YouSaid · the spoken record

Cindy Eckert

lines on the record
150
first
2018-05-10
most recent
2018-05-10
sittings or episodes
1
sources
podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. “It's called hypoactive sexual desire disorder. HSDD is the moniker. Same prevalence as ED has for men. So ED is the most common male sexual dysfunction. HSDD is women's most common. And it's a lack of interest in having sex.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  2. “So, you know, people knew that we were going down this path. And I think that it was so fortuitous that she reached out to me at this moment and said, don't give up. I was on the drug in the research trials. I want to share my story with you. She lived outside of D.C. I was in DC all the time. I went to have a coffee with her. She walked into the room, and this woman was in charge. Type A recognized it right away. She walked over. She had her own business. She'd raised two beautiful boys. She had what looked like the perfect marriage by all our normal standards. She said, I have succeeded in every aspect of my life other than this. I'm waiting every day for my husband to ask me for a divorce. And I'm looking at this woman and I thought”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  3. “So at that moment, it was crippling for my business. Like we had done the work. We had done all the right things scientifically. And yet we got to a no. And I was faced with turning back to shareholders and saying, this is going to be this many million more dollars. At that time, I was lucky. A woman reached out to me. And people knew we were on this journey”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  4. “Well, I'll tell you probably my boldest choice was when I made a decision to dispute the FDA. And I was on this course. It's pretty straightforward. You have a pre-specified endpoint. You go out and do the studies. You meet them with statistical significance. You get to an approval provided there are no showstoppers. And so I had gone out. I'd gotten this drug from the company that first developed it. I'd sat down with the FDA. What do I need to do? We'd agreed. I'd gone out, I'd done the work, I'd gotten the outcomes We got rejected”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  5. “Right? Yeah. I would insist that they read it about how do you stand out in a sea of sameness Because that's it. I think in terms of sales for sure or for entrepreneurship, how do you stand out? What is going to be your defining difference? And how do you sort of attract remarkable to you if you're doing something truly remarkable? I don't think it's one size fits all. That would be my ask. And I think that I would tell every entrepreneur, go sell something. If they've never sold anything, they better go learn from somebody else. Go be in their sales organization and then take it back to your company.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  6. “Wow, big and small. I mean, I think that all of the people who worked for me were students of great businesses. They became sort of, they mimicked that behavior that my business professor probably taught me. At one time we went to Seattle, loved Seattle. I used to live there, went to the Pipe Place market, spent an hour, just went out and learned from those businesses. I mean, we were learning from Beechers, you know, the cheese shop. What did they do exceptionally well? How do they invite people into the experience? So I can't say Zapos was probably our most formal go together, learn from them, but constantly like reading or picking those businesses that we loved. That was a constant conversation at the luncht table.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  7. “For what our stories were, they really listened closely and celebrated that in the customer. Not what you think from a pharma company”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  8. “And we learned from them because we were constantly looking outside of our industry for who is doing it great. And so here's a story. Our most important guy, sort of the top researcher in the country is from Harvard. And he did a lot of the early days testosterone research. He did that research on lizards. When he would buy our product, we'd put a plastic lizard in this box. Wouldn't say anything? Just drop one in his box. You know, we're trying to see what would happen. I went to visit him several months later. I walk in. I can't get more ivory tower. I'm in Harvard. He's got like this beautiful mahogany bookcase. Second shelf Of our lizards Made a difference. It was that quirky. So I think our salespeople were always, they too, just like we listened to each other.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  9. “It wasn't. Yeah, exactly. And we had with that product, we had this incredible opportunity. So what happens today? You get a drug, you go get it filled at a pharmacy. Like, you have no idea. You probably have no idea who the drug manufacturer is. With that product, because it was done in office, we had this incredible opportunity to own that relationship with the physician. So I looked around and I'm like, okay, who in pharma does, well, with customer service? Oh, nobody. Okay. So what are we going to do? And I took my entire leadership team to Zapos.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  10. “Is the hit the front line of the office and you're actually dealing right now with the receptions that you need to talk to to get back to see the physician, the nurse, et cetera. So you're going through all of those different steps to get to them. Our group was helping in office procedure. I think they were highly valued for what they could do in the office. They walked in in scrubs. It was different. They sort of walked right to the back of the room. So I think that it was that it was them knowing that they're bringing something of value. I think in sales you can feel like the one that is the pain in the ass that people are saying, you go, all right. You're just taking time in my day. And I think that they had enough confidence in what they were bringing that they didn't accept that.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  11. “Yeah, I think that the best approach was that I gave them permission to fire the D-list, that in sales, particularly in pharmaceuticals, you get on this every two weeks. This is my routing. I'm going to go out, reach in frequency, reach in frequency. And I think that it says to keep chasing your tail in situations in which you're never going to pull it through. So it's rare, I think, to say to a salesperson, you know what? Scope it out if it's not. Move on. Fire them. Wait till they call you back and they're looking for the product and really focus your energy on those who are raising their hand quickly. So I think that was different, at least in my industry. I don't think that's counterintuitive. at all to selling but it certainly is in sort of the traditional pharma approach”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  12. “That there is always a secret nicknaming committee. It's never revealed. I see. So, yeah. It just came to the table one day and was written on my caricature.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  13. “It is the best way. And then actually the person on the other side might take a step back and think, oh God, I'm such a, did I just do that? But you've given them room to sort of ask for forgiveness in that. So I think humor is really important.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  14. “There was such an underlying affection for one another, but it was this, it gave us permission to have what I'll call constructive irreverence. Irreference with me too. Like, you know, they give me a nickname and we knew that we could have that comfortably inside our environment and all be on the same page when we walked out into the world. I think it's really important. I think that, you know, not taking yourself too seriously, I think being self-deprecating When I talk to a lot of female founders who are sort of very frustrated by the injustices and this or that, I said, you know, the best piece of advice I could have for you is perfect your sense of humor along the way. Because when it is something that is offensive, the best way for you to cut through that is with humor.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  15. “Well, look, I think you know it's that lay in my cards on the table When you first came in an interview with me, here's who we are hate us in six months if you don't like this, this, and this. And I think that sort of transparency for me of who we were and what the environment was like. And look, we never were offensive.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  16. “I have a guy named Spoon, which was born out of a story of this incredible bromance between him and another guy. They're still great friends to this day. They so loved each other in their sales training that we said that all that was missing was them spooning. But look, this story, I'll give an example of how that story and that nickname stuck with the whole group. Actually, this guy got cancer, one of my reps, and a pretty dismal diagnosis. And it was one of the other reps who came forward and said, we're going to do a virtual get well spoon card. And so every single person in the company had the spoon hanging on the end of their nose and sent it out. And it was their kids and it was their dogs and it was their family. And I think that didn't come from me. That came from somebody else in the organization. And that's how, you know, as much as we teased him about it in that really important moment, he knew we were all looking out.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  17. “No, we need a little more time than that, but probably a month in it happens. You know, the caricature goes on the wall. Your name is sort of never to be heard again other than your nickname. And the reason I did it is that it was important to me that I was giving permission in my environment, permission to be yourself, to sort of show who that was, and especially when you're building companies where a lot of your people are outside of the main office, their salespeople or other, it was a way for us to get to know one another. There felt like, oh, I get it. I know who you are. I've heard your story. And I think it created this culture of locked arms us against the world. We knew each other's quirks. So, yeah, weird habit, but one that stays to today.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  18. “Lot of your employees' nick It is my quirk. I've had it my whole life. So I know my mother by so many different names that I think people who don't know who I'm referring to half of the time that have known us for years. You know, I did it because it We'd love to storytell. We sit around the lunchtable. We have a discipline of having lunch together every single day. And that was an effort to not know death by meeting. How would we all be on the same page and still create this family spirit? And people get to telling stories. And of course, it's the one that you wish you hadn't told that ultimately arrives at your nickname. But the beauty of that is, you know, we have a whole ceremony, caricature. You get a nickname. And it's basically handed over at the luncht table and you will never be known by your real name again.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  19. “The duck. Oh, we called her ducky because she was always very, very calm on the surface, but like going like this a million miles an hour underneath. Yeah.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  20. “So I was taken a big chance. And look, we are in young no sales experience going to be walking into urology offices, having a pretty sensitive conversation about men's sexual health. And I'm in the interview with her and I'm going, well, you know, I'm just kind of worried about, and I didn't so much as get it out as she looked at me and she said, balls. I said, you're hired. So there was no doubt a recognition for me that this girl was quirky, that she was not going to have fear in the office. Maybe that's bold. I don't know if it's bold or quirky. I'm going to call it both. I think it's both. But it ultimately became her nickname in the office. We called her Duck Baltz. Because we had a whole nother Duck story. But we often nicknames. Wait, wait, wait.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  21. “Perfect. Okay, so here's my quirky. If I had asked her this, it wouldn't have come out, but I'm in an interview with a young woman who wants to come sell for me, this testosterone product. Her brother had a particular genetic condition that meant that he didn't go through puberty normally, so they have to have testosterone replacement from a very young age. Nobody was more passionate about our product. She had witnessed what it did for his life, what it did for her family. But she never sold.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  22. “And if they can't tell me I put flyers in the mailboxes in the neighborhood and said odd jobs, call me, or if they are like, well, you know, my first job out of college was they're out. They don't have that sort of mentality that's going to fit.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  23. “These are the six values. Oh, I never. Never. Because you're listening to this story that I think exposes those values. But if you ask somebody that, like, do you choose to be quirky? Sure. I cheat. I mean, you're not going to get, I think, the right response. I think you have to know to your core who you are and who fits. And then I think you have to ask the questions. I will say there is one other question I do always ask. And I ask how is the very first way you ever made money?”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  24. “It's all a choice, right? How you go through life? And my six were they had to choose to be an owner. Be highly motivated by that ownership. They had to choose to be bold. We were going to make decisions a little differently. They had to choose to be quirky because I needed them to feel that permission to be individual in my environment. Most of them were coming out of environments in which we beat sameness into people and homogenize the whole group. They had to choose to be learning. That's fundamental to me even as I invest today, so important to watch what people do to learn every day. Choose to be family because we were going to be a small tight-knit group and they had to choose to be appreciative. And I think that that is how you go through life. You know, what is your attitude? Do you sort of marvel at the opportunity you have to make impact? So those were my six choices I was looking at.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  25. “Six things. So mine are pretty specific looking for, well, let me say overarching. I'm looking for people who wake up every day and make deliberate choices.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  26. “I'm going to go back to silence. I'm going to go back to I do more listening than asking. I ask the one open-ended question and try to see where they'll take me because I think I'm getting a lot of insights into who they are by doing that. So I don't think they're a magical questions. I think there's ways to tease out cultural fit. And that is so important. I care much less about the resume. Everybody wants to come in and impress you. They haven't really hit your doorstep unless they have the cred, I think, to be in there interviewing for the position. So I feel like it's my job to really tease out that cultural fit so that we're both happy with each other.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  27. “I have sort of a belief system around that in pharma about drug pricing, and so it was important to me to do that. We were making great money, building a great business, and we were doing just fine at that cost.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  28. “In some cases, also popular with some powerlifters So put in an in office procedure. At the end of it, it requires a band aid. So there's a device, a trochard. You go just under the surface of the skin. Set it underneath the skin, put a band-aid on, and And for urologists, we're surgeons in-office procedure was very simple. And the great news is it was half the price of anything on the market. So everybody was winning in this equation.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  29. “Yeah, so here's me looking at it going, hmm, first of all, it should be used by urologist in men. I did this crossover analysis only one urologist in the country was using it So, I thought this would be a great business to build. And frankly, the delivery system is better than what's available on the market today if I thought of something that was custom made for men. They have to remember Big Brothers. I'm used to being around guys. They can be sitting on the beach burning bright red and they still won't put sunscreen on or rub something on. And the most common application for testosterone at the time were gels.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  30. “It was testosterone. It was appellate. So it was put in long-acting, put under the surface of the skin, released testosterone of sort of four to six month window.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  31. “Was a very fortuitous sort of introduction and couldn't believe that this had been overlooked. The reason it had been overlooked is that almost all of this product was being used off-label. Meaning that not for its indication was being used interestingly in women. So my journey started very early in this use for libido.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  32. “He said, I don't really know anything about this space, but I know somebody who's really interested in it. So the inventor was looking for a way to commercialize.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  33. “Yes, okay, so this is a great story. So a scientist that I knew from previous company was quoted in an article. This gentleman reached out to him.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  34. “When you're affected by these dysfunctions. So found this inventor who had the only FDA-approved long-acting testosterone. And interestingly.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  35. “I named my company Slate on purpose, clean slate. We were going to do it our way. And it was to go out and find Diamond in the rough An asset that had been overlooked. I loved the category. I love sexual medicine. I'm a card carrying member of the sexual medicine society who knew there was that. There is. Oh, there is. It makes me popular at cocktail parties. I'd like to whip it out. No, there really is a society. And it's because actually our understanding there has really come much more recently. Like it's a relatively new field. And yet we're learning such interesting things. And it's in conditions that, you know, you might not lose your life from them, but you will lose your life as you know it.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  36. “Shouldn't I know that? I was in my early 30s at the time when I started it. And I had had one sort of career experience that was very informative. So I'd been at a company that was acquired. And they had been gobbled up by somebody who gobbled up a lot. And then they had to integrate them. And I got to be on that team. So I got this sort of put together of the perfect company. That was a great career moment for me. And then I got to go apply it in doing my own. And the reason I did it is that for that same reason, I love pharma for what it can do. At 3 a.m. in the morning if you're sick, you love pharma. In the light of day, you probably don't. And it's because it is an industry that has a certain reputation. I thought there was a way to do it better. And I had the hypothesis that here I am driven and succeeding in these environments, but totally uninspired. There have to be other people like me. What if I got them together, gave them permission to do it on their own terms? And that was slate.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  37. “Surround yourself with an extraordinary scientific team. I feel like I've learned at the hands of some of the best in science, and I think I've always brought a lens to it of what would work in the market. We were sort of a magical pairing because many times in science you can get enamored in the lab with things and not look outside to what's really going to work in the mainstream. So it was a lot about having just a great team.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  38. “100% a stubborn trick, and I think she knew that I have sort of a healthy chip on my shoulder of proving it. So she was definitely pushing right at that button of go out there and improve it. So yeah.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  39. “You know, I think she just took a special interest. I think she saw something there and cultivated it so that she was pushing me. So not only did she push me with the assignment that was above and beyond what she was asking of everybody else, but I think she also tortured me a little bit with the doubt to see if I would push through it. You know, when I said to her, I'm going to go work for Merck. She's like, well, I don't know. Your science grades aren't that good. I mean, she really sort of pushed back like it wasn't such a sure thing. So she was constantly setting the bar for me.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  40. “For me, it was discomfort with change, the lack of adaptability. Because in my environments, there were not the same structure that they might have been coming from. They were going to have to be nimble, have to move quickly to keep pace. I always laid my cards on the table at the end of interviews and said, here's who we are, here's this culture. We both should lay our cards on the table because six months from now I don't want us to be unhappy with each other. And in it, I think I was finding the people with a love of businesses. I often ask that question, what is the business that you most admire? Because they've got to have that passion, I think, particularly in small and startup. You have to have a real love affair with what it is that makes things tick.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  41. “You asked those two questions because I love to ask those questions of everybody I interview because I think that if you'll just be quiet and listen, which you heard a little bit from my background, people will tell you a lot about themselves and what their motivations are. So that was always probably my initial question in interviewing and figuring out from people what they would tell me about themselves.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  42. “I made a decision to sell that off and take it on and got the only ever drug approved for sexual desire in women. Sold that business and now as a pass-through, do nothing but spend my time reaching my hand back and trying to get female founders there to my kind of outcomes faster than I got there myself.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  43. “And she said, Great, we're going out to dinner, and you're buying. So went to work for Merck, started in pharma because it was Fortune's most admired company. That's why I went there. Wanted to learn from the best. I thought I would actually take it elsewhere and apply it. Didn't really think I was going to be so fascinated with the science. Fell in love with the science. And the innovation, what it could mean in people's lives, loved what pharma had the capacity to do, hated how they got it done in the bigger companies. So I made the leap, went smaller, smaller, smaller, smaller until I ultimately was maybe crazy enough to start it for myself. Built two businesses, both in sexual health. People say why. I say Irish Catholic, of course. So built a business late with the only long-acting testosterone for men. And that made me on the path of watching this emergent science for women, when this drug was put on the shelf by the company that invented it.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  44. “Moved my entire childhood, so every year from fourth to 12th grade, I was in a different school. So I was the perpetual new kid. I think what that did is perfect my ability to stand on the outside of the room and look in and really listen, understand motivations, understand sort of the dynamic, which served me well later in life at the time I went kicking and screaming. have a love that started very young in life for what makes businesses great. So as I went through college, I was fortunate to have a great business professor who really cultivated that in me. So I'd have to report to her every week what my favorite business was, why, what were they doing differently? And along that way made a unilateral decision that I was going to go work for Merck. So she thought I should probably broaden my options. It wasn't such a slam dunk. I told her, no, I'm going to work for Merck. They weren't hiring when I got out of school, but eight months later they were, and I got the job, called her up, said I got that job that you said I might not.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  45. “I have to tell you when I sold my first business slate, I sold it to a group that was private equity backed, and I ran into one of those guys, one of the bankers, years later, and he said that group you had, they were almost cult-like. And I think he said it was sort of one eyebrow raised, like, hmm, and I said, why thank you. That's the next compliment I've ever received. So, yeah. You mean in the Appleway, not the David Kureshway? Yes. Perfect. Exactly.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  46. “I think it is oh, so simple. I think it is their basic appreciation for the people who show up and work for them every day. And they reward them through the right incentives. They reward them through the best benefits. They help develop them. They encourage them when they lose weight. I mean, there are all of these incentives to their employees that make them truly feel that appreciation from their employer. And also, I think be proud to work there. They go home and have pride in saying who they work for. So I started studying businesses I loved at a very young age.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  47. “Because they have a Wegman's pride, the Wegman's way. And I got to tell you that first day, anybody in the entire DC metro area who'd ever been to Ogman's showed up and stood in line to walk through this store. I love them for being a private family held business that has that kind of loyalty and longevity of employees.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  48. “My favorite business of all is Wegmans, which if anybody's from the Northeast, they appreciate this is a grocery store. How can you get excited about a grocery store? I'm excited because it's from my birthplace, Rochester, and I went there every Sunday. As a little girl, here's why I loved it, because of the incredible loyalty that they instilled. How do you get folks that are cashiers at the checkout line with jobs that may seem relatively unexciting to show up every day with unbridled enthusiasm for what they do? So it opened years later. I moved my whole life, and it opened in the DC area. And I went the first day that Wegman's opened in DC, and I walked up and all of their employees were standing outside, holding their hands above their head like a W.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  49. “It was uncomfortable. I figured it was long enough for it to be uncomfortable for me, which was fair trade for them having made me really uncomfortable as they started giggling and wouldn't pay attention to me.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT

  50. “Awesome. So biggest conference in all of healthcare. I get invited in. I have eight minutes do or die. So proud of this opportunity. I get in front of the room. You can imagine here's me in hot pink head to toe. I start to talk about women in sex. And the whole room starts to giggle. I can feel this giggle going off, you know, across the crowd, and I'm panicking, like watching the clock count down so I can remember reaching to my laptop. That's worrying as fast as I can to a slide that was just brain scan studies. Studies of women with this condition versus women without. Where in black and white, we could see there's a biological basis to women's lack of desire for sex. So I put the slide up, I turned and pointed long enough for it to be uncomfortable for everybody. I went silent. And when I did that, I said, are you looking at what I'm looking at? Because I'm just here to talk about the biology of sex for women. It was an important lesson for me of what I was going to have to do to make.”

    2018-05-10 · The Tim Ferriss Show · #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars · IDENTIFIED FROM THE TRANSCRIPT