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Cindy Eckert

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2018-05-10
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2018-05-10
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  1. So thank you for being on the show. I think it's a year question to say what's the worst that could happen? I do think people should ask themselves that.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  2. Look, I'm going to play to my group that I'm looking out for, which is female founders. I'm just going to ask you to share the stories, share the stories of success. I think it matters that we do that. If I looked just recently, I learned that only 17% of those profiled on Wikipedia are women. More than that deserved to be profiled. And I think there's story. So I thank you too for having me on today for that reason.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  3. Oh, I'd love for people to find me online on Twitter. I'm at CindyPink, CEO that are on Insta. I'd love for people to find me there considering I'm so late to the social media party.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  4. Shouldn't take money from Professionally, that's certainly been the worst. I think that I'm thinking of huge personal failures of mine that have taught me lessons along the way. I probably crashed and burned a lot going through childhood of trying to figure out how to fit in in new environments and sort of plane to the popular thought and it not working because it wasn't authentically who I am. And I think at some point I became comfortable that I might just be the outlier.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  5. I'd put fuck the unicorn, be the workhorse. I'd like that to get out to millions of people in the valley. Make me super happy. Distaste for all the grandiose speak and startup. And I think the lack of attention on the fundamentals.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  6. Mark. Yeah, he said go smaller, push yourself, challenge yourself. And I knew I didn't fit in a big environment, so he was important in that. But I, listen, I can call my brothers same thing, overwhelmed or even overly like Enthused about myself. Like, hey, did you see I was just out with Tim Fist? Like, yeah, whatever. Don't take yourself. Don't be too proud of yourself. So I don't know. They're classic big brothers. That shiny gnome with a big head.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  7. Sure. So one is a lawyer Who actually has an operating role in a big construction company. And the other one was a startup guy who's head of sales and marketing for a company. And he's grown through a lot of startup. He was a big part of why I went smaller when I left my big company career.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  8. I usually call my big brothers. I mean, I think that they're very, they're like the exact right balance of kicking me in the ass and encouraging me. So when I'm feeling like overwhelmed or anything else, nothing like my family to be totally unimpressed with my problems and kick me in the ass. So I think that's what I do. I probably call my big brothers.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  9. No, I really would say I should learn the fiddle. Yes, would love to learn how to fiddle. I don't have any musical talent. It sucks. I would like to be able to do that. That's a good party trick. I need a better party trick than my sexual medicine card. It's not good enough. It's not taking me for enough. I need to play music or inspire through that.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  10. Be the company. Talk on something people wouldn't expect. Growing up in a third world country, I don't know. Could I do that one or what lessons learned? Do that.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  11. Oh, I mean, in that culture, everything was very superstitious about if you didn't see the fish first, you didn't get in the water. Yeah. And I think that at a young and impressionable age, they probably had an effect, right, aside, I'm not going to worry about this going forward.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  12. Not really. No, I grew up, you know, when I was a little girl, I was in the Fiji Islands And so I had a very unusual childhood where there was a lot of superstition. So I think that being exposed to that young made me lose them later in life. Not so sure they were true. I'm not so sure they were worth buying into at that age. They created a lot of fear unnecessarily. Wow.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  13. That is pretty weird. There are a lot of weird things that. God, I was going to say nickname people, but that seems so vanilla now. What is the most absurd thing I like to do? I climb and sit in the sink to put my makeup on, which is really weird.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  14. Yeah, I think it's important to have, you know, sort of in my daily routine, I still got to scrape the shit off my boots.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  15. I was worried that my car was never going to smell the same just through a network, like knowing that. A scientist and he said, I can't help you, but I know I can. I cried tears of joy for making a better life. Hold on.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  16. I rescued a pig. You rescued a pig. I cried tears of joy for taking this animal out of a terrible situation. I love animals. So went across the state, rescued a pig.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  17. Five temptations of the CEO Yeah, and I think it was about what do you prioritize? Yep, what do you prioritize? What do you let go? I thought that was actually a great book. Maybe they're simple reads that I need to on the airplane.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  18. I won't name one of yours because that seems too flattering. No, no, no, more, more, more. No, no, no, more, more, more. What else have I read that I love?

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  19. I tell women all the time if you are in an environment in which you need to not wear makeup, pull your hair back, not be you. And I listen, I was at a table, I won't name the conference, where we were giving advice to younger women across the table and a woman very accomplished, sitting to my right, told a woman, you're too pretty. You need to pull your hair back and not wear any makeup. And I said, absolutely not. And if you're in an environment in which you need to do that, move.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  20. And I guess if you're me, you run right toward it. And the idea that there isn't something valuable and unique that a woman brings to the table. And in owning her femininity, pink for me is about owning it as a woman, unapologetically pink. I like pink. I'm going to wear it. And we're going to have this conversation. So, you know, I think that's the way to go.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  21. The worst advice, and it's given, and it's given woman to woman For sure. Mint, whatever it may be, I absolutely, part of the reason I wear pink, so I wear pink all the time. And you should see my closet. But when I went through the process with the quote, female Viagra, it was called the little pink pill. And people all but patted me on the shoulder and said, that's cute. Like it was so the little pink pill was so dismissive that I realized, my God, this is the conversation we need to be having. So I started showing up emblazing pink to the FDA. Hi! We're going to talk about this. And I think what it taught me is like in gender stereotypes or that underestimation, like you run away from it.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  22. With your competence. And so I think that for founders, I'm looking at how they reframe the frustrations, the setbacks, the kicks in the teeth to this opportunity to go forward and surprise.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  23. They're unexpected. I mean, by the numbers, we're not expecting them to walk through the room and ask for the money. They're not likely to get the funding. When you say pharmaceutical CEO who don't give a name, who's sold the last business her billion dollars, nobody imagines me showing up in hot pink. I didn't look the part. I'm not your classic in any way. And I think that's been sort of the story of my career in terms of places I've gone or products I've taken on have been unexpected. And so as a result of being unexpected, I think it's underestimated. And so my kind of key piece of advice is underestimation, you got two choices. I think you can either reel back in frustration and self-doubt. You can let that eat away at you, or you can gamify it as this opportunity to surprise people.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  24. I think, well, look, I'm particularly focused on women. And I think that just by virtue of the numbers, they tend to be unexpected in the room. I feel like my whole career is that?

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  25. I think when I do the incubator, I'm teaching a course and really at its core confidence. For these girls and its confidence in the choices that they make and the going all in when they're going to do it.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  26. In retrospect, nothing. But I went in anticipating that. And I think that really helped me. I don't know if that's a course. Is that a course? Can I teach a course and sort of losing the fear?

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  27. Yeah, in that I was the perpetual new kid and always having to have that agony of what was going to happen. And it turned out nothing bad happened.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  28. What would I teach I think I would teach how you I would push people around how you're going to make choices in life. I think that my teaching would be how do you set out there and sort of remove all of those confinements in thinking. I am lucky, I think, having grown up in such a mobile childhood that I think what it taught me is you can imagine I was always

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  29. I think a lack of asking for raises is also that discomfort or that. Like, don't brag, it's sort of not ladylike to talk about money or be, you know, capitalistic, if you will. And I think that's an incredible effect. That maybe we're not so conscious of

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  30. Happily because women will pay it back. They'll give it back to other women. They'll give it back into their community. There's plenty of data sources on that. And what I love to see, and my greatest pride has been the ripple effect of ownership. Everyone who came to work for me got skin in the game. And to watch our outcomes and what it has meant for them in terms of freedom, and I don't really mean financial freedom. Like if you're in it just for the money, you're never going to be successful. But it affords them not only financial freedom, but freedom to do the things they really care about. And I'm watching them either start their own companies or fund their children's companies. And that's what I'd love to see as a sort of army of pink ladies. Coming out of the thinkator who are sponsoring the next group to do it

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  31. When I first got an opportunity to go out and speak on these stages to Rising Star female entrepreneurs or women in business, a woman came up to me and said, you know, I love that you don't ever say that you sold your company for a rebellion. Next time I got up on stage, I said, hi, I'm Cindy Whitehead. I sold my last company for a billion dollars because I was clear that, oh my God, I'm doing it. And I think that there is, here's why I say it.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  32. Not pass over a product for women thinking it's a niche brand. And I think it's also just this comfort with a conversation around money. I started talking about these pajama parties in the incubator. We have eighth grade girls come through. We do all these drills or setting their sites for the C-suite. And the first group we ever come in, one of their teachers came and she said, oh, Cindy, when they were coming over. You shouldn't do that. I said, oh no, no, have the mask me. And you know, the young girl who was asking me all the questions and getting to the real data, that girl is going to create a big company. And that's okay to have that conversation. Even as a woman, those are some of the unwritten rules.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  33. I think we just, you know, we're constantly in the discussion around women talking about needing a voice, what really changes is when women have power, the power that comes with money is to sit on the other side of the table and make the decisions. 2% of VC funding goes to women. 2%. That means we think half the population have 2% of the good ideas. It's ridiculous. If you consider it, what we need to do is get women to outcomes like mine so they get to sit on the table, sit at the other side of the table, and pick those things that they really care about.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  34. People should know that Raleigh is number two in the country in terms of exits. I think that surprises people. There you go. You would expect me to know that. So yeah, pitchbook data in terms of the multiples we get out of companies. So the next billion dollar company will come from Raleigh. How about? Just like who knew the birthplace of female Viagra was Raleigh, North Carolina.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  35. Lover. So, I mean, that's, you know, I'm betting on that when Ivana walked in the room, I will tell you, when she walked in the room. I was buying no matter what she was selling. She didn't have to yell balls for you. No, she did not. I'm telling you, she had no, I didn't tell her this at the moment, but I was investing because even if this wasn't her deal, the next one was going to be. And so it's fun because I get to bet on these great people.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  36. That's a product. I have a great young female founder who has a biometric sensor to recognize deviations in movement for athletes so they could start to signal when you're moving differently and may injure. In the future, and she's such a story. I mean, mother was a Russian mail order bride, wanted to move herself and her daughter to a better life, came over to the US in a pretty poor neighborhood. She thought my only way out is if I get a scholarship in athletics, became a nationally ranked soccer player, injured

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  37. I think only a woman would have thought of that. It's not your mother's pregnancy test, right? And in so many ways, not only in the eco way, but I think also because we have this belief that all women want a certain outcome when they take a pregnancy test. And some women want to get rid of the evidence, including women just who are going through infertility and don't want a daily reminder.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  38. Do color change. So put your finger, dip your finger in a drink, touch your finger to the decal, changes colors if there's a date rape drug. I mean, I have two nieces in college. It's sad that we need a product like this, but we need to put power in the hands of women. Great company. Sort of the quintessential fit for who we are. Love the tech, first of its kind, patented, but also just love the social conversation it promotes. Flushable pregnancy test coming out. Great female founder

