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Chris Milk

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61
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2021-04-13
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2021-04-13
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  1. From an artistic standpoint. And ultimately, what we're trying to do is make something that is meaningful to another human being in the way that other things and these other artistic mediums have resonated with us. And, you know, we ultimately, we're trying to make something that is life-changing. Like that is what great art, what great media, what great things do in your life. And I think what we've come to learn though, which is really interesting and we didn't originally understand is that the changing someone's life is hard to do. With a movie, it's hard to do in a music video. I think we both sort of had lofty ideals of what's possible, but you're not going to change someone's life with the music video that you make. You might change someone's life with an album. I've had my life changed by certain albums. And that's.

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT

  2. That's a great. Took those technological innovations and figured out how to make essentially meaningful human experiences with them. So those technologies, because we're on an exponential timeline of technological innovation, those kind of innovations previously came out every few decades or so. And now our working premises that they're coming out every year. We're exploring these new technologies and thinking about what could be the next great medium, what comes after cinema, what comes after television. And that's what a lot of our explorations have been around, you know, utilizing technologies on the internet like personalization and interactivity and then moving into more immersive technologies like motion capture and virtual reality and augmented reality and just thinking hard, where can these technologies take us as a species? Where can they take us?

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT

  3. This is the vision for where you thought you would be with VR, right? Because your background is in making music videos and feature films and big creative projects and supernatural is it just seems more like a company now that will scale the way a regular company scales

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT

  4. And I Aaron both had, which was that we needed to exercise. We vigorously dislike the act of actually doing so. So, you know, we sort of thought deeply about what would it take to love rather than loathe exercise. And we thought we could fill a gap in the marketplace that we saw and we knew it was there because we were personally sitting right in the middle of it. So we quietly pivoted the company in 2018. We went back into stealth mode and we built supernatural over the course of two years and we released it in April of last year.

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT

  5. And then I think 2014, I've got a green light feature film starring Nick Nolte, incredible actor. It's Dream Project. It's still one of the best unproduced scripts out there. And I'd been developing it for probably three years. And Ben Harwood said that Andreessen Harrow, which would lead the seed round of the company. And I promptly stepped off the movie and founded the company. So in the early years, we were trying to crack immersive entertainment, essentially figure out what comes after film and television empowered by the technology of VR. The longer story there is that we were trying to solve a problem that not many people had at all. But through a number of different discoveries, we realized we could use immersive entertainment to solve a different problem. One that my co-founder

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT

  6. As the sort of the broadcast medium was transferring from television to the internet, music videos were basically staying the same, just being broadcast through YouTube instead of MTV. And I took that opportunity of this new tool set to explore what kind of things I could do with music videos if I used the tools that the format now offered. That then led to immersive digital installations in museums. And that led to early in, I think it was 2012, I started experimenting and thinking about VR 2013, I was working on my first movie and pitching at the same time a startup, neither of which I had much idea of what I was doing on either front.

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT

  7. Yeah, you know, I was speaking to my mom recently and she reminded me as a kid I was obsessed with skiing, magic, and music videos and all of them in a strange way have ended up in what I'm doing today, but especially so in supernatural. More recent times I've spent most of my career exploring how we might use new technologies to create more meaningful human experiences, ideally more life-changing human experiences. Most of them have been centered around storytelling, entertainment, music, art, sort of thinking about what could we make that would be impossible to make in the legacy artistic mediums that we were born with. My career, I started in directing music videos. I worked with Kanye, Arcid Fire, Johnny Cash, YouTube, many others, moved into interactive music videos on the web as

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT

  8. Your company within has an app on the Oculus Quest platform called Supernatural. It's a workout app. The best way that I can describe it is dance fighting. It is very fun. You have a long journey with VR to get to this app, which I think is one of the killer apps of the platform. And I want to talk to you about the whole space. But give me just a quick rundown within your background in VR and sort of how you've gotten to this point.

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT

  9. That could get Becky to wear a headset. But supernatural is so compelling, we keep our quest to on a charging dock in the bedroom. And almost anyone who's ever tried supernatural on our headset has gone out and bought a quest too almost right away. Like I said, it feels like fitness is a killer app for VR. So I wanted to know a lot more about supernatural, who makes it, how the business works, what kinds of strange music licensing deals are needed to make it go. Chris and I talked about all of that, but as you'll see, he's a much bigger thinker than that. He told me that after a long career in film, he realized movies never change anyone's life, but a great album can. I have been thinking about that ever since we talked. Really, this conversation has a little bit of everything. Okay, Chris Milk, founder and CEO of Within. Here we go.

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT

  10. The basic concept of supernatural is really simple. You put on a headset and then you use your VR controllers to swat at targets flying at you in time to music. It's kind of like dancing or sword fighting, dance fighting. If you've ever played Beat Saber, which is one of the most popular VR games ever, you'll know what I'm talking about. But supernatural has as much in common with Peloton as it does with games. There are enthusiastic trainers guiding you through workouts with playlists of hit songs. There are VR meditation sessions in far-flung locations. And there are integrations with fitness trackers like the Apple Watch. And there's a $19 a month subscription fee. Most importantly, supernatural is fun. I signed up for it during the pandemic, and my wife Becky and I now use our quest to almost every day to work out in VR. It's great. It feels like we're leaving the house. The music is fun, and the workout is no joke. There isn't a single other VR app.

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT

  11. Hello and welcome to Decoder. I'm Neil I Patel, editor-in-chief of the Verge, and Decoder is my show about big ideas and other problems. Today we're talking about a virtual reality workout app called Supernatural, which runs on the Oculus Quest. My guest is Chris Milk, founder and CEO of Within, the company that makes supernatural. Chris has been making VR experiences for a long time. He's a true pioneer of the field. But supernatural feels like it might be his biggest hit yet. And to me, it feels like fitness might be the killer app for VR. The app that makes people go out and buy a VR headset just to use it. I'll tell you why in a second.

    2021-04-13 · Decoder with Nilay Patel · Is VR the next frontier in fitness? · IDENTIFIED FROM THE TRANSCRIPT