YouSaid · the spoken record

Craig David

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124
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2022-04-18
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2022-04-18
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  1. That's good. That's good. That's good Listen, Craig I know it's about freak you out because you're hearing a voice in your ear right now. But trust me, I'm a little older version of you. And everything you're about to do right now. Going to change your life in the most beautiful way, and I want you just to enjoy every moment and know that there will be times that will be quite hard, but know that I'm here, know that I'm always there, holding your hand along the way, and I promise you that once you get through them, the feeling you will have will be like the euphoria you are just about to experience in a couple years' time. So get ready and trust me, the crowd are going to go off when they hear something soon. Okay. Love to you, my man.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  2. Do you know what? On the real, not just the, because I always feel like these moments have always more than... Like you've done your moment together, but I just feel there's a friendship building here anyway. We'll hook out and I'll play the album. We'll get some food and we'll vibe. So it's calm. You'll be well ahead of the game.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  3. Want to pull the phone out. I want to find the Panama in my mattress where I'm not feeling slightly uncomfortable because I know there's something underneath. There's a needle in a haystack. And I know it's in there. Yeah, we've got to find it. I'm at that stage where I'm dropping this album that I feel I put the Vlason Gobstopper back and I have no idea if William Wonka's going to turn around and say. Charlie, you did it. I knew you did it. I had to test you. I had to test you. It's like, what? What? The chocolate? No, more than the chocolate. What is it? Got the whole chocolate factory. You got the whole chocolate factory and his family can move in and everyone can be part of it. And that's how I'm feeling now. Everyone can be part of this. This is different now. So I'm excited, man.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  4. I feel like I'm at that place where I'm creating an album and I'm willing to trade in all of the things that I up until this point, this pretense that maybe I had behind the scene that people didn't really getting 80% of me, but there was a 20% and that's enough or 10% of me that's not is enough. It's like the princess and the pee. Trust me, it's underneath there and it will keep getting you. It's like the thorn in the foot. It's like it doesn't have to be big. Not some big drama, but it's getting you, right?

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  5. Album, as I have done since really the following my intuition album, since I came back, 2016 did that one, time is now, and this one. But this one feels like with that, I'm a journeyman. That's the cover album cover is me on a journey. And I feel like that journeyman of just 22 years in now. And as I said to the Willy Wonka element, I feel like Charlie, who's now going through the test, he got a little caught up, which if you clock it, it was his grandpa who kind of got him to take that physical lifting drink and he started to go up into the thing. It wasn't really Charlie. He was calm. He was actually being the good one across it. It was his granddad that kind of going, right? To get to the end where the everlasting Gobstopper part where he has a choice to sell himself out, go sell it for £50,000, I think, to the competitor chocolate maker of Slugworth. Or does he go back and put it back on William's desk and do the right thing, knowing he's going away with nothing?

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  6. It's different. So I feel like I've got the RB on there. I've got the garage on there. I've got songs that I feel that weave a beautiful journey of where I'm at now. I feel I'm speaking on things Coming from a place where I can still have the lingo and the languaging that doesn't set you off as being like you were like in the 2000s and your bro, no one says that anymore. No one's saying tipsy in the club anymore. No one's even really saying getting wavy anymore. That's sort of like a bit a couple years back. Working with young artists, working with young fresh songwriters, they'll give me language that allows me to get my messaging across but in a way that it can get the most broadest kind of reach. I just feel like we Yeah, I don't want to gasp it because

