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Darren Palmer

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2022-03-18

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2022-03-18

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1. “That's why I wish I knew 30 years ago. I wish I'd kept that wider view while I'm, it's important to get into details and work on details. Very important. But you also must keep that overview of where this is getting and fitting and why.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

2. “Wow. Yeah. So, I mean, it took me years of working as an engineer in my little world taking targets from whoever gave them from above and working in my closed area with goggles on. That's how I worked for many, many years. I wasn't looking up to where my contribution played into the full vehicle. They didn't really encourage that either. And I wish I'd said, hold on a minute, what am I doing and why? And is that world class and how can we push the boundaries? If I'd done that earlier, it would have been even more exciting. So it's just you tend to get into a job, especially, I guess, the big OEMs, you're a small cog in a big system. I wish I'd looked up earlier to where does the small cog fit in and why. And I'm encouraging everyone in our company to do that now. And certainly everybody in Model E is going to be doing that.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

3. “OEM automotive companies because I think there's nowhere I would rather be than in this company doing this. This is even more exciting than the startups to me because we're going to change the world with this.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

4. “You will be able to train and then make a real difference in products that are the second most expensive thing that people buy in their lives And I think I would say there was a time when people said, hey, all cars are going to be similar soon and there'll all be a commodity. And that made me very sad. And I think we've seen the first round of battery electric vehicles couldn't be more wrong. Nothing like that. They're just like gas in the fact that there's a whole suite of products with different attributes and feel to them. And there's a new level of performance that we could never do with gas as well. So it's even more exciting than ever before. So I think this sector is extremely important. So look for some of the companies that you admire in that space. Don't forget about the...”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

5. “So, I would say do your research, look at what customers are saying and think about what you would like to do as part of that. And then build your knowledge up first. Show your interest in it and then approach some companies who you feel are moving in that space who you think may be leading or winning in that space. And once upon a time, that was really Silicon Valley. And here you see that was really moving. But I believe now you're seeing automotive companies showing they're moving into technologies and extremely interesting technology and we have a battery electric vehicle future and autonomous. I think it's one of the most exciting sectors. And if you come to these, you can make a difference here. You're not just a number.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

6. “Cass Sunstone and Richard Tyler, just amazing about how a lot of companies and society nudge you every day and you have no idea how much you're being nudged, but it's super important. And when you're developing cars and products, if you nudge someone where the right button is, they'll press the button. If you don't, you know, they can't work out with a button. So they use it in supermarkets and all the things you might imagine. It's fascinating book. So I really recommend that your listeners read that one. It's just a wonderful book.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

7. “Yeah, so team of teams? By General Stanley McCrystal and David Silverman, amazing the story of the teams in Afghanistan and what they faced and how to, and then its relation to business. And it's really about, instead of one person at the top telling everyone what to do and they all have to come to them and they're a bottleneck, instead you make teams of teams each of your teams, you make sure you're aligned on what you're trying to do and then you give them the space to operate and you trust them. And they can be much more effective that way. And that's what they found in Afghanistan. Each team was independent and could operate even without communication back to the central. Amazing. So that's one's called Nudge.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

8. “Very educated. We educate from great institutions. So they're all clever. But when somebody really wants it, they're prepared to do anything to work to get it. He said those people always do well because they want it so bad. And he said, that's how I recruited people from then on. And I never forgot that. When I'm interviewing now, If someone's not perfect background, that doesn't matter. If they've learned about the subject and they want it badly, I will give that person a chance. And it's never worked out wrong since. So that was an early mentor maybe 10 years ago, but I never forgot that. So that's how I fill my teams up now.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

9. “Everybody from the site had turned up, it was unbelievable. It had a very moving speech on stage. And I formed a habit of interviewing those who were retiring. I asked them and always one ever said no. And I sat down with him and I said, could you give me one piece of advice? Because the guy had been so effective, so loved, had done so much good. So could you tell me one thing that you would pass on? And he said, yep, straight away. And he said at the beginning of my career, I would focus on the most academic, the most brilliant. And this is how I would choose people. But by the end of my career, I also saw a different, I saw a person who wanted to do it so bad, don't do anything. They'd learn everything they needed to about it. And all of our employees are.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

