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Dana Telsey

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87
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2017-01-06
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2017-01-06
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  1. Once they're everywhere, they lose a little prestige. And also managing their stores more carefully, investing in marketing. Look at L brands, what's happening now? L brands got rid of, it's getting rid of swimwear, they're reducing the level of promotions to come out a healthier brand and attract younger consumers. So you have to evaluate when a brand stumbles is there a way back or is there just not a way back? When you look at, for example, today you just had the apparel company limited brands. Which is the old apparel, so it's not part of limited. You just had that file for chapter 11. Didn't come back. Why? They didn't provide differentiation. You think of other companies providing differentiation is what allows you to survive.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  2. So, look, you have companies like a coach. It stumbled, it became overdistributed. Now it's become less distributed. They reinvigorate.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  3. I'd say find a category, find a topic that you love, that you want to be an expert at. Think about it. I was fortunate. Ron Barron gave me the opportunity. I tried trading. I tried being a salesperson. And I found I loved the 10Ks, the 10Qs, and understanding companies. Find something that you love that you want to spend all the time at to become an expert. Being an expert gives you the ability to have answers or be able to be valued and to have insight. And that's what you have to find. Find a mentor who you can learn from.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  4. That's the walking part. I mean, that's what it is. I mean, that's being outside and seeing the sky because we're always in offices all the time and seeing what's new. And typing like, oh, here's the trend. Here's the trend. Because you're not going to remember things right away. So I love typing and just writing it down.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  5. I'm doing that all the time by walking, traveling, swimming, or all the things going to restaurants. I want to see culture and be able to see how that integrates into retail.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  6. So, how are companies going to be different? Because now, if you know more about the customer, there's personalization. There is localization out there. There is customization out there and regionalization. So now businesses that were big become smaller too, the blending of mobile and technology are very influential to consumer spending and they're only going to become more so. And what that could give you opportunity, give sales opportunity, and it gives margin opportunity. Hello earnings growth.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  7. And everything in terms of how fast goods are produced, how you learn about goods, emailing, blogging, Instagram, what changes physical stores, the smaller, what's changed, some of them smaller in terms of size, and there's definitely more destination spending. What about online? And what about the global reach? So everything's changed about retailing. And what it is today, I know it won't be in 10 years, but I'm going to be there to watch every path of it. Remember, I've got a grandmother who's 102 years old.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  8. And marrying that with the quantitative, what could that mean to sales? What could that mean to margins? Which companies does it benefit? That's the story of retail analysis.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  9. And I'll go back to merchandise and say, wait, I now saw six dark maroon boots. Is dark maroon the itch trend that I should be noticing? Because I'm a believer in patterns. If you put together patterns, patterns can become reality of what consumers adopt. And I'm all out there trying to understand what they're adopting now, what they're not adopting now, and what the future could be.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  10. Interesting also. And it still is. It's not women's wear, it's not the same as women's wear daily, but it still is. And there isn't any of those fashion magazines I don't read too because I want to pick up on the trends.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  11. Yes, it is. It's relevant to the industry. It gives you a pulse, business of fashion is relevant too. WGSN is very relevant.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  12. I love to read all the periodicals. I'm a huge baron's reader, Wall Street Journal, Business Week reader. Financial Times, and then I read what's relevant to my industry, women's wear daily, business of fashion. I like staying current because I don't believe you can look back. I'm all about looking forward.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  13. I think in terms of thinking about retail, I think it's a host of investors. And frankly, it's company executives too. Les Wexner, for example, of L brands. I learned something new from him every time because to me, he's the dean of retail and he sees into the future. And he always makes his brand younger and younger. That's how he stays relevant. So I think that's something that's to be gleaned and watched carefully. Michael Gould Former CEO of Bloomingdale's, Michael Gould, complete engagement with the customer, engagement with his staff. That's what makes the experience and what he created so special.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  14. It's basically how do you manage inventory the velocity at which it sells, the margin at which you earn the turnover of the inventory to help drive earnings growth?

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  15. I think in terms of the product that we create for the buy side investor, you have to be able to answer all different types of questions. You look at investors who are growth investors. You look at GARP investors. You look at deep value investors. So you have to be able to answer those questions and basically what I learned about look at Steve Mandel. Steve Mandel of Lone Pine. I was in his group years ago when I was on the buy side. And he taught me how to understand brands. And he taught me about the 360 degree loop of the productivity cycle Something that's pretty creative.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  16. Ron Barron, who taught me about everything that I've known, I mean, Sig Segalis at Jenison is just someone I look up to every day in terms of what he's doing. I mean, I've watched Mario Gabelli for years and watched his success in creating value and how he thinks about value companies. So it's so many of these money managers who've been so influential in what I do. Bill Miller at Leg Mason, I mean, he was one of the first investors I met on the sell side. And his ability to glean insights was tremendous

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  17. I think prove your capability and show that you're capable, that you're able, that you can drive market share, can drive business, and it works. The capability is what I'm all about. Being able to show that you have the ability that you're recognized by clients and that you do just as good work, if not better than others. So I believe in the ability of people.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  18. I was fortunate enough to be able to start TAG. Tag had been in the planning for a couple years. And now we're going to be celebrating our 11th birthday.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  19. Let's say you want a Chanel lipstick you're going out or whatever it is, whatever cosmetics you want, but you don't have time to go to any of the stores. You can basically order it and they'll deliver it to you.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  20. I think there's all new services and businesses that are being created. Look at Postmates, for example. All of a sudden, I know.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  21. Uber is a delivery service, or take them to the mall. Or now look at people when they're going out at night to have dinner. And if they're having something to drink, they don't need to drive themselves.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  22. I think people need to know more about, and I agree with you, but think about the other cultural changes there. What about Uber? What about Lyft? Those are the other things too.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  23. Loyalty programs. A lot of retailers today are enhancing and updating their loyalty programs so that they know the preferences of those consumers. That's what technology allows them to do. Today, it used to be just around 10% of CapEx spending was spent on technology. Now for some retailers, it could be up to 40%.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  24. I think the things that are capturing my attention is companies overall that are updating and enhancing their brands, what are they doing with the investment in technology in terms of data, how are they enhancing speed, how you're incorporating that so-called experience or collaborative engagement. Food matters and being able to create an event. That marries whether it's food, whether it's an activity, that's what's interesting. It's not just about selling an item, it's selling the experience.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  25. Look at the ecosystem that they created. Look at all the Apple users that they have. So either have to go to the genius bar, you're upgrading, and people seem to be upgrading faster. And yet what you're going to see is the Apple stores themselves, they're reinventing themselves. Take a look at the newest store downtown at Westfield's Oculus. Pretty cool in terms of what they put together there. And it's basically a collaborative engagement. sales associates and the customers and looking to sell them more of the Apple products.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  26. It's become part of that. I mean, look at the fashion shows now where all of a sudden it's brought to your living room. And these fashion bloggers, if they're wearing...

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  27. Yes, able to see what's trending, what's working. So I watched the bloggers, I watch who's watching them and who their followers are, what the Instagram leads are, that I look in the stores and I see what's happening, talking to salespeople. You can look online all you want, and you can see what's trending. It's not the same. You got to marry that with going into the stores also.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  28. So, a couple different ways. I look at what's trending online. I look at Instagram, I look at bloggers. Bloggers are your new celebrities in terms of what they're endorsing or what they're wearing.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  29. That'll shift over time. I mean, they're looking to get their lead times down from 15 months to nine months, and that's a work in progress right now. And that's why you see some of the fast fashion retailers, they're super quick. But brands like Ralph Lauren, who are first now becoming more modernized, more up-to-date, I think you're going to see the product become that way too.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  30. And it's a work in progress. The way forward plan that the new CEO Stefan Larson put in place, he's executing on the operational enhancements.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  31. Calvin Klein, Tommy Hillfiger is what they own. And these companies are global businesses. They're now doing more of their own direct-to-consumer stores. And they're looking to enhance their in-store shops in some of the better department stores. Branded companies that allocators of capital in taking brands and making them grow. So I think it's something you want to watch.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  32. I think some of the privately held supermarkets, Publix is doing some interesting things. Wegman's obviously. Wegman's is going to be opening in the Natic Mall in 2018. So we're seeing some of those private supermarkets also do interesting things.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  33. That's going to be very interesting. That and driverless cars, that's like the new world of how we're going to consume. Right now, that's only available to employees, but it just goes to show you speed, technology all wrapped up into one. It's a game changer.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  34. And there's new competition coming in, Aldi Lydal from overseas. You've got Walmart obviously having a big part of their business being food too.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  35. My colleague Joe Feldman, who has worked with me forever, he's the superstar of supermarkets and hardlines discounters and all things out of them all. I'm all things in the mall. He basically covers the supermarkets and is a huge fan of Kro

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  36. Makes it much more competitive. But look at the prepared food section of some of these supermarkets. Look what Kroger has done with organics. They've been able to capture that trend too and make the prices competitive for all-income level consumers.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  37. And look at blue apron and plated all of a sudden now it's coming to you and you're cooking it. They're giving you the exact right amount of ingredients. And why? It's speed. It basically makes it faster. And what is it creating in experience? Because all of a sudden you're cooking with your friends or whatever it may be. So blue apron plated organic ramen.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  38. Going the rest of the country too. It's definitely the coast first, but then it's going the rest of the country. And what about everything that's happening with sweet greens and...

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  39. Driving traffic. I just got a Twitter account also, and I'm putting pictures up and showing people things. And all of a sudden people listen. They want to see what you're showing. And yes, it does. I think it helps to drive traffic. It makes people more brand aware. And I love putting pictures up on my Twitter account. I mean, all of a sudden, you have new followers.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  40. Restaurant worlds is where you've had the most new concept of crazy, right? Segment. And that's because look at all the Instagram pictures people take of their food.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  41. You know what you could say? You talk to the salespeople, engage them in conversation. What's happening? I need to buy something for my mom. What would you suggest? What's working? You having fun here? Just talk to people. They're human beings too. And they want to talk also.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  42. You can tell if people feel they're on a winning team or not on a winning team or more hours being allocated to that particular store and labor hours in order to make the store nicer. Take a look at the way some of the stores look in terms of the care that's put into them so you can tell if people care, just like you walk in an office, you can tell what the mood is.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  43. It's about online and what's happening with companies becoming physical and digital at the same time. That's about the mobile phone becoming the new way to communicate. That's about data and loyalty programs about how does a retailer stay on top, got to know more about your customer and be able to interpret the data that you receive. It's about speed, and that's a competitive advantage, whether it's ordering a product delivered to that customer's home. How do you be faster in stock so that customer comes to you again? And that's what every single brand is looking to be. I think brands have value. They have meaning because do you want to be part of the club? Brands will give you pricing and a pricing umbrella. And if you have the innovative product, that's what gives you a life cycle.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  44. You know, there is no typical day. And part of the reason there's no typical day, it depends who you're interacting with and talking with. It starts with what's happening globally, what I see macro-wise, what's on the news that night, going into the office, checking out what the stocks are doing, and then whether it's meetings for the day, whether it's meeting with companies for the day. I'm learning all day long and I'm a student. And I'm so lucky to be able to be attuned and have the ability to speak to some of these business leaders. I'm learning and knowledge is what's great. And then also, so I have my research hat where basically I'm listening to conference calls, talking to companies, going into stores. We have the Telsey Consumer Fund, which is a long short consumer hedge fund. It's up around double digits this year so far. And so we're in the midst of asset raising for that fund. And each day, it's something a little bit different, but it's always about the people.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  45. I'm in stores every weekend. I am out in stores at least two to three times a week. Any city I go to, I always spend my time going part of the time going to malls and going to see a store.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  46. Consignment something you don't wear, then you may want to sell it and be able to buy something else. So you're going to sell it on some of these apparel consignment sites. That makes it interesting. Carbon 38 in the activewear, that's been super interesting also in terms of some of the on-trend activewear sites. That's appealing too.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  47. It and also maybe you want to buy some extra things while you're there. That's been very effective for them, along with the fact vendors need and want Best Buy to Thrive. They need that physical presence and location.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  48. They fought back up against Amazon, and they fought back against showrooming. Prices are now the same where they match, customers can have the item same day, 40% of Best Buy's online orders are picked up at the store.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  49. Yep, that's part of Gap, and they basically have very good success online. Take a look at Aridas. I mean, they just opened a new flagship too. Take a look at that gym stadium, what it looks like. They have the Trendwright product now, and that makes it exciting. And don't leave out Kevin Plank from Under Armor because... Under armor has big aspirations, and what they did, whether it's buying different apps, they're creating an underarmor community.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  50. So, luxury goods overall, we had weak tourism in 2016 in the United States, the strong dollar impacted. You don't know with some of these new lower tax laws that could be incoming could help the local consumer. And what you're seeing is the Chinese are starting to travel again. LVMH's latest results talked about it. Tiffany saw some improvement in tourism. You saw Coach talk about some improvement in tourism. And even Macy's saw that tourism drops less worse than they had been. So fingers crossed for better twenty seventeen.

    2017-01-06 · Masters in Business · Interview With Dana Telsey: Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source