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  7. It. I feel like the kid again, and I keep using the word feel because I think that's the most important. That's the only thing I can really gauge things. How am I feeling? I've got big sub speaker in my home in London. Same thing. I literally just patterned the same thing with a couple of blue lights to make you just look a little bit like I was 2.0 version of the same Same big speaker. I can play it loud. I've had people come over and I've said, you need to understand what bass is. Like really, because they think they know what bass is. You got a little sonar system and it's all cool, got a little couple subs. No, no, no, no, no. Listen to this. And you get that.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  8. Okay, so we know Born to do it was my baby. It broke out everything for me. It was the moment where everything I built up until that point, it was me getting the golden ticket. Let's say it's the golden ticket. We're entering into the chocolate factory now excited, but not the ending, right? Then I had to go through life a little. Now I'm an ending at this place in my life where, and during the pandemic gave me a lot of time to write a lot of songs, a lot of studio at home. So I was writing a lot of songs and I had no rush. It felt like how I was when I made my first album. If I wanted to do a verse today, cool. If not, I'm going to go downstairs to the kitchen or maybe I'll throw on a movie and maybe I'll come back up. I was grateful that I had the privilege to be able to do that and to make home as productive as if I wanted it to be or as relaxed as I want it to be. It feels like it has all the feels. It feels like it has all the feels of my first album to do.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  9. It's not working anymore. No one wants the divide and conquer and fight. It ain't going to work. We want love. We want a heart-based relationship.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  10. Don't think that the world isn't working for you behind the scenes when you're doing nothing, like having a good night's sleep, resting. Trust me, for the working out in the gym and all those kind of things, the rest was the actual thing where all the growth happened. So why would that be no different for the way that we are when let me sleep on this? Let me slow down. And man, it's a blessing to see someone as inspired and conscious as you putting it out there and allowing people like myself to come through, speak our truth, have people have a platform to speak and feel open and not feel like they're boxed in, having to kind of got the media training here. I have to be open out because that's what we need. We've done that. The old patriarchal system is crashing down.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  11. Sometimes staying still weirdly enough is actually the one. I recognize when I stayed still and the world moves, it's like, wow. That I've got to say for everything and the pain it caused and the people who lost their lives and families that were suffering so deeply and still are. You look at just how it was a pause on the whole world, and it just had people. Recognizing that when they had to relinquish control because it got to a point where I can't control this. So, okay, break open the monopoly board. Let's have a game then. All of a sudden, back into Kid, back into the child again, the child was seen. Play started to happen. And as much as like we all like to say that we need to be, the thing of doing, doing, doing, but sometimes doing nothing.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  12. Yet, when you even set foot of the gas I don't know what day I was saying that or what I was feeling. Yeah. When you said it to me then, I knew exactly as you were going to say, like, what's this for on the gas thing? Because that would suggest that you're...

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  13. Dial down, thank God, but all part of the plan because it's put me in a place where I can physically go out there and do my shows like I love. I can go out there and perform like I love. I don't need to be put in the extra work in a gym to satisfy anything that I can go swimming, I can move my body and I can things I can dial it up and we can get whatever we'll be looking for, but who is it for? For anyone anymore. I don't need that.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  14. More importantly, I start to understand the mechanics of how my body works. I never really listen to things. You know, you get a little ache in the pain or you get a little thing, telltale sign that's 10 years ago, you got a blowout and then it blows out again and you didn't listen. You keep going. All it does is it just amps up the sound until you get the one, you got the memo now. Okay, cool. Now you've got the memo. That's how the universe works. So I'm really in tune with my body. When it starts telling me stuff, I'm like, I need to check for this early because I don't want that five-year thing and the thing's going to let me know the hard way.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  15. Something has to happen. Like this pain is intolerable. I can't even style it out. There's nothing for it. And I think that that when it started to dial down and we've done it from injections and all different kind of things, conservatively and strengthening the multifidous and the paraspinals and the glutes, I know my body so well now it got me back into my body

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  16. It's dialed down incredibly, but it was a defining moment, it was pivotal to me, and it just was like, whoa. Like I said, depression, you'll have dark thoughts. You start having thoughts that you're like, if this pain can continuously goes on like this, then... I can't, it sounds crazy for me even saying this because that gives me the nicest guy and you're so positive and you're like, how could it? But I was like, I just can't live like that. I can't live like this. So you start not think about ways that you would say Take your life or to dip out. But you start having thoughts of

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  17. What people enjoyed from me was music that never had changed, and I realized that from when I came back to London. It was like people just want to hear music and they were cool. They were just happy. And this version of me, and I love all the other versions because they all played a part. This isn't a judgment thing. Oh, yeah, well, we always tend to be like, yeah. And now comes out. You're like, yeah, it's no good anymore. This is the one. No. They all played a part to me sitting here today with you and being able to break down things and unpack things. And as a man now to be open enough to say, I know what depression feels like. I speak differently on things now. And the more I can open up and speak on the pain that I felt. And that thing ran for years. It was like a couple years, three years. I was like, Even today, I'll put them.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  18. It was spiral for me. It was a point where I had dark thoughts. I was just like, I can't live my life like this. So I understood really at that point the first time depression hit me and I couldn't reframe it as being positive. I couldn't say this is put a positive spin on it. There was nothing. So I had the mental thing. So I was getting, I kind of signed up for a good to be someone who you have to experience certain things to be able to speak on it. And I get that now. So it's like, okay, if you come here to on mission to do this, you're going to have to feel pain physically. You're going to have to feel heartbreak. You're going to have to feel anxiety and abandonment of your body. You're going to have to feel all these things. And then I hope that you get to a point where you get the memo, which I've now fully understood the memo. I don't need to be doing deadlists and I don't need to be training like the way I trained before. I can stay healthy. And more important.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  19. I've never found anything quite like this. And it made me have to check myself in a whole different way for the fact that every movement I did felt like I was getting that same spasm. So it wasn't just like one spasm. It wasn't like, okay, we've locked up, we're good. At that point, you know where you're at. I've had those before. We all had, I think, in our lives, we'll have a sporadic moment where you have a thing. This was now, it's happening now, it's happening now, it's happening now. Like it was continuous nerve spasm. I was like,

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  20. But this one in particular was just like it was a feeling that just wouldn't give up. So my movement patterns went from, you know, you're 100%, you're doing the last kind of leg press. It's deadlifts. And I've got respect for deadlifts. Amazing move. But when your back goes on one of those, I promise you will there's a feeling that you have, which is like putting your hands in like 240 volts in the wall that it's just different. It's a nerve pain, which is not like an ache or like, oh, it feels a bit sore, like you've got DOMs from doing too many kind of glute work. So when it went, I was like,

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  21. In the latter stages. Yeah, because I got injured out there. My back went like my lower back. And I never felt a pain like that in my life. Like I felt aches and pains of training incidents and different things. I've had like anyone who's had a blowout in the back.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  22. There was this moment of love, I felt McNasty gave me a hug first when I came in wearing his heartless sleeve, booty man's my tune. Oh my god, Greg, Booty Man is my song. And I'm like, whoa. Like really wearing his heart sleeve. And then sing this song. Sing Fill Me In as a remix vibe over this instrumental. And it went so viral that I'm looking on my phone I'm seeing Justin Bieber like saying like whoa, that's amazing that you need to check it 45 minutes in of the show Then I'm seeing Skrylix on my timeline. I'm seeing Diplo on the timeline. I'm just thinking something's happened here It was more than just Needed me to play my part and get back home and go through that Miami phase of what that was all about.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  23. Yeah, I feel like it was a combination of a lot of those things building up to being in the wrong place, being away from my family, missing being able to just make music in the way I did, coming back to the UK. And then as soon as I did that, and I felt I felt my first huge hug when I walked in and saw big, nasty, corrupt FM, Mr. Jam, Stormzy was in the building, Chola Amma, and I did this one extra performance, which was really, I was going to rock up and vibe fill me in. And I ended up singing it over where are you now, the Justin Bieber Diplos, Skrylix, instrumental.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  24. It can spiral out of control. And I had injuries and physical injuries through all the training and stuff that I did as well. Spiraled me into different depths of depression where I was just like, whoa, I've never experienced this when things happen that you've never, they cumulatively build up, but then there's something that breaks it. And at that point, it just feels like, whoa, and you're trying to, you're on free fall. That's the feeling I feel with depression. I've experienced that I know how it is. And I haven't really been as vocal, I guess, as today about that. And I feel it's necessary because it's I don't want to be the one who's telling the story. I want to be so authentic and I want to open up like you said you spoke about things that you need to get off your chest and let people know the other side of all this because in that is where all the beauty and empathy really is and people can connect and they say oh what so you went through that ah so it isn't this thing that only me and all of a sudden we're all connected and i'm thinking yes and then i'm i'm inspired by people who kind of wear the heart on their sleeves now so

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  25. That's only half the battle. The rest is then a journey of, they call it in more spiritual circles, the dark night of the soul, of going through into a place where you're going to uncover everything that was put under that carpet, having to bring it to the light and having to bring it up and work through it to find a place where you pull the carpet up and all the dust goes up everywhere. And you start to see where it lands, you start to say, okay, this was a story that I was telling myself. The things I was defining myself of my self-ware through how I looked and the approval of others, this is authority figures feeling like they had something over me. The power I had when I was the entrepreneur selling chocolates and making the songs, that's really who I've always been. But I had abandoned you used that earlier, abandon yourself. When that starts to happen,

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  26. The depression is real. Mental health in the multitude and myriad of different ways that that can come about is real. And it's something that... Can only half the battle I've always spoken about that is talking to, it's being able to express that to someone you can confide in. And even if it's not something you can confide in, in a phone line that you can pick up and just speak to someone you don't know, maybe in some ways that can be even better. You can just go, I've got off my chest and they're giving you, they're hearing you, they see you

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  27. This goes back to my parents, my grandma and my mum in particular, it was all about open conversation and speaking and have open conversation and be able to get it out and have a convoy. And I think that there was periods where I just, I rode through it. And I think Miami was kind of just was a break from a lot of things and me being out there and being a different climate, a different culture, enjoying those things, but that still wasn't fulfilling what I was really looking for. What I really wanted was connection and relationship. Almost in those kind of early doors before the first album and when it hit. So the rollercoaster ride is you find character in your lows 100%. You ask the questions, the real question, do you really want to do this? Are you really about this? And I am a musician through and through and I love it.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  28. Where I sit in there was a long period of time, I guess that those words of man up or... Just roll with it. Just roll with it. Just man up is the most amount of nonsense that I've ever had because it's that in and of itself is what's caused the crazy suicide rates that we see, especially in men and the way in which it's spiraling our control because it's like keep it inside, repress it, put it under the carpet, don't talk about it. That's what we do. That very alpha way. And thankfully.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  29. Glastonbury them, it was that is crazy. So it just is always there. The pieces are always there, but time sometimes you just need to have time and patience in this.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  30. When we first did that party, which was like nine of us just messing about, having a couple shots with playing off iTunes.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  31. And then we did a couple of early shows, one shows in Hackney to see if this house party would translate into an actual thing. And when I saw people going off in the same way, I thought, wow, this isn't just a Miami thing. You know, it's not just in my house. It's actually people connecting with it. And since then, I guess Glastonbury was probably the one of the pinnacle of it because you're there in front of a crowd who are there for a myriad of different artists. And you're there performing a band set and then go into a DJ set and to see it going off I was like people from Miami who were early doors

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  32. And then we started to record the set. I started to record the set and put on SoundCloud so people could listen to it after because people were like, oh, where can I get? I'd love to listen to back to that set. Or we did sang a happy birthday to someone and it was a moment that they wanted to hear again. No one caught it. And I was like, well, let me capture this now. And that was actually where it flipped back into mixtape land that I then got my manager took it into Kiss. Kiss originally were like, we can air this, put it out as a show. And then it went on to Capital, Capital Aired it as well, and Capital Extra. So all of a sudden, it was like, it's gone from a house party to a thing.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  33. So, when I was performing in my house, I wasn't actually performing in my own songs at all because I just felt like I don't want to start dropping my own songs in the middle of the thing. And then I have people come over and be like, bro, drop that filmy in. Drop rewind. One girl came over and said, drop seven days. And I was like, nah. And she goes, please, this is my favorite song. And I was like, and then I looked, I was like, maybe I might do it for us. Just one. And it started. The idea of putting a couple of my songs in.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  34. Totally, I felt it, and I got a little touch of it in the party when I was in my house pies. I mean, I didn't even start to put, see, this is. Beautiful when you look back at the puzzle pieces when the picture starts to become a little bit more clearer as you've put, okay, that puzzle, that piece there meant you needed that piece to happen for this one to happen.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  35. I think I was trying to set the tone of this isn't a DJ set where I can get away with Playing some songs, doing a few shots to tequila with my mates, and get paid for it and go home. I just can't, like, I get that can work in certain, and I have no judgment. Do your thing. But for me, as a performer, mixing the tunes is so easy now. Like with vinyl, that was a mission. But like now. So I can mix the tunes. That's nothing but to come out of the booth, perform, do an MC thing, and hit the marker back inside to get to the next song. For me, I pride myself on. It's given me a whole new lease of life for festivals. So that's really what TS5 is.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  36. Of what exactly it is. Yeah, so TS5 is like It's when I the performance now from the house party that it was is I'm able to close the DJ when I first started off as we've spoken about before and I was at that point then DJ fade so I honed all my skills on using vinyl and Technics 1210s. The TS5 set is the name came from the apartment in Miami and it's a show where I'm able to DJ and mix other people's records as much as drop my ones in and able to come out of my DJ booth and sing and do a performance in a way for me that is giving me all the feels I got from when I was a DJ, but also I can do the performances and drop some gems in there at the same time. Like I can play a TLC no scrubs or I can play say my name and then go into fill me in. I just love it and taking that to pool parties that I did in Abitha.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  37. Ain't that the truth? Is that when you start to realize that actually going back to the things that It's all back in childhood. This is the thing when I when I tune in, it's like the decks and the DJ and the mixtapes. That was all I was trying to do when I was doing the TS5 House Party. I just wanted to feel that again. Like I'm mixing now with my little pioneer DJ setup and I'm on the microphone being the host of the Most Des. And I just want everyone to feel that feeling that I got into the whole thing for.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  38. The latter period of that period, that time was where something was ringing inside of me of you're in the wrong place. And this is what intuition is very quiet. And it creeps up and it's like, not even nagging. It's like you hear it and you just, I don't want to hear it. I want to look great over here. You know what I mean? It looks so aesthetically pleasing for me. The car and the apartment and the parties and the women. It was like the parties that were just like every day of the week something going on. Music isn't really getting recorded now because the voices is destroyed from like shouting in a club and doing the nonsense. So music is getting pushed to the side. All those fancy toys and the vibes starting to become more important, you know what I mean? My balance of actual supply and demand of music that got me there was way off.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  39. I was in Miami from 2010, so it was like about a year after that album, and I was there for about five, six years. For the first two, three years, the best time probably of my life being out there, anything and everything that you could possibly think of Miami being and what it was representing.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  40. And now I check in with that deeply because I know that anytime I'm not feeling it, From that, not from the head saying, well, no, Seal had a big covers album at the time. I think that was a good reference point. He had a huge covers album, doing serious numbers. And that was the sentiment that Universal were presenting. Like, do a covers record. No brainer, you can sing these songs, Motown can be good as a soul thing, and then off springboard off the back of that with your own album. That was the play. Never really worked out that way because it didn't really work out as an album, it didn't hit the way it did, and there was no next album that came from off the back of that. There was a period of time where I was like, I was out of the scene for a second.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  41. Same song, and I felt like it was time that I needed to just sort of check myself and just be like, are you getting the fun out of this like you used to? Do you want to continue making music like this? Thankfully, the world, the universe always mirrors everything that you're going through. So it mirrors your state of play of where you are. So I always felt that. If the feeling I was getting was being mirrored back, I'm not quite feeling this. So the world says, cool, I'll give you more of your not quite feeling this in your circumstances that happen around you. Whereas when I was the kid growing up making the first album, I was feeling everything. I was feeling the song on the way home from the studio. I was feeling it on my subspeaker at home. I was feeling those rides up in the car to do the performance. It was feeling.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  42. And I was singing like Docker the Bay and the title song Science Delivered from Stevie. But verbatim, like the originals, it wasn't some chopped and screwed. It wasn't an R&B version. It wasn't a garage thing. It wasn't like.

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  43. I love the song, but if you listen to that song, how it started off, it was very far removed. The type of music was becoming very live and it wasn't as synth-based. And so which I've drawn all my inspirations from as a kid. And that's not to say that you can't experiment, but I knew at that point I was entering into a new space. And then by the time I released that album, which I was proud of, I'm always proud of the music I put out. It wasn't connecting as well. Science Hill delivered was an album that I did just after that, which was I was out of a deal at the time just because I'd run the tenure of my deal. So it was kind of a fresh start. I could look at different record labels. Universal were excited. So we did a deal with Universal. Then I was put out this album called Science Self Delivered, which was a covers album.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT

  44. I'd say when I released The Trust Me album in two thousand nine. It just felt From where I'd started off with very cultural records like Rewind and Filming, which is why we talked earlier how there's songs you can play now and they still seem to hit. When I look at 2009 and the Trust Me album, I felt like I was starting to Make music that was to please people and to tick boxes. It was like there was a song called Top of the Hill, which is a lovely song.

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  45. I was back in my heart again. It's like I'm writing a song like Johnny about bullying or I'm talking about let her go, a song I wrote about my grandmother to my mum to say that I know it's crushing you lost your mum and I've lost my grandma who's pretty much raised me. A song, and I want you to hear it. Those things that start to get back in my heart because we can get heady. And when it starts to get heady, you're out of, you're not in sync with this. This is the real brains. And I've learned that now. It's not, this is a loyal servant to the heart. But if you go from here and then you can find the ways to get to A to B, but it has to start from here, you know.

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  46. thankful for those moments that kind of shaved off a little bit of it being all go go go because I think it kind of made me have to go back to a lot of things that were like when my grandmother passed away which is on the next down story goes

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  47. I don't know any eyes that won't feel that. And hats off and kudos to anyone who is able to sustain that. But as a human being, I know that's a taut order for anyone to be able to continuously do. And you start to see with any of the artists who we put in from the Amy Winehouses to the Michael Jackson's to the Whitney Houstons, the height of success when it is like, whoa, like otherworldly, there's so much of the human part that's being unmet that it gets to the point where breaking point and then something happens. It's drug addiction or it moves into mental health issues and depression, which are all so real that no human can vibrate at that level for that amount of time.

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  48. You're already kind of on the decline. So it's that I had to ride that for a few more albums, if I'm being honest, to, I was making songs and they were connecting. But if it was a number four in the charts, it wasn't number one like it was before, having got the same amount of time that I had to make those songs. I've got haven't got enough life really, those first albums, there is seminal because it's all your life up until that point, right? And then after that, the expectation is we need it on a deadline and we need it this time and you've got to hit this in the mix of the fact you're doing 100 interviews and you're doing, you're flying all over the place, but still you've got to conjure up that thing.

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  49. Enjoy it fully, be immersed in it. Because if you start to check for what's going on next week, your moment when you're supposed to have the number one and you're enjoying life, you're already going to be able to see by Tuesday, Wednesday, that your numbers are already showing that you're already number three now. You slipped off and they're number one. So your moment of glory was actually there was the curve and at the point where you got the thing, which is the beautiful metal number one.

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  50. You must know this. You're just trying to equate what yourself worth through so many other people's expectation of you. Like you said, so I'm trying to say, okay, cool. Well, we're here. I'm a songwriter. I'd always had a really great rapport with my manager, Colin Estow, who's been with me for, I love the conversations that we've had over the years and him even saying at early doors that I can't guarantee you success, but I'll do everything in my power to protect you and keep you safe so you can do your thing. And having those kind of confidence in the people that you're working with is paramount when you do start to get these feedback trickling through. Because I never was like, oh, yeah, what are today's midweeks? I wasn't really too interested in like finding out all the stats because what happens is, and you can get this now. And I say this to any aspiring artist who's putting music out now and you're having success is literally just.

    2022-04-18 · The Diary of a CEO · Craig David Opens Up About His Painful Rise, Fall & Redemption · IDENTIFIED FROM THE TRANSCRIPT