10. “Yeah, so I always loved Virgin and what they did there, so external, let's say, because they're totally focused on the customer. As I went through my career, that's the thing that I grew to do. That's my trademark. I love just making amazing stuff that they love. So he is obsessed by customer. And so that's one of the things he was an inspiration and it still is now and I saw how that worked out. Look after the customer and everything else will look after itself. I had early mentors in... Retirement due. They had to move it, and we didn't know why. And they moved it to the showroom. And he turned up to the showroom. There were 3,000 people there.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

11. “In the S150 for the first time was amazing. He's a super experienced with EVs and he was still amazed by the product. So he was the journalist I referred to. It was so cool to see him so excited about it. He's ordered one of the first people to get it. So I love that podcast because it's so detailed. And they go so much and they care so much about getting it right. They've worked with EVs for 15 years or more. So that's one of the first things I listen to when I've got time. I do it while I'm doing other tasks. I listen to it every week.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

12. “So I've got twin boys as well, 10-year-olds. So it's work and family. That's it. But when I listen every week, I listen to the inside EVs podcast, Tom Malogne and Dominic and Kyle. They are super geek about electric. And I find it fascinating every week. I've met them and we've been through some of the cars together taking Tom.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

13. “What has gone before us? So we saw her alignment of that film with some of the work we were doing. And Ken Miles was a super unique individual in this. He's got his flaws like all heroes. They've got their flaws. So we loved that. We all went to watch it together. We've watched it many times.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

14. “Yeah, that's a good one. So, I mean, we love that story. We all went as a team to watch the struggle. I mean, and it's all about people feeling you can't do something and then overcoming it. You know, that's what, you know, of course, it's all about and the corporate forward there, you know, it's fun to watch. It's done in a really cool way. But really, it's also about cars and about pushing yourselves to win and when you didn't expect it. So we all love that. We felt a little bit, you know, no one expected us to win with an electric car when we said we were introducing electric car. I think it's fair to say most of the world did not expect us to be the number one recommended car this year with consumer reports in our first generation. I mean, I've got to say that's kind of a stretch even for us. We expected to do well, but that is beyond what we achieved.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

15. “Charging speed to 15 minutes? He said, No way. I said, oh, that surprises me. He said, that's the best 40 minutes of my week. He said, I go out, I sit there, read a book and charge the car. I said, okay, I hadn't expected that. As I say, customers don't say what you expect when you ask them.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

16. “Just because of cultural and also the fact that they're buying the car. So that's one. Others in, I'd say Europe, many more people don't have a garage. So they can't put a charger in. And so they're very interested in how they're going to own an electric car having to go and charge it. And that does require some change to your life. And you can build that into your life, but you do have to consider it. So they have different priorities for charging speed and where there's charges available to them and so on. So we're having to make sure we make vehicles that suit their life. They typically want the 800 volt vehicles that charge faster because they're going to have to go and sit there every week. I also asked some other customers about how they live with their cars. And one guy I asked him, I said, hey, would you want us to change?”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

17. “Many, many, but that taught us a lot. And when they're evaluating to buy that car, the grandmother will come with them, will sit in that third row and will give them their opinion on the car. And the buyer is going to pay attention to that grandmother.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

18. “And the grandmother also will bow to the child. The child will be in the second row. And so the grandmother will be even next to the child or in the third row because the mother will be in the second row looking after the child. So the third row of the car is super important because the grandmother's buying the car. My God, we never would have known that. And we did not give the attention to the third row the same as the first row. That would not have been our plan. And so things like that, you can only get by watching people and learning. And even if you ask a Chinese person, what's different about here? No one can answer what's different between me and everybody else because they don't know what to say. You have to watch them and say, oh, look, look, that's different to what we know. So that's one there. That's one observation of men.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

19. “And before he answered, he looked at the grandmother. No, I didn't see that. She said, what do you know why that is? I don't know what it is. That's because it's typical in Chinese culture. The grandmother will be buying that first car for the family.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

20. “Oh, yes. So we're all humans with similar needs, but due to cultural changes, we behave differently. So we were developing a global vehicle, and China's one of the leaders in electric vehicle development. So we spent a long time there, actually, I think I was 16 weeks in China in total that year. And we did human-centric development, which means you don't ask them what they want. You watch them with their permission, of course. and watch them with their families. And we had people to translate for us, not just the language, but what's going on. And frankly, if I've been watching them without those people, I would have missed it. And we watched them in the car and where they sit. And then we'd ask them questions. And then the person would say, did you see that? I said, see what? So did you see how the question was asked of the...”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

21. “That's right. To get their attention so that they care. I mean, many customers know already, but a lot don't. And as we go mainstream, there will be more of those. So it's really fun to do it. But that's why I call customers. It's great fun anyway. I love talking to them. So, and hearing”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

22. “So I'm thinking of all different methods, and we're brainstorming how will we do it, and different customers, each one's different and have their own ways. But one way I'm considering at the moment is a kind of competitive way where we say to you, hey, did you know you're in the bottom third of range for this car? And that'll make the customer say, hey, why am I in the bottom third? And then we'll explain to them. And now they're listening because they're interested. You're bringing a little...”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

23. “How are we going to show customers? We have put it in the instructions, we have put it on the app. We have sent them messages and we do tell them to plug the car in if the temperature's cold every time they exit the car when it's cold. But they don't know why they're going to do it. So some customers just ignore all of that until we speak to them. So we're trying to think of how to help them. And we're trying everything. It's basically psychology.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

24. “Don't know to preheat. They don't know that the car will heat its battery when it's plugged in. It will make sure the battery is kept optimum. They don't know that. And finally, they don't know how to reset their driver history. The car has learned their behaviors over a week and will give you an accurate range. It's very accurate. But if the customer's not been looking after the car as a bev owner, then their range is going to drop a lot. And they can instantly reset it back and then change their behavior and they will see the results immediately. So they don't know any of those things. And I show them that. They're usually super delighted. And then they've learned how to control their car. They've changed the temperature a couple of degrees. They use the heated seat and steering wheel and they preheat the car. Their range goes from a massive loss to like 5% loss. And then they write to me afterwards and they're just absolutely delighted. And now I go back to my team and say,”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

25. “Up with on an hour on the phone with them hearing about their experiences and their family and how they're using the car and so on. And the richest source of input. And then I work out how might I help people like them. And for example, with the newer cars, they don't know the basics of EV. They don't know the EVs drop range in the cold. They don't know how much power their heater can use, especially if they lift it outside and the whole batteries at minus 10 degrees C.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

26. “And at first the buyers of the premium Mackie, they were really Bev people. They really did their research. They either experienced before or they've done a lot of research. And so they all help each other. You watch them struggling and then they help each other and they've learned it now. It's no problem. But when we went with the GT, I'm noticing more customers are having basic problems because they haven't learned the basics of EV. They just love the car so much so they bought one. So those customers, I'm seeing that and I call them because I want to hear from them what they're experiencing. And every time I never hear what I think I'm going to. I think I know I speak to them. It is almost never exactly the same. So I do that a couple of times a week. I ask the permission, of course. They love that. There hasn't been one that haven't ended.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

27. “Yeah, as part of the launch of the vehicle and watching startups, we learned how they watch social media because these are exciting products. So people talk about them all the time. So there are forums like the Mac e forum for Mackey, obviously. And it's a rich source of direct customer feedback. The customers are taking video, photographs, big descriptions about what they see, both positive and negative. And it's the richest source of input I've ever had. So I watch it every morning. My whole team watch it every morning. My wife's sick of me watching videos every minute I get because the customers are telling you directly what they see. You can't buy that. And then we use that to develop the cars. So that's why I watch that. Then I see customers struggling with things we've already fixed.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

28. “Control of you mentioned is that's an amazing piece of technology, it's brand new, it's molecularly bonded to the screen first in industry. And that's actually like an input device. It's not just a volume knob. And we're going to unlock that in the next software update later this year. So that it can control lots of things because it's very pleasing when you turn it and it feels good and it can control volume, but we can also make it control temperature heat and other things. And we can use it for gaming as well. So we're about to unlock that button. It was always planned. We couldn't get there for job one. But now we have customer input, so we're going to make it better.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

29. “Instead, as soon as that sensor senses something nearby when you're at low speed parking, it automatically brings up the cameras. And then it presents you with the direct camera button for the feed that you want. And then it remembers the one you use most. So now you pull up to the parking space. It automatically brings up your favorite camera. You don't touch anything. If you don't like it, you want a different view today. You just one touch a new view instead of pressing the same button four times. So that's, you know, another example of you think you want the button until you have a system that works better. Now, we understand you can't always guess perfect, so you always give the customer the controls, but you bring them at the right time. You don't need to camera button when you're at 60 miles an hour. So that's the design, and we never get it perfect first. So we have over-the-air update and we keep improving it.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

30. “On our vehicle, people say, I've got to have the button on a truck. I'm always using the camera. So I say, well, at the moment, you have to press the button once for the front, press it again for the rear, press it again for another view, and you press it so many times and you get it wrong and you cycle back around again.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

31. “On first surface at all times on the Machi. And you want access to the heating. And temperature, and so on. And we launched the car with a set of buttons that are pervasive. They're always there. Then our customers gave us feedback. They want an extra button or one taken away, or they want the hood released to appear when they stop. Now, with an electronic screen, you can change it. And we're about to change it over the air, actually. We're going to do a big human-machine interface refresh this year, and we're going to listen to the feedback from customers and make it better. And that's the great thing about a digital screen. You can make it better, where a physical button is there and you can't. I'll give you an example. A button for the cameras.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

32. “You are. So the philosophy is this, it's the reason why I ask you that question. The philosophy is do you want to do better than buttons? Okay, that's the philosophy. And the ones that you need when you need them should be first surface. The whole point is that you do not have to dig and you have access to it when you need it. And that's the skill and getting that just right. There are some things you need buttons for or control sticks like the indicator. I imagine we're going to have the control stick for a long time because you use it all the time and it works really well. So don't take that away. And certain other things like the button to get out of the car you really need that. But other buttons can be better when we can move them or change them to context. So for example, you mentioned I want he to see it immediately. So yes, we keep the heated seat.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

33. “So here's the way we think about it. So, how many buttons on the front of your iPhone? Can you mute them? Would you like me to put some buttons on the front of your iPhone?”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

34. “The first generation were a little bit less powerful than gas and much more expensive. Well, this next generation, I had a choice. Same as gas and just a little bit more expensive, or much more powerful than gas and more expensive. And that happened just a couple of years. By the way, it's much quieter, much more controllable, and I'm never going back to a gas one. But there are use cases for leaf blowers still in certain cases. I think gas will run for a long time. It will be increasingly... Regulated for emissions and it will get more and more expensive to regulate for emissions. There'll be less and less reason to need it. But I believe there'll be a reason for a while. So it was impossible to predict at the moment.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

35. “Oh, that's impossible to tell. There's some use cases that are particularly difficult to solve for battery I actually think it'll run for long, a long time, but they'll be for specific reasons or for price. That's why they will keep going. The best products will be electric. It's like, I mean, even if you look at tools, I recently bought a lithium-ion leaf blower.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

36. “Yeah, so if you think every person who gets one will never go back, that's pretty much the rule. Then you start thinking about how fast is that going to take? Now, it took 10 years for the iPhone to get everywhere. So it took time for that because people take time. And so projections we changed weekly because we're trying to keep ahead of it. We intend to be push ahead of the market. And we're saying globally half of our production is going to be electric by 2030. And that's millions of vehicles a year.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

37. “Oh, yes. I mean, universally, when people make the switch, no one goes back. It's the only analogy and when I try to get across to people to use is the whole moving to iPhone or smartphone from Flipphone. No one goes back. And before people moved, they didn't know that. They thought they understood what an iPhone was because it looks similar to a phone. But they didn't realize what it really is. And once they owned it, then they suddenly switched. They'll never go back and they told everyone they know. Evie's exactly the same. The most misleading thing about EVs is they look like a car. And therefore, you think it's like the cars you've known all your life, and it's nothing like that. So the more people we can get in there to feel it, the more people it will convert quickly.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

38. “So, yeah, we've announced that we're working on that one. It's a three-row and the explorer is indeed three row. So we're working on that now. But I would say it's the same. Segment as a three row explorer. I wouldn't call it an e explorer at this point. We intend to reinvent what these vehicles can be. And again, it will not be an explorer of an electric motor in it. It will be a new, a vehicle that offers new experiences that are as game-changing as bi-directional power and megapower frunk is for the F-150, but something things that are designed to delight the customers in this segment, the things they want in their daily lives. I won't say more about it yet, but it intends to be an incredible vehicle again.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

39. “And we're moving to more segments. So the three rows on next one along, where a real family car size that is so popular in America.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

40. “Obviously, supporting that because the biggest component by far is the battery. And already I can say that a MAC E is a similar cost to run. Over five years as a forge escape. The total cost spent is the same as a forge escape already. So that is also supported by an incentive at the moment, but that's amazing for those that wake up to see that now, they're getting a huge bargain and the charging network's already reached 90,000 plugs, so they're available everywhere. And there's hardly anyone there yet. So you also have the network to yourself. So it's EV ownership at the moment is just fantastic. You'll also find the parking spot for many places right next to the entrance because that's where the electric spot is and they're half empty as well. So when you drive there, you feel like a VIP. So it's a really good time to get into them now. But we do have plans to bring vehicles that are even lower cost.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

41. “Well, today, so the F-150 Lightning with the included incentive that's available is really in the range right now of Gas F-150. It's right in the heartland of where we sell most of them. So I could argue that today we have one of the first vehicles that has reached parity with an equivalent truck. And I say equivalent, yet the electric's faster than any F-150 we ever made, more torque than any F-150 we ever made, quieter handles better, etc, etc than any F-150 ever. And it starts at the price of the gas. So that's helped us, helps it bring it to more people. We are working on other vehicles not announced yet to bring the vehicles to more people. A lower cost vehicle. I can't say anything more about it at the moment, but that's one of our missions and part of this huge investments we're making in batteries.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

42. “And as the batteries start coming back, we're going to start using them to extract materials and reuse them back into our supply plan. It does two things. One, it secures battery supply when some of these chemicals and materials could become scarce. And also allows us to reduce the price. And we have some quite ambitious price targets for that recycled material. And I mean, the commodities, so they move up and down every day. In some cases, it looks very good value compared to buying on the open market. And market forces will determine the price of those chemicals. So one of the biggest operations that I know of to do that, and they will be on-site in Blue Oval City from the start.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

43. “With twin battery plants. So, yeah, it's huge investment, but a really exciting one. And the one you asked me is about recycling. So we tied with redwood materials, JB Strobel was one of the founders of Tesla, and he now runs a company called Redwood Materials. They're very high ambitions in recycling. And we are partnered with them. And so we are beginning now using scrap from battery production to recycle it, to produce materials for new battery production.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

44. “It's Mexico, yes, because that was the next plant that we had available. So that's why we went there. You know, we're going to be using lots of our plants and we'll fill them up as we go. So we kind of fill them up with whichever plant is ready. And some other factors, that's why that one was Mexico, and the F150 is in Dearborn. And so we'll start filling up all our gas plants one at a time. So Blue Eval City complex is six miles square West Tennessee. And the battery part correction is central Kentucky.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

45. “Oh, yes. So that's super important to us. And for two reasons, it's becoming clear that the supply of batteries and all of the chemicals needed are a real challenge. And as the whole world ramps up to electric vehicles, it will split into those that are able to get the materials and batteries and those that are not. And if somebody hasn't started already and is very far advanced into that, they're going to have a huge problem. And so that's why you've seen that we invested over $11 billion in Blue Oval City. The largest that I know of, investment of its kind in America. And it builds an entire city to build trucks and also two plants so far for batteries. A huge amount of... Of batteries, and it also vertically integrates the chemical supply required for the batteries.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

46. “So there are use cases for those vehicles, and only one really does that kind of range at the moment. And so some customers need that. So that's okay. But you are carrying, it's not like gas. You are carrying extra weight with you. And every day that is costing you money and it is changing the performance of the car and it has all that weight handles. So there's an optimum, I would say. And for some use cases, that's okay, but it's a rare use case. And so we're seeing, once you reach 300, it really changes the impression of the customers. They've become much more confident around just over 300 mark.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

47. “That's right. And most people won't go below 10. You know, they're a bit nervous, so they don't usually go below. So you have to save that 30. So it's like 270 miles. But you're right. If you're going faster, it'll be a little bit less. But it's quite a long time. And most people need to stop and rest. And then you just build it into your day. Like I say, when I'm on going somewhere for a business trip, I stop halfway plug it in, get a coffee. and I catch up on some mail and say usually by the time I get into it I look up and oops I've stayed longer and now I'm really fully charged I didn't just boost it I charge right the way back up to 80 or 90 percent now and off I go again and I arrive with too much range and then plug in at the hotel it's ready the next day so it just fits into your life more than you think it does and the f150 over 300 miles grow very robustly over 300 miles”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

48. “100 volt systems and they will charge even faster under 20 minutes for the entire charge from 10 to 80 percent. Yes, these are coming as well. But honestly, it makes less difference to your trip than you think it does. So instead of 22 minutes, you're there for 10. Okay. But as I say, you plug and then go and do something else mostly. So they will get better, but cars are ready now. It's a common misconception. We don't need to wait. We're 300 mile cars and we're up to 323 now. With that, plus the network that's out there, we're ready immediately, especially, I mean, a lot of customers are using it as their second car. It's a complete no-brainer. So it's just we have to do more to communicate to customers and bring customers along with us.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

49. “Really, you know, it's a different way of thinking about it. It takes me 30 seconds to charge my car because I plug it in and then I'm doing something else. And most owners of... Morten Bevs will feel the same about it. So I wanted to say that first because that changes your life and your way you think about these products. Now later, it takes on a typical trip the car will usually take about 20 minutes to charge because it usually hops you between fast chargers and it will favor the fastest chargers. And on most trips you'll stop and you're trying to get to a destination so it'll boost you quickly. The beginning part of the charge is faster than the later part. So it will tend to optimize you by charging maybe 20 minutes or 22 minutes or something. That's just long enough to go and get a sandwich restroom and back to the car really. And you're off again. So that's what it tends to do. Now do we have technology later that will charge even faster? Yes, we do.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

50. “Interrupt my day to fill my cover up. Not once, in a year and a half, because it's already always ready. And that's what people forget about this. The thought of having to go and get gas while I'm about to go somewhere and I've forgotten to fill it is horrifying to me now. It makes me angry. And then when I go on a longer trip, I type it into the root planner system and it tells me where to stop and when. And I drive for three hours and then I stop. I plug it in and walk away. It takes me precisely 10 seconds to charge my car. I plug it and I go and do something else. I go and get a coffee or I go shopping as many of the sites have shops next door or I pull out my laptop and catch up with mail. By the time I look back up again, I realize I've overstayed and my car's now fully charged most of the time to be honest or I talk to somebody who's come to talk about the car that happens a lot as well.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source