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  39. So the pink ceiling is investment firm meets hell of a great place for mentorship where we make bets on early stage companies buyer for women, mostly all health tech. And not only, I think, disruptive first, but often products that can be catalyst and social conversations we care about.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  40. I actually think I was hyper communicative myself. I went on the offense on that. They were part of this with me. They were part of the ride. I was going to turn around to them and say, how are you going to help me? You're going to introduce me to thinking of here. I mean, these are very impressive people. So I think I didn't wait for that to choke me. If anything, preempted. They would tell you, I communicated a lot. I expected a lot of them, you know, because I felt like they were part of it. They were owners in this and they had to perform not unlike the owners of my employees.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  41. I have an incredible group of investors in Fort Worth, Texas. I love to go visit them. It was so flattering, I think, that they helped me get there. I came from no background where I had access to this kind of privilege, right? I didn't know these high net worth individuals, but I was fortunate that once one of them came in, they introduced me to others. And I don't know the joy. Actually, it was great joy in communicating with them. I didn't see it as a full time job. I actually saw it as this opportunity for an incredible network who today come in on a lot of my companies as well and invest in them.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  42. Because I think it's six plus months. It grew in word of mouth. I was fortunate that they introduced me to a group or they introduced me to groups. I had sort of pockets of investors that I treated almost like they were units.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  43. The next group came in. It was a family office. Also came, sat with my table, wanted them to be there. They said nothing. I was like, oh my God, I'm not going to get the money we're going under. It was so important. I needed to get this group out. And they called me back and they said, we're going to invest for what we saw at the table. So, they were the right person, and I now started to understand I have to have people who care about who we are in our mission. So I raised actually almost all of my money through basically angels or family offices. Very unconventional on farming.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  44. I had a year ago. It took years off my life. It didn't feel like a year. It felt like a lot longer than that. But it was a lesson of who I was going to raise money from going forward. So I had to buy it. This is the perfect sort of segue to it. I had to buy out their position. I needed them the hell off my board They could have stayed on the board even with that deal gone. So I had people coming in to try to buy it out, and actually one guy came in, VC, and he came to our table. Like one of the things I want to do is I spent time with him, and then they came out to the glass table where we have our lunch together every day. And he was hideous to one of my sales reps. Just like the attitude, how we treated them, and I thought absolutely not. Like I'm not doing it.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  45. So, yes, they had a seat on my board. They came into this company, had this partnership with them, and it was that inexperience, I think in my first company of going, God, I need money, God, I need this partner. Like I need to scale and not being discriminating enough in terms of really who they were. And so it was painful because we really didn't get along. And it had the ability to cripple the company. And at that moment that I could cut the deal, I had like swallowed hard, hired as many people as I could. Our eight people were outselling their forty Cut the deal and Ended it and went off to the races. But it taught me the lesson of.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  46. My biggest fail. So, really and truly, early days of slate was fortunate that this drug was adopted by sort of the top tier and they were out at medical conferences talking about it. And all of a sudden I'm getting phone calls in from other people like, hey, I write testosterone. Why has nobody come by to see me? So I really didn't have the capital to build a sales organization on my own. So I went out with a company that would build a sales organization around it. you know, did the deal All the right intentions seemingly couldn't have departed more radically in terms of our philosophy and how you compensate people on how you treat people and so because

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  47. Having a great team. It's just, you know, it's certainly not all me I didn't get to hear without having had the most incredible people surround me. Many of them do today. I mean, I'm with people who know all of my stories because they've been on the ride with me for 13 plus years. Through the startups. And so it's always about the other people you surround yourself with

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  48. Then we're going to come back to it. Yeah. So as part of the pink ceiling, I make early bets on breakthrough first, either buyer for women, and they all become part of my pinky. So got 10 different companies in there right now, all with a female lens.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  49. And if they don't have an answer to that, be they a lawyer or a consultant, whoever they may be, that's an unacceptable answer. I think they just haven't dreamed up a new way to do something or a better way to do something. I think that for particularly women in business, I think women are bound by many more unwritten rules. And this TEDx talk I gave was about this, like, what's the DNA of a female rule breaker? Because I think that it takes this extraordinary sort of injustice and the empathy that surrounds that for them to really break a rule. And that certainly is my story of fueled by the injustice, really informed by listening, why would I move forward with something that nobody else was willing to do? And I think there's rules about, do you talk about money? I like to say in the incubator my goal is to make women really rich. That elicits a certain response. I do these.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  50. I embrace underestimation as an opportunity to surprise people. And I think that I break rules in terms of it's frustrating to me when people say, yeah, but nobody does it that way And I'm saying, okay, nobody does it that way. Like, show me a rule in which I cannot do it that way. Right.

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT