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Dave Limp

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2021-10-12
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2021-10-12
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  1. And when they go to a house that they can't speak to it, they feel like the house has a bug. It's not working right. And so that to me is when you know that you're seeing advancements in a different computing paradigm. And so my PC is going to be around, the phone's going to be around, but so true is Echo and Alexei Ambient Computing for sure. I'm very convicted on that.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  2. But I would argue that it's already here and here to stay. It's at scale. People are using it. They love it. They are adopting it. I've used this anecdote before, but for me, my new normal in my life was I never really remember living without television. I just always had it. My parents, they saw television happen. And it took a long time for that to become their new normal. Talking to devices, That took me a while for that new normal, but my kids have never really lived in a house that they have not spoken to.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  3. I never got rid of my PC. If I have to write one of those aforementioned six-page documents, that query keyboard is old and as obsolete as it should be is still the best way to write a six-page document. And so now smartphones move us to another level? Yes, but in the same way, ambient computing, Alexa, and Echo and this ambient intelligence is not going to supplant the computer nor the smartphone. It's doing something different.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  4. Look at a lot of other tech companies, and they are all chasing a form factor after the phone. They're all chasing AR or VR, the metaverse or some other thing that is not the phone because the phone has been won and lost and we know what that landscape looks like. And the next form factor is where the next winners might emerge. Amazon has ambient computing. That could be the next form factor. You're also making TVs, you're also winning in ways that matter to people right now and aren't pie in the sky. Is Alexa the next form factor? Is it the next thing that will happen that will break the smartphone the way the smartphone broke the PC? Or are you just focused on delivering the value now?

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  5. To what we shipped in our latest 4K. It's not as fast. It doesn't have all the speeds and feeds, but the interface and what I can do with it is. Equal. We've kept the software up to pace. And that is the business model and sense that. And I think it's really aligned with customers.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  6. Business model for almost all our devices, there's probably some notable exceptions, but almost all of them has been to try to sell our devices at break-even, basically. And then you never use it. You put it in a drawer, or it just sits unused on mute the entire time. I believe we've failed that we haven't given you utility. And so why should we make money? What we want to do is make money if you're using it over the course of time. And by the way, it goes all the way back to, again, to the first device with Kindle. It's like, we shouldn't make money when we sell you that device. We should make a little bit of money every time you buy a book. And if you're reading and enjoying it, we're all going to benefit, the author is going to benefit, will benefit a little bit, and you'll be joyful because you get lost in the story. Then we're also incented to upgrade those devices to keep upgrading them with software, not to go and tell you every two years you need a new version of that device, but make it better. I have the original Fire TV stick, not the original Fire TV box, but stick. And it's substantially similar.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  7. The hardware for an echo dot is $50 and then on Black Friday it's something lower than that. So it's already, the strategy was never to build really expensive hardware. It's not like a high-end smartphone. It is about a thin, hopefully, in our case our strategy is to have that ambient experience kind of disappear and just blend into your home. And the intelligence is either on the edge someplace increasingly because we have more silicon we can put there that's low cost that can do the edge compute or in the cloud. And so yeah, it's all about that ambient intelligent fabric that is making all this happen. But that doesn't mean just because it's not on a device that it can't be interoperable. Of course it can.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  8. I want to talk about private discussions, but we've said publicly that we want to have everybody that is willing to join as part of the voice interoperability initiative. That's one component of that. And as to date, those two companies have not joined, but we'd love to have them part of that. But there are places where they have, that we are working together on matter, for example, for Wi-Fi-based smart home devices that was lacking a standard. And in those cases, they have those two companies have taken a leadership role. And by the way, I applaud that. I love that because I think, but on the voices system side, as to date, I won't speak to their reasons, but they have not chosen to go that direction.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  9. Well, there are two companies to convince that, right? Like Disney has a voice assistant, it's a pretty targeted voice assistant, right? So it makes sense that you would run them in parallel. Facebook doesn't have voice assistant. They're not trying to do voice assistant stuff with the portal. It makes sense they would ask you. Apple's trying to do what you're doing. Google is trying to do what you're doing. Have you talked to them directly about, hey, we should be able to run multiple assistants at once?

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  10. Industry, that's the right place to be. Or they can convince us that we're wrong in some way and we need to adapt our strategy. That might also be true.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  11. You said Google with photos, you should be able to ask Google for your photos and you should be able to ask Alexa for what you think Alexa is good at. And same thing with smart home and all these other things. And I think we've put our money where our mouth is there. We've driven this initiative. We've driven standards like matter and other types of things for smart home standards. We've opened our smart home APIs. We don't charge for those APIs. Last week we put Disney's voice assistant, or we announced we'll do it early next year, but we're going to put Disney's voice assistant on our own devices just to show that we can do that. We put Alexa on Facebook's voice product portal as another example. And they run simultaneously and they run just fine. Customers don't get confused. And so that is the future. And we just need to, you know, over the course of time convince the rest of the...

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  12. So everything that we do from our smart home APIs to our voice initiative to have interoperability, multiple voice assistants on the same thing is about that, which is you should be able to talk to the smart speaker of your choice and ask.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  13. You basically took a page out of our playbook by saying that. I don't know if you're teeing me up to tell you our strategy, but we do believe in that future. There are not many universal truths in the world, right? But customers will always love lower prices. That's a good universal truth. But one I'm sure of is that whatever technology you have in your home, whatever group of technology, broadly speaking, when I say technology, the only thing I'm sure of is it's not going to be homogenous. There is no one company that can build everything that you want. It's just not going to happen. And so as soon as you come to that belief that that is a universal truth, the next thing you have to come to grips with is you better be working really hard on open interoperability.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  14. On the phone when I think about my smart home. I'm legitimately confused as to what would happen if I ever sold my house. I don't know how to explain the absolute house of cards and hacks that operates my house to another human being. But it's full of microphones and cameras and speakers, and they all kind of work together. Is there a thought to this hardware is actually a commodity and what we're providing as a service that makes it valuable and that whole industry should align around it?

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  15. You and I in ancient history have talked about this before, but it's been a long time. We've learned a lot about microphones and voice assistance in our home and what they're like. There's a part of me that says smart speakers, microphones to a certain extent cameras are just hardware. They can just be in all kinds of devices and that the service backing them, whether it's Alexa or Google Assistant or Siri, is actually the thing that makes them valuable. But right now all of those things are integrated into single devices that have to buy and potentially throw away if I want to switch ecosystems. And then I got to switch my smart home ecosystem and then I got to buy a whole bunch of other stuff. Is there any movement towards we should just make the house smart and enable it for ambient computing and then you can select an ambient computing provider or you can run two of them at once because you talk about lots of

