YouSaid · the spoken record

Chris Milk

lines on the record: 61
first: 2021-04-13
most recent: 2021-04-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Over and over again, people talking about how they haven't worked out in decades, or they've never worked out and they've discovered the act of exercise through supernatural supernatural sort of unlocked, not just exercise for them, but the idea that they could live a healthy lifestyle. You see people that are posting about how their doctor just told them that they no longer need to take their diabetes medication. And this is someone that hasn't worked out in 40 years. But from working out for a few months, they started transforming their physicality. And in the course of that, they also started eating healthy because they're saying to themselves, well, if I'm going to work out, I should probably change my diet too. And they do. So that's a really awesome, magical thing. And I think it speaks to sort of the sort of larger untapped audience that is out there that have chosen no solution rather than one.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Are we making our members' lives better outside of VR from the experiences that they're having inside of supernatural inside of VR? And it's definitely something that it's something that we see happening. Like the stories, we have a Facebook group of a huge amount of our members are on and they are incredible and they are on a regular basis talking about their experiences publicly. And you see it.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“What should people be looking forward to? So, we really want Of possibility. Like I said, we're not in a four-wall gym. We can put you anywhere and we can make things that are physically impossible like explosive cannonballs flying at you from all directions. It's just not something that we're going to set up in the parking lot of your local gym. So really continuing to follow that thread of how can we make people's lives better from the experiences that they're having inside of VR. That's a big thing for us. Like we're not trying to make a world where everybody wakes up and goes into their VR headset and disconnects from society and gets their ambiotic fluid matrix pod and checks out for the day's not what we're after. OKR in the company called MLB, which is make life better. And we measure.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Your eyes are bigger than your stomach. Yeah. I mean, my eyes for what we could do is limited by just how much you can build if you're going to build a reliable system that has a lot of people on it. And you have a, you of course have the people that you have. You have the financing that you have. You have the runway that you have, and you prioritize the things that you think will make the most meaningful difference for the people on the platform. That's certainly what we're doing. And of course, that sort of shared workout experience is something that we'd love to do and is actively being considered.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Is here today, it's not widely utilized, but what it does allow for is for you to have more meaningful relationships with the people that are geographically removed from you, which of course at the moment is sort of everyone's reality. But imagine rolling out a bed and working out with your best friend every morning that lives in San Diego and you live in San Francisco and you can do that together and feel like you are on that beach together. That's totally possible. And I would argue that that's more exciting than having to both travel to a beach to meet each other together because it's something you can do sometimes, but certainly not like every morning before you go to work.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I'm very much looking forward to more robust AR systems coming into the market. And I think there's totally room to explore that technology for a similar purpose as well. But I would challenge you a little bit because, yes, it would be cool to be on the beach with your friend doing supernatural together. It's also possible to for you and your friend to be on a beach and doing supernatural together, but you're both in your bedrooms and your apartments and you didn't have to travel to a beach to do it, which is a lot more realistic and feasible for most people going back to what I was saying before about the potential for shared experiences inside of virtual reality where the two people inside of the virtual world together are in two completely different geographical locations in real life.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Reason I asked about going into the real world in the context of our platform conversation is it seems like it would be really fun to be supernatural with another person. It'd be really fun to do it in a class setting, maybe on a beach, and the platform that would enable that would be an AR platform, an augmented reality platform. Those are not quite here yet. There's lots of prototype-y or early versions of those products. You know, the AR versus VR conversation just seems to rage all the time. Is that something that you have a position on? Is it something you're looking forward to?”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“And they take place outside. They require equipment. Sometimes other people and oftentimes travel to other places, like skiing, snowboarding, mountain bike riding, basketball, hiking. These are things that you do that are exercise, but you're not, I mean, you may do them for the exercise benefit of them, but you are also doing them because they are intrinsically fun on their own. It's very hard to create something, create a modality that is intrinsically fun from an exercise standpoint in your house just because you have what you were dealing with in your house, which is a limited amount of space. Mountain biking does not fit in your bedroom. Skiing does not fit in your living room. But what if they could? And that's what we set out to build, something that was intrinsically fun, intrinsically entertainment, and something you wanted to do over and over again.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“You want to come back to another class of theirs. You've got incredible music. You've got the sort of sense of a live feel. But the actual act of what you're doing, let's say it's a virtual spin class. The actual act of peddling in place is not intrinsically fun on its own. And that layer of entertainment acts to distract you from the thing that you're doing that is not fun on its own. So, I mean, we thought about what if you could take entertainment and turn it into exercise now, like that exists in real life. It's called sports.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“But I think there's something to dig into here, which is that there's entertainment and then there's exercise. By exercise, I mean, specifically home exercise. So entertainment is something that you want to do because you enjoy doing it, right? You watch TV because you enjoy doing it. Exercise for most of us, you know, we do it for the long term benefits. Most of us don't enjoy the active doing it, which is, you know, as I said, why more than half of gym memberships are paid but don't get used. So I think what generation one, let's call it of connective fitness, has done, done it brilliantly, is take the home exercise experience and added a layer of entertainment on top of it. So you have a personable coach or instructor that you feel their personality.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, I'll put it this way, the things that are exercised that you can do in a gym are the things that make sense to physically do in a gym. You know, it's packing a bunch of people together in a four-wall room with a ceiling and an instructor that one too many broadcast and you do the things that you can do in that limited amount of space. We're creating a new reality. So we're not going to duplicate the things that we're building. Yes, they don't fit in a four-walled gym. And honestly, I think we're all better for it. Like if we can create a reality where you can stand on top of glacier in Iceland and slam targets with these space bats flying at you. While Kendrick Lamar plays from the sky, I'll take that over 20 people in a cement walled room.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“An enticing thing. So, the instructors are your best friends, right? They're very personable. What we've seen with every fitness platform is the instructors become personalities. They go on to, you know, have extended personality based. Maybe couldn't do is like when the pandemic is over, go to a studio and be in the room with one of your instructors doing the workout, which seems, you know, that's, again, the VR workout is great because it's in VR, but extending it to real life seems challenging in that way.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“And it was going to be totally fine. That would sound counterintuitive. These things at first that sound counterintuitive, but then when you try them, you're like, oh, actually, that makes a hell of a lot of sense. And I firmly believe that that's going to be what happens with virtual reality and fitness.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“360 degrees along to like your favorite music, and there's a coach that is your best friend that's there with you and cheering you on the whole way. That's a totally different experience than one that you have to try. But I don't think that like we will be limited in the long term by the fact that it sounds counterintuitive because there's many things in our life that are also successful businesses that seem counterintuitive when you first hear about them, but then become commonplace. If I told you 10 years ago that you were going to hit a button on your phone and a stranger was going to pick you up outside a bar in his personal car and drive you home, that would sound strange and counterintuitive. If I told you that you're going to rent your second bedroom out to a stranger that just flew in from someplace across the country.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“While on vacation. But good luck getting anybody to totally imagine what that is going to be like when they put the headset on. But what's cool is people are trying it and they're telling other people in their immediate family or friend circle or social network circle that it's working for them. And that is the network effect of people talking about it that it's working for. And it is, I understand, it's a strange thing to imagine. Like when you say a quest is an Android phone that you strap onto your head, that does not sound like an enticing thing for exercise. But when you do it, that's not the experience that you're having. The experience that you're having is that you're transported to the most beautiful places on earth. You're moving your body in this fun way, swinging bats through the air to hit these targets that are flying at you from.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Made peace with the fact that, however, I describe it, it's never going to resonate in the same way as people actually experiencing it. But essentially, it's a membership-based full-body fitness and wellness service that utilizes the power of VR to make for a workout that you couldn't experience otherwise. And, you know, the cooler way of describing it is its home exercise. It feels like you're playing a sport with your best friend.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Perfect opportunity. I think that the limitation is really around not the hardware, because the hardware will come. And if people have a use case for it and it solves a problem in their life, they'll buy the hardware. I think the limitation is really having people understand that exercising in virtual reality makes sense. I mean, it's, as I said at the beginning, it's very hard to describe the product, the simple, and I know this because I've described it thousands of times now and then had someone, you know, I describe it verbally and then they actually try it. And almost 100% of the time, I describe it and they say, okay, I think I got it. And then they try it and they go, yeah, that was not what I was imagining at all. That's amazing, but not what I was imagining from the way that you described it. So I've sort of like...”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Come on. Right now, we have a few workouts that are coming in the next couple months that are around specific musical artists. And that's just so cool because you can really go deep into their catalog and you can really tailor the whole experience from the places that, you know, the locations where that you're doing the workouts to the voiceover and the theme and the art around it, specifically to that one artist. And that's something that we're growing into. It's really exciting.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, we would love to do more workouts that are specifically curated around specific artists. If you are a musical artist and you're listening to this and you're excited about the future of fitness, get in touch with us because we'd love to do something cool with you.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, there's a few, there's a number of artists that have used it, and I won't name anyone specifically, but there's been artists that I'm friends with that are using the service that I have to notify that tomorrow they're actually, they're in the service, just so they're not surprised”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Is a testament to the sort of openness and creative thinking of the music industry, of the service that is supernatural because it required a lot of sort of creative thinking and constructive deal making work for everyone involved.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, in the most general terms, when you see a piece of music in a movie, that's a sink license. And when you see music in Spotify or Apple music, that's a licensing deal. Every song that you might potentially play, it's not just a deal with one entity. There might be a multitude of rights holders because you've got the record label, but then you also have the publisher and you have to have both. And the publisher, if you have a song that had 12 songwriters on it, you might have 12 different publishers.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“But I would compare that to Spotify business model, right? Where you pay Spotify, some of the money a month, they've just allocated some chunk of your subscription fee towards royalty payments. And then, you know, they have their own back end to allocate those further. Is that how you think about the $19 a month, that just some percentage of it is allocated towards music royalty payments?”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“It's really more complex than that Yeah, we could do a whole show on how music deals work. It's incredibly complicated and requires an entirely custom backend system to service it. But it's, again, it's what you have to do if you're going to create the kind of system that supernatural is.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“I think there's something that's really special that we could build that is going to require some different type of creative thinking around deal structures and how we think about this platform in comparison to other platforms. And that was on day one I made those calls. So it was a collaboration from the get-go. It was never feign ignorance and beg forgiveness later. It was definitely we're going to do this together and we're going to do it the right way. When you start working with the amount of music that we're working with, there's really not an off-the-shelf tool that allows you to do what you need to do, which involves ingesting hundreds of thousands of songs from many different sources and keeping track of them and keeping track of the rights.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's not an easy thing to do as a small startup. I will say that when we started building this, we knew that we needed the best music, that this just was not going to work using needle drop or stock music, that if you're going to move your body to music, it needs to be music that you love. It needs to be music that you're familiar with and that you're passionate about. And it can't be music that you never heard before. To do that requires, you know, relationships with a huge amount of large entities in the music business. And the first thing that I did was call the people that I know in my old friends in the music industry from being a music video director and said, listen, I know others have done this incorrectly. I want to do this right. I want to be a partner to your industry.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, our churn is low and comparable to other hardware-based connected fitness services. You know, the thing that's special about supernatural, honestly, is the cost of the hardware is like one-seventh of the cost of a spin cycle or half the cost of a monthly subscription fee. I haven't measured the volume of a spin cycle versus a VR headset, but we're probably like 130th, 150th the size of the thing. We take a zero floor space. You put it in a drawer when you're done. Disappears and you throw it in your suitcase and take it wherever you want to go. So that is really a different paradigm. And going back to the last question, I think it's one that makes it a lot more accessible to a lot more people.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“That's a great question. We, of course, don't broadcast our current membership base numbers, but I will say, I mean, what I can say is that our goal for the first year was to have as many members as is reported, that a large well-known connected fitness service had after their first year. And we're not at our first year yet, but it's looking like we will have 10 times that number.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Always good to hear. But we also, honestly, we think the market is a lot larger. And there is a person that enjoys cardio exercise at home and takes joy from running on a treadmill or pedaling on a stationary bike. I unfortunately am not one of those people. And by the way, God bless those people. I wish I was one of those people. I think there's a lot more people like me out there. I mean, 50% of gym memberships go completely unused year to year. And that, you know, that's people that have actually gotten up and gone to a gym and signed up and just not used their membership. They just haven't found a solution that worked for them. And we don't actually look at our competition as a stationary bike. We look at our competition as the couch.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“It's a little bit of both. The cost does come down as we get better at doing this and building more scalable systems. But it is what it takes to make something like this. And by our estimates, the business model does pencil out.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, there's an element of sort of kung fu martial artness to it, but you're also moving your body and choreographed ways to music. So there's also a hidden element of dance and moving your body to music is just naturally fun. So that's a beat mapping pipeline. And then there's music curation and the overall creative workout construction. So every workout has a theme, has a playlist, has a creative thumbnail, has a creative name, has a description. So there's a creative content team that does all of that as well. And, you know, we're programming and thinking about workouts that are months ahead. Like we really put a lot of thought and care into making each of these workouts. It's not just sort of like thrown together on the day, shoot it live, post it up. Like there's a lot of curation and crafting.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“They have, they can see where the beats are of the music in space so they can line up the targets to the beat. That's a very manual and creative process. It's not an easy thing to do. We're basically essentially puppeteering your movements through what is essentially dance to music that you love. And that involves a really talented person that can choreograph those movements. It feels, as you said, like you're sort of, what was your terminology that you used at the beginning?”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Flat, you know, 360 photo. That's actually a 3D model with super high res images mapped on top of the 3D model. So that's a pipeline that builds those. There is a mapping pipeline for the layout of the targets that are flying at you that are synced to music. So that's a team of trainers and choreographers that build the patterns of the targets and the placement of them that have synced to the music. So we have a map making tool that we built internally that the mappers are actually in virtual reality and laying out the targets in space and they can sort of forward they can reverse and play and stop and rewind the map over and over again as they physically place the targets in the air to go along with a picture.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Producing and launching new content every single day. That's a flag we planted in the ground when we launched. We said we're going to launch a new workout a day so every morning, as you know, as a member, you open up the app on your iPhone or your Android phone or you put the headset on and there is a new workout that has a new musical theme or sometimes it's just sort of a overall theme, but it's new every day. It's a surprise under the Christmas tree of what the workout of the day is. So what goes into the content side of making that the coach production pipeline we're shooting coaches five days a week to release classes, we release workouts every single day. There's the environment pipeline, which is all the beautiful destinations that you're finding yourself in. Song to song, those are not just a”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, there's really two sides to our business: the technology business, and there's a content business. Technology side, all the multitude of complex systems that you might imagine to make something like an interactive, immersive VR subscription platform work from the sexy things like how the balls explode to the less sexy things like back-end account management, all of that requires a large engineering team. And then there's the content side of it. And there's actually a few different pipelines that go into making the content. So there's the coach capture production pipeline, which is shooting the coaches in our 3D capture system that lives in Culver City should point out that we are from a content standpoint, we are”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“That's sort of like case study, and where does the technology go once it's used for one thing and the answer is it essentially goes everywhere. And what you're seeing in virtual reality right now is very much what usually happens. I mean, the first thing being Chris Dixon talks about all new disruptive technologies that first appear as they are toys. And virtual reality is a perfect example of that. It's primarily understood to be a video game system right now. But when you take the technology and you apply it to”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“And the reason that is using the technology for different use case and one that it works incredibly well for. And when you think about going back to the technology of cinema, that was a linear sequence of still frames played one after another, not at first, but after not that long sink sound went along with it. That technology, though, enabled the birth of cinema, but it also enables television. It also enables a Zoom call. It enables a how-to video that you're watching on YouTube. It even enables a spreadsheet in Excel that you're moving numbers around. That technology of linear sequence of still frames is what powers most of the things that we deal with on a daily basis on rectangles in our life of which there are many As you know.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I'll say a couple things. I think what you're saying is absolutely correct in terms of virtual reality fitness is the killer use case for VR. It will be the first driving force of mass adoption through a normal consumer audience. Just as an example, what we're seeing from our membership base where 50-50 split women and men, where I think over 60% are over 40.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Physical benefit and activity is the same. You're never in the tube going, how long am I going to have to hold the squat for? You're just enjoying the experience. So taking these things that we learn through the entertainment experiences that we were making and utilizing the fun mechanic of a beat game construct and then pulling in all the resources and expertise of people that specialize in human movement and physical training and then really building a system from the ground up to sort of incorporate all those things for the best awesome fitness experience that you could build in virtual reality.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Your perception of discomfort is lowered in virtual reality, which is why they're using it in clinical settings and in childbirth, in burn centers, in chemotherapy centers. There's something about your perception being removed from your physical body in space that just makes stuff hurt less, but it also makes it easier to push yourself harder when you're doing a cardio workout. Like it does, it does hurt less. And yes, it's part of the fact that you're basically playing a sport that is fun. You know, there's a major difference between being in a gym and a coach or instructor saying like, okay, we're going to do 50 squats in a row. Here we go. Ready? One, two. That experience is totally different than surfing and going into a tube and squatting and holding for 20 seconds while the barrel forms around you.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Back to the early beginning. And what we saw with these experiences, though, is that we were showing them at Sundance and Tribeca and South Bai and all those places was people were coming out of them, sweating profusely, which was the first problem that we had to solve because you're putting a bunch of people in them in a row. They were laughing. They were totally filled with joy. routinely thought that they were in there for a shorter amount of time than they actually were. They do something for 15 minutes and think that they were in there for five minutes. I don't know the last time you were on a treadmill and it seemed, you know, the half an hour seemed like 15 minutes. It certainly never happened to me. We thought, you know, in the process of thinking about how do we use this technology for this other use case, that definitely went into it. Also a number of studies around”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Repetitive use over long periods of time. We work with lots of different experts to make sure that part of the sort of education of discovery that we had also as journey with the company was we were in the earlier years, we were building a lot of these interactive music experiences. We were showing them at film festivals. Most people in the world haven't seen them because we didn't release them publicly on the App Stores, but we were building a lot of different sort of music driven cohabitated social experiences like we've been talking about, working with Pharrell and OKGO and Justice and building these really cool, immersive, music-driven experiences where you're moving your body and your inhabiting crazy magical experiences. It's sort of basically the evolution of music videos going.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“I think we're utilizing a mechanic that goes all the way back to Dance Dance Revolution and guitar hero. There's been many VR rhythm apps. I mean, the first one that we were looking at was actually audio shield, which was a great workout in and of itself. I mean, moving your body to music that you are striking things out of the air is the rhythm game paradigm of virtual reality. And it's hugely effective if you're going to try to get someone to have fun and have a cardiovascular at the same time. What we did with Supernatural was, you know, we saw that works well. That is fun. But how do we build it from the ground up as a legitimate fitness system? So obviously we have coaches. Our movements are designed to be healthy over repetitive.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“One of the things about supernatural that strikes me is that it's very similar to the first hit app on the quest Beat Sabre. What is your relationship to Beat Sabre or the other apps like that? Because they were, you know, the first time I ever put on a VR headset, someone's like, you got to play Beat Saber. Obviously Supernatural builds on the mechanic. You've extended it. But how do you see that relationship?”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, good question. I mean, of course, every decision is different and has a multitude of different factors and variables that you're considering. But I think on the highest level, the way we think about it is we are humans and we are using technology to make things for other humans. Will this bring joy, awe, or wonder to the experience for that member experiencing it?”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“And growing up in junior high in high school, we used to work at a mini golf range coincidentally together. And the experience of wandering around this magical VR minigov range as we just sort of casually talk about what's happening with us recently while playing minigolf is totally the experience that we would have if we were actually together and you get that sense of human connectivity that you wouldn't get over a zoom. You wouldn't get over a phone call.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Presence that you can feel with another person and the human connectivity that you can experience with another person, especially another person that you have a relationship with that you're already close to and familiar with is unlike anything else that exists. And I mean, just to give you a couple of examples, there's a mini golf game on the Oculus headset and I routinely play minigolf on the weekend with my best friend in San Francisco. I haven't seen in ages.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's a little bit deceptive when you look at the most of the interactive immersive experiences currently supernatural included are experiences that on your own. That absolutely does not have to be the case and it will not be the case for very much longer. When you think about what this technology is, it's you tapping into a digital format that is connected to the internet, which is connected to anyone else that is also connected to the internet. There haven't been a lot of things that really strongly utilized the immersive, the co-presence immersive nature, immersive powers of virtual reality, but the ones, you know, the small experiments or the small number of experiments and projects that have are absolutely incredible. And the sense of”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“And I think that was really influential for a lot of people. And even my first experience using VR headsets, VR products, was we're going to take you to a different place and you're going to feel this experience that somebody else feels. Supernatural is very much an experience about yourself. And I hear what you're saying. It makes sense that you're an artist, you're a creative, you're able to think about how people will feel emotionally and how you could guide those emotions. use them for supernatural but it's still a very you know i mean this sort of as literally as possible a very self-centered experience how do you connect those two ideas”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT
“That's really speaks to the sort of magical power of music. But I've never had my life changed by a movie and I was much of my life trying to be a filmmaker. And I think what's cool is what we learn through the process of this is that if you can utilize all that same intangible magic of art and storytelling and crafted human experience, but calibrate it for a higher purpose that rather than just entertainment, calibrate it to health, calibrated to making your life last longer, making your life better from a day-to-day basis, let you have more energy, let you have clearer head, let you be stronger, then you can actually use your power for use the power of art for a different purpose. And one that actually does hold that original potential of changing someone's life.”
2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT