YouSaid · the spoken record

Cory Cotton

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190
first
2024-12-02
most recent
2024-12-02
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1
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  1. “Hey, thanks so much for listening to the show this week. Please make sure to click the follow button on your podcast app so you never miss a new episode of the show. And if you're interested in insights, ideas, and lessons from some of the world's greatest entrepreneurs, sign up for my newsletter at guyroz.com. This episode was produced by JC Howard with music composed by Ramtin Erabloui. It was edited by Neva Grant with research help. Our production staff also includes Alex Chung, Carla Estavez, Chris Massini, Sam Paulson, Devin Schwartz, Catherine Cypher, Carrie Thompson, John Isabella, and Elaine Coates. Guy Raz, and you've been listening to how I built this.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  2. “By the way, since we first ran this episode, they've announced plans to build new headquarters in Frisco, Texas, including a theme park. They were also featured in an ESPN 30 for 30 documentary called Dude Perfect, a very long shot, which is really awesome. I just saw it. And last year, they broke the world record for the highest basketball shot, again, this time with an 856-foot shot off of the Strad Tower in Las Vegas.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  3. “We have. So I was like, hey, let me go to the front yard and see if I can make this shot over the house into the backyard. And I was like, I'm just going to go practice it and throw a few. And I ended up making it and we were not filming. And so we decided rule number one of trick shots or either filming or you're not filming.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  4. “I mean, there's no question that we've all put in a lot of work, but I think we would still be putting in that work. I mean, I was putting in that work when I was doing landscaping. Our personalities have always been like the way we were raised is, you know, you've got to work for something. It's not just going to be handed to you. And so I think we tend to look at it maybe not so much of luck, but more so that God is kind of blessed us with this platform for a reason. Even if it's just as simple as providing content for families to sit down and watch together, I think we hope at minimum like that's what we can provide for people. And I don't tend to look at it as luck, but I think it's been a huge blessing to be able to have a platform like that. I mean, it would be a waste if at the end of this it was like, oh, okay, well, we made some funny videos on this website called YouTube that may or may not be around in 50 years.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  5. “We are perfectionists, right? We all are, and we are all willing to put in that extra effort and whatever piece of the process you can imagine. I mean, just the other day as an example, we launched a new book recently, and so we did kind of a contest giveaway and we did this big film project in order to make it happen. And we put a lot of time and effort into it, and we edited it. And we looked at it and we said, I don't like the way it looks. Like, it's okay. No one would really bad an eye at it, but that's not the vision that we had. And we went and we redid the whole thing, right? So that's just so classic, dude perfect. We have this bar that I think is a lot higher than what most people imagine it would be, at least online. So on the hard work side, I mean, I'm not going to lie, like we, you know, we try hard, we take it seriously. It's the most fun thing ever. So we don't take it too seriously, but we take the opportunity that we have with it seriously. And, you know, if we can spread a little bit of hope and joy in that sense, that's a huge win.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  6. “How much for both of you, Tyler and Corey, how much of your success do you attribute to how hard you worked and just the grind and how much do you think has to do with luck”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  7. “We have to apologize for that. And we didn't start water bottle flipping, but we definitely helped make it kind of a thing. So we apologize to teachers for that all the time, I'm sure that's endlessly frustrating to them.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  8. “Because that's a thing. Yeah, by the way, thanks for that. Now, every time I ask my kids what you want to be, they're not like, I want to be the present. Like, I want to be a YouTuber. So appreciate it.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  9. “Yeah, it was unfathomable. I mean, honestly, we could not have even wrapped our minds around it, partly because that world didn't really exist, right? I think kids now, your kids probably even, grow up in one of their, you know, top things, hey, what do you want to be when you grow up? Well, I want to be a YouTuber because that's a thing. And it was not a thing when we were growing up. And it was barely a thing at all when we were, you know, in the beginning stages of Dude Perfect.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  10. “How crazy would you have thought if when you were in college one of you guys was like, we're gonna make a really, really significant business that's gonna generate a lot of money out of these stupid things we're doing in our group house?”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  11. “I mean, the truth is, I think we like all the things you just said, right? I think we want to be relevant on all the platforms, right? Anything that's popular, we want to have a presence there and just continue to kind of shine our light in those different areas. And so we're trying to do a bunch of different things. We've got a movie that we're, you know, just starting to work on. And so we're kind of trying to tackle it all. And it kind of goes back to us being competitive guys, right? There's a piece of it that's the business side, and we think that part is fun. And just like any entrepreneur, we like growing the business. Then there's also a piece of us that, you know, no matter what we do, we're still competitive guys and we like to try and, you know, tackle some different areas. And if that means that we want to make a movie, then, hey, let's try it. That's a completely new experience. And, you know, we want to see it happen.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  12. “You guys expanded to a live show. You've got multi channel shows on YouTube. You're a media company now. What's the ambition? I mean, what do you guys want this to be? Because it's, you know, some people might say, oh, those are the trick shot guys. Some people might say, oh, those are the YouTube guys. People might say, oh, that's those guys that do that live show. Tell me the vision.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  13. “Yeah, I think it just goes back to our faith why we handle situations like we do. I mean, if it was purely from a selfish perspective, I think there would definitely be times when you walk out of the office and you're like, man, the last thing I want to do is go take more pictures. I'm trying to get home and see my own family. But at the end of the day, like if you think about it, like, you know, I may have 20 or 30 of those interactions in a day. I'm not going to be able to remember the kids or family's names that I meet or anything like that. But that kid is probably going to remember that experience for the rest of his life. But it's definitely a conscious decision that you have to make that yes, it may be inconvenient, it may be frustrating, you may have just come off of having an absolutely horrible day personally, but there you walk outside and there's a group of 20 people waiting to take a picture with you. You've got to decide in that moment, you know, how am I going to handle this? They have no idea what's going on in your personal life. I mean, they...”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  14. “I mean, there's no question it's drastically changed our personal lives. And again, something we didn't think about, right? I mean, when it started happening a lot, like people are recognizing us everywhere we go and not just as a group, but individually, it's tricky. I would say the large majority of the time, it's a really positive experience. But at the same time, you know, we're regular people too, and so we'll be out at dinner and we're with our family and our kids, and we'll be, you know, tucked in the back of a booth.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  15. “Alright, here's the other thing that's happened to you guys. You've become really famous. I mean, there are going to be some people who listen to this who haven't heard of you, but just so they know, you have bigger YouTube channel than the NBA than the NFL, than Ariana Grande. I mean, you've like, you guys are really famous. You get recognized wherever you go. How's that must change your life, right? You must get, you probably can't walk through an airport terminal without getting stopped.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  16. “Have one where y'all go to. Yep. We've just tried all these different series, and it's cool to see our audience grow with us, and especially, like, let me talk about some of these athletes and celebrities that we've been fortunate enough to meet and, you know, on tour, we were, we were shocked to see how many females were there. I mean, it was a good, I would say 70, 30, 60, 40 split between. Girls and boys that were coming to the tour in 2019.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  17. “I should mention these are like sketch shows, like stereotypes you have one where you all go to the beach and there's like stereotype of the person who always gets sunburned and like the muscle guy and like that's what it is.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  18. “That's definitely our biggest. I think we've been surprised over the years as we've started to transition out of just being the basketball trick shot guys. You know, now we've got the trick shot videos are probably our least popular series we have now, which is awesome. I mean, we love that. That's cool to see us try new things and they work, I guess. So they're well received by the audience. So now we've got stereotypes and the battles.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  19. “You know, we heard my boys earlier in the conversation, and that's how I learned about you through my boys, because I'm not a YouTube watcher, and it's really cool how they connect with what you do. And as I've gone down the rabbit hole of Dude Perfect, it's clear that you've a massive audience, probably your primary audience is like boys, right? Like probably between five and fifteen. Is that fair? That's your biggest core audience?”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  20. “Yeah, I don't think it's something that we purposefully try to hide. Our main purpose for making the videos in any type of entertainment we do is to bring people together, right? I mean, I think at the end of the day, you know, we've actually been talking about it recently. Our mission statement is to be the world's most trusted world-class entertainment. So I think for us, I don't think that we feel like it's necessary, nor is it necessarily very entertaining to sit around and talk about our faith on videos, but it is the most important thing to us. So I think we put entertainment as the key piece of our videos. And if anyone digs at all, they can kind of see what we're really all about. To tell anyone that asks.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  21. “On that point, right? And that makes a lot of sense. You can always circle back to this thing you share, which is, in your case, it's your faith, and you can kind of lean on that to resolve things. I know we're talking about this more than normal because you guys don't really talk a lot about this in the videos, which I think is actually great. I mean, in a sense that you've got all kinds of kids and people watching and some people just respect faith, but they don't want really not interested or don't want to hear about it.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  22. “Think, you know, for us, there's obviously been moments throughout the 12 years that have been extremely difficult and, you know, very confrontational and difficult moments. And I think the only reason that Dude Perfect is still a thing today is truly because of our faith. And I think as five Christian guys, Jesus was all about loving people and forgiving people and serving people. And you get a lot of opportunities to do that when you have disagreements with your friends that you work with. And so we've definitely had our opportunities to do that. And I think truly that is the only reason that Do Perfect is still a thing 12 years later.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  23. “I mean, we're brothers, right? Like we have known each other for 14, 16 years at this point. So anything that you can imagine with family, you know, with five brothers, that's what's happened. So we've certainly, you know, been upset at each other many times. And that's a lot of people. That's a lot of cooks in the kitchen to try to agree and try to vote. And so as you can imagine, it gets messy. But I think we've all just aligned on the things that really matter, right? We've majored on the majors and minored on the minors. And so our tentpole things, right? Quality and that people can trust everything we put out like those things continue to kind of guide what we do. And so I think as a group, we didn't have to convince each other about those things over and over again.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  24. “Did you guys, you know, now it's a business, and this is going to be your livelihood, and you got to really, your quality, the pressure on you is to make high quality videos because you've already been making high quality videos, so there's an expectation. You watch them, they look seamless, simple, because it's so hard to make them. I know that looking at it, but that does create creative tension in any environment, even in our environment. I know you're all friends and stuff, but in any kind of business arrangement, there's always going to be tension Have you had big arguments between the five of you at certain points?”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  25. “You can start to predict and get a little bit of a predictable cash flow there. So it helped. I would say we probably thought about it more so as our YouTube money, meaning the ads, we can pay for our bills, right? And then the sponsorship stuff, that's what can hopefully help us, you know, support our families.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  26. “And did you were financing these videos essentially through your sponsorship, right? Because the videos, even if they were getting a lot of views, that was not your revenue model at the time.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  27. “But it was a cool space, right? And so we knew we physically needed somewhere to office out of, but we didn't want it to be your typical cube farm. And so we made it as cool as we could, and we built it out in a cool way. And it was very, you know, sporty on the inside and activity-based and a basketball goal, hanging on the wall and shuffleboard and ping pong tables and pool tables and a space that was very, you know, natural to film in. And so I think when people saw that, I think it was like, oh, these guys are serious. Like this is the first time we've ever seen anyone online basically create a space. This is zero hype.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  28. “So, once you guys made that decision, you gave yourself like six to eight months, right, to see if it would work. I mean, you got the nerf deal, so that was great. That was going to be sustainable But then was it just like things started to just come in as you put more videos out? You got more attention, more stuff came in. It just became like a natural kind of organic growth like that? Or did you have to go out and hustle and get the work to you?”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  29. “And we got away with that for a while, but after some time, obviously, had to start making more real business decisions, I guess, and financial expenses. Like, okay, we do need an office if we're going to hire somebody to edit our videos so they can have a place to sit there and work.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  30. “Know, maybe a month after going full time, we got an email from Nerf, who has been one of our longest partner that we've had. They have been since then. And so we had signed our first big NERF deal to come out with Dude Perfect Nerf products and do videos for them. And that was like our first big partnership. And that for us just kind of confirmed like, okay, like this is what we're supposed to be doing. Like, this is a great first step in the right direction, going full time. We still didn't think that we needed an office. So for the first year, we pretty much just met at like Panera or Corner Bakery or whatever.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  31. “And when you decided to go all in, how did you, because you got to do business development, you got to get sponsors in, you got to get revenue in, so how did that happen? How did you start to bring more of those people in?”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  32. “No, we sure didn't. I think we were probably still at about the same cameras as we started with, to be totally honest. We may have upgraded one step whatever step that was at the time. My big stipulation when we moved from Austin to Dallas was that I really needed some help on the editing side. So I told the guys, hey, I will uproot my life and leave all my friends and family and stuff over here if you guys are cool with us taking a total leap of faith and not only all going full time, but being willing to throw enough salary at somebody to where we can hire an editor to help me. So it was tricky because we didn't even know if we had enough money to make this whole thing make sense for us to begin with, but then we had to hire somebody, you know, on top of that. So it was tough, but it was definitely the right call, no question.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  33. “Yeah, when we first did the GMC, when they sent that proposal as one of the first brands to ever work with us and we got a contract, we were like, what in the world? Like this is like... 50 pages. Like, who's going to read this? And my dad being in sales and being a good negotiator and stuff, we were just like, let's just send it over to him and see what he says about it. And so.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  34. “All right, so it's mid 2014. You guys all decide to go in, all in on this thing. And you've got to professionalize, right? I mean, I'm assuming you've got to create some kind of infrastructure, at least have some kind of some system to bring an incoming inquiries. And so I guess at this point, what Tyler, your dad kind of helps out and decides he's going to help you guys out?”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  35. “Which that's unfathomable to me now to think back to have a child and to think I'm going to quit my architecture career because he had his master's and a pretty solid job in going to YouTube videos because this is cat video still for the stage of YouTube. This is if you tell someone you're a YouTuber, it's you work in your basement. So for Kobe and I, you know, it was easy. We were still living with our family. Any money was enough for us. And, you know, anything for us was gravy. And obviously at some point, we wanted to make a little bit of money, but we were okay. And these guys were having to look at their father-in-laws in the eye and explain how they're going to take care of their girl. And it was funny because for Kobe and I, we're like, great, thank goodness. We can all, you know, kind of try and do this together. For those guys, someone had to pull a parachute first. And so I remember listening to the guys, you know, after deciding this was going to happen. And they kind of looked at each other and was like, okay, cool. I get that we're all going to quit, but who's going to quit first? Right. Because, you know, once you once.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  36. “Yeah. It was definitely ramen money. So, you know, we had to have that conversation Not only our wives but our in laws, and you know, for me and Garrett and Cody, we all had somebody else to take care of at that point. It wasn't just us.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  37. “We really looked at it, we were like, okay, what if, because Garrett had wanted to make a change in his architecture firm, I think, anyways. And Cody was looking at making a move. And so I knew I had to find something else if we were going to continue doing perfect. And so I was like, what if this was in April? This was during the Final Four. I was like, let's look and see what would happen if for the rest of the year, for the next, you know, eight months, we just tried dude perfect. And we had it figured up after doing all this research that we could each take home about $8,000 the rest of the year. And for some reason, that we felt good about that. For some reason, that was like, okay, well, we can totally do this till December.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  38. “Up your, but that's not what you were thinking. Well, and we weren't in a place not only would I hope that wouldn't be my thought, but we were also just not in a place that could warrant a reaction like that. I think.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  39. “Yeah. I mean, of course, now looking back on it, knowing what we know, I would have thought you might have been thinking, yeah, I got that email and I thought, you can take this email and shove it up your, but that's not what you were thinking.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  40. “The Houston Final Four or the Atlanta Final Four, but they had flown out ahead of time because they needed to be there Friday. I was having to work. I flew out Friday night down there. And Saturday, when we're all down there doing our event, I got an email from my boss at the time and it said basically like, hey, you can't miss any more Saturdays. Like if, you know, if you're going to work here, I need you to be here Saturdays. I remember I showed Garrett first. I think we were sitting on the plane headed back home. And I was like, man, I don't like, I don't know what we're going to do.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  41. “And I guess around 2013 or 2014 maybe somewhere around there, there was kind of a turning point where you guys were like some event for March Madness and Tyler, I guess you suddenly realized you had to make a decision. You had this landscaping gig. And you had to choose one job or the other.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  42. “Honestly, I don't know that I would have described as resentful. I mean, sure, did thoughts cross my mind perfect as much as I am? Sure. But the reality was they were working crazy hours with their other jobs. So we were both doing the same amount of work hours-wise because they had full-time jobs during the week and we all had DP during the weekend. So, you know, logically, I couldn't really go there. But I think we were all so excited about what could be with Dude Perfect that we just powered through, but it hit a breaking point. And for me, it was the kind of physical piece.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  43. “Corey, were you ever even slightly resentful of the other guys? Because you were also going home and editing this stuff. And that's a lot of work. Were you ever like, God, I got to do all this work?”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  44. “Right, so Kobe and I were the ones driving four hours back and forth each time, and we were working on it during the week. And so there came a point where we drove a handful of times in a row and we were working on a video all through the night, two nights in a row. And I wasn't used to doing that, even coming out of college. And so for whatever reason, my body just broke. And so we were at one of Ty's buddies' ranches. And I woke up in the morning after finally having, you know, gotten to sleep at, you know, whatever 72 hours or something. And so I wake up and I go to brush my teeth in the morning and the water is just running down the right side of my face. And I turn the light on and look in the mirror. And I thought I'd had a stroke because the right side of my face was not functioning. And so I went and tapped Kobe and woke him up. And he drives me, you know, in the middle of nowhere, Texas, wherever we were at this ranch. And he drives me basically 100 miles an hour towards the nearest hospital or emergency room that's probably 30, 45 minutes.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  45. “It's like this was your side hustle because you had the full-time job, but clearly you had the vision of making this your main hustle, not your side hustle. But you guys were driving four hours back and forth from Dallas. I think basically until 2014. And from what I understand, it got to the point where some of you were like, I don't think I keep doing this. This is not working.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  46. “Person, but that was the first number we'd really ever heard. And so I think honestly, the biggest thing was we had to split it with five guys. And that just, that really carves into it pretty quickly.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  47. “I know GMC the very first original thing, and this is for a TV commercial, so this felt way bigger than a YouTube video, but this was kind of the first thing we ever heard, I think they paid us 50 grand. And I mean, that was, it honestly was life changing because it made us feel like this was $10,000.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  48. “I think it's closer to what you said the industry just wasn't quite there. I mean, I think even at the time, Dude Perfect has been kind of a premier brand. We were charging even back then what we felt like was top dollar for a YouTube group to be charging a brand to do a video.”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  49. “What explains that? I mean, with all of the views you were getting, was it just like you guys weren't asking for enough? You were just kind of, or was it you just, I don't know, the industry wasn't quite mature yet? What explains that?”

    2024-12-02 · How I Built This with Guy Raz · Dude Perfect: Cory Cotton and Tyler Toney (2021) · IDENTIFIED FROM THE TRANSCRIPT

  50. “Because you couldn't, even though you were getting sponsors and attention, see, this is amazing to me. It was not actually that much money to make a sustainable business?”

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