don't want to lose the focus of what I'm doing to something that I can't control. And after the Tottenham thing, I was like even more because obviously I was basically done and then all of a sudden last day sporting just says like guys they text Totom and say like we're not going to make it so he called me and he said Bruno so you told me to not speak to you until we had something like”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  32. “Let's say I was in my wardrobe. I was getting ready to go to bed. We just had to, my wife was just putting kids, my daughter at that time. I only had my daughter to bed. And I get a call from my agent. I knew things were going on and everything, but after what happened with Tottenham, I didn't want to put my focus on transfer windows. And I never did it in every step of my career that I've changed club. I always said to my agent, whenever he's like 95% that the club really wants me anymore.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  33. “Yes, because I wanted to play in the Premier League. Because for me, he's the best league in the world. He's the most competitive one. He's the one that I think when you grow up, you dream to play for full stadiums, top clubs, top players. Obviously, I was lucky enough at my Dream Club to play in England was many nights and obviously Pottenham at the time was the option I had. And I was very, very happy to join them because they showed me the process that they were going through, the manager that was there at the time that also really wanted me, all the new things, the new facilities and everything. So I was very happy with everything that I could see going forward. But it didn't happen and for bigger reasons, I guess. And then in January, I got the call that I was hoping for for two, three years already.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  34. “I spoke with Tottenham and we were very close to get an agreement done. Then in the last two days or one day of market, the sporting just said we're not going to sell him. We're going to keep him because we need him.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  35. “As soon as I became a professional player, I was like, I want to be on the top clubs. I want to play for the big clubs. I want to be in the Champions League. I want to play for trophies. I want to become the players I'm looking at. I want to become like them.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  36. “that you don't understand whenever a manager puts you on the bench you just think doesn't like me is he's doing this because he makes he wants to make another one play whatever but the way he did it with me and all the players that were around me at that time we were so happy that their environment was very very good”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  37. “The manager wants you to stay. He says he loved you. He loves your attitude. He wants you to learn from him. He wants you to understand how he wants to play and everything. He says, you might not play much this season, but he's pretty sure that you are the type of player that will succeed at this club. And then we had many conversations. And I think when you want a manager for young players that very quick will play and will think like, oh, I'm the guy now is going to make you understand. Stay calm. I got you, but you're still not there. And he was so good for me. It was like a father feature, you know, like, but not just for me. If you speak with every player that was there at that time, they knew they were important for him because he always showed that. And that's why we made me so much more complete in terms of understanding the moments and the process that managers have to go through their heads and what they think about players that is better or whatsoever.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  38. “And we're getting at the edge of the transfer window. They just bought me and obviously they had a big squad with a lot of players and they were like, we're going to send you to Watford. You're going to be there playing for them. And I was like, what have I done? I wasn't good enough. And then in the same moment, they called me to go to the auto, pack my stuff. Because it was like last days, this back my stuff. I was with my girlfriend wife now. And she was like, don't worry, we're going to go anywhere else and you're going to succeed. And I said, but why can't I make it here? Like, what was that I did wrong that like the manager not looking at me the same that is looking to other players? And in my head was like, have I done something wrong? I've not like showed my full potential. Have I not shown that I'm good enough to be in this team? And I don't know why in the middle of all this thought, the sporting record called me again and says, Bruno, you can't go anymore.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  39. “He was the manager that probably gave me the basis and the foundation to be fearless and express myself, you know, like to get my head out of so many things that were going on. And as a young kid, that has just made the step into the Seria. And he's like, I need to, now is the moment I need to show myself. But he was like, you don't. You showed me that you have the qualities when you were in second division in Italy. That's why we bought you. And to be honest, I was on the edge of coming to Otford on loan. Yeah, because it's the same owners.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  40. “That's what I mean. I had no fear, you know, like I wouldn't look at faces or sizes whatsoever and think like, oh, it's bigger than me, you know, like it's going to be stronger than me or so. I would get into any ball in any moment in the game with no fear at all. This is probably the best times in my career between Infesta and Bua Vista because this one is Infesta. This one is at Bua Vista when I just I stayed probably a year at Infesta and Boavista got me straight away.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  41. “Getting at them was the same with getting as my brother that was five years old than me. For me, it was no difference. If I have to beat him up, I will beat him up. You know, like 1v1, I'm going to go past him. I have to tackle, I'm going to tackle him. He's going to tackle me stronger. Doesn't matter. I tackle him again. And I had no fear. And I think that was the thing that made me become better and better because I was never the best. Like technical ability, yes, I was good. It was the best. No. Speed. Was I quick? Yeah, I was quite the quick. Was the quickest? No, I was the strongest. No. I was the tallest. No, but I had no fear of anything of that. I had to sprint with someone that was quicker than me.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  42. “I went for the first session and was a futsal session, five aside, but like an indoor thing. And after that first session, they told me that you need to get on the grass. And then I think it comes just, you know, I looked at the other players and other people that were training with me. And I didn't want to be better than them. I just wanted to like.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  43. “In such a young age, and I never think about being a footballer, I just wanted to play football for life. I'm just happy playing football. I just want to have this pole in my feet every time, all time.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  44. “Days, the parents, you know, my dad never wanted me to be a footballer. He wanted me to become a better person, a better player, or a better student. Everything I wanted to do, he just wanted me to do it at like 100%. You want to do this? You have to do the best you can. You can't just be happy with, you go to a test and let's say in Portugal was from zero to 100% and you have 98 and you'll be the most obvious person in Luxembourg. You can be happy because that result is amazing, but you left 2% then that you still can improve. So you're always always showing me that even if it was just a small thing or a small detail, you still have something more to do. You still have something more that you can improve or become better. And that's something that has stuck with me, not just in football, but in life. I don't like to do things 50%, 60% or 80. Whenever I'm included in something, I want to go full. I want to learn as much as I can. I want to be.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  45. “Imagine I could come out of a game scoring two, three goals or whatsoever, and my parents, my dad in this case will always pick up the bad moments I had in games to make me understand that was good, but wasn't great. It's always margin to improvement. It's always small things. And I think I've learned from such a young age to deal with criticism that I'm now in probably in one of the biggest clubs in terms of like caring criticism and attention that doesn't hurt me. I don't like it. Obviously no one likes to get criticized, but it doesn't hurt me. It doesn't change the way I behave. It doesn't change the way I want to do things. But from the other side, it makes me understand there's still things to improve. And I listened to that and I look at my game and I see if it's needed of changing, of improvement in my game. And my dad was always very strong in that with me. And I see now.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  46. “It's kind of the same, you know. Like, my father was never a person to show his emotions too much or tell you what to do or how to do it. He will just do it. And you would understand by his behavior, by the way, does things that that was his way of showing us how he has to be doing. Was never a person of a ging, kissing and stuff. He's got now into that, even when I come out of games and stuff. You see, like I always get his hug, I always get his kiss. And this is something that as a kid, I knew how much he loved me, but in this small aspect was always my mom giving this kind of love. He was more in the way of he was showing how things have to be done, how much you have to sacrifice yourself to certain things. My dad was very strong with me in terms of like games.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  47. “Me is all about families, about taking care of other people. And I think to succeed not just in sports, but in life, you need to be very careful of your surroundings. So I think the values of my family, the values of my parents were what make me the person and the player I am today.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT

  48. “Can criticizing me, killing me, say that I'm not good enough, that I'm not a good captain, that I'm not a good player for the club. It's okay. I don't mind. What I don't like was when people lie about things. I even ask Ole, his number to have a word with him.”

    2026-05-25 · The Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · IDENTIFIED FROM THE TRANSCRIPT