YouSaid · the spoken record

Catherine Hoke

lines on the record
137
first
2018-01-21
most recent
2018-01-21
sittings or episodes
1
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podcast

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  1. “Having a consequence is really important. And sometimes that consequence really needs to be prison. Sometimes people need to be taken out of society. I think we're a way too liberal with the way that we hand out time. And I can get into my opinions about how we sentence people and racial and economic disparities. I can get into that all day long because there's major injustice in that. But let's just go with this. When hurt people hurt other people there needs to be a consequence and prison is often, I believe, a solid consequence for that. It's called the field of corrections. And unfortunately, when people are sent to prison, they're usually thrown away in its pure punishment. What many people in society don't realize is that ninety five percent of”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  2. “All right, so although I speak with great passion about defies EITs, I never take away from the fact that they have made grave mistakes, that they have hurt society, that they have hurt individuals. So, I'm not one of these, like, oh, no one should go to prison and let the prison doors fly open so everyone can just get out. When people hurt people, They're a threat to society, they are sent to prison. And that's not a bad thing. In fact, I believe that an adult timeout is often a very important element of people's transformation. So I know that people”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  3. “Formerly incarcerated trainers at Cos has hired, yellin' at you to bring out the best in you in your physical fitness, and he also has KanBodyLive dot com and he now has customers from twenty four different countries that sign up for I think five bucks a month and it's amazing to watch his hustling skills combined with his heart and the way that he uses his voice for prison reform and advocacy. I couldn't be more proud for us to be early incubators of Khan body and for us to be behind Cosmarte.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  4. “Men and women, but mostly women are flocking through sacks to get to Conbody, where they go to these workouts, and if you go to a Khanbody workout, you'll be paired up with your, quote, Sally, and you'll have...”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  5. “About his financial bottom line, but whenever I ask him to give back and to serve, he always does. So we work with Defy in the most notorious prison in America called Pelican Bay, where they have a solitary confinement facility and we run a program in solitary confinement. Cost came to Pelican Bay with me and let a workout for the incarcerated guys who are currently in the shoe. And I can't tell you how awesome it was to have him. And he was able to tell his story of going from the shoe to being a CEO. And his business continues to thrive and boom. And Sax Fifth Avenue in New York City needed more foot traffic, so they literally opened up a conbody gym inside Sacks.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  6. “Lose a collective £1,000. So he was on a something with his prison style fitness workout, and he got out of prison and he had always wanted to become a legal entrepreneur. So with Defy's help, he turned that into con body. And Khan Body is a prison-style fitness boot camp that in less than three years has more than 14,000 customers. He says that he follows around women wearing yoga pants and he asks them where they work out and he gives them his business card. And he's hired nearly twenty people with criminal histories. So he's hired other Defive Ventures graduates who have not started their own business. And we've helped Costa raise more than $250,000 in funding for his business because we run like these shark tank style pitch competitions and he killed it and all of our competitions and then we introduced him to other angel investors. And what I love about cost is that he's not just”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  7. “As a young, natural entrepreneur, and when he was incarcerated he realized that he was in fact very entrepreneurial, but that his entrepreneurial skill sets were being used to destroy communities rather than build them up. He had a wake-up call in prison when he was sent to the shoe to solitary confinement after having an altercation with an officer. He was also so overweight and unhealthy when he got sent to prison that doctors told him that he would die in prison even though he was only doing five years and he was like, I'm not dying in prison. So while he was locked up in solitary confinement in a box that is the size of a parking spot, he came up with a body weight bearing workout and he lost seventy pounds. And then when he got out of the shoe he taught other incarcerated men at that prison about twenty of them had a”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  8. “He's one of our best known success stories. He's a graduate of DeFi Ventures. He did five years in prison in the New York State prison system. And he went to prison at age nineteen. So he grew up in poverty, heroin needles all around him, and he said that the one thing he wanted to become when he was older was rich. He didn't know how to get out of the system, but he saw his mother working overtime to put food on the table. And so when he was a young teenager, he got introduced to the world of selling drugs and he got incarcerated his first time, I think at 12 or 13 and bounced in and out. And by the time that he was 19 and got arrested on a kingpin case, he was running a drug empire in New York where he was doing two million dollars a year in drug sales, and he had an army of people working for him.