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Darren Palmer

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2022-03-18

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2022-03-18

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1. “This is a massively common misconception. For example, I've owned Mackey for now a year and a half. I've never had a car for more than a year and a half as my company car. And every day it's plugged in at my home and I leave every day with a full tank. When I go on a business trip, I leave to the airport with 100%. I never, ever stop.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

2. “Yeah, so one of the things I'll say is, and this is like when you have a flip phone and you're looking at iPhone technology and you think you know what an iPhone is, but until you owned one, you didn't really know what it does. It's like saying, hey, my flip phone lasted four days and my iPhone has to be charged every day. Therefore, I don't want an iPhone. It's like saying that. But when you own an iPhone, you realize you just plug it in an iPhone. And it fits perfectly with your life. If you go on a long trip with an iPhone, you might sometimes charge it with a backup battery or a quick plug-in because you know you're going to be using it all day. But nobody, nobody went back from an iPhone. To a flip phone. And Bevs are the same. The perception from people is, oh, I need a vehicle that's exactly the same as my gas vehicle.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

3. “Do networks often fix it there and then if they can't and it's not quick enough we take it out so that you do not get rooted there. And we're unique in doing that at the moment. We're the only company doing that.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

4. “The network with highly instrumented vehicles. In fact, we had to specially order the instrumentation systems. They're very unique because they monitor all of the signals going between the car and the network. And they are roaming the network. Especially if there are hot spots. And then when we know there's a problem, we're very connected to the charging networks. We've got the CEOs on speed dial and we either ask them to repair. And if they cannot repair in a time that we deem effective for a customers, we remove them from the network. So that customers are never sent to a faulty charger. And we can do that really fast now. We developed a system to do that.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

5. “Is correct, and so I definitely am going to amp it up this year to communicate that. But one of the reasons I wanted to hold on that is because I need to make sure the quality is there. Because the risk of if you've got multiple networks is the quality is not there. So we are remotely monitoring all of the stations. And you would think that's enough for a while. We thought that might be enough, but it's not, actually, because the terminals are, you know, they have payment systems on them and it has to go through quite a few steps before it triggers. And if one of those steps goes wrong, it doesn't allow you to charge. So we found that in some cases the system looks like it's working and doesn't. And so we decided to put out a group of people, they're called the Ford Charge Angels. And”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

6. “Because it's growing every day. Because as I say, of the investment, and they tend to be regional, the networks, east, west, in central, so on. So we incorporate them really fast. So really just a couple of weeks. And we made a software system that is very easy to integrate with. And so nobody ever said no to us. All of the networks are in. And it will grow hugely. It is the biggest network in America today. And we need to do more to communicate that because I notice people don't know that yet.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

7. “But more importantly, under one system, you've got automatic payment across that whole network. All the best ones are plug and charge now. We were the first people to launch that. So you just plug it in and the car detects automatically sets up and pays. You just plug and walk away. Then you can monitor your car over the air. So that was our strategy. And the reason is because huge investment is going to come into that now. Now that companies see the cars coming, they're going to put huge investment in. So even before we talk to our podcast, we had 13,060,000. But we're already up to 90,000 now. 90,000 plugs.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

8. “Yes, so we formed the Blue Oval Charging Network and we considered how will we support the growth of the network. There has to be huge investment across the whole of the country and also global actually and how might we support that. So one way we could build our own networks. We have resources. We could do that. But then there'll be a Ford network and the Tesla network and a GM network and that's not good for customers. We just want the charging network to be everywhere. So instead we chose to put together every best network in America, every one of them. And we put them together under one system. It's under Blue Oval Ford Charge Network and it's under the Ford Pass app. So when you buy a vehicle, you get free charging certain amount.”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

9. “Product development we're doing so exactly like T medicine to be honest just on steroids so that's the plan and as part of that I'm taking a new role I go back now to product development and I'll be VP of product global product development for electric cars now under Doug Field and I can't wait to start”

   2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

10. “Bi directional power system that we've got and how that will work with customers and improving the current vehicles because all of our electric vehicles are over the air updatable and when we say we plan on delivering lots of updates for customers we really mean that and we have a huge cycle plan of updates and improvements to those vehicles to roll out and so that will also be under model E. And so it's just to allow the team to really focus. We also will be setting up the same culture within that team as we did in team medicine which is very flat structure leadership supporting our employees to make changes for the customer, very efficient approval and a very can do an inclusive mindset that brings in people from all walks of life and ethnicities to bear on.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

11. “A normal gas car with electric motoring system. It's a completely new technology product. So he wanted to organize the teams so that they only are thinking about one of those. So that's how the team have organized. One is called Ford Blue and one is called Model E. That's the electric one obviously. And there's also Ford Pro and Ford Pro is all about the commercial customers and their sales and support. They don't do the development that will be done in the base in blue or in modeling. And it's an internal company organization, I would call it. And so the model e-team will be focused on everything about EVs. Every aspect from the selection of motors and controllers and electronics for efficiency to the design and development of the vehicles, to the network charging.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

12. “Yeah, so tea medicine led the first round, which delivered at least these first three products that you're seeing. The markets reacted really well to it. And then it was seen as now is the time to organize ourselves to really compete with the best out there for the next set of products because it's really a transformation. And it was determined Jim Farley led the team to say, hey, I don't want people waking up in the morning and having to think about how to grow gas and how to grow Bev because they're so different. Bev is not just a”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

13. “Yeah, so that job, I used to be the product development director for team medicine, so my role was in the design and development of the new cars, leading the teams, obviously a large team is involved in that. But later on, they decided they would like me to take the vehicles to market. There's so many elements there. There's the charge network and there's buying online and how the customers want to be treated differently. So I became general manager, which means it was everything to do with looking after the customer and bringing those vehicles that we had designed to market. So that meant a talk with customers the whole time. I watched social media all the time and I'm still very linked to the development teams to just make sure that we're learning quickly and we're evolving those.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

14. “Driveway, and they're going to use electric F-150s because the electric power is enough to power all the cooking equipment induction hubs, so on. How cool is that? Really? I can just imagine that scaling all over America, can't you?”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

15. “Have enough power to run proper power tools. So you imagine building factories, building homes, you just pull up the transit and start cutting wood from the back of the transit. No generators, noise, completely independent. So that's the use cases we expected to see. We're seeing huge ones. But the one that I love most got me really excited recently was on the F-150. That one has 9.6 kilowatts of power. That's a whole home. And I saw a startup where instead of getting takeaway food, imagine you have two couples over for dinner. Instead of getting takeaway food, this business, you book them online, they come to your driveway, open up the kitchen in the back and cook you dinner of your choice of that type and they feed it, they give you the just cooked food on your”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

16. “Just one use case. That's just one use case. And we hadn't even thought that one. And then anytime you need to bring a vehicle indoors, you can bring it indoors and they have power, pro-power on board, which means you bring them indoors and plug power tools in the back.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

17. “Making one VAT per parcel. So my wine's just going to be top quality next year. Well, they took notice of that. Then the next group and the next group and next group said, hey, why don't we do the same? And then he said, what kind of vehicles do you need? And of course, he said electric transit. So we now have orders coming in all over the place for electric transits for wine growing.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

18. “Now you have one parcel per vat. Trouble is, you're not allowed to build above ground because beautiful region. So he dug into a hillside and built it underground. So it showed us the new facility. It's amazing. Looks like a James Bond villain lair. And there's only two vehicles you can use under there. One is a diesel van. Who wants a diesel van underground at Stage 4 is safe so you can do that. You just don't want to or an electric van. So he converted his entire fleet to electric immediately and then never looked back. And so we announced this. We launched this with him a little while back and then of course there's, I can't remember the number, but some insane number like 30,000 wine growing companies in US, something like that. Don't quote me, but basically they all started contacting him and said, what are you doing? Oh yes.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

19. “Which is the good parcel until a year later. So you have to mix them together and now you mixed two good and one bad and you don't know and the wine is mediocre. So his innovation that he came up with with his team is to build a vat for every parcel.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

20. “Is one that people are very visible. This is only 10% of our sales. It's only 10% of the market. The much bigger market is every other use you can think of for a van. And so that's what we serve with transit. But I'll give you a new use case. So we were launching Ford Pro in Sonoma a couple of weeks ago. We decided to do that. Ted led this, decided to do it with a wine growing region. So we did it with Francis Kopler. And his estate. And he showed us, they have an innovation where they to grow better wine, make better wine, at the moment, when they take the wine parcels, they put them in, they have to mix three parcels together in one vat because they don't have enough vats. Nearly all wine growers do that. Trouble is you don't know.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

21. “That's inefficient. You're just carrying it around for nothing. And many of the roots are very known. And so a certain amount of the market, that product is ready to serve. Not the whole market yet, but a large, large. So we expected that to go well and that again has gone much better than expected. We're having to triple volume for that vehicle as well and we're working on that now. But what I hadn't expected is all the new use cases. So every day we're seeing new use cases. The obvious ones, I mean, we serve the whole market. Delivery.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

22. “The price of these products is what I'm just as proud of because it means it can get into everybody's hand. That's what's important to us. So the transit in a lot of businesses will actually start paying back from the first day. You're not talking about hay in five years, in three years. I'm talking about the first day. And the running costs are something like half and the time off the road for servicing and so on is much, much less. So they have gone down really well. In those businesses, you must match the mileage to the available very carefully. You do not carry extra battery.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

23. “And the thinking behind that big Ford is somewhat half of commercial vehicles and the best-selling commercial vehicles in the world, both in US and most of the rest of the world. So we needed to lead and we saw an opportunity to create a transit van using the components from the MAC E. And that meant we could get really good scale. And if one of them didn't sell, we could flex between them quite well. In the end, this is not a problem. Our problem is not enough of either of them. So that's good and bad. But it uses a similar battery to the Mac E high tech pouch cells and it uses a motor system which has evolved from the Mac E and the integrate ISC controllers from the Mac E which means great price great scale and it means we can offer a van and this is what I'm so proud of”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

24. “Yeah, so I am just as excited about that product. So because of how I see it changing people's lives. So we created Ford Pro under Ted Canis, my great colleague, who now runs out as CEO of Ford Pro. And that's to focus on our fleet customers.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

25. “And so those customers all have dates, and we'll be opening up the next set in August, around August, and then the next set of customers will be able to order. And that's a bigger batch. And then the really big news is we have put in a capacity increase, a massive capacity increase, which will hit around July next year. And we're going up to 150,000 units a year. run rate. So when that wave hits, which will be from July next year, we will be able to satisfy demand in a much bigger way. And so we'll keep opening these waves of orders, keeping it fair and letting customers keep them informed about when they're going to get it. And we'll keep doing that until we fulfill all the orders. But there will be a big, big step up when we start ordering for the next July builds. That will be a much larger capacity uplift.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

26. “So we started off at a lower run rate, and this year we're opening the ordering in batches because we want fairness. I mean, people are really, really excited about it and we want fairness. So it will be mainly from the date when you put a person registered. And it's a reservation they have at the moment, not an order. And then we open up the ability for those customers to order and then they specify their vehicle and order. And then we give them a date about approximate date, which is really important to them. And once they've ordered, they've got a date. As long as our launch goes well, we'll be honoring those dates. So that's where we are. And we've opened up the 22 model year and we sold them out now.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

27. “People are very excited about front gating is where I noticed. And then this backup power system where it uses bidirectional power and it'll back up your home like a whole house generator for three days or up to 10 days. This is what people are talking about. And then we decided to put it in at a price that is basically equivalent to gas, including the incentives, so $39.974. No one expected that either. People expected $20,000 more. And that meant the barriers of price have gone. So it's just about adoption. And are you ready? And that led to $220,000 before we switched it off.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

28. “Yeah, so it surprised us. So we knew that one day people will want over 100,000 of these. We did not expect that in 2022. Literally 220,000 people online. We totally undercalled it. So did the whole industry, to be honest. Now we realize they're ready now because the point of the truck was. The performance and power, yes, but that's not even what people talk about. What they talk about is this mega power front because it changes it into a new type of vehicle. You've now got a luggage space, which is basically the size of most medium-sized SUV extra, 400 litres. And it's electronic, the way it lifts and closes. So you can use it to put your groceries in or anything you want and people want to put golf clubs in there, two sets and other things. It changes the product.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

29. “So he said, Oh my God, that's it. And so that's how we knew it would work because real people who are passionate about that loved it when they experienced it. And so there's a barrier on the Mustang because of that preconception, but on the F-450 there's no barrier. They're like, well, maybe I try it. They tried EcoBoost once and we changed their mind about EcoBoost. And so they quote that to me and say, oh, I'm willing to give it a go now. And I put them in there in 30 seconds. They're like, I got to have it. So I'm really excited about that.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

30. “And they gave them a mechi and said, try that. And they went away. And I'm not interested. I don't interest in these things. I'm always going to love gas all my life. I do racing. I hear you. I hear you. I give them a Mackey GT performance edition and they come back three hours later with their mouth open and say, oh my God, one guy came back. He said to me, oh my God, the new definition of performance is silence. I might have to write that down. And then he texted me later. He got into his older coupe and he said, oh my God, I feel like I just stepped back 10 years. So that was the most hardened guy you can fight. And I said to him, hey, you know you think you're a petrol head? Actually, you're not. You're a performance enthusiast. And it just so happens that the new performance benchmark is now electric.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

31. “A few seconds, and you've converted them. That's all it takes. You don't need to describe anymore. And that's going to do a lot for electric vehicles. And so because we have a huge dealer network, I'm able to put one, I've decided to put one in every dealer in America that's an EVD dealer, which is pretty much all of them, so that people can go down there and try it. And the dealers are going to call their customers. And those who say, hey, electric's not for me, they're going to say, good, good, come along. Here's the keys. and see what you say after you've driven it and I've tried it out on the most hardened people I can find and they all and they all it opens their eyes hugely I did the same with musting by the way I found the most V8 petrol in the veins gas in the veins enthusiast I could find”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

32. “And then you look at the speedometer and you're at 60 miles an hour and there's no noise. It's quieter than a navigator compared to. It's amazing. And because there's one gear and the accelerator pedal reacts in a fraction of a second, it's unbelievable. Even the most hardened electric enthusiast, and I had some really amazing journalists in there, they're ready to be amazed and they come away and say, oh my God, I was ready and I'm still amazed. Because it fumps you in the back like 775 foot pound of torque in a fraction of a second with one gear. I can't really describe that. And you think and you're ready for it?”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

33. “A battery case system that's impervious and can go underwater in the year, we know it has to be tough and reliable. And that's a given. But what people didn't expect is that mantra that we put forward, every electric car from forward has to do things that gas could never do because that's what attracts people in. We're aware we believe this could be the vehicle that attracts mainstream America into Bevs because I can tell you 30 seconds in the driver's seat will convert the most hardened V8 enthusiast into a wow because it feels like a magic carpet when you drive off because it's an isolated subframe. No vibrations at all or near silence. You're waiting for the noise to come.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

34. “Yeah, the Maquis is like a practice compared to the lightning. So we are very aware. F150 status is America's number one vehicle for over four decades. And the love for that product is indescribable. I know that because I see the customers talking. So when we started that project, we knew what was ahead of us and everyone was warning us. You better make sure that vehicle is worthy. What people expected is built for TUF. And of course, it's been punished as every piece is the same as a gas. It will pass all of the things the gas does. Of course it does. And if we put it down silver creek, which is hideous, to be honest, we have robots driving now because it's too brutal for humans in an accelerated test. That's how brutal they are now. And all the F-150s do that. But so does the lightning.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

35. “And they said, wow, yeah, and they said, so listen, this vehicle supports the upper Mustang. We couldn't be selling the V8 Mustang very much longer without the support of these EVs. So it protects the current Mustang. By the way, we still sell the current Mustang. So it's a companion. It's growing the brand in a new space. And I can't tell you the joy of the customers. Literally 91% of them recommend it to friends and families and everyone will listen to them. So that's the highest satisfaction car I'm ever aware of that we've had. Cards people love.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

36. “In California, and we brought them along and they came to see me and said, Darren, listen, you know, I understand what you're doing, but I can't really endorse it. And, you know, I just wanted to let you know, but I do appreciate what you're doing here. So that was at the beginning. At the end of the two days, one of them bought two and one of them bought one.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

37. “Well, I understand, I very much understand it. I'm extremely active on listening on social media, something we learned along the way startups do it all the time. And from the first weekend we launched, we were watching social media live. And somebody, you know, for example, had a problem on the first Saturday. And we asked permission to speak to them and we contacted them, which they loved. And we fixed it. So I'm extremely aware of negative feedback from current owners. So what I set off about doing a year ago was talking to lots of them. And we actually brought in the presidents of both Mustang clubs. And amazing guys. And we brought them actually to the launch.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

38. “And we have quite high aspirations for what we would want that to be. And so we're only going to do that when the technology will allow. We know customers really want. They want over 300 miles. That makes them comfortable and happy. And that's always been a product that has punched above its weight and gives performance of normally much more expensive cars. And with the whole... Of Mustang. So we're not doing it yet. Nothing to declare on the timing of that yet. We're going to do it, but we're only doing it when the technology allows us to make it incredible.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

39. “So So I get that, ask that one a lot. So, the next cars along after we've done the lightning is the three-row car. So the size of an explorer, that type of car. That's the next one along. We've already announced that one. And then we have a lot of calls for other cars. You can imagine there's huge calls for an electric bronco. And there's others which we haven't announced yet. I mean, we've got a $50 billion roadmap of many cars, including Lincoln's. The Mustang sports coupe, that needs a very low battery to make that to what we want it to be.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

40. “Yes, a little bit more, and we were nearly 50,000 globally from the same plant. We're completely sold out and we're trying to meet that demand. What we're actually, we've agreed and we have funded and we're going to increase production to over 200,000.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

41. “At one point, a customer got caught up on some of the interface and the guy said, hey, can you fix that? And he corrected the code live, redeployed, and because it was live fed from a server, it updated the interface in the hands of the customer who then was not caught on it and we could carry on with the work. I'd never seen anything like it. They did three rounds of that testing, live watching customers in Europe, in China and in US. And in 12 weeks created an all-new interface which is getting extremely good reports now from consumer reports and JD Power, one of the best car interfaces in the world. So it was incredible. I've never seen anything like it in my career. And I learned a lot through that process.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

42. “Main language for websites because that was convenient to create. And you had a complete working interface in two weeks. And because it was HTML5, it could reconfigure like a web page does, which most cars do not do. And then within three weeks, they were testing it with customers in Chicago and streaming it live while the whole team watched the customers.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

43. “You get tweets from coffee. What else do you need? The answer is what do you need? You get it, and they've never worked like that in Ford. And then the fourth day, what do you need? Nothing. Just leave us alone. Okay. Fifth day, what do you need something else? And so on. We just kept doing that. And then we created no presentations. When they want to demonstrate something, they just showed it to us. And the progress was I've never seen anything like it in my career. Within two weeks, They had running prototypes that were touchable interfaces that they had created. One of them created the main interface while he was working off site at home and he decided to create it in HTML5 for internet.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

44. “Who are creating for the customer? My job is to clear the path in front of them. So I went every morning. What do you need today? We need better computers. Do you know where to get them? Yes, go and buy them now. What else do you need? We need some screens that emulate the screens we're building for. Good, go and buy. Do you know how to get them? Yes. I can buy them in Best Buy. Go and buy them now. And they were delighted to have that ability. And then the next day asked, what do you need? Hey, we need a server computer to serve some of the interfaces. Okay, you give it to them. And then the third day, he said, what do you need? Oh, pizza and coffee kind of joking.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

45. “And we need maybe $7 million of immediate funding to just fund everything they need. So he said, okay, just do it. Do it now. Okay. So went upstairs to the VP of engineering and we said the same thing. He said, start now. Get on with it. So we went back down to the team that evening and said, we're ready to go. Please start. And Monday morning they started. And what I'd learned from many of the startups The way to work nimble is that leaders serve the employees.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

46. “And then I said, and I never forget this, it made me laugh. I said, hey, hold on a minute, hold on a minute. How do I know that you actually know how to do that? And he said, John, John, show him, John. And so he looks over to the other gentleman. He puts down his Dell laptop and he pulls out an alien wear from his side bag. And as he's opening it, Tom says to him, yeah, he's just come back from a gaming convention in South Korea. Like, oh, okay. And he then shows me some of the things they worked on. They have. And it looked like something out of Marvel. And, okay, I got it. You guys know, so we then went upstairs and we went to our leadership team and we said we really were into big trouble. We need this system in two and a half years and the team can't do it the way they work. And he said, well, have you got a proposal? We said, yeah, we have to work in different ways.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

47. “And we said, like what, well, they work in one room with the designers, the human machine interface and the programmers in one team together with the equipment they need, the facilities they need and the funding they need without, frankly, management interference. Said, what if we do that? And they said, we're never going to do that here. I said, well, what if we said we'd give you everything you want? Could you do that? They said, well, if you could do it, then yes, we would. And I said, well, would you start Monday if we could do that?”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

48. “Grade structure all together on the problems, and anybody can speak up without fear of anything, replies or anything. So we encourage people to speak up. So we pulled together, we went downstairs to the main team and we asked the programmers who were working on various projects to come into a room. And we shut the door, we explained how we work, anyone can speak up. And I said to them, hey guys, we need a next gen operating system that's world class on this car. It's launching in two and a half years. How might we do that? And they were silent for a while. People take time before they're comfortable. And one of them said, not working the way we work. I said, that's interesting. How would you do that then? They said you'd have to work like a software company.”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

49. “Forward solution that is over there updatable and will work for years to come and upgrade it. And I'm afraid we didn't have anything. Our system at the time was just not going to do the job. So that was the biggest challenge for us. And we went downstairs to the development team and we said, in tea medicine, we work without...”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

50. “They showed us, and we said, you know, that doesn't really look, that's not a must game, it's not worthy of that. And we said, how would you change it if it was a Mustang? And same thing happened. They started to get excited. By the way, both of them, the exterior designers and the interior, were both the people who did Mustang. So we didn't need to explain to them what a Mustang was. It was the same people. And they started to bring a lot of those cues in. So they kicked off the same excitement. We went to the next department and we said we need technology. And that was a problem. We went and said, what have we got that would be a high-tech?”

    2022-03-18 · Masters in Business · Darren Palmer on the EV Revolution (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source