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Chris Kuenne

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2017-08-07
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2017-08-07
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  1. Biotech solution to save his children's lives from Pompeii disease. So we're seeing Well, he was mission driven, but actually really motivated to bring the right kind of talent together to solve the problem, so bring the right scientists with the right investors. And so it was really a harmonization of how to solve the problem and how to fund the problem all through his leadership.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  2. Sol Cycle is another good example, Ben and Jerry, where I happen to spend the summer are a wonderful example, right? It just so happens that they sell ice cream. They're really about social activism. And then the captain is motivated by the tapping the inner productivity of the team, fascinated by how to get the right people in the right seats motivated with clear objectives and a clear vision. And examples of captains, one of our favorite is a woman named June Wrestler. June runs a, believe it or not, an oil services business in Houston. And it's all about hiring the right people and then putting them out on the rigs with the right kind of focus. John Crowley's another terrific example of a captain. He has started biotech firm called Amicus and there was a movie made about him because he created a

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  3. Completely different, completely. In fact, we like to say that the Crusader is almost like the accidental entrepreneur. He or she is drawn to solve a social problem in many cases. Sometimes it's a market problem. And a business grew up around it. So Jessica Alba is a great example of a Crusader. She was pregnant. She was concerned about finding hypoallergenic products and bang. Was she so silica?

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  4. The second is what we call explorers. These are people that are fascinated by complex puzzles that have some commercial significance. Systems thinkers by background by instinct, and they bring to market a different kind of solution born of a different way of thinking. These folks are highly analytical.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  5. Each of them differ by motivation. Why are they an entrepreneur? How they make decisions, whether they're fact-based or more intuitively, how they lead and how they manage. And lo and behold, when you look at that population, it sorts into these four types. There's the driver and the examples that you use would almost all be drivers, right? Steve Jobs, Elon Musk, Musk, et cetera. These are folks that are absolutely fixated by the product that they believe in, the product that they are bringing to market. And that tends to fix in the public mind, but that's just one of the doors to entrepreneurial success.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  6. So, as Chris mentioned earlier, there are other works out there that help you try to decide whether or not you might be cut out to be an entrepreneur. And if I use the marathon example, those are books and tools that help you decide whether you might you want to consider running in a marathon. We focused on the winners of the marathon. We thought it would be helpful for people to understand what makes those women and men tick. We developed and applied a methodology that Chris had refined and patented in his business at Rosetta. And lo and behold, when we went out with our interview and surveys, we detected four very different types of what we call business builders.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  7. Well, it's John and I have been living this experience. It's two guys who work very closely at the program. And they talk about tapping a single mind. To create what became ultimately the Nobel Prize winning piece of research. And I also love the fact that their psychologists who won the Nobel Prize in Economics. Right.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  8. And whether or not it arrives at that by its own choice or is forced to take a more humble approach to the future because others That is not predicated on as much high tech ventures as other kinds of ventures because most ventures aren't high-tech. Right, they are. That's a very good point to make. They're service businesses. Absolutely. And if it's jobs that you're concerned about and economic development, much less the equity of how economic development is spread, Silicon Valley is not the answer for that.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, people, when you can run into somebody at a coffee shop or your kids are on the same soccer field or whatever the connection is, it's those casual collisions of creating people that I think can spark the kind of innovative spirit that the rest of the world's looking for. And that for a while at least, Silicon Valley has been able to bottle.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  10. You'd like to think that after the fact, strategy was all at play, but When you really peel the onion part and find out how did these ventures get started, how did the people find one another? How did the investor find the builder? It's mostly that serendipity Trump strategy. And to do that, you've got to basically create an environment in which entra can happen. People have to do things with other people.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  11. There's just a belief that anything is possible. Unfortunately, what came hand in hand with that is a male, egotistical, we have this term we call product narcissism, where people actually become so in love with their product that they see it as an extension of themselves. Yeah, I just call that administrative.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  12. Well, I don't know if that's at a key inflection point and will evolve into something that will. Have some similarities to today, but hopefully become more democratic. Hopefully investors will begin to identify some of these characteristics, these megalomaniacal characteristics earlier on and say right idea, wrong leader. And start do insert leaders that are much broader in their skill base. And we believe that these distinct personalities will actually start to play out in a much greater way. Because there is so much magic here. I get the luxury of teaching on the East Coast and investing on the West Coast. And there is a lot that like we can't throw the baby out with the bathwater. There's an inventiveness. There's an openness.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  13. Sure, sure, like this year. And my own attitude when I talk with people around the world about this issue, I say, look, culture is the king here. Culture, whatever structure you put in, whatever environment you're trying to create to promote entrepreneurship, it's got to reflect the local culture that you're in. And to try to export Silicon Valley will not work. Right. There are some unique characteristics here around proximity of universities and the like, but there are other resources that other regions in the world can adapt to their own purposes. And who knows? The future's there to be claimed by somebody other than Silicon Valley

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  14. But it does create a sort of prison in Silicon Valley. You know what I mean? And here we are now with all these diversity issues. I mean, it just literally plays out and it's a very bright line that I can see between those two. And then they become the people we worship and then they get to indulge and misbehave.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  15. Well, I think we search for these simple answers to very complex questions. And so we are a culture in America of hero worship, whether you're an athlete, a politician, a business person, a musician. We elevate people to these artificially high sense of perfection. And the people you were just rolling through are very interesting because we put Jessica Alba up there as one of the icons, not the same type as you were describing Java.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  16. Each one approaches the same what we call the growth dynamics. Those are the same whether what type you are, what business you are, what industry you are. You all have to create Go from an idea to a solution. You have to figure out how to galvanize a team out of individuals. You have to figure out a way to transform your customers into partners.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  17. Yeah, reinforces this notion that somehow or another you have to be extraordinarily unique to be successful. And one of the things that drew Chris and I into this book. Is to explore that fundamental assumption, and lo and behold, yes, there are these four quite different types that we'll get into a little bit later, but also the characteristics of those four types are shared by millions of men and women.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  18. Well, I think a perspective on it, it's a quintessentially American hero worship. There's a desire to sort of find an icon who's done great things above and beyond what most of us are doing. That's right. It's all the, you know, as we say, there are books about entrepreneurship and books about the people who are entrepreneurs, but those are kind of the who's who of entrepreneurship.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  19. Yeah, I think a lot of people think that it's some sort of rarefied endeavor in life. But when you look at the essence of it, I'm always drawn to the definition that Professor at Harvard Business School gave a number of years ago, Howard Stevenson. And he defined entrepreneurship as the pursuit of opportunity beyond the resources you control. Now, if you start with that definition, that applies to most jobs, most organizations, whether they're starting up or already established, because you're always trying to create something that hasn't been done before, and you rarely have all the resources, people, dollars, time, space, customers, whatever it may be, that you need to be able to make that future happen. So, when you start with that lens, you start with.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  20. For sure. Yeah, there's a lot of research out there that separates entrepreneurs from non entrepreneurs. We think that's a lot of hooey. We think anybody can be an entrepreneur. And our study was actually focused on the most successful entrepreneurs. And there's also an assumption that all the successful entrepreneurs are the same. They're all like Steve Jobs. And we went out and proved that actually there are four distinct types of entrepreneurs. So who you are shapes how you build and who you are then defines all the key things that it takes to actually build a successful business.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  21. Well, what each of us teaches at Princeton is really kind of how to be an entrepreneur, the mechanics of being an entrepreneur. And we were sitting at the faculty club at Princeton after a long semester. And we were thinking about the fact that there's so much written about how you actually build a company. But not who builds them And as we went back and forth, we realized that that nexus of how and who is really untrodden territory and maybe worthy of a book. So we started to do some research on the question.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  22. No, no, no. No, no, no, no, in some ways, actually, I prefer the term rivet to pivot. Oh, rivet, I think, because I think a lot of times it takes tenacity. Oh, well done. Oh my God, no wonder you're a professor. I mean,

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  23. Love of failure. And the irony of all that for a lot of people is that if you really want growth and innovation in an engaged workforce, you've got to deal with failure. So having written a book on failure, when Chris and I met one another after the semester at Princeton a couple of years ago, and he mentioned he was interested in doing a book on growth, I said, that's the perfect compliment because growth is the engine that people are trying to ride and drive.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  24. So Chris and I met because I get a chance to teach both at the business school at Berkeley and also I teach at Princeton every fall as a visiting professor in entrepreneurship. My interest in entrepreneurship goes back all the way to my college years at Harvard. A couple of friends of mine and I started a business that did market research and foreign language translation and that kind of gave me the bug. To do this. And over the years, I have both started businesses and helped companies start businesses, some of which have succeeded, some of which have not so. But have always been fascinated about entrepreneurship as really the key to driving economic opportunity and progress around the world really.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  25. Yeah, I can see that. I think there's a period of time, maybe eight to ten years, where you actually learn a lot of the disciplines and structured way to think about things, but then you really have to get out. Consulting is the same way. Great tool set, but you got to get out before.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  26. Legacy for you and your children exactly my claim to fame. Okay. And then I was lucky enough to start a firm called Rosetta. And I always pause and say, no, not the language company, actually one larger, but one much less well-known. And Rosetta was built to become ultimately the largest privately held digital marketing agency in the world. And we sold it to the publicist group about six years ago for a little less than $600 million. And so after I went through that experience, I thought it would be fun to teach, as you may remember, my dad was an economics professor. And so I was fortunate to be asked to teach entrepreneurship at Princeton, which is where I met John.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  27. Yeah, I was lucky enough to go from, as they call it in marketing services, the client side working for ten years at Johnson and Johnson, to then start a company called. Yes, exactly. In fact, I'm the guy who put the decorations on band-aids.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT

  28. So, I know Chris for a long time we grew up together, but I was fascinated that you wrote this book on entrepreneurship, which is just what I cover, which is fantastic. I want you both to sort of talk about how you got to do it. Now, let me start with you, Chris. You had a business career.

    2017-08-07 · Decoder with Nilay Patel · Recode Decode: Chris Kuenne and John Danner, authors, 'Built for Growth' · IDENTIFIED FROM THE TRANSCRIPT