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Christian Meunier

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2021-10-19
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2021-10-19
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  1. We're very connected to what people want, and we will get that because we know that's very popular and a lot of customers want it. So we'll do it.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  2. That's freedom. You know, freedom, authenticity are core values for Jeep. Freedom, I think that we've been missing so much in the last couple of years with COVID, I think is a value that is going to be very, very important in the next few years. And I think we want to keep that. And that ability for you to take charge of your own destiny, not leave it to the machine to do everything for you. This is core. Passion, authenticity. freedom are really core to the Jeep DNA and we're going to keep it alive and the community right the sense of community when you see people waving I don't know if you have a Wrangler but you should When you cross another Wrangler guy or girl, you just wave just high, you know? And there are many on the road. So sometimes it's a little, you know, wow, I need to do that three times in.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  3. not going to build technology and then have a car around it. It's not going to be Jeep. We're going to still build a Jeep that people are going to enjoy driving and are going to be proud of. And whenever they're going to want to use that L4 technology, they can fall asleep. They can go for a ride with their Jeep or they can go for a walk and the Jeep will...

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  4. No, but I think we want to keep the pleasure to drive intact. We're a lifestyle machine. We sell lifestyle machines and machines that people enjoy driving and have fun driving them. So we're not going to eliminate that. And as the customers at one point want to eliminate, but then there is no need to have a Jeep. If the car drives and does everything itself, I think you lose that emotional connection with your product, with your car. And we don't want to do that. We're not going to build a car around the screen. A jeep is first a jeep, and the technology is going to be an enabler. When you look at the design of a jeep from the Willies to Down, there is functionality in everything we do and authenticity. The wheel archers, you know, they're not round wheel archers. They're square, right? It's because of efficiency off-road. Functionality is still going to remain a very important piece.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  5. That's a good question. That's a good question. I think in 2030 they will have steering wheels. In 2040, I still think we're going to need steering wheels because Jeep is not, you know, we're not a transportation brand, right? We're not there to transport from A to Z. We're here to provide pleasure, emotion, driving pleasure, fun to drive, and the steering wheel, whether it's completely round or square or different shape or levers is going to be very critical because the driver, the owner is going to be in charge. When he wants to delegate to the car, the car is going to be able to do as well, or maybe even better. But the fun to drive is part of our DNA, you know, and it's part of the authenticity of driving a Jeep. So yeah, we will have a steering wheel, whether it's the same shape or a different shape, we will, pretty sure, no doubt.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  6. Still quite a lot of work to deliver on it. But the rest, I think the technology is not that far. We can do it. We can do it. It's just a matter of resource and potential. And if the customers think it's cool and we need to bring it, we'll bring it. The customer, the JIP customers are the boss, right?

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  7. Course, yeah. You know, we're gonna be able to open doors with a phone very soon. Some brands have done it. Not so successfully yet, but they're not. There are a lot of technologies that are going to be making, I would say, the off-road and the community life of a Jeep owner very cool. When you're off-road, you don't have cell phone coverage, right? But you want to chat with your peers and everything. There are a lot of technology that we can use, right? With connectivity and GPS. So you think about all the magnitude of all the connected services we can imagine free or not so free that we can offer to our customers going forward is unlimited. So a lot of things either completely in the pipeline already decided or currently studied. I would say that the one, the amphibious version is probably the one that we need to work

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  8. I can tell you that, but obviously this is more than a thought and a vision, as you can imagine. Otherwise, we would not have shared this kind of story.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  9. You're off-road with France, and you run out of juice, your friend still has a little bit more, so you borrow some of it. The drone, honestly, when you're driving off-road, there's nothing cooler than having a complete 360 view of everything going on around you, right?

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  10. Some are visions and some are on the roadmap, and in my mind we need to do them all. We need to do them all. The solar charging station, we're putting them right now in the US on trails. We want all our 80 trails across the US, which are related to badge of owner, which are in our Jeep WAVE trail, to have at least one. We're putting one on the Rubicon trail as we speak right now. Biometric recognition is something we need, and we're working on. Selectable tire pressure. What is better than your off-road to be able to take air on and off from your car? What is more cold than when you have an electric jeep to put more power on one wheel versus another, right? You decide, okay, I want the power on the front left. That works pretty well. The peer-to-peer charging is pretty obvious. That is something that is pretty cool.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  11. In the outdoor, a lot of things that we've somewhat explained very briefly in the EV Day video, that two-minute video, we know we're showing a few critical features that we're working on.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  12. Is the off-road autonomous drive, which we believe is the ultimate thing for a Jeep to be able to drive. So we're working on this. Other features that you haven't mentioned, which I think is really cool on Grencharium, Grand Wagoner, is Night Vision. Night vision is something that people have in their imagination as something, it's a war game, it's for soldiers. And we have an application which is really awesome. It's looking at statistics in Michigan alone. Last year there were 55,000 accidents related to deers. So impact, no impact, but 55,000 accidents. And with that feature, you basically have the opportunity to really detect far away an animal coming from left or right and basically slow down and stop before it's too late. So a lot of technology, which are pretty cool that we believe are very appropriate as well for G.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  13. We have what we call L2, which is the all road assist, which basically gives you This autonomy, but it's still not hands-free, and we have it on Grand Cherokee and Grand Wagoner. Next year we'll bring the next generation, which is Hans-Free. And then at the further stage, we're working with BMW in a partnership, pretty significant partnership where we'll bring L3, which is EyesOff, right? So which is hands-on, IZOF, the road, which is coming in the next few years. And then we're working, as you know, with Waymo on level four, which is without constraints in potentially an urban environment, mostly with the application for delivery services within geofencing areas. So yeah, we're ahead of the game on this. I think we have very good solution. Safety is everything. So we want to introduce systems which are easy to use. If you use a grand hierarchy level two, you will see that

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  14. Been a corporate decision, you know, it's a matter of technology. We ran for Alexa. We had a relationship with Amazon. I've been able to come up with a good package, a solution that we believe works well at the right price, right time. I think it's a combination of things. It's a partnership at the right time to get things that we believe were the right ones at the time. And I think we deliver now. I think our customers, the first ones, are really happy with it. And it works. I think it's about the package you bring and Amazon is a pretty good company to come up with customer friendly systems than right time and right cost. And at the end, that's how you make a decision as the CEO of a company when you can get everything and you get the quality as well. So altogether it's been the right choice. And I think we're ahead of many, many other manufacturers today.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  15. Doing all kinds of things because it interacts with all the screens. And as a driver now, you have your headup display. You know, you got your speed, you got the maximum speed, you got the direction on your cluster. So you have your Navi in your cluster. You can have in the upper screen your music that you listen to, potentially with headphones so that you don't bother anybody else. And you have your message seat at the bottom. And you get massage. You got ADAS, L2, L2+, N3, and you can enjoy yourself. But the passenger is not bored anymore, right? So I think with all this technology, that's meant to bring a lot of, we bring every passenger a new story and the Fire TV, you give that to a three-year-old coming back, you know, watching something on Netflix, getting into the car in two seconds he gets it.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  16. Do that, and it's very clear what you can do with seventh screen. First, you know, I think what we're very proud of is to put what you call the shotgun, the shotgun as the best seat in the car again. You know that that position used to be a nice position. And over time, that position, the passenger seat in the front, has been a little bit neglected. You didn't have anything for you. The driver had all the controls, including the one for the rear seat entertainment, right? So you had the rear seat entertainment, you had the driver, passenger, the shotgun was completely neglected. So with a passenger screen, we give the passenger in the front row a lot more control over everything, including entertainment, control of the seat system in the back, plus potentially taking care of the navigation system, so pushing the distance.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  17. I would say it was a decision that was made a few years ago when we developed the Grand Sherke and the Grand Wagonier and the Wagonier. And I think we'll have a good package altogether. Can we change in the future? Yes, of course. And I would say that the infrastructure that we'll get will be across the board on Stilantis, right? We'll have common solution. And as I said, it's all going to be about personalization and adding modules. When I look at the Grand Cherokee and what we've been able to deliver, we had a lot of debate a few years ago, two years, two and a half years ago, why do we need seven screen or eight? You think about a grand hierarchy or grant wagoner who have eight screens. We have seven screens. We have a cluster. We have the headup display. We have two screens in the middle. We have a passenger screen and two behind. And we have the rearview mirror, which is also a screen if you have a summit reserve or the top of the line. Why do that? And a lot of people were asking, why?

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  18. Back with cheap global CEO, Christian Munier. I've asked enough questions about the outside of the car. I want to ask about the inside of the car. There's a lot of technology that you grand Cherokee and the Wagonier. A lot of decisions that I think connect to how does Jeep inside of Fiat Chrysler inside of Stellantis make decisions. So you connect five in the new Jeep Grant Cherry. The wagoner. It runs Android, but it doesn't use Google services. It has Amazon Alexa. You've got a different map, the back seat entertainment system runs Fire TV. Is that a Jeep decision? Is that a Stellantis decision? How does that come down? If you were like, I think we need Google Maps to compete. Could you make that switch?

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  19. We love the name. We think it's a big name, and we've heard a lot of people from the nation that love the name. They think it's an honor to have their nation names on a great car, right? So we'll see where it leads us. But, you know, we're working with them on finding the right solutions in the future.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  20. We're having a weekly conversation with Jeroe Nations. And we're very respectful of them. We have very good relationship with them. I would say that I'm not going to comment more, but we're establishing really a good relationship with them. And so far we've been okay. We'll see how things evolve. But we're in constant touch. We don't want to create any problem with this. We're very respectful. And that's all I can say. So far so good.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  21. There are some differences. Yeah, there are, but it's possible. There is obviously a lot of things to do, but it's possible, and we're going to make it happen. So electrification is going to be across the segments. It's not going to be limited to a few.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  22. We've announced that we're going to have RAM 1500 electric, so I don't know why we couldn't do the same on a Wagoneer. It's similar size, similar weight, similar towing capacity, more seating, but we have solutions to it. We're working on it.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  23. So electrification is on its way, and we're going to electrify Wagonier 2. That's all I can say at this moment, but we will.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  24. It's still very much rooted in Jeep, but it's all about the premium experience. And we're going to offer additional services and additional care for the customer, which we believe is appropriate.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  25. Wagonier is definitely, it's the premium extension of Jeep. We're not separating from G. They will be sold in the Jeep network. But they're going to be premium. They're going to offer more. They're going to be, I would say, less focused on the off-road performance, more focused on the premium and on-road performance, even though the off-road capability is really, really good. So the product are more about premiumness than anything else. So we needed to offer customer experience of another level. That's why we have called it Wagonier. If you look at Wagoniers, the Grand Wagonier has a few hints to Jeep all over, right? In the headlights, you have little Jeep logos and everything. So we're not ashamed of it. It has a seven slotted grill.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  26. So we're jumping, we're embracing it, we're going full speed ahead with it. So no real reason to do that, no justification.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  27. Because Jeep is going to become an electric. There's no point in having another brand. Jip is going to become electric. So it's going to become a 1.100% electric. The question is how fast going through different probably stages, but it's going to be a pure electric brand at one stage in 10, 15, 20 years. So I think there is no point in doing this, at least for G, there's no reason to do it. When manufacturers really believe in electrification, why do that? So I don't really get it. Why would you create another brand for electric cars when you're going to keep your ICE? So you're going to have a polluting brand and non-polluting brand. I don't understand. The philosophy for Jeep for me and for the company is really to accelerate electrification because we believe that's the right thing to do. And for Jeep, we make the cars even more capable off-road once again.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  28. That you think I'm not. Thank you. That's a nice pleasure. But, you know, at one point there will be one standard for plugin. I think the technologies are getting a lot more homogeneous for battery sales, for the technologies. And by 2025-26, I would imagine that you're going to be able to charge everywhere, right? It's going to be pretty common practice to charge everywhere. And you won't have millions of different alternatives. Maybe there will be different companies providing different services, but the standards are going to be the same.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  29. But for the most part, you can charge a bev in whatever charging station. We just need an adapter. I think over time, I think the plugs are going to become the same. You remember maybe you don't because you're a younger man, but with a VCR, the VCR, the Betamax and the VHS, right?

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  30. Well, I mean, it could be the plug, right? You know, all the cars are going to use the same plug, which they don't all do right now. Or it could be charging speeds, a kind of deeper part of the tech stack. It could be battery technology and two-way communication between the battery and the grid. There's a lot of places to standardize that are not standardized now. Where do you think the most important places?

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  31. And we have a few years, but we don't have that many because we're cranking. The volumes are cranking. All the manufacturers are going. But it seems that we're a little faster than the grid. So the grid is going to have to move. And more important than that is the electricity. We need to find the solutions to produce that electricity that we don't have today.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  32. We have a discussion with obviously with all the OEMs, Electrify America, all the providers of charging station, because I think it's in everybody's interest to find solutions that will work for everybody. When Tesla sells, start selling more volume, they're going to need a little bit more charging station as well. And they won't be able to be standalone. So I think it's really going to be a common need for all the manufacturers to find a common solution. It's not about having unique solution by brand. It's never going to happen. I think it's going to have to be a public infrastructure that is available to all the brands for that to work. When you reach 30, 40, 50 percent, think about 8 million cars. You're on the highway. You're going for your Thanksgiving family reunion. And you got 50% of the cars on the highway going for one charging station. That's not going to work, right? So we need to find a way to get that.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  33. Two, three years. Today it's still pretty small in the US, you know, the number of BEVs is still minuscule compared to the 17 million potential market in the US, right?

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  34. Need to do both because we need to be realistic and pragmatic. The world is not ready for having 50 or 100% of the electric cars on the road. So I think we need to be pragmatic. And I think plug-in hybrids is a good technology to bridge. But the second thing is it's not only a government's responsibility. Obviously, the government needs to put the infrastructure, but also put the regulations that force the new construction to have charging station in the parking lot, new private or commercial buildings to have charging station. And it should become mandatory because it's going to be needed also working with potentially the current gas distributors with all the different supermarket, hypermarket around the globe. So there are a lot of initiatives going on. So you will see an explosion, I would say, of the charging station in the next two weeks.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  35. You're putting this on the government, and you know, the Biden administration has some plans, the bills have not passed, but they have some plans. Is doing hybrids first a way to avoid this problem? We're going to sell hybrids, people charge at home. They'll get to benefit on commutes. And for the long range, they have the gas and we'll just wait for the infrastructure to be there before we go to battery. Or are you actively pushing on the charging situation?

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  36. ready to support the electric cars on the road, that's a big challenge and it has to be solved between I would say now and 2023-24 because the volume of cars sold in the United States, in North America and Europe is going to be much higher. There are strong plans that are being developed, but it's going to be about execution. So the governments will have a lot of pressure to deliver on that mission.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  37. I think the responsibility of our governments, whether it is in the US or in Europe or elsewhere, is to accelerate because there is one thing to put pressure on compliance. It's another thing to make sure that everything else follows and you put the right focus to get the grid in line. I think the risk would be that the grid is not supporting all these electrification efforts. So that's a risk. But I think it's the responsibility of a government to do that. Obviously, we'll work with them. We're pushing them because it has to happen quicker than it currently happens. And it's like also on the production of electricity. You know, at one point in time, we're going to have to do something to produce more electricity to support all these needs. I'm hearing that in California there is some recommendation not to use the grid a certain hours and things like that because there's not enough

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  38. I'd be tempted to answer no. I'll be tempted to answer that no traditional IC will be in a Jeep in 2040, but maybe I'm wrong. We're a global brand, so we'll be accommodating markets. But I think all the markets in the world evolve in that direction. And you can take the bricks. You can say India, you can take Brazil, you can take China. Obviously, China has made the move to electrification. But even India is moving, putting incentives to bring Bev they want to have Bev built in India. Latin America is a little slower because they have the flex fuel and obviously there are some other political and economical ramification to it. But think about a country like Brazil. It's 100% hydroelectric. So they produce the electricity with water, right? That's a pure cycle, right? There is no detriment to nature. So it's a really good technology. So over time, they will move into a

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  39. Supply. When you have 200% capacity, you don't see, you don't see the problem. When you are at 92 or 90% capacity and there is an issue, a crisis, a plant closing, then it becomes a disaster. That's where you need to find solution. And now we are below 100% capacity. So whenever there is an issue, just a little glitch in the system, it becomes a big problem. I think that's where the problem is today.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  40. I think it's not a question of old chips and new chips. I think it's more of a matter that the car industry represents only 5% at most of the chip industry. So we're not, the weight of the car industry is not big enough to get exactly what is needed. Obviously, in the future, we'll pay a lot more attention to this and we'll make sure that the supply chain of these chips and the commitment from the manufacturer is going to be there for us to not have that again in the future. I think it's more a matter of electronics have been selling very, very fast. The volume has been through the roof during the COVID time. And I think it has taken some capacity away. And now it's hard to catch up. And plus all the issues we've seen with Malaysia, Indonesia and COVID and plants shutting down. And so there are a lot of different things that pop up because we're very tight.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  41. Months ahead of us where we're going to have to manage that through. Hopefully, there's some manufacturing that will take place in the next couple, three years in North America, in Europe, because today we're too reliant on Asia. It's too bad that we discovered so late in the process. But so far so good for us. I think we're finding our way. We have very strong people in the company and good collaboration to find solutions. It's all about it's everyday another crisis. And every day requires new innovation, new thinking, new ideas to find a way through. And so far we've been able to maneuver around it.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  42. It's definitely a pain. It's a new pain that we have to deal with. It's a severe crisis that all manufacturers have to deal with. I would be tempted to say that we have all the teams on the dock to get it done and to find solutions, you know, engineering, trying to find software solutions, change in software solutions, change in parts, change in design. We need a lot of versatility, flexibility to manage that. Sometimes unfortunately, we lose volume of production, as you know, right? So on the small jips in the United States, we've been losing quite a lot of volume on the small jeeps. And unfortunately, we've lost some market share. At the same time, we've been able to protect the launch of the grand shiery, of the Grand Wagoneer. We'll protect the launch of the Touro and the 4xE because they're very strategic. So I would say altogether a pain that we've been able to manage. I don't think we're out of it. I think we have another many.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  43. But surely the ramp up of the smaller segment to electrification will happen. To answer your question, I think in 2030, the ICE proportion, the traditional ICE is going to be much smaller, at least for Jeep in North America, I would say in the Western world and in Asia and in China, the pure hybrid will become, I would say, a minority of sales.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  44. So, what we're committed to do is to be Estellantis as a company at the global level. I think it's 40% PEV by 2030. I think JIP is going to be ahead of that. We have a product plan in the pipeline, which is going to be ahead of that. There will be a transition, especially, I think Europe is a little bit ahead of the game. I think China as well. So I think the acceleration is faster. But I think the US are following suit very quickly, especially in the, I would say, D and above segments. So the segment of the Cherokee and above. Electrification is a must, is a must because of the efficiency you get through electrification, either Bev or plug-in hybrid or hybrid. Then on the smallest segment, I think we'll keep some abilities to keep the more traditional hybrids for a longer period of time to keep the affordability. And I think when the cost of the electrification will go down, which we expect between 25 and 30, I think slowly.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  45. It's not simple technology. So we're putting a lot of efforts on these technology and the training with our technicians in the network. The good news I would say is sales are usually pretty concentrated in very big metro and secondary market. So it's not like the entire network selling a lot of volume everywhere. So we are able to really put a lot of efforts in the big, I would say in the big metro.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  46. We're starting to, and I think one of the challenges to get the training up and running for the technician and the salespeople and basically get them ready for the bigger volume that is coming. I would say that for now, the mix of sales is still pretty limited when you think about North America, it's roughly 5%. In 2025, between Bev and PHEV, it's going to be around the 35 to 40 percent. So obviously our challenge is to make sure that first we have the right education of the customer before they buy and they purchase. They understand exactly what the product is going to do and not do. And as important, I would say, is the technician, the training of the technicians, of the receptionist to find the right solutions to the problems. Because, yeah, to your point, these are different technologies. I would say the plug-in hybrids are a little bit of a both world kind of complexity, right? So that makes it that...

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  47. I was just talking to Ford CEO Jim Farley. He said they were, you know, they're building some new plants here. One of the things he mentioned to me was that there's a shortage of trained technicians who can handle the complexity of these cars. Obviously, hybrid system is much more complex than battery-only or gas-only. Are you feeling the same shortage of technicians, people that train up to service these cars over their lifetimes?

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  48. Yeah, of course, we do. Yeah, we do. Within the privacy law, of course we know. Yeah, we do. And the vast majority of the customers do it. The vast majority of the customers have a level two, and the vast majority do it on a daily basis. We know that. And especially, I would say in California, it's like, it's not 100%, but it's 90% plus.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  49. Of thousands, and these people are truly passionate about it. They're geeks. They're dismantled the systems. They want to know how it works. Some guys have driven 100 miles. You can see 100 miles by using the RedGen function. So they use a RedGen function within the best condition and everything to drive only on electric or regeneration between fuel and the battery. And they're having fun with it. And I think that's part of the experience to max the effect. If you just buy a 4xE and never charge it, you lose a lot of the experience. That's sad. You lose the sustainability part of it, which is appreciated, right? Which should be appreciated. And second, you lose the fun to drive that you have when you have both. You have a lot more power and torque. It's a lot more fun, right? And American Americans like power. They like torque. So why wouldn't they do it?

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT

  50. The best way to really leverage that technology is to charge it every morning, every night. And we really push hard for customers to invest in a level two charger at their home because it makes the driving experience beyond the fuel economy itself much better. It makes the driving experience totally different, a lot more fun, a lot smoother. And at the end of the day, they save money, especially if they have short commute. Why not do it? You just buy these level two, which are very affordable now. You install them in the garage and you just in two hours, your car is charged 100%. So why not do it? So we really push hard on this. And I would say the vast majority of the buyers, if you look on, I encourage you to look at all the groups that exist on Instagram, Facebook, et cetera, on social media. There are a lot of 4x clubs now, 4x fans and thousands of them, right? We're not talking hundreds, thousands, tens of thousands.

    2021-10-19 · Decoder with Nilay Patel · How Jeep is going electric, with CEO Christian Meunier · IDENTIFIED FROM THE TRANSCRIPT