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  9. “People I serve represent America's most overlooked talent pool. And that first weekend, when I was 26 years old and naive as could be in Texas, at the last prison I went to, I went to four prisons. And the last one, the guys are like, will you please come back? And I said, yes. And my dad also taught me to be a person of my word. And I had no idea what it meant to come back. I had never talked to a warden before. But after I said yes, I was coming back, and I did.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  10. “What made this stick for me? And I don't have pity for them. I have a deep compassion. I also have mad respect for their skills. I work with natural born entrepreneurs who started off selling gumballs out of their lockers, not hamsters, and gumballs proceeded into drugs, which, you know, kept going. And then they got arrested. But I have a love of underdogs and a love of entrepreneurs, and I hate injustice. Like when I grew up as a little kid and I saw somebody else get bullied, I would always stand up for them and defend the victim. And here I was in the midst of people who have been thrown away by society who are not just aspiring entrepreneurs, but who are proven entrepreneurs with amazing talents. I believe that.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  11. “seven there's one guy remaining at the line and I'm trying to picture a seven year old or an eight year old in handcuffs and normally a prison cell seems pretty small and stifling but imagine a little seven or eight year old there my empathy for the people that I serve”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  12. “The other side of the line, and you step to the line if the statement is true. So it says, step to the line if you've ever been arrested. And about a third of our volunteers are at the line. Step to the line if you've ever done something for which you could have been arrested, but you have not been arrested. 100% of our volunteers are at the line. Step to the line if you're arrested the first time before the age of 16, like maybe 75% of our EITs are at the line. And then I count backwards, step to the line if you were incarcerated before the age of 14, twelve, ten, twelve. I get to age eight. If you are first incarcerated at the age of eight, there are four guides remaining at the line.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  13. “And when I heard Johnny's story when Johnny was eight years old, he watched as his grandfather murdered his father right in front of him. And then when Johnny was eleven or twelve he was given drugs and he was jumped into a gang and by the age of eighteen he was incarcerated. And empathy for the people that I serve is what made it stick because I was like, wow, had I been raised in those circumstances, I am certain that I would have ended up in that path as well. And when I to this day, when I hear the stories of the people that I serve, I was just in a prison last week, and I do this exercise called Step to the Line. We have all of our CEOs and venture capitalists and executive volunteers on one side of the line. And then we have our EITs or entrepreneurs in training, the incarcerated.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  14. “Yeah, so I didn't think it would stick. And when I went to prison that very first time in Texas, what I saw there shocked my heart. And I have made so many bad decisions and mistakes in my own life. And I'm really grateful for the grace and second chances that I've received. Yet I was so quick to write off and label people who had been caught for something criminal. And so I was just convicted by the ugliness of my own heart because when I went and visited in prison, I realized, and this might sound stupid, but I realized that they were actually human beings, not a rap sheet, not a number. The first guy that I met in prison that weekend, his name was John.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  15. “What I've devoted my everything to now is the second chance field and working with people with criminal histories who, you know, the world caused them all types of things like ex offenders or criminals. And I say we don't work with criminals. We work with people who committed criminal acts in their past. And there's a really big difference. I believe we're all excumpings and we call them EITs or entrepreneurs in training. And then they become full-fledged entrepreneurs.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  16. “So, when I was 26, I was working for a New York City private equity firm, and I got invited to prison for the first time in my life. And that changed everything in my life because I used to think that people who were incarcerated were like the scum of the earth when I was 12, a good friend of mine was brutally murdered by two sixteen-year-old boys. And so from that experience of one, I extrapolated to think that anyone in prison could rot and die in that place. And it was that first prison visit. That visit opened my eyes and my heart, and it ended up, I didn't know it would end up becoming my life calling, but it ended up changing my wallet and my priorities and my time and”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  17. “Well, I like to be very efficient and fast, and I like to eat fast and drink fast. And so I put ice cubes on my coffee so I can pound it because I actually think things tend to taste better when I eat them or drink them really fast. I don't understand people who like to chew on their food for two hours. It annoys me.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  18. “Other people and not just making a buck. I really am very competitive, if you can't tell. And I love money because I love what money can do to create the world that I want to live in.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  19. “I'm the oldest of four kids. I was like a mini mom. My mother would literally want to bring homeless people back to our house. My mom's like really compassionate and caring. And my mom used to be a nurse, but stayed at home to take care of the kids. I developed a lot of my compassion and heart for serving others from my mom. I remember, you know, my mom would tell me eat all the food on your plate because there are starving kids in Africa. And I was like, okay, if I don't eat the food on my plate, how are the starving kids in Africa going to get my food? So I think I was seven. This is like from my dad, right? Like find a solution to the problem. So I found some like sponsorship program to sponsor a kid in Africa and the little golf. But I would send that money overseas to sponsor orphans. So I developed a heart for”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  20. “From Stanford. So you got like a one year invitation and then it turned into two years and then he could have stayed at Stanford, but my dad is like a ski freak and he just wanted to be closer to the mountain. So that's why we moved to Davis and he taught at UC Davis. But I'm a lot like my dad in that he loves to like invent stuff. And so he left university life and now is still like he works till five in the morning just inventing new stuff.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  21. “And I said, I've got it where we can move to the United States. I will become a lawyer. I will change the Constitution of the United States so that someone who's not born in the United States can become the president. And then I will become the president. And then after we moved to the U.S., he introduced me to everybody as the future president of the United States. And when he said it, I thought he was serious. So he believed in me. So I believed in me. And I guess that's why I run something called Defy now. I actually believe I can do it. Like Jerry Colonna says, I am pathologically optimistic about Michael's.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  22. “Work out and learn how to become the best at something. He said, if you're going to become a chimney sweeper, just become the best chimney sweeper. So I didn't really know that there was another way. And I really believed I could do anything. And so I thought I was born in Canada and French was my first language and we came over to the US when I was seven. And when my dad got invited to come and teach at Stanford and he told me that we were moving to the US, I said, no, I don't want to because I can't become the president of the United States. And I have zero political aspirations today, by the way. But when I told him I couldn't become the president, he said, I'm going to give you a little time to think about that, about how you could turn up with a solution for that problem. So I came back to him, I don't know, a week later or something.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  23. “Who thought that she could do anything, and I guess he kind of did. But whenever I saw problems and I saw things that I didn't Of complaining about it, why don't you figure out how you can fix it? And he, for example, I was raised super weird immigrant home. I was not allowed to watch television like almost never. We never were allowed to watch sports. He said, why would you watch somebody else going out there and getting it when you could invest that same time in doing it yourself? So he told me to get my butt out there and”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  24. “I feel like I was raised in a mini shark tank at my house. My dad is an inventor still. He's 73 years old, and he patents all types of stuff. He's an electrical engineer. And he taught me to see the world through quite a different lens. So when I was as young as age six or seven, he would have me stand up in front of the family and I never knew when he was going to do it. But he's like, you have one minute to invent something and talk about the market and how you're going to price it and the demand and your strategy for getting it out there. And I would come up with ridiculous things. I can't even remember. I remember that one of my favorite inventions was shoes that could fly. And what I remember about doing that with my father is that he never told me that one of my ideas was stupid or not feasible. And so he could have just raised a very delusional child.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  25. “Consulting firm, and I discovered what business is and decided I loved it. So I applied to the undergraduate HASS program at UC Berkeley, and I got rejected. And I'm not surprised. I mean, I was failing literally out of my engineering courses because my brain is not really that of an engineer. And so that's when I wrote them a seven-page appeal letter. And I was like, look, I'm a student athlete. I work 40 hours a week on top of it. If you let me in, I promise I'll make you proud and they let me in.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  26. “Well, I was admitted to UC Berkeley. I tried to get rejected because my dad wanted me to go to UC Berkeley and I want to get so far away from home. I had wrestled and gone to high school in Davis. And I looked up the hardest major to get into, which was bioengineering at Cal. Had a 4% chance of admission. Well, I got in and I didn't really want to be an engineer and I was flunking out of my engineering courses. And then I supported myself through school and I looked up a summer job that was for a management consulting firm, which I had no clue what that was. And I remember reading the posting aloud to someone and saying, this requires an entrepreneurial spirit. And I didn't know how to pronounce the word. And I was like, what the hell is that? What does that mean? Well, I got the job at the management.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  27. “Exactly. Exactly. And then I would get like economies of scale on this stuff because when I was on the wrestling team as the only girl, we had to raise money for that. So then I would literally go door to door. And after I'd win a match and my My wrestling photo was in the Sunday paper. I would walk around door to door and be like, hi, and I'd be in a dress and I'd be like, I'm on the Davis High School wrestling team and I'm raising money and we're pushing cars around the track. So will you give us money? And then I would do that and sell cut co-knives at the same time.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  28. “I was maybe scamming people. I had to stop selling cutcoat knives. And I reduced my own profits because I felt like I was ripping people's faces off. So then you get these free products that you can give them like, oh, here I'll give you my free cake slicer or this or that. Like, and you're supposed to use those to like help get them to a bigger knife set, but I would get them to say yes to the biggest, most expensive set. And then I would feel guilty for like selling them on something so big set. I'd be like, I'm going to give you these five free products as well.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  29. “I was raised by a Hungarian Yugoslav immigrant who came over with $200 in his pocket and thought that buying us a happy meal was too expensive. So I was selling at CutCo $1,400 knife sets. And I was really good at it. And at Cutco, they taught me how to nod my head and smile to get that reciprocal behavior and say, will you buy my $1,400 knife set? And people were saying yes to me all the time. And I was enjoying the fact that I was so good at it, but I totally felt like I was scamming people. And little did I realize that rich people don't mind paying $1,400 or more for an amazing set of cutlery, which, by the way, I still own myself and completely believe in. But because I felt like”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  30. “Well, so CutGo, if they were listening, might cringe if I say door to door because you're supposed to have a developed network and then you, every person that you go meet with, you ask them for three references. You know, did you have a good experience with me today? Would you recommend me to your friends and then send me to three other people? So it's not totally door-to-door, but kind of. It's in-person selling. Yeah, so my biggest problem with selling cutco is that.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  31. “I would go take off my shoes and socks and go. Walk through the disgusting duck muck and get the golf balls, but then I would also one up the golfers with donuts and all types of other things as well to increase my profits. Yes.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  32. “Or thereabouts? You really want way back. Yes, I did. Oh, yeah. Yes, I did. I ran a hamster selling empire. I would breed them and I had multiple cages and then I sold them back to the pet shop for a buck apiece. My sister took after me and she was breeding rabbits, so we had quite the household.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  33. “I used to work for summit partners, a venture capital firm private equity, where I would cold call CEOs wanting to get a piece of their pie. Don't get Reject. I don't get hurt by rejection. I'm able to take it But when I've studied sales, like most salespeople stop after two or three, and I keep going to six. And it's amazing how many people end up saying yes. And then I always like the typical sales trick, I'll throw in like another five seconds of information of something that makes them go, what? Like I'll tell them something about myself. So I try to find something about their background that we have in common. So Tim, I know that you were a wrestler. So I would say, and by the way, I was also a high school wrestler. Something makes you go, what? Like, and then gets your attention.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  34. “Then I'm persistent as hell, and I send it back to them like six times, and sometimes I leave them voicemails as well. And I befriend their assistant. So that's how I got in to meet with Duncan Niederhauer, who was the CEO of the New York Stock Exchange. many people who you would think would not say yes to a cold email. But when I asked for 15 minutes to pick their smart brain and I tell them exactly what I want to learn from them too. It's not like a random, you know, I tell them you're an expert in this and I need to learn X. And I and I also tell them I can talk really fast and you can kick me out of your office as quickly as you want if you think it's a waste of time. So I always give them an out, not like I need to do that. And then I just don't stop. And I was trained in Kutco knife sales, like door-to-door stuff, you know. And I've been a shameless.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  35. “I should look. I should look. So I cold emailed him and one of our volunteers kind of simultaneously cold emailed him, which always helps. But typically when I cold email people, because I've gotten amazing people to respond through cold email. A lot of times I just say, I'm going to change the world and I would like to meet with you to pick your smart brain for 15 minutes.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  36. “Feel like a spoiled brat. Yeah, I'm really proud to say that he's not just my mentor, but my friend and has encouraged me to shoot for the moon. I've done far greater things than I would have expected that I could have done. It was not been for Seth. He has believed in me when I even have not believed in myself.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT

  37. “Sentenced out a cold email and he responded, I invited him defy enters the organization that I run. He used to have a brick and mortar classroom style teaching model where we would have formerly incarcerated people come to a classroom in New York City and then we'd invite world-class faculty to come. And Seth was someone I really, really wanted to meet. I couldn't believe when he said yes. And then he came and taught we call them EITs or entrepreneurs and training. He came and met them. And the way that he treated me was like I was such an important person. Couldn't believe it. And then he became my mentor.”

    2018-01-21 · The Tim Ferriss Show · #293: Catherine Hoke — The Master of Second Chances · IDENTIFIED FROM THE TRANSCRIPT