YouSaid · the spoken record

Charlie Sloth

lines on the record
113
first
2022-11-28
most recent
2022-11-28
sittings or episodes
1
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podcast

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  1. “Sometimes five pounds, depending on how desperate the person who's trying to buy the cigarette for me. And I'd always save the money that I had make and reinvest it to make more money. And then by the time I was, I'd say 21. My idea of chasing money had changed somewhat. It became very apparent for me that I weren't happy. Chasing money. I weren't about chasing the money. I still understood the value of money and knew how important it was for me to make money, but I made a decision around 2021 that I was going to focus on something that I loved and that I was very passionate about and allow the financial rewards to follow that rather than doing it the other way around, chasing the money by doing things that I'm not so passionate about. I don't really care about and I can't see it ever making me happy.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  2. “Was always about, you know, from when I was 12 up until I was 17, I was always about making money. And that for me was the drive. How do I make money? I need to make more money. You know, I started with me selling sandwiches because I couldn't afford lunch, dinners. I weren't getting free dinners at the time. So my mum used to make me a packed lunch. And I remember going to school, selling the sandwiches, sending the crisps, selling the drink, making a fiver. And I was like, wait a minute. I can just replicate this. So I started going buying a loaf of bread. Salami, some salad cream, some lettuce. And then I started making 10 sandwiches, selling all the sandwiches. And then throughout a two year period, it extended to me buying cigarettes, buying 20 cigarettes and selling the cigarettes for a pound each.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  3. “I think for me money was a necessity. If we didn't have money. If I didn't make money, additional money from my family home, we never had gas. We never had electric. We never had food. And growing up for me. I was like, this can't happen. I need to change this. I need to make effort myself, not rely on my parents or my sisters to get out of my way and change this. And from a young age, I was.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  4. “Until I had that conversation, I didn't really sit down and read deep why I was thinking like that. And I think it almost, there was a weight that lifted from my shoulders once I'd had that conversation. I think likewise for my dad, you know, I think it changed the dynamics of our relationship somewhat. When I do look back at the things that he would say and the things that he would do, he was like a coach, like the ultimate coach. You know, like he would inspire and motivate me without pampering me, without making me soft. He would say things that he knew was harsh. Or he would discipline me in ways that he knew were harsh and he probably felt bad about the time. But he had a plan for how he wanted me. And, you know, look at me now. And he played a big part of that”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  5. “Maybe, but that's pretty good at that, to be fair. But it made me think. It made me stop because I've always, to be fair, I've always used that as motivation without even knowing it. And until that point, I never really assessed the situation in the way that I should have because I always use that to drive me on to be like, come on, dad, I'm light years ahead. Without having that conversation, having that conversation with myself in my head.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  6. “And he said to me Son, I was never talking about money. Money's never been a thing for me. I've never chased money in the same way you chased money. I was talking about you. And your sisters and your mother. To stop, and I'm like, what are you talking about, Dad? And he said, look at the man you've become. Look at the women your sisters have become. I am successful as a father. You're all winners, and it's true, me and my sisters were all winners. Like my sister's got an incredible job, my youngest sister's got an incredible job, an incredible business.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  7. “Father was an electrician, very strict, very, very strict man, very disciplined. And as a young kid, we didn't always see eye to eye. And I always felt like favoured my sisters, and he would always make comments to me, you'll never be as successful as I am. As a kid, I'm like, whoa, like, we're talking about that. And it's mad. This is a funny story. My dad used to always say that to me, you'll never be as successful as I am. As a child, I always thought that he meant in terms of monetary That's what I viewed as success. Then three years ago, I've never told anyone this story. Three years ago, I took my family away my whole family for Christmas. And me and my dad had a drink. And I'm like, dad, just look around you, dad. Look at everything that I've got and everything that I've achieved. Said I'll never be as successful as you”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  8. “Wherever I am in the world, I'd always treat that person with the same respect that I'll treat the CEO that I'm meeting that day or that I'm doing business with that day because that cleaner was my mum. So I have a different view and perspective on life and on people. And I think that's put me in a great position in life, especially with my people skills and how to treat people, which I feel is a massive part of why I am where I am.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  9. “or a chippy at best if you do well. So for me, I was kind of like, huh? There's got to be more to life than that. And I was always very inquisitive. I always wanted to know how things worked or why things didn't work or how you do this and how you do that. I was always very up on self-education. So I feel like those early years of my life really shaped who I am today, you know, how I treat other people because obviously my mum was the cleaner. You know, when I'm in a corporate building or, you know,”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  10. “I'm indestructible, especially at a young age. And I've always been very confident and had loads of self-belief. But I feel like it set me up to want to A prove people wrong because I felt like I was never given any opportunities or chances to, you know, better myself or be the person I am today. When I was 17, I didn't even know what university was. I had no idea what university was. When you think about that now and put that in perspective, that's crazy. I had no idea what university was. When I was younger, I wanted to be a director. I wanted to make movies. And I never had an insight into how to make that happen. My teachers were like, you'll be a plumber, electrician.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  11. “I think for me Coming from the humble beginnings that I did, I feel like. I was raised in an environment where not many people ever amounted to anything. So there was no one for me growing up who I looked up to as a role model per se. It was more, you know. Family members for me that gave me the confidence and inspiration to do better in life. But I feel at the same time me coming from that environment colored me and toughened me to become almost, I felt like growing up invincible because, you know, growing up seeing friends get killed, go to prison, when you survive that. It almost makes you feel like wow”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  12. “So it was tough. We were living in a shed. My son had just been born. I couldn't afford nappies. And we had no toilet. That was the sacrifice that I had to make in order for me to become the person I needed to cook. Brandon has always been so integral for me. The Fire in the Booth brand became a monster within the culture. There's not many people like me that understand culture and understand business in the same way I do. AU Vodka is a great reflection of that. We outsold Trey Goose twice over, three times as many bottles of syrup, turnover, £80 million this year.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT

  13. “The minute he left that studio, I rang everyone and said this guy is a superstar. But then three years ago, I've never told anyone this story. Three years ago, I was raised in an environment where not many people ever amounted to anything.”

    2022-11-28 · The Diary of a CEO · Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! · IDENTIFIED FROM THE TRANSCRIPT