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  16. And by the way, I love that. And I pushed very hard to try to get that deal done because I think selection does matter to customers. We offer Facebook photos. We have our own photo service, but it should be sets of open APIs so other people can participate. So to me, it's also a function of it's a two-way street for any of the other partners. They should hold up their hand and say, we'd love to participate. But be it smart home or music or any of these, what we call domains, we want to have as much selection for customers as possible. And I think we've shown that time and time again by onboarding lots of external services, even when we often might have a competitive service, but that's fine. That's what's right by customers.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  17. I haven't checked recently. I know we've talked to them in the past. I wouldn't want to talk about any specific conversations. But we have a very long track record on Fire TV, our tablets, and I'll add echo to that mix that we want to add other providers of services. We have Apple Music.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  18. Those aren't mutually exclusive. But to answer the question directly, Amazon Photos is in my organization, but I'd also love to entertain a deal with Google with their photos.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  19. Well, we're experimenting with that now because we've added sort of in purchase on skills, and we've had that for almost a year now. And people can buy a dedicated kind of sleep skill and those kinds of things. And the percentages vary depending on where you are in the world and what it is, but those look more like what I call traditional app store economics.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  20. Yeah, we participate in that. On Fire TV, it has a more typical app store. And so there, if somebody uses our payment mechanism and then there depends on the partner, but it has more app store-like economics associated with it.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  21. Not on the non ad based service. If they're doing an ad-based service, it may be that we insert some ad inventory into that, and there might be some shares in that kind of case. But if it's their subscription service, we don't take anything from the subscription service.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  22. On an echo and it has ads in it. So we're not religiously against any business model necessarily, but we're more focused on creating that delightful experience and also making sure that people want to use an echo or an Alexa-enabled device every single day of their lives.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  23. It had bookmarked HTML pages that were formatted for that screen size. And they found their way to an app store, by the way, I think rightly so. And so I think we've already found a bunch of things. You mentioned shopping on Alexa. It's super convenient and people do that all the time. And that benefits Amazon for sure. We'll also find new places. The most important thing, and it's true of a lot of these other products, you would say, is you want to build something that is delightful and that becomes part of customers' everyday lives. If you get those two right, monetization will follow in many different ways. And it's not as if there are many music services on Echo today, including one of our own, that are ad-driven. So it's not as if there's no ads on Echo. Podcasts, I can get your podcast.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  24. It's easy to look backwards at other, I don't really even think of Alexa as a platform, but other platforms as you described it, it often takes them a long time to find what that settle out that business model. The first iPhone, best to my recollection, did not have an app store off.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  25. No, it's not the latter. I mean, we're obviously a for-profit company and we want to make money and return value to our shareholders while delighting customers. Like that's the most important thing.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  26. Rolling to me. Sure. How about that? I buy that too. I just, I'm comparing that to other gigantic platform vendors. I talk to a lot of other executives and creators in the show who are deeply aware of where the platform extracts rents from them. Right. So you are Twitter. You want to do Twitter subscriptions. Apple's going to take 30% of every in app purchase. This has led to lawsuits and angry regulators, the whole thing. None of that is occurring on the Alexa platform at this moment in time. And I'm wondering, is that a thing that you think about? Is it all there to support Amazon's other divisions like music and the retail store? Or is it we're going to run ads on it? What does that future look like or does it never need that direct revenue because Amazon is so vast?

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  27. I'll give you a more direct example. We make it better ring and echo together. By the way, we do that for Arlo and others too. And now you might choose to take a ring subscription, which is $3 a month. And maybe you're just getting hung up on where the revenue flows directly, but then that at least rolls up into two divisions that are roll into me. Sure. How about that?

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  28. But using the smart bulb example, because I think I want to play that one through, which is you buy that first smart bulb, hopefully from Amazon, but you might buy it from Walmart, but then you're going to likely buy five more smart bulbs, and then those will burn out and you'll need new ones of those over time. And over time, you might then migrate into something else that is Alexa controlled because that's become your new normal and you expand that. We're not going to get every one of those sales on Amazon, right? But every time you buy a bulb on Amazon, we make some money. By the way, Walmart should make money if you buy from them too. I'm fine with that. That's okay. I'm just trying to.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  29. Amazon music gets money, but we get, you know, we'll take equal credit for that. We get some of that. Spotify gets a bunch of that and others do.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  30. Is up hundreds and hundreds of percent. You can just look at when we launched our smart home domain, the functionality of smart home on Alexa and track smart home device sales. We look at it on Amazon, but we're a fraction of the overall sales that are out there. Yeah, but let

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  31. Well, there's places it's already making money, and by the way, not only for us, but for others. We've mentioned music, and music was around, streaming music was around, but it had migrated to your phone, basically. Everybody had headphones in like this, which I'm doing right now to facilitate this podcast, but it's a function of the music experience had gotten to a point where it was one-on-one. What happened is Alexa and now smart speakers in general has moved that to an ambient experience that you can share with your family and friends in the house. That has increased home usage of music many, many fold, and not just for Amazon music, but for Spotify and Apple music, et cetera.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  32. Light bulb is very high. And every single week there are billions of interactions with Alexa. And music does not make up that number.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  33. Think of I don't think I'd call it a general search engine. It's an ambient search engine in that a general search engine, you're often spear phishing for a specific end goal. The things that people tend to ask Alexa are the things that are top of mind and right around you at that moment. It might be just a quick help on homework, or it might be a quick fact, or it might be who is that person on the TV show. It's very, I think over time it will evolve to more search like that. But today, you know, the phone's pretty good at that. And so it takes a whole different form of search. But I would just say that that Q&A is really important. Smart home's bigger than you would give it credit for. It's not just you. Now, you probably are more advanced down the threshold of making your home smart. And we have a lot of work there to make it easier for customers. But the number of people that just have one smart plug or one...

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  34. Behind the scenes, ambiently, so that's a way of saying that, yes, do people set timers? For sure. Do people do music? For sure. But people ask an unbelievably large number of questions to Alexa.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  35. Yeah, it's different. It's a much longer tale than what you just described. Now, is music popular? Yeah, it sort of brought music back into the house. But behind the scenes of Echo and Alexa, and we kind of started talking about this a bit at this year's launch event, is this concept of ambient intelligence. And a lot of people want to go and say, oh, Echo and Alexis operating system. That is a 1960s view of what gets built on Alexa. The ambient intelligence looks more like a fabric, like a microprocessor fabric where there's lots of on-ramps and lots of off-ramps, sometimes Alexa is involved in the middle of that and sometimes it isn't. But it's kind of routing this, all this complicated thing that's going on in your home increasingly in your car in a very intelligent way.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  36. When we shipped Echo, it didn't do Smart Home at all. And how did people make it work? Well, they hacked our to-do list. They did an HTML scrape on the to-do page that was up on Amazon.com slash whatever Alexa to-dos. And then they used IFT to trigger something. And so as soon as we saw that, we're like, oh, wow, how did we miss smart home? That was a mistake. And we fixed it.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  37. That is also useful. Not required. I wouldn't say like, you know, you could put an echo show in every room and it's fine. I do have a house that's very Alexified and it does have that unique quality. But if you don't, having Alexa that just is right there and ready to answer the debate over what actor is on the TV at that particular point in time or what might be going on in world events is also very useful. By the way, it will be like I know you said you want to get back to Echo, but it will be like Echo too. The second we ship it, somebody will figure out something we totally didn't catch in beta. And the best example on Echo that I use a lot is smart home.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  38. And there's some urgent use cases which are you left the stove on, you left the iron on, those kinds of things certainly were limited to one floor right now. But those are real use cases. And then the other one that has resonated with folks is the one I talked about earlier, which is peace of mind for a loved one. If you get slightly less mobile, but you want to talk, in my case, I want to talk to my dad and I want to communicate with him. The robot can take the call to him. The robot can also be around it has like these gravity whales. It figures out where you are in the house and hangs out where you are. That's also very comforting in a strange way. But it allows then for me to know that my dad was up and about every day. And so that also is peace of mind. And then finally, I would just say there is something about Alexa near at hand.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  39. There you go. My salient parent advice, there it is. But I do, when I travel, I do care about security. I really do. This product has changed that for me because it does go around the house and it does a routine. And I feel better about that. It's peace of mind. So that is an absolute use case. The other thing that I would say is moving a camera around your house on wheels at a cat or dog-eye view is strangely delightful and more useful than I would have predicted a year ago. By the way, let's go and talk to my kids when I'm at work. I haven't been staying in the basement quite as much as maybe you, but I'm at the office. We're building some things. So I've been here more. It might also be me checking on the dogs. It might be, I use that example in the launch. I use that more than I thought I would. It has utility for me.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  40. I have a camera inside my house, non echo show camera. I have one dedicated camera. It's on my app. It's called Liquor Cabinet Cam. And I have teenage kids. And I decided instead of a lock and key, which is inconvenient for me, I just pointed a camera straight down on my liquor cabinet and it's unbelievably effective. But beyond that,

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  41. Didn't get big because it didn't do that. That's a different philosophical argument, but it was delightful in its own way because it had personality and that kind of thing. And so I think what Astro getting back to the root of the question is it does have some practical things it solves. I am also one of these persons that does not put a camera in every room of my house.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  42. I would not limit the definition of robe. I will answer the question, but I would not limit the definition of robot to only direct problem solving of a chore. Those are very good robots, by the way. Our fulfillment centers are filled to the brim with robots that have made our associates safer and more productive. We still hire lots of people, but the more mundane tasks can be picked up by robotics. So those are very good use cases and a vacuum obviously has been a very successful home robot. But there's also just delightfulness of having something around that is a companion too. I would also say could be a quality of a good robot. I've bought every version of IBO that's come out and that is a robot and it's delightful. It doesn't solve any problems. And you could argue it.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  43. Well, I like that. But nobody had it yet. Nobody had had it in their house for that case. I'd probably had it in a year and a half in my home. And they didn't know how delightful it could be. By the way, it only did 13 things when we shipped it. So it had a long way to go. I want to talk.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  44. The cynicism would be dripping. It was like, oh my God, how could we possibly have this Pringle can with microphones on it in people's kitchens? Amazon's insane. This is destined for failure.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  45. Now, obviously, they didn't pay for the device, so that doesn't guarantee success, but it's a good signal that people love it for certain types of use cases. But to answer the specific question, I don't mean to duck it, I just want to give you a sense of how our process, once we get over a threshold that we think external people will love it, customers, then we will start getting that feedback instantaneously. But we're also not naive. I read your articles, I read other articles, I'm on Twitter, and I read what people are saying about it, but I look at those comments through an optimistic eye and also understand that everybody right now is working off limited information. If I had showed you that exact same group of Twitter feeds, Reddit feeds, articles the week after we announced Echo.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  46. And I have an anecdote every week for sure because we rotate units from beta tester to beta tester and many of the beta testers send a note to me or directly to the astro team and they say don't take it away

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  47. Well, it depends on when you had asked me that question. If you'd asked me that question a year ago, I would have told you it can't find its way back to its dock every time. But now we've solved that problem. And, you know, so over the course of time, software gets better. And that's why we put these things in people's homes and try them out. It doesn't mean every customer loves it. That is beta testing it, but we don't ship it until we think there is enough customers that love it that we can find those customers out in the wild, real consumers, that will also share that conviction.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  48. First of all, there are people that have it. They're just not people that aren't Amazonians. So, you know, we don't just build it and then ship it off. I've had a version of Astro. Off and on in my house for over a year

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  49. By cameras, but a bunch of the ring cameras now, you can turn on end-to-end encryption. Then even Amazon, we don't have the key. We couldn't give the videos to anybody if we tried because we don't have the ability to unlock them. And so viewable videos. We rolled that out. The first versions of that maybe six months ago or so, and we're still nobody else is doing that. So I think our job is to stay ahead. And when we do roll things out that customers react negatively to or pundits that we should listen to that feedback. And when they're right, we should be willing to change our minds. And I think you saw us do that in that case.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  50. Level of privacy that's underneath all of those. And you do have to listen to the feedback from customers, pundits. And I think we have, you know, what was our original first responder program for police departments, but also fire departments and other things. You know, we heard the feedback from customers. And we've totally changed that program over the last two years because of that feedback. I think what would be irresponsible would be not to listen to people. And so now it's a police department has to have a valid case number. They can't just ask for the videos. They have to put a request out. Customers have to opt into it. It's a much different program than it once was. Another example of that was some customers just don't want anybody to ever have their videos. And so it was not easy, and we're still rolling this out.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT