YouSaid · the spoken record

Charlie Sloth

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113
first
2022-11-28
most recent
2022-11-28
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1
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podcast

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  1. “I wouldn't be who I am to thee, and I wouldn't have achieved half of the things that I've achieved. Delegation was one of my weakest points because I just wanted to do everything. And I believe I could do everything. And that's where the whole being chaired stuff comes from because I did everything. But then as you grow, you need to understand that you can't do everything. And you need to stick at what you're good at and allow other people who are better at you at those other things to come in and take some of the pressure away. And that's what my team have done and have allowed me to become who I am. So deep for spee”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  2. “The way I do without my team, I wouldn't. They make sure that I'm enabled to deliver the best version of myself. And I sit there and I think when this is all said and done. How do I reward my team? And that's something that I think of more and more lately. Know as I'm getting older in life, and I feel like there's a few chapters in my life which will shift in the next five years. And I think how do I reward them and show them that I am grateful for the time they've dedicated to me, which they have, you know, dedicated to me and believing in my vision and helping me make my visions a reality. And that's one of the hardest things had your reward these people that have enabled you to achieve the things you have because I'm under no illusion that without my team.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  3. “And I feel like he was someone that saw past that. And I could see that for the first time and I felt that in my life. He was the first person who saw past the way I dressed and the way I spoke and saw me for me and helped me develop to become a better person and focus the energy, hunger and desire that I had. Right direction. And to him, you know, he's still a very dear friend of mine today, still a part of my team, has been for 16 years. And again, just thank you. And you know, I always have these thoughts in my head of What it looks like when this ends and how I reward everyone, because I do have an incredible team. Some you met earlier and Wouldn't it be able to operate”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  4. “I'd say my granddad. The first person Really believed in me. And I guess I just say thank you. Thank you for believing me, believing in me. He had like 32 grandchildren And I was the one I feel like he. Felt he saw something in, like an energy or just a hunger and a desire to be better. I feel like his belief in me made me who I am today. And then I'll say away from my family group, it'll probably be. A guy who's still part of my team to this day, Arra, calling the coach. You know, at a time in my life when no one believed in me, really. Everyone just saw me as a street kid who didn't really have any prospects or”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  5. “I mean, yeah, I feel like it's been a great conversation and you've definitely. made me leaving here, thinking more like even some of the comments you just made there that ring so true within my personal life, the insecure Steve. Insecure Charles is still there, you know, and sometimes I'm probably guilty of doing that still to this day.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  6. “Everything's done. We're going to sell AU for a billion. We're going to sell Find a Boo for 50 million. You know, your portfolio of other things. We'll just keep it there ticking over. We're going to manage that. Throw it all into the trust.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  7. “I sat there tapping my fingers. I'm like, right, this ain't life. Like, I'm not ready for this life yet. So we ended up traveling, me and my family around the world, going to different places that hadn't fully locked down yet, finding things to do, creating an adventure to keep me occupied and making the fun part of what we was doing. Finding a place where we're not restricted. We did that for several months and ended up in the bye. Where I could work Where I could DJ and where I could operate and do business deals freely. We're not spending seven months there. So Answering your question if I was presented with that opportunity now and you said to me,”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  8. “Do you know what? This is funny. During the first lockdown When it was like stay at home, can't leave, no work. It was the first time in over 10 years that I'd stopped, that I had literally stopped. And for me, I can't explain the anxiety, the fear, the confusion. I was like, so what? I just stay here and do nothing. Yep, you just sit in your house and do nothing. I don't understand that. And for the first two weeks I enjoyed it so much. It's just with my family, we were doing cool things. I was like, this is amazing. This is what life's about. Week”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  9. “I used to constantly seek validation, constantly. Like, I feel like, especially growing up where I did, you know, even going back to the comments that I made on that show being bravado and talking about stuff that I didn't actually do, but I'm trying to be trying to fit in. I'm trying to be cool. I think I shed that. Know, at the same time, I did when I felt inferior at times in those board meetings, when I was worried about people looking down at me. I feel like I don't feel like that anymore. I'm not trying to fit in.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  10. “Course they do, they do, and that is the biggest fight of my career. Balance, finding balance, finding time to spend time. Quality time with my loved ones, those that ultimately I Told myself, I'd do this for.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  11. “Know like I genuinely believe that. And a big part of my motivation from the moment my son was born was that he will never have to experience the things that I've experienced. And of course, when he was living in the shed, he was way too young. He don't remember that. When I say it to him, I was like, what are you talking about, dad? You know, I drive him past sometimes. I used to live in there.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  12. “Very little, and everything that I do earn, it goes into a trust for my family. So when it all is said and done, you know, they won't ever have to experience some of the things that I've experienced in life. And they've got a head start. And knowing my children and how grounded they are and such beautiful children never ask for anything. I think that's one of my proudest achievements. But yeah, I question myself a lot about balance.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  13. “Am I being a good example to my children? And I feel like, I said, I've got a lot better at recent years, recent years of being a father and spending more time and finding that balance. I've always been a good father. I've always been there for my children. I've always, you know, I've never missed one of my kids' birthdays or... Big moments or score or have you, but I just feel like I could have spent more time being a father. And I balanced that out with myself. Knowing that everything I do ultimately is for them. Like, you know, when I'm not here no more, like, I think there's a misconception of me that I'm always spending money. I'm quite loud with what I do, but I don't really spend money at all.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  14. “Be a lot of conversation with myself about balance. I think that's one thing that I've always struggled with. In life balance between my personal life, which I keep very personal for a reason, you know, I don't ever want people interfering in my personal life or passing judgment on my personal life because it's my personal life and I keep it personal for that reason. But obviously I've spent a lot of my adult life working and traveling in the world, which means I haven't got to spend Time with my loved ones in the way that I'd like to, and I've got a lot better at it. You know, over recent years, I've got a lot better at it. But I feel like that's always something throughout my career that I've questioned myself over, balance. Have I spent enough time being a father? Have I been the best father that I could possibly be?”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  15. “If you go back five years ago and you look at some of our marketing strategies and how we went about implementing these strategies, it's like, wow, okay, like you can see it. I could tell you the whole story and then you can go back and actually see how we applied these strategies to make us Generate the interest and the desire. The bottle that we have today, you know, like we've had huge people do it now, like in your face. Oh, AU, I love this. But I don't feel like those things are half as impactful as the things that we've done earlier on in the brand's lifespan.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  16. “Who's watching this content? Straight away the information that they get every time they watch these videos or see these photos is that their favorite artist who's just one or had the massive achievement is holding a bottle of AU every time it's happening. So straight away you're aligning that bottle with success that didn't cost us. Hardly anything. It cost us a bowl. Each and every time it happens. The implications that that had on people subconsciously aligning the bottle with success. I mean, priceless, absolutely priceless. And I feel like a lot of the things that we did, the most significant things that we did were all shadow marketing, doing things that people are not really even paying attention to.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  17. “Two, three years down the line. I shouldn't really give this as a gem away, but I'm going to give it away because it's done now. We've done it. So I wanted to align the brand with success to gold bottle, to trophy. I wanted people to feel like that. I wanted people to hold the bottle and feel like they was holding a trophy. So we sat down, me and my partners, and it was like, how do we do this? How can we achieve that? We don't have much money to spend. We have to make this feel natural and organic. So what we did is we partnered up with GRM. And I said, every time you give away a plaque. One of these artists who's achieved something incredible on your channel. Can you give them a bottle of AU? Yeah, cool So every time these artists were getting a plaque, they would hold their plaque and hold a bottle of AU. Now for everyone else”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  18. “Notice because a rappers wore it. And the same for my trainers or the jeans. Like, even the indie kids or the dance kids will be inspired by fashion from the urban space. So I think understanding your audience for me is one of the most important things. And I feel like we understood who we were trying to sell it to. So it made it a lot easier selling it to the audience. Now, for me, a big thing was making it feel like it was organic, natural, and not forced. Like the worst thing for me was for it to feel corporate or to feel like it was part of the old guard. So for me, it had to be as disruptive as possible. Like one of the things that I did, which at the time, you know, a lot of people would have been like, what's the point in that? But I understood that. Implications that it would have”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  19. “Pivot away from it. No, it doesn't work like that. It does work like that. The hard to reach young black audiences around the world set trends. It's as simple as that. Whether it be fashion, lifestyle, they're the trendsetters. They're the people that are cool. Like if you wear, you know, you might wear a jacket, a raf might wear a jacket in a video that's no one's ever seen could be a brand. I mean, everything that I'm wearing, now maybe the exception being for the top, which has real heritage and people have worked for different things, but people in my world.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  20. “Yeah, yeah, well, I think that's why I'm in a privy position in life, especially with the brands that I involve myself in. I understand the culture. I understand what's acceptable, what's not acceptable, what's crucial, what's not cool. I understand how to speak to that audience. And I also understand that that audience speaks to everybody else. And, you know, people try and...”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  21. “Yeah, even find a booth. And this goes back to Brandon. And my understanding of branding and my interest and fascination in branding, I've always understood the power of branding. And I've always understood... In order for you to sell something, you have to understand who you're trying to sell it to.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  22. “Yeah, a business that's valued over a billion. And I feel like we're on. We're on the right track to achieve that by this time next year”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  23. “I think by the end of this year, realistically. If we were doing a 10 times multiply, you'd be looking at 800, 800 million. I think with some of the activations that we have going on at the moment, I'd like to think by this time next year, we'll be a unicorn.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  24. “I would be honoured to be their partner. So we'd done a deal. We had the five-year plan. The plan was very simple, yet very well thought out. Like step by step, we went through that plan and we achieved every single last thing that was on the plan. Now, when we set out on this journey, we had all agreed that within five years, we'd sell the business for a hundred million pounds. Like great bit of business, you know. Three years in, four years in, but like sell it for a hundred million? Like, what? You know, like our vision changed somewhat. And the success that we achieved from this plan that we put in place, we all believed together that we would achieve this. And all of us brought something different to the table.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  25. “And I feel like they believed in me in the same way I believed in them. Now, when I invested into the business, of course, the product was incredible. And I believe that we could do so much with this product, especially within the urban community Which I feel is the community that drives pretty much everything in terms of lifestyle these days. And when you understand that, I feel like it gives you a different view on why things work and why things don't. So spending time with him, getting to know them, I was like, These guys are so hungry and so switched on.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  26. “Like, all right, cool, thanks, Charlie. Hopefully, we'll speak again soon. So two weeks later, I'm at the BBC. I get a call. I always finish the meeting in town. Would you be up for grabbing a coffee? So I was like, of course. So I'd meet the two lads, Charlie and Jackson. We go for a coffee at Nero's coffee just under the BBC. And of course, because I've been working on this project of my own in the background, I've already got my five-year plan. I've got it written out step by step to a T. So I sit with these guys and I'm like, what's the story? So they start talking to me and telling me about their backgrounds and how they got into it and why they got into it. I was like, look, I've got a five year plan that I know. We will destroy with this product. We'll make this the biggest thing since Slice Bread.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  27. “Looking at the page, I said, let me just take these guys' page out. Vodka, I've been trying to do my own thing. I go on the page and I see the bottle. Like, whoa, these guys have hit the nail on the head. At the end back, I was like, hey, you guys got a number. There's like, yeah, cool. Sent me a number of. I called him. I was like, hey, what's up, man? Bottle's incredible. I was like, what's the story? And they start speaking to me, you know, two friends from Swansea who have just kind of set it up. It's pretty new. I was like, do you guys need investment? And they was like, nah, we don't. And I'm like, you don't need any money. And I was like, nah, we're good. So I was like, all right, cool. I was like, well, if that changes, this is my number. I'm more than open to a conversation. I'd love to take you guys for dinner.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  28. “Have access to that market. And I understand how to position things in the marketplace. So I need to find a vodka. So I ended up spending, I spent way over £100,000 developing this brand. And I just weren't happy with it. I was like, the ball's not right, the name's not right. The liquor's okay. I was like, it's not right. Like, all right, cool. I kind of put that on the back burner for a couple of months. I need to focus on some other stuff. Two days after me having that thought, I've put that in the back burner. I get a DM on Instagram. And it's from AU Vodka. And, you know, they're a few months old. Just not really fan their foot. They're like, Charlie, can we send you some bottles of AU vodka? I never respond to messages like that. I just don't. I'm not in it. I don't want gifting. I'm not into that stuff.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  29. “And I was like, right, what's next? So I was like, no one's got their own vodka business. And I'm looking at Saroc. I'm looking at what Diddy's doing over there. I'm like, these guys are so ahead of the game. The Americans, in terms of branding, in terms of creating businesses in the culture and lifestyle and understanding how to navigate that brand and target a certain demographic. The hard to reach demographic. The demographic that marketeers all over the world spend significant amounts of money trying to penetrate every year.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  30. “So, I mean, yeah, you know, where the top selling premium vodka in the UK, and we've recently started to really focus on export. We sold out in the States, we just launched in the States last week. We decided to go state by state. We sold out in two days. In the States sort of a significant amount of bottles in the States. So, yeah, I mean, the story with AU Vodka, interesting story actually. So I had just come off the back of having this massive vape business that I set up years ago. Vapes. So I remember being in a club and everyone was smoking vapes. And I was like, what is everyone smoking? Long story short, invested in a company. Made a significant amount of money sending these vapes, sold the business very quick, very quick transaction.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  31. “You know, ownership. People talk about ownership, and I feel like the conversation around ownership sometimes gets a little bit cloudy. And a lot of people take the wrong information out of the importance of ownership. I feel like, you know, it's like any business. You can own 100% Business and it be worth Know all you know 2% of a business that's worth a billion pounds like I know what I'd rather own so the understanding of ownership a lot of people think when you say make sure you own everything they think you're talking about you owning 100% of everything rather than actually owning the brand you know like find a brief I own 100 of Fry in the booth But I feel like the conversation generally just gets a bit cloudy because people don't understand what the importance of ownership is”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  32. “And then all the trademarks, and so I was like, I was up on it, and there was nothing they could do. So when I did decide to leave, it was like, cheers, thanks. I mean, I know that probably burnt him. I still have good relations with a lot of the people in there. And they're like, fair play. One of a few that have got out of the building with their IP.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  33. “Yeah, so basically, there was no side deal. Per se for finding a booth, it was something that I just did within the show. Didn't pay me extra for firing a booth. They didn't provide me any staff.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  34. “Yeah, so I owned Friday Booth before I even went into the BBC. And luckily for me, because the BBC didn't have the same faith in the brand as I did. They didn't invest any money into the brand whatsoever, which would have made things a little bit more messy, I feel like, on my exit if they'd invested into the brand.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  35. “I left that room and I was like, I know Apple is where I want to be. I don't care who's offering what there was better offers on the table. I'm like, nah, he's the guy. I will follow this guy on his journey and make his journey a part of mine and vice versa. I know that he gets this. He understands what's happening in the world of content and I'm willing to jump on this train. And that was it. And then from there, you know, we've achieved some incredible things, I feel. I feel like we've been doing things that nobody's ever done. Find a booth being an asset that lives on a DSP, on Apple music, that people can stream. The legals that we had to get around to create this template of how that looks. Now everyone's trying to do it. Everyone's trying to do it.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  36. “British rap artist to become a global brand. So, in the same way, you know, Drake did for Canada, which people 20 years ago would have laughed at you for, would have laughed at you. The biggest rapper in the world is Canadian. No way. And I feel like that's how people have thought about a British rapper becoming a global brand. And for me, being a part of that story, helping that British artist. Whatever capacity that I could, but having a platform and a network that would enable me to do that was so important. Just to be a part of the story. And he was like, whatever you need, I can help you. You know, he spoke about his passion and his belief and what motivated him and inspired him.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  37. “I thought, you know what? Let me call Zane Lowe because he's the first person from the broadcast world, traditional broadcast world, that's made that jump. And he's done an incredible job of doing so. So I've called him, I've run through my thoughts with him and how I'm feeling and doubts that I'd had. He was like, dude, I'd love you to be over here. I'd love it. If you've got any doubts or any concerns, go and speak to Oliver. Oliver's the big boss at Apple Music. He's like, just have a sit down with Oliver. I know you. I know what you stand for. I know what you believe in. Just spend an hour talking to him. So I was like, okay, he's like, I'll set the meeting up. So he set the meeting up with Oliver. I sat down with Oliver. He's like, you know, okay, so what are you trying to achieve? I said, I want to be part of the story for... The”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  38. “Was no fixed time for you to have to listen. You should listen back anytime you want on the iPlayer. So for me, I've reached this point in my life where I was a bit like, what's next? I'd always knew what was next. I'd always find something that was next throughout my journey at the BBC. I'd say, all right, I've achieved this, this is next. Let's work towards that. I couldn't find one. I really couldn't find one. And this was just after the Drake fry in the booth because that was something that I've worked towards for years. And I finally achieved it. And I'm kind of like, what's next, man? And I couldn't find something that was next. I'd never want to do breakfast. It's not really for me. Couldn't see anywhere else that I fitted within the schedule. So”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  39. “I was doing five radio shows a week. I felt a little bit trapped. And for me, What I quickly identified as my next mission was I felt Not as easy to achieve while being fixed at the BBC. So I was like, all right, what's next? Of course, I took into consideration at the time how people were consuming content, the age group of the listeners that were listening to radio, the demographic of people that was listening to radio, I felt like it changed. the way we consume content had changed forever and i felt like listening to radio was no longer an appointment I used to wait Every night to listen to St. Lou. I used to wait every weekend to listen to Westwood. It was an appointment. I wouldn't miss it. I felt like those days had moved on and people were listening at their leisure.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  40. “I mean, Apple for me, you know, it was a massive moment in my life and my career. Prior to me leaving the BBC, I had had offers for a few years before people were just trying to start conversation about what it would look like with me leaving the BBC. And I've got so many great memories and made so many great friends at the BBC, and it was such a huge part of my career and my growth as Charlie Sloth. And of course, the Fry in the Booth Braun. But I'd got to the point in the building where I had achieved every single last thing that I had set out to achieve. And every time I'd achieve a goal in there, I set myself a new target. But I'd run out of targets. In terms of where I could go and what more I could do. And at this time, I was doing an average of 200 DJ shows a year.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  41. “Come out of jail Just being shot at. So he's like, This is my opportunity. I am not letting this slip. And he didn't, I mean, what a huge moment that was for him as an artist.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  42. “I can't just, I'm a showman. I DJ all over the world. I put a show on. In that environment, that is how I feel. The energy is what makes me become the person I become in the studio at that moment in time.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  43. “And a lot of that goes back to how many finder boots have not If you saw my reaction, your nose find the booze. He be like, wow, he's definitely not feeding”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  44. “And you know what? Like, when you look at these artists, they're the most incredible human beings. Set aside everything else. They're the most incredible human beings, geeks. You know, one of the biggest rappers in this country, one of the most incredible humans that I know. And, you know, if you're looking at it from an entertainment perspective, you're like, these guys are gangsters. They're not. They're human beings. And their personality, their morals, their integrity is a big part of why they've been so successful, because everybody wants to work with them. Everybody likes them. Nobody ever wants to say no because they're such good people. For me, a huge stormy is super talented, incredible artist, but a huge part of people wanting to do stuff with him is because he's such a great person.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  45. “Can just feed it like it's like you've either got it or you haven't. Some of the things that these artists have that make them superstars are unteachable.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  46. “And the minute he left that studio, I rang everyone and said, this guy is a superstar. He is going to be a juggernaut because his mindset was just, he was so focused. He went in there gossiping, drinking, smoking. He was like, I'm hitched to a job. We do the job to the best of my ability, and then I'm going to move on to do my next job. And to see that in such young man, I was like, wow, this guy's gone. And I remember after that, there was a few moments that happened and he was just out of here. I just knew it. There's a few artists like that that have been on the show or that have met personally and I've said straight away. To labels friends within the labels, I'm like, if you want to place a bet, The guy to please”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  47. “So it was five to four he turned up. I'm like, you're early. He's like only five minutes. I'm like, in my head, I'm like, oh, it's two hours and five minutes. So he comes in the studio. He's like, what do you mean me to do? I was like, do a verse on this song, do a verse on this song, do a chorus on this song. Normally an artist would be in there maybe four or five hours. He was in there for like 40 minutes. This reverse is done the hook and was like, Is there anything else you want me to do? I'm like, whoa, nah, man”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  48. “Feel comfortable talking about. I feel like Stormzy, he's got the talent. He's got incredible talent. You know, in terms of vision and his work rate unmatched. I remember doing sessions with Stormzy. Maybe eight eight, nine years ago recording sessions in the studio. And I called him and said, and this was before he was massive. I'd called him, I said, dude, I want to get you on a project I'm working on. Can you come to the studio? He's like, what time do you need me there? I said, if you get there for 4pm, it'd be amazing. Now, I didn't need him there to 6, but with me spending as much time as I have with rappers, I'd always say two hours earlier.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  49. “I think it's a concoction of things. I think the first thing, of course, is always talent. You've got to have talent or some degree of talent, even though I'm a strong believer in hard work, always beats talent. But talent, especially within music, is always one of the key ingredients, vision, is the second thing. And I say the third thing is work ethic, how much you're willing to work, how hard you're willing to go. And then the fourth, and I think someone who encapsulates this is stormsy. Is personality morals and a sense of vulnerability, I think. I think when you look at all of the most successful artists. For me, they allow themselves to become vulnerable. They allow themselves to be judged. They allow themselves to talk about things that a rapper wouldn't necessarily”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  50. “Yeah, and there was times in my life when I would go into a meeting and my phone voice would pop out. And I'd leave the meeting and I'd be so mad at myself. I'm like, what are you doing? What are you doing? Why did you do that? Because you felt like you had to speak a certain way around a certain type of person. No way. And I feel, yeah, I feel like a lot of people appreciate and respect me for being unapologetically me.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT