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Chris Duffin

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2021-08-03
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2021-08-03
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  1. Yeah, but it's an important discussion to have. I think that it's something that I can be more transparent on. In my past, I wasn't able to do the career that I had. So just like covering that stuff in a, you know, on a public forum, when you're highly looked at being an executive for recruiting and other stuff, it was an area I had to just kind of pass on, right? Now, I've used steroids. I've used them since I was 33. And I basically just used TRT now after my big squat. So for 10 years, I used them. Some interesting components to this. So one is just the gray area of what we call performance enhancing supplements, so performance, was it PEDs?

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  2. Has never worked for me because I've always been a very bit like trying to fit that between meetings and other stuff. What that diet provides is it just you get less bloat and distension of a larger meal. But at the end of the day, you get the same exact results. Pick a lifestyle, live that. You can have really great tasting food. And that, to me, is the way I'm really hitting this point because also with the dieting and the approach like, oh, I'm going to do this. And people pick these chicken and broccoli recipes. And guess what? You're going to break if you do not enjoy it, you will break. So it is a very important point.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Number of years ago, I did like 20 to 22 hour fasts every day. And I'm like, well, this doesn't work. I can't do business lunches and stuff like that. So when I was in my fasting thing, I went to a 16 so I could have a light lunch. Just for the social aspect of it and perform a perform that's funny And then that's why the typical bodybuilding, like the eight meal a day diet.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  4. What behaviors are sustainable and then do that and then over time the things you'll get to where you need to get diet itself just by the name of it is not sustainable because it is a short-term thing to get somewhere.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Make sure that you've got enough protein. Make sure that you've got your micronutrients covered, which is going to cover by eating real food. Don't go low fat, no fat. If you want a performance, don't go no carb. But if it works, any of those things. So diet approach. When you look at diets, Understand that how aggressive they are. So, like Keto can make you lose a lot of weight, carnivore can make you lose a lot of weight. A lot of that upfront is actually dropping glycogen stores. So you're actually just reducing water in your muscle and fat tissue, which is why it isn't as great for a performance diet. But understand that every diet also has a level of discipline and does it fit your lifestyle? So, I suggest people don't find a diet. You need to find a lifestyle because that's what's sustainable. I hate the word diet to begin with.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  6. You know, 7-8% body fat with veins standing out everywhere without a tissue on me just with amazing great tasting food to lose weight or be healthy does not mean that you need to eat flavorless bland food. So that's the main point. I try to.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  7. But that isn't actually a performance. So those type of keto and carnivore are not performance diets. So they're not going to be as effective at supplying the energy needs for high capacity training. So don't get me wrong, you can do training. But you can be a successful athlete with a vegan diet, but it's not as easy to do it with other diets. So you're missing some base nutrients. So many nutrients in meat. I believe having greens in your diet is really beneficial. Lots of research, but there's people in the other worlds that argue that you don't need them, but they help clear organs, provide micronutrients, all this sort of stuff. So I eat simply a whole well-rounded diet and I've gone from, I can go from 285 pounds squatting a ton of weight to eating less and dropping all the way down to

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  8. way out there there was nothing but he somehow got a caribou and killed it and he still lost a pound a day for 30 days with a caribou because his fat was stolen by a and and he could eat all the meat he wanted And they almost got pulled because of weight loss, right?

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  9. So losing and gaining weight is simply eating less or eating more. I mean it and we get so complicated oh that my fat, like what's your fasting window If I'm doing fasting, it's just because it My environment. Sometimes I do it, sometimes I don't. All that does is control how much calories that you take. Big success with keto and carnivore diets. It's hard to eat a lot and put on weight with those diets. Protein actually has a thermogenic effect. And so you have to have a massive amount of fats if you have a only meat diet because you can literally starve to death. There's a show where they put people out in the wilderness and this guy, the one that won one of the ones I looked on, they threw him up in the...

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  10. Yes, you need to have a base level of protein building blocks for tissue, right? We need to have enough fats to be able to have hormones work and key processes in the body. We need to have, well, you don't need to have from a performance aspect carbohydrates necessarily because the other ones can convert into injury sources. But for a performance athlete, cobohydrates can be very beneficial as well. So I look at it as you want you need a base level fats, you need a base level of proteins, and then you adjust the carbohydrate intake based on the needs. I'm not anti-carbohydrate by any means because a lot of people, well, they look at me now when they see like how lean I am and they jump to a conclusion, you must be keto, you must be carnivore, you must be whatever. And it's like

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  11. Let's be realistic about stuff. Spend some time using it, strengthen it. And I've got some great ways to do that and learn how to do that. So yeah.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  12. That for a month, then add some that will build the capacity to do this, and then that's going to start having the ability to strengthen, manage the foot. And there's a whole lot of other stuff. I've got videos on things that you can do. Buy whatever you want or just spend some time out of them. Like, that's all that I want people to do because it is so simple and it has such a profound impact.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  13. All connected. Let me be very purposeful with some conversation here, though. We've talked about periodization. This was a big gap. So people go, yeah, well, when people started running with those, they started having injuries back when the finger company produced those and didn't do the education around this very simple concept. You do not walk into the gym if you haven't squatted and start squatting 225 for Max Rex every week or every day over day. And that's what people did because they weren't told that you need to build the capacity to do this. You go wear these and walk around in your office or wherever all day long your feet are going to hurt. They're going to be sore. Do it for 10% of your time

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  14. This is one thing. Like, this doesn't affect breathing. So it does actually affect breathing to some extents and spinal stabilization. So the raised heel and toe will make you stride further because of just how it operates. But that overstride is a result of opening this. So we open the pelvis and diaphragm. Did we talk about that and the impact that that has for controlling in spine? Yeah, I think we touched on that. All this stuff plays together

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  15. Well, it's attributed a lot of things, but inability to control spinal position, which starts happening from some breathing issues. It also happens from the foot. So there's a lot of stuff, but everything that I do actually focus on improving this.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  16. Everybody in that market markets to one segment, and they're still missing some gaps because they still have a little bit too narrow of a toe box. And if you're lifting, you have the opportunity to really get that splay and start working on this stuff better. So I just wanted to create a shoe. These ones are odd colored because it's a partnership with Kabuki. Normally we've got a black or a gray, low top, high top. sticks to the ground for lifting so we can do that and very pliable it's a moccas It's a modern day Bakkinson, but looks okay that you can wear it around in other areas if you so choose. Do you know what the number one healthcare cost in America is? Diabetes, heart disease, cancer. Low back pain

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  17. But all I'm saying is use your foot. My thousand pound squat, my thousand pound deadlift, were done barefoot. I'm not trying to sell you shoes. Go do it with no shoe. That's what I've been promoting. I did that for six years and I promoted it. But people ask me like, What do I do? Because my gym requires shoes Where do I go? And then I go, well, you know, you could pick up these other finger shoes or whatever. And they go, man, my wife won't have sex with me if I do that. And I go, I know. Mine either. Like, trust me, I'm not making this up.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  18. That's it. And now, because the raised heel, you got to raise the toe. And then now with that, if you go stand on something and pull your inner toe in and in a squat position, just reach down and do it, you'll see that you have no control over internal or next door rotation of your leg. You don't, or your foot. And you actually have to put a support in for the arch to be able to passively control those structures. It's just Bandaid on top of Bandaid on top of Band Aid. Use it, strengthen it. If you want to wear some shoes because they look good or fancy, I'm like, I have no problem. I mean, I go out on a wife. My wife will put on some high heels every now and again.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  19. The person that suggested that to Nike way back when they were trying to figure out what to do, the reason, and he says it's the worst thing that he ever did because we were coming from an era of people wearing heeled shoes, which by the way came from stirrups way back in the day. That's where the whole heel came from is to go into stirrup, but then it went into fashion. And then the running craze started coming around in the 70s. They're starting to push this, the general mass population, and they realize that they were causing injuries. And like, what are we going to do? Well, that's because everybody was in this position and had a shortened calf muscle. It's like, well, the workaround, let's just put a heel on it so we don't injure them.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  20. Like when it really is just controlling the foot and ankle complex and how they relate to each other and how we use that. Is it like go put on boxing gloves in the morning and do that for the next 20 years and see what happens? It's not about finding the right shoe that fits because your foot has been deformed. And so I'm not like some wacky goo like, oh, you got to be barefoot forever. Do this. Like, no, I'm just saying go spend some time using it Strengthen it, learn to control it, and you'll work.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  21. It's that simple, but somehow we have been sold entire industries, like the orthotics industry. It's completely false. Meta-analysis of the data shows that orthotics do nothing beyond temporary relief from pain over a six, eight-week period of time and provide no long-term benefit. And I can't tell you how many people I've eliminated back or knee or hip pain from working on strengthening and controlling the foot and ankle complex. We believe we've villainized and said A low arch is a condition that needs fixed.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  22. This is it. What shoes are for is to protect you from the environment, from cuts and abrasions and heat and things like that. But the foot is Let me, there's mind blowing is like every other area of the body. You need to use it and you need to strengthen it and you need to learn to control it. That's it. That's all I have to say about the subject.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  23. Interesting that we know that we should train all these parts of our body to be able to be stronger, be more resilient. We think that the foot is different, that we need to package it and modify it, and somehow that that's the science of making, you know, it healthy Where I challenge people, think about that, like first thing you do in the morning is roll out of bed and put your weightlifting belt on and wrap it on tight and wear it till you go to bed at night. Do it with your shoulders, your knees. Wake up and put some knee wraps on. Okay, and elbow wraps. And see what happens. One, you'll get weaker. You'll lose movement capacity and you'll start affecting other areas of the body very negatively because they will start picking up the compensation for those joints that are not moving properly.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  24. Because I don't have to put it down. So now my time under tension Goes through the roof. And by the way, the same effect with a flywheel trainer because the variable, whatever you put into it is what it kicks back. So you have a constant time under tension because there's no rest points either. So, all this stuff is working a maximizing time under tension, which anyway, it's... Cool, cool stuff. Anyway, I get excited.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  25. It's really freaking because the variable load, now I could go straight from Front raises to side raises or rear or curl because

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  26. And the force is almost what it is at the top, but then I get the top and it's the same exact or the curl. So I can actually change the force curve in the movement. And then I can just release the pressure a little bit and let it swing into position and keep doing a drop set with never letting it down. Yeah. So it's got a really nice texture grip that allows you to hold it in different positions. And then the load offset is just enough that it doesn't overpower the wrist. And then you've got different hand sizes so that you can maximize this relationship and hit whatever joint that you're applying.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  27. Because load, well, we don't actually change the load, we change the torque on the joint that we're working, which is the same. That's actually what is creating the force, right? So if I'm doing a front raise, it's Where this downward force is times the distance away, right? Which also then makes it no force when I've got it at the bottom of the frontways, which is why it's so easy. With this, it's like a kettlebell. It's offset, except it has three different handles. But it's offset just at a kettlebell, you can't do it because the offset so far it becomes a wrist movement. So ours has three different sizes than the offset just enough so that you can pick, if I put it in a front raise position or curl position, I could put it in an outward position.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  28. Anything that would be a dumbbell or a kettlebell movement. So it functions, it does the function of a kettlebell, a dumbbell, and what we call a center mass bell, as well as provides variable loading within a range.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  29. And stand ups, things like that. And then I've got a handheld weight coming out next month that we can actually play with. So varying the load with it never leaving your hand by changing the leverage point.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  30. There's a magic to it. And there's a lot of research they've been around. They're adopted more heavily in Europe, quite heavily in Europe, but not as much in the US because they sell them as a be-all end-all tool, which they're not. They're crazy for what they do, but it's not another tool. And so we have a very high quality unit now that is half the cost of everybody else's because the innovation of a movable mount point that you for them you have to have two pieces of equipment. We have one. And then a few other things. Better platform to be able to do things and that we can do what we call off-platform work, which allows us to do movements like.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  31. And then it reverses direction. So, whatever you put into it, and there's ones out there. But ours is the first patent pending that's everything all in one unit. So it's a floor-based as well as a horizontal. So you can basically do any pulley movement in the world. And now everything that you put into it on a concentric force, it whips right back as peak-centric load.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  32. Scratch it on paper. Maybe weld something cut up and weld up a prototype, but usually I just hand the scratched up paper to my engineering manager. And that's what he says his job is to distill my chicken scratch into something real. And then that team picks it up. But in the old days, starting out, I just walk out. I just walk out and do it. You talk about engineering. I work more of an artist fashion. It's in my head and I just go create with no plans. And so they have to pick that up and actually do the engineering and testing and all that. And then we got two other products came out this year. Freaking wild. Are you familiar with training with a flywheel?

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  33. Because now you can do carries with it. You can do split squats with it. You could do curls with it because it goes around the body. You can do overhead presses because you don't have a thing that gets in your way and you can flip it up into position. You can do bent over rows and not run into your shins. You can do seal rows off of a bench. You can do ab rollouts. Should I go on?

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  34. And then created the high handle position, which already did. Everybody uses the high handle on a trapbar. They just don't know why they like it. The handle that's on center, we offset just a little bit, not enough to make a difference on the range of motion lift or even notice visibly, but it still has the same effect. So both handles now have that. We added the option of different handle sizes based on whatever your needs are, even a one that rolls to develop grip, and then different widths that you could choose from based on whether you're training a teen athlete or a seven foot six MBA player or a NFL lineman so that we can accommodate for all these differences.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  35. And it changed the game. Now we get a greater range of motion with a greater training effect with the negative stresses removed. Our trap bar opened up one side, which there was already some like that out there, created, it pops up so you can pick up, take the weights on and off. It's got a built-in jack.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  36. So, people are automatically scared. I can't do that because that's an extra range of motion, right? Like, oh, put a plate on there. They're doing it by that time. The staff's like, they're all standing around. You see, like, what's going on? Put two plates on. You see, just like he gets up, how do you feel? I feel fine, no pain at all. I did this with five teams, with five of the happening repeatedly. Five times. And every one of them worked up to two plates and did reps varied with zero pain to a three inch greater range of masonry. Because what did we do? We stacked all the joints and we provided stability at the end and we balanced internal and external orientation. I mean, just basic playground physics.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  37. Major League Baseball, when I presented it, every head strength coach for a Major League Baseball team, maybe not every, but damn near most of them, have bad shoulders. They can't press. They've got shoulder surgeries, so on. And so we're showing, they love all our stuff. And I'm like, hey, I've got this cool prototype I want to show you. It's a pressing bar. And they're like, oh, you know, Major League Baseball is a little hesitant on pressing because the dangers for the shoulder. And I haven't been able to take a bar to my chest. I mean, I really love to. It's been five years since I've been able to XX train. And I'm like, just try it. Like, I can't even get a bar on my chest without pain. Like, just try it. That feels good. Now, the arc makes it actually three inches deeper.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  38. And what does it do? Oh, it always finds center. So the handles on our pressing bar, it's arced so that the handles are above center of rotation, and then every angle instead of just being a certain fixed angles, each angle is based on the width, the average width of an individual. So the internal and external rotational bias is based of the shoulder is based on the width, leaving just a little bit left because we talked about the lat being a stabilizer. You still need to have a little bit of Q of external rotation to engage that as a stabilizer. Boom. Now all of a sudden you have a bar, and I kid you not. This is a great story.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  39. And that's what these bars are designed. So you got instability right here. You can't find the center. The bar is always trying to tip in your hands on the trap bar. So you can't do carries with it because you're doing four momentum and it wants the dip on you, right? The Swiss bar wants to crush your face. Well, what do we do? We just make a swing. Center of mass below center of rotation.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  40. But it alleviates the strain on the wrist so people use it for that reason. And the trap bar, same thing, it's always diving forward in your hand. So it's kind of limited. It's also limited in use because you could do a lot more with it. So these bars are really cool. Playground physics. So as soon as the center of rotation... Is on the same axis as the center of mass, and the handle is off center, you have a teeter toter. So in a teeter totter has a balance point, but it's infinitely perfect, so technically you can never find it. So he's always going to be sitting on one side or the other in a playground.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  41. Because of the design scope of what we have. So, the cool thing is that there's two other bars that fit our biomechanically sound barbell lines. So we talked about the transformer bar. The other two are built on this thing I call playground physics. So we have these bars with handles that are off parallel with the axis. So they've been around the market for a long time. One is a hex bar or a trap bar. Another one is a pressing bar with the handles turned as well. And both of them suck. They're horrible. Anytime any lifter knows, if you pick it up, it's going to break your wrist and crush into your face. And it just doesn't feel good pressing.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  42. In my entire gem, I mean squat rack, full complement of our specialty bars, a horizontal and vertical pulley system, handheld weights, like a complete, an entire gym in product that took up the space the size of this bed.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  43. It could be better and why are we not looking at these things, these foundational things? So when people are coming up with novel things, they end up being way different outside the perspective. And I'm coming up with things that are way different that are plays on what we already know work. So we talked about the transform bar. The only bar in the world, we can manipulate spinal mechanics. So everything for me from a design concept that we develop is all about creating products that can rapidly accommodate to the variability of an individual's leverages, mobility, and training needs. And that's going to also create and distill down the size and scope of space that we need, which is going to be continue to be an ongoing thing. Check out my Instagram after this and you'll see I put an entire gym on the bed of my truck and went on vacation last week, drove to the desert.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  44. Love to talk about that. I've got some wild, crazy stuff that just came out and is coming out too. So everything that we create and release at Kabuki Strength. The industry hasn't seen before. There's stuff that's basic foundational that's been around forever because it works. But there's always more

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  45. There's a big piece of that. I know it's studied sociologically, I believe. I just pictured that word too. But the intensity when you start growing a space, the intensity drops. And so I had that experience when we grew. We went from a 4,000 foot to a 9,000 square foot gym at one time. And everybody's like, it doesn't feel the same. Like if people are complaining for years, we've shrunk it back down. We're down to 3,500 square feet. And it creates that intensity. It creates the closest, the connection with the people around you. And then, like I said, the grunginess, like you go in, you know the intention You walk in. That environment creates that tension. But when I speak environment, it's not just the physical, it's the people.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  46. You walk in and you know that work is to be done. Yes. There's not another reason to do there. It is the environment is tight.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  47. Literally, people find about our gym in the neighborhood. They're like, how long have you been here? Why do I not know about this? We don't advertise our gym at all. They're like, that makes no sense. Well, that's because the only reason is to have a testing environment for the tools and methodology and having enough people to have the culture and fit and to be able to be part of the experiment.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  48. On the outset, the things that worked until finally I'm like, oh, I'm recreating a scalable version of this stuff. Here's the methodologies and a coaching platform that we can manage clients around the globe and see what's working and not based on the scientific principles of training, right? How do we create that into a database that now we can train new coaches and they can use those same metrics and tools to create programs that are tailored to fit persons individual needs, right? Now, how do we integrate that with assessment and clinical care assessment and all these other pieces? So there's a lot of work in that. And so that's where Kabuki's strength is the genesis, but we have, we call our gym the kabuki strength lab.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  49. That knew exactly what we were doing. And when it's me and a few people in a small team and all this stuff, we're all just like easy to manage. And you can see these. There's other models around this. So I've been other areas since maybe whenever it was I filmed that video that said that They have that same model, and it's taken probably about a decade usually to develop that. You know, and having the right people in this community, they can create this network and the tool and all this stuff, right? Except they still don't have the best tools because Kawuki's strength didn't exist. And so out of that was essentially I started building this business and people like, when did you know how all this stuff was connected? And I'm like, I don't know. I just started creating.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source

  50. To be a success, to achieve success, I believe there's three things that really, really come into place. And it's the right methodology, the right tools, and the right environment. And so it was all about building that. And so the methodologies came from a lot of that different, that gray area, interaction of clinical with sports science, right? And then the tools I had to start creating and designing and then the environment is having this, you know, focused environment of people that wanted to do better and push each other and having community and culture, right? I end up building these connections, this network. Everything that I'm doing with my businesses is trying to create that into a scalable fashion. And so I'm building the groundwork because to have a system that like, yeah, I had clinicals on site.

    2021-08-03 · Lex Fridman Podcast · #207 – Chris Duffin: The Mad Scientist of Strength · IDENTIFIED FROM THE TRANSCRIPT · source