YouSaid · the spoken record

Chip Wilson

lines on the record: 99
first: 2021-05-19
most recent: 2021-05-19
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, thanks for what you bring to the world. And I know it probably at some point comes from a selfish point of view because you get to do all these great things. But isn't it nice when you can combine the two?”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“He brings in musicians from all over the world actually to give him approval to talk about them and for him to write the story. But by audio was great. The potato factory Middlesex, I could go on and on”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“I could go on for a lot longer as you want me to, but I think one of the most fun ones I listened to lately was the magic strings of Frankie Presto.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“United Nations. I think my favorite author of all time is John LeCare, you know, did all the spy novels and probably isn't relevant to anyone young nowadays. But I love the British understatement and his ability to tell a story and not tell me anything. But it's all those small innuendos and the way the British talk it, it's the very opposite from the American marketing. I have English as a third language, so you know, and with no first two. So I'm really, really.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Another one, Guns, Germs, and Steel. I loved old Pulitzer Prize winning book about how the world developed. And another one that's kind of an updated one on that is Disunited Nations. I really liked.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah, yeah. You know, I actually, of course, you've had Dan Harris on 10% Happier. I laughed all the way through that learning about meditation. And I know you had Guy Ros on. I listened to every one of them. It doesn't matter how many businesses I listen to. They're all different and they're all fascinating. And thanks for, I like that little exchange of podcasts. You guys said it was good. You know, for people starting out the e-myth was really a viable for me being able to put myself five years in the future, train and develop people to take care of the business so I could lead it.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah, yeah. It maybe goes back to what we're seeing, but I'd like to make the request that people reframe what the word news means. And I think, as I was saying that people have news collapsed with sensationalism, negative news. And as Peter Diamandis says, you know, our mindset is set by the people we hang out with and the media we consume. This is not just a plug for you, but I just can't say enough about walking with audio and listening to podcasts and biographies, books, fiction. It doesn't matter. The combination of these two things is so powerful. Keeping in great shape and learning at the same time. Fantastic. So, anyway, reframe the term news.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“You know, I'm not, you know, I have my favorite breakfast place is a place called Nelson the Seagull, and they roast their own beans and they make their own bread. And when you put that combination of those two smells together, it's phenomenal. I know I'm not supposed to eat any bread, but the smell of that bread's great. And, you know, it's one of these places that it's in a 100-year-old building with the big high ceilings, and they've put about $5 into tenant improvements. So, you know what I mean? They've just gone to every alley sale they could and bought chairs and tables, nothing mixes. But the quality of the product is second to none.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“You know, unfortunately, you know, I live in probably the nicest house in the world with the greatest view with a great wine cabinet and a wife that is second to none when it comes to cuisine.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“And did I possibly want to live a life of being good at something? No, I want to be great because on my deathbed, why would I want to know what good looked like? I want to know what great looks like.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“For me, Atlas Shrug was massive for me to read that again when I was 18. I mean, I know nothing about U.S. politics and I could care less about the Tea Party and all the way that people, because I had no context that it was a philosophy. I just thought it was a book. And, you know, when I read through the book and I really got about how to make a quality product, how to treat people really well, how not to let the naysayers say you can't do it, or that if you do make your money, that, you know, give me part of that money because why should you have it all type of thing? I didn't really get it till I was about 52 or 53 and I read the book again and I recognized what an incredible impact it had on my life. And I think it falls part and parcel with that good to great, what is good and what is great.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“And he refuses to talk to interesting people because time goes too quickly. So it's a series of mechanisms to make life go slowly. I've often wanted to be in my physics 20 class for the rest of my life just because I know I could live forever.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“There I am 18 years old reading it, and I've read it 17 times now, so it's really my Bible in life. It was really a wake-up call. Again, most people don't get it until they're 43, like I talked about. I got it when I was 18. They're gonna die. And so they start to create, well, maybe even like winning formulas because a winning formula is what you do in a survival situation. So they create different ways of surviving with the short amount of time they have left with them. So it's one of the great comedy books of all time because one of the characters Dunbar that decides that time goes too quickly when life is fascinating. So he checks into a hospital and stares at the ceiling or will go in the back of a movie theater and we'll stand in line, go to the front, and then as soon as he gets to the front, he'll go to the back again.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Can you wait that extra minute? Can you wait that extra month? Can you wait that extra two years until everything's right? Well, my kids are a little bit better. My wife loves me a little bit more. I've got a little bit more money in the bank. I got more equity in my house I can borrow. I just don't think there's time”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Life is just so short. And what is the term that Werner Earhart has? There's no performance without action. So people think, think, think, think, and they have an idea, they have an idea they'd like to do something. And it all comes down to action. And there's just not a moment to waste, there's not a second to waste in life, or you can choose to waste time, which is a highly creative process. So I don't want to like say that that's not important. I'd say a lot of people have really great ideas and maybe even they can see the future. And if they started their product or whatever they're doing or their concept right now, the first time they thought about it, then by the time they got their act together, the world would probably line up and they'd be highly successful.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Coming from my most gifted book, which would be Catch twenty two, which is peeled surprise winner from the 1960s, bought a bunch of pilots who, flying over northern Italy with an egotistical colonel that kept making them do more bombing missions till the time when they realized that either they were going to die next week or next month or two months from now, like every minute was critical, to the next story of my dad and always searching for the meaning of life and never finding it. And if he did find it, then he'd be disappointed because he had no purpose in life other than looking for it. When I was 60 years old, I went to my dad and I went, dad, you know, if he had to give your 60-year-old self any advice, what would it be? And he went away for a day and he had the whole family around the table the next day. And he says, so I've thought about it. And here's the advice I'd give my 60-year-old self. Do it now.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“We grilled the hell out of it, and he was understood long-term word of mouth community marketing and just, again, giving all three of these people really understood giving without expectation of return, looking for make a quality product and in the long run just have people talk about us.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“First, the person I hired was Deanne Sweitzer. She was a single mother living in the alley behind me with two kids. So I hired her to run our first store, and then she ended up being the head of product for Lululemon. So probably ended up being the number three or four person inside the company. I hired Delaney to run the store after her sister left, and then Delaney ended up being the number two person at Lou Lemmon under the CEO who, and I personally have always pushed for Delaney to be CEO of a Lou Lemon, but I think the board of directors couldn't see anyone but kind of an Ivy League type person kind of moving in there. And I anyway, I don't think they could have been more wrong, and I think that's been proved out. And then probably the third person is Eric Peterson, who was running marketing for electronic arts here in Vancouver. I knew that I had the Olympics coming and I wanted to guerrilla the marketing. Because I did have any money to sponsors. So we, uh,”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“I'd watch them out running. I'd watch them with their families. We were all young at the time and we all had like three, four, five-year-olds type of thing. And I could tell they were good people because I've watched clothing all my life. I could tell they had fashion sense or not. I'm going to use the word style. I don't really like the word fashion, but more like a style. And so when I kind of put the family and the style together, I went, this is going to be a person I'd like working for me. And because I didn't want anybody who understood the wholesale clothing business. That brilliantly, I was open to hiring anybody because there was nobody that knew the vertical business. So it was like I got to take good people, train them in a new way of doing business. And that's what worked.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“They probably overlap. What I noticed Notwithstanding, there's always going to be people that wouldn't want children. But through the landmark course, I noticed that almost 80-90% of people had some sort of issues with their parents. And really, it came down to children not forgiving their parents for the lousy job their parents did of raising them. These are parents that love their children to death, but it was just an interpretation and a story that the children would have. I really got where people that really wanted children, well, one, I think it's the number two instinct after survival. I think it's a great indication. If you want children, you want a family, I really wanted to hire women who wanted a family. And I was a little bit scared of those that didn't. And then the part about me rolling down the window, it wasn't really like I'd met the person for a minute. These were all people in my neighborhood. I was starting Lou Lemmon.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“I'm thinking. And it just so happened that that kept occurring. I'm 65 years old and I recognize I'm not in the world of knowing the minutiae of social media and e-com and there's parts of that I'm not living because I don't have to live it. It's not important to me because of other things that are more important. So now I feel I'm moving more to understanding how companies are working and how they become mediocre, how they become great. I'm really looking a lot about countries and how fascinated with how China is obviously seems to me to be the next empire of the world and how America is becoming more like Europe over-regulated, overtaxed, moving further to the left. And it's actually funny to me to look at China now as the bastion of free enterprise.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“I probably didn't know I had it until I'd gone through a few iterations, but I think it really started off when I was 12 or 13 years old. And again, I'm a reader. I was a reader from very, very young age. And when I was reading and then I would observe, I would formulate an idea in my mind about what the future was going to be. And then I think I just started noticing that whatever I thought about actually was coming true. And it's not like I'm a Robert Heinlein or something, you know, some science fiction writer, but maybe that was my area of expertise. And because I was right so often, I probably just started recognizing it's something that I enjoyed doing and then going, okay, now let's kind of put my money where my mouth is, so to speak. I have these ideas. If I lay down a business to do that, will the world actually line up around what?”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“And we've gone so far in that direction of this media being a commodity product. It's like beer and cigarettes where it's all done on marketing now, not really content. And then the real news is, I believe is what you're doing, Tim, is this podcast, and let's be more specific, anything in the world that's working and working really well now has eliminated the middleman. You've eliminated the middleman, so you can come right to the source rather than getting a headline or a hundred forty-four word whatever”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Was really hard explaining that to, I think, a world which was now moving into a commodity media business media went from like five or six big newspapers to suddenly you're digital and now you have infinite number of media outlets and then the only way that you can attract people to your TV show article or whatever is headlines and then sensationalism I found that people that said they were news outlets were now becoming kind of national and inquire people magazine sensationalism but they were saying they were news outlets which really does fool people who don't have a context to what is news and what isn't news.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“What was interesting about it, though, is just the coming back to Lou Lemon and the employees all supporting me. They understood where I was coming from, but the board of directors didn't. But nobody knew how the ends of the bell curve that complain and complain very loudly on social media can sound so big. Nobody knew the size of it, really. What I say is that our customer was that 32-year-old professional, woman, single, owned her own condo, athletic, very media savvy, understood how all this worked. And they weren't concerned with it.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“The reality of it is that women were buying two to three sizes too small in order to use it as compression, like spanks. And like any fabric or any material, if you stretch it too far, it's not going to work. And kind of that's kind of what was happening. But I didn't have that context at the time. So I was just trying to be as truthful as I could. But it came across for if you, again, listening through the lens of, oh, you know, you're judging me. So I didn't know women very well, did I? As much as I say I was in a woman's business and I was working with thousands of women, you know, that I didn't really get that this kind of was occurring. And maybe Lou Lemon had just exploded from being something that was very athletic to something that was now being bought by everybody in society. And so I made a mistake for sure.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“I think I, and anyway, the interpretation of vast majority of people that they heard it from the point of view, oh, I was judging woman in some sort of way, which given that the business that I'd built all about women and all the women inside of it, nothing could be further from the truth. But I can understand.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, sure. So I was going on Bloomberg to talk about this new concept that my wife and I had had around one minute meditation. So again, the ability to choose in the moment how my brain wanted to be rather than having to do something longer. Anyway, it shifted into blue lemon and it had had a massive quality issue. I wasn't the CEO at the time. I was the chairman living in Australia, actually. But that doesn't matter. If I'm responsible, then I get to do something about it. That's the way I look at it. Anyway, she pivoted and asked me about the quality of the fabric. And I went, well, I knew in my mind that something was wrong with the Lulemon fabric or something was going on because we were getting returns, we were getting complaints like we'd never had before. And all I could really say at the time was that some of our pants don't work for some woman.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“It's very tough to have an opinion, especially I think my area of expertise in life is looking five years in the future and putting together what the world is going to look like, especially in the realm of athletics and apparel and that type of thing. But in order to be great at that, you have to see how all things in society are changing. Now I have a big failure in that and the big failure is I didn't understand in 213 because it was just the advent of social media just the start of it. He was at time when I could probably say I was the first to get taken down in what I call the cancel culture. I didn't even really know what had happened to me.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“To be authentic about my inauthenticities, I'd say I'm so weak on integrity I find myself complaining. I put them up because I'm so weak and I need to keep reminding myself about. How much of my life has changed, even garnering seventy percent of what I say other people should do 100%? I guess it's a little bit like that smoker who's quit and then goes around evangelizing how everyone should quit smoking or drinking or something. Do you know what I mean? I'm kind of like a born again self development person”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“So I find that's probably where the word complaining comes in, and complaining is again a linguistic abstraction to actually define complaining and not waste people's time and again, choose to take action, which is another linguistic abstraction as opposed to complaining. Playing on the court, not living in the stands. So actually not observing life, not complaining about life, but actually getting into life and doing something with it. I could go on, but I think you get the general sampling.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“In other words, every second of everyone's life is critical. And it's not up to me to waste anybody's time. And I really am highly cognizant of, Tim, if you only want to go for 20 minutes, I'm here for 20 minutes and I don't want to go 21 if you got something else to do. That's fine with me.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“So consequently, I take that winning formula anytime I'm in a stressful situation and I go immediately to everyone get out of my way I'll do it myself. And that works really well I think when I started a company or I in certain situations but in order to be an effective leader, I had to do the next linguistic abstraction that is choose freely choose freely in any position to be the type of leader that's required in that moment So I really became powerful at Lou Lemon when I understood that I could delegate I could ask for help I could ask for opinions It didn't have to be all me and the more I find that this word busy is more that tells me that I haven't delegated or trained and developed people to take over jobs that I needed to do time is precious”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Winning formula. So when I was 12, my parents were divorced. I was a competitive somewhere. I came home for lunch and nobody was there when there was no food. So I forged my mom's check, went down to Safeway, bought some food. And my 12-year-old self told me that I couldn't trust even those who loved me to take care of me. And so I then have to, if it's to be, it's up to me and I can't depend on anyone else, I've got to make it work for myself.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“We've talked about creating the present from the future so committed listening is another one so on the opposite end of that. So when you're talking, I've got to consistently clear myself so that I can actually hear what it is that you're saying. Often I find somebody starts talking. And my mind goes. I'm really interested in this mere neurons and how I really get now when I'm talking and somebody isn't listening, I can tell that they're not listening. Fascinating, really, so we know on a subconscious level that somebody isn't listening. Looking good, we've talked about winning formula is an interesting one. Winning.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Linguistic So being present we've talked about Clearing the past, we haven't really talked about, but it's the same thing. I noticed that if I was to talk to you, but you had your mind on your business or your girlfriend or you wanted to go skateboarding or whatever, you really wouldn't be listening to me. And this idea that there's no point in me talking until I've cleared what it is that's going on with you. You may have another meeting to go to that something's more pressing. You, the listener, before I can actually talk. Wasted a lot of time forcing what I have to say down somebody who's not listening.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“And if they could get in and out of a store in under ten minutes with exactly what they wanted, then I was actually saving them a hundred or two hundred dollars because I always came from that customers were making one hundred dollars an hour coming in the store. So then we set up the right amount of change room so they never had to wait for a change room. We did the hang tags all on the same side. We had the price that was big, the size that was big. You didn't have to search for anything. The store was set up functionally so you could get what you wanted into the change room. There was three-way mirrors so a girl didn't have to come out and have someone ask. They could actually check their own sides out if they wanted to do that. Our cash register had the fastest checkout for, you know, by the time he scanned it and got the price out and you're out the door. So I think women really appreciated that.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Problem is that within like even seven days, one or two sizes would be sold out and probably the most popular sizes. So we did do that. We'd set things up for seven days like that. But then the store was set up to put pants would be in one area, tanks in another, shorts in another. And you would actually go to look at a mannequin. That's the short that I want you'd be educated on why that short was being made. You'd go down to size six. There's your colors. And then you could pick that and then you could go to a tank top or whatever and you could look at all the sixes and all the different styles and go, okay, I like that design of tank. Here's my size six. Here's the color I want and go with it. Basically, I was setting it up because I wanted, I understood clearly from listening to women that they were time constrained.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Fundamentally, I think the first big difference for Lou Lemon that was so different than any other clothing brand was that we weren't run by merchandisers, so people that were like in sacks were trying to put 10 different brands together or make all the purses and the shoes and everything look good together. Rather than do that, Lou Lemon was first a functional company. And actually all my companies are. I work at the same level. So function is number one. So not only is the apparel functional, but then you make it beautiful. So the store had to be functional. So rather than have a wall where pants and jackets and tops, you know, t-shirts and accessories all work together in one color way and were pretty, I'm going to use this word pretty, so to speak, so that when people went in, they would go, wow, you know, type of thing.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Oh god. If I could see one more thing about this, really, this just came to me like a couple weeks ago. But if you have an owner that's out there making decisions for 100 years and you have a private equity firm inside whose goal is to get in and out in seven years, that's fundamentally a problem inside of the company. Because the P firm wants short term profits. They want to pump everything up and get out. And the owner is trying to put the money where it'll be good for 20 years from now. It's really fascinating.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Common company, and then because I think you can become everything to everybody and you're going to make a lot of profits for five years because all those people who weren't your customer before now start flooding in. But what eventually happens is the key drivers or the key consumers or the mavens and the connectors who really move a brand forward buying the brand. But the board of directors and a CEO who's got three year options is going to go for the short-term profitability. So there's almost no stopping it. Unless you have an owner operator type seal.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“And of course, this flies in the face of these terms like diversity. I think it's impossible to be great being everything to everybody. So, you know, for instance, clothing lines have always been separated between children's lines, teens lines, women's lines, and then maybe retired people's lines. Because bodies change, tastes change, colors change. And a company that tries to be everything to everybody, it's just too messy. You end up with so much product and you have no, what are you getting out there as who you are to those people? My fear is for a company like Lou Lemon that's trying to be everything to everybody is that will they end up going the way of the gap and just becoming another”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“It's a fascinating conversation, especially in today's social media world about, you know, as things have moved further to the left and anything that is said can be construed one way or the other. I believe that people originally set up a brand in order to target a certain market. And the more specific you are about who your market is, then the better job you can do about giving them the product that they want. And I think if I see any failure in American public companies over It's eventually trying to be everything to everybody.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“Which is originally at Lou Lemmon, I think it was the best and most incredible marketing thing anyone's ever done. And we put this code that really came from the landmark and all these five books that we've talked about and things my dad told me. And we put them on the side of the bag, the shopping bag, the Lulemon shopping bag. And it probably existed like that for about maybe until a year after I left, but then they, the marketing department are the legal people kind of came into it again and went, you can't say that anymore. Social media is making us in trouble. You know, it'd be something like instead of suntan lotion, which probably has a lot of chemicals in it, why don't you just get the right amount of sun? So, of course, the fear around suntan companies like suing, lou, lemon, you know, just overtakes the company. And so those are the kind of things that, so anyway, they did away with it.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“As I said, I used to think it was values, but I found that like the word extreme in the 80s, everyone started making fun of the extreme and advertising started using that. And I think that people now hear values in a company as they start to roll their eyes. And yeah, yeah, everyone's got the same values type of thing. I have been encouraging the companies I'm working with, what are the five books that really define this company and really light people up? And then out of those, take 30 terms and definitions that are key to those five books and develop a linguistic abstraction which you can grow a global company on and everybody knows and understands. You're right. It's about speed of communication. Some of them we've already gone over and that would be conditions of satisfaction and a by wind date with a definition of integrity. I have them listed in my bathroom on the wall so they're sitting there and I've read.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“I don't think I would know about other companies because I'm not really in them except for the ones I'm in now through the new purchase of Amur and these eight brands that are inside of it. I think fundamentally More companies don't do it because of litigation out of the US. I think in order to take the landmark course because, you know, people had this kind of come to Jesus moment and they've had to put into the writing of it before you go into the course that you have no psychological issues and blah, blah, blah, all the literature, all the legal literature that actually, if someone's to look at it, would scare the hell out of you. There's just no way you would do the course.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“So that's the other thing. So, the third thing then I think is most interesting to me is this thing about being responsible. I could sense that I was a complainer in life. You know, I complain, complain, complain. But, you know, of course, we all know that after two complaints, nobody would listen to me anymore. It took me a while to get that. But more interesting is that when I was responsible for whatever the situation was, then immediately I have the power to do something about it. You know, when I left Lou Lemon, I could complain about it, or I could decide to do something about what I saw wasn't working inside the company. So then to be responsible, they got, okay, I'll write the book on how I think Lou Lemon should operate and give context to the history and to the future so that the existing management board of directors can have a template to go on. So that's how I was being responsible.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“And if I can't get it done, then I have to clean up my mess and be responsible for that mess, clean it up, and then set new conditions of satisfaction and new by win dates. So the whole company of Lou Lemon operated under that integrity principle. And it meant, you know, our meeting started on time. You did what you sinned you were going to do. And it's not like if I say that I'm going to be on a meeting on time and I'm driving to work and I get a telephone call saying my boy has been run over by a car, I'm not going to make it to that meeting. It doesn't make me wrong. That's not what integrity is. There's many times when people can't be in integrity. But to clean up the mess caused by lack of integrity is where more integrity occurs.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“You know, you can see a three year old child calling around the rug. They have no past. They have no future. They're so creative. And I also see it in older people when they're told they've got three months until they die. They could care less about their past. They have no future, and they're looking at every blade of grass. So anyway, that's the come to Jesus moment that I really got. And the second part was integrity. And what I really got out of it is that everybody thinks they have integrity. But in fact, because everyone has a different definition of integrity, there is no integrity. So then the act of actually defining integrity was super important. And I took the same line that Landmark does, and I'm going to bastardize it a little bit, but integrity is doing what I say I will do when I say I will do it in the experience.”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT
“the present. And then it was very clear to me because after years of athletics of swimming and trathlons and squash, recognizing that three hours after an aerobic workout, my mind was so clear and I surmised it was for the same reason is that endorphin rush kind of eliminated my past and I didn't care anything in the past. If you don't have a past, then you don't have a future. Now, what does that mean? Imagine it's impossible to think about anything in the future without relating it to some experience in the past. So if I don't have a past, then I don't have a future. And I think this is the same reason that people get drunk or stoned to a great extent because it's the act of eliminating the past. So there's no past, there's no future. All there is is the present. You know, I think it's the 45 seconds after sex. I think it's...”
2021-05-19 · The Tim Ferriss Show · #514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life · IDENTIFIED FROM THE TRANSCRIPT