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Dave Limp

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2021-10-12
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2021-10-12
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  1. Yeah, exactly. There are some that will want to put them in some rooms. They want to keep track of their dog and their dog Norm or Catan that normally sleeps in one place and they want to have that experience to be able to drop in from time to time on their pet. So for the customer that doesn't want a camera in every home, but when they're away, they're on vacation or they're at work and something triggers and they want to see what's going on. Is it a false alarm or is it something actually real being able to have a drone go straight there but not have to have the idea that you have cameras in every room? It seems like a really good solution for that. So the first thing is our mental model is things that are indoors or inward facing versus outward.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  2. Does come up a lot is the use case for a camera that is focused in your home versus out of your home. Camera is focused out of your home. You want to make sure it doesn't touch on your neighbor's property. So we can draw a polygon and have keep out zones. You want to think about how do you get notified on it because it's often a notification that drives it might just be a doorbell event, but it could also be somebody walking past your spotlight camera or, you know, more often than not, you want to scare away a deer. That's a real use case. Eating your garden or something. So outdoor cameras have their set of use cases. Indoor cameras have a very different set of use cases. And by the way, that's what inspires something like the always home cam, which is some customers will not want to put a camera in every room. They just won't.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  3. Astro The value of a camera is usually for the person on the other end of the camera, especially for ring cameras and escro cameras. The person who the ring camera is looking at rarely wants to be the subject of the ring video. It's the person who's opening the ring app and seeing what's happening on the camera. I mean, that gets ring into trouble a lot, right? There's a lot of criticism that ring is integrated with police departments, there's privacy concerns, there's opt-in, opt-out. Most of ring's cameras are designed for the exterior of your home. Now you're bringing those cameras inside the home. They're mobile. How do you think about that relationship between who gets to be seen, how this video goes to authorities, how Ring acts as that intermediary? Does that come up a lot in these conversations?

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  4. And if I brought up my Astro app right now and I turned on the camera, I would see it in my ring app and my mosaic of cameras. I would see it there. But the brand was better for something completely net new. By the way, we also didn't call it Echo because it's more than just an echo. And so it made a lot of sense to come up with something new. And in the end, like all naming meetings, we landed on something and some people will love Astro and some people won't.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  5. Places that the drone may not be able to see. It can do multiple patrols. It can patrol when you're home. The drone will be too loud. You don't want it to patrol when you're home and sleeping. But it also has a bunch of other functionality. It has Alexa functionality. You can listen to music through it. It can bring a call to you. It can help with one of the things we pointed out at the launch event was for elder care, a loved one. You might feel comfortable putting it with them so that it can give you peace of mind. And so that's a much more horizontal thing. So what we did is going back to our first part of our conversation is we deeply integrated Ring into Astro. So it works with Ring.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  6. If you were drawing the Venn diagram of always home cam and Astro, they would overlap in terms of a mobile camera. So there is an area in the middle, but the always home cam drone, it is dedicated to that task. And when it is not doing that task, it is sitting in its dock camera obfuscated. It's inside the dock. It's not even out. And it does nothing else. That is its utility. And by the way, I think there's a lot of utility there. And so from a brand perspective, that fits unbelievably well under the umbrella of make your neighborhoods safer, your homes safer, which is rings, brand promise. And so that was a no-brainer. It's a ring product. And so then of what Astro does, there's a small segment of it, which is a security use case for sure. It can do more than the always home cam in many ways. It can see different

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  7. Going to have its cynics. By the way, I would postulate that if you don't have vocal cynics, you didn't take enough risk in your invention. It's just another Me Too thing. Like it's not new to the world. And so I would say for a good new product that took a bunch of risk, there's always going to be that noise

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  8. I go to school for squishy. No, I can't share a number. But it's stronger. But that doesn't really matter. The number is the number. What matters is when we ship it and customers start reviewing it and are they using it? That's all that matters. That's 99 out of 100 points. And if we get that right, then good things will come. If we don't get that right, then we need to quickly pivot and iterate and get it right. But it is often as invites as a measure. It's off to a better start than I would have predicted. The fact of the matter is that any new to the world product

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, it's off to a great start. It's invites. It's not pre ordered. It's invites. It's invites. But yeah, the invites are strong. I was having the discussion with Jamie the other night. It's much stronger than I would have predicted.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  10. Amazon Glow for trying to get kids and grandparents together or a robot or always home cam in the case of the drone. Then you have to do a little bit more explaining because it's like, well, why did you do this? And so there's a little teaching and storytelling as part of those because they're net new to the world and you do want to put them in the context Right or wrong, our context. The reason why we invented them and because we don't yet have customer feedback on them to be able to tell you the story through the customer's eyes.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  11. Want to hear about. I think I can only speak to our viewpoint. Is what we want to try to get across is that we're inventing on behalf of customers. That is the number one thing I would say. So do we have the most polished video when we start our events? No, we generally use UGC-based video of stuff that we think is fun that customers sent in. And it's a little grainy and it's a little not as polished. But yeah, but it's real. Like that is what somebody is proposing on the front door step in front of a ring camera. And they sent it in. And it's like, oh my God, what a joyful moment. And an echo is helping somebody that, you know, has. Limited eyesight, listen to a book, and that's just a joyful moment. So not speaking for others, that's the lens that we want to introduce our products around.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  12. It's been a long, long time since I was at Apple. So I don't know their strategy. I watch their events, certainly, but I do feel like they have their viewpoint on what they think you and the end customer

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  13. A year, and we listen to those calls and we know what we have to fix in our products. We know what we have to do for the next generation of our products for a lot of our iterative work. And so you had all that up and it tends to be a busy one hour.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  14. You are a customer of that, right? Because your job is to report good, bad, and indifferent the news. And for us to kind of dribble it out, when we know you're busy with other companies' events and lots of other things going on, it feels like it has some efficiencies to it. I'm not sure it's perfected though. But when you look at the horizontal nature of what we're trying to do, we have a lot of different product lines. And I'm very proud of all of them. that also just adds up. We have a lot of teams inventing and it adds up and some are net new and they're a little bit more audacious and sometimes they surprise people and some of them are more iterative, but they are based on the fact that we wake up every day and we have a 360 feedback loop from our customers. They put reviews up and we read them and they call our customer service seven by 24, 365 days.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  15. Fall is when we tend to launch a lot of products and we don't dictate this, but we generally try to do some things in the spring and then we do a bunch of stuff in the fall. Those tend to be the kind of just the cycle we're on in terms of invention. It doesn't mean lots of stuff doesn't happen in between, but the big rocks tend to do that way. And the fall was not just, it's the most recent, but we also had a couple other launches as well. We had a brand new Kindle that came the week before, and we had a whole host of TV-based products, including our own TVs for the first time three weeks before that and a new 4K fire TV stick. So it's really about these things come together. And then why do we put them into one event like that? We debate that a lot, to be honest with you. It's a function of if we dribble them all out, then I think it's also just harder for a customer. And by the way,

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  16. Impact when it works. By the way, a lot of times we've tried it and it doesn't always work. There are plenty of examples of failures. But when it does, then you start seeing the real benefit.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  17. One of my favorites. When you start connecting those dots and you add a prime benefit, then you can bring in other parts of the virtuous circle, in that case, authors. My mother-in-law was an author. She was actually lucky enough to have an agent, and she writes cozy mysteries, but so many authors didn't. But now there are hundreds of thousands of authors that are making a real living off of Kindle because they can directly publish. It's one button and you publish. And then all of a sudden now customers have more selection and then therefore they come back to read more and literacy goes up. And so when you start connecting the dots, there are really positive elements to those flywheels that are kind of unseen, but I can give you dozens of examples of those throughout Amazon. And so it's not that you're forced to do it as a leader at Amazon, but you see the delight and you see the oversight.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  18. I'm here to help. Actually, I'm just excited about Wheel of Time, to be perfectly honest with you. But it also has a reading benefit, and it also has a music benefit. And as each of those happen, the experience for a prime customer gets better. But it doesn't necessarily end there. I'll use Kindle as an example, our oldest product line

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  19. I don't know if I've ever, I've been here 11 and a half years. I'm not sure I've ever been commanded. To do something like that, I'm highly incented to do stuff like that. Because when things work best for all sorts of constituents, it could be customers, developers, other types of people, is when we do connect the dots around Amazon. And a good example of that is Prime. Prime started as a two-day shipping benefit, super important and really good. But now you can get Amazon Originals, Wheel of Times coming up. You can get prepared for that.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  20. But over time, you can begin to start seeing the things become together. So this year Alarm Pro, last year we had Alexa integrated so that Alexa could answer your doorbell on Echo Shows and Fire TVs. You can see when your doorbell, the video on your screen right in front of you, that's integrated in Plum Through. Over the course of the years, we are making more progress on all these. that will continue. So yes, there will be a day, I hope, where a blink customer and a ring customer can intermix them today. You can have them both connect to an Echo Show so they come together through those APIs, but over time I think we can do even more.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  21. Yeah, I think that's order of operations. You start seeing some of it happening already, that the ring alarm pro with arrow back and forth is a good example. When you have these companies join Amazon, they have their own roadmap already. And so, you know, again, the last thing you want to do when you buy a high growth innovative company, the recipe for failure in any acquisition like that is screw with the passionate founder that is inventing and growing this brand. Like don't do that. Let them do what they do best, which is invent.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  22. I think that's the better way to do it than just say Arrow must work with Ring. Ring must work with Blink. Those generally, in my experience, they will work in the short term, but in the long term, the organization will rebel against it because it often is not right for customers

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  23. The internet is equally as important to me as my power as we've gone through the past decade. It's like, I don't know if it's a human right, but it sure feels really important. And so this idea of being able to back up the internet in the case of that product, it has LTE built into it, so it flips over. And once you have to flip over, then you'd kind of go, well, how do you do that seamlessly? Well, it made all the sense in the world that it would be on the back of a route or we had a company with Arrow, which is building world-class mesh routers. And so it really started with the customer problem first and led to a better together scenario.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  24. Say That's good. I do. I give you a lot of credit. That's awesome. The way you phrased it made it sound like there's some dictatorship. What happened was exactly what I described in the invention process, which is we wrote down a working backwards document basically on what would the next version of the ring base station look like. And one of the things that came out of that was this idea, I remember having the conversation was this idea that you might want your internet to have backup. I live in Washington. We have wind. I have a generator because my power goes down pretty often. And so I have power back up.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  25. And it's kind of part of what we think about when we do do acquisitions and we look at companies is first, do they fit with our culture already? So when you looked at Jamie's, I'm not picking on Jamie, but if you look at Jamie Siminoff in this case, his neighbor-focused culture, they call their customers neighbors. It was as passionate as Amazon's customer-centric culture. And that helps because then you don't, you're really kind of talking the same language, maybe with a slightly different vocabulary, but it's very, very similar. And also those teams, the other thing that they had in common is I personally loved all their products. I just loved them. And when you're trying to delight customers, it's such a good start when you have great products. You can delight customers with okay products. But if you have great products.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  26. Things inside the rest of the organization that will be able to help you. And so now a couple years later in both those cases, very often when I see a new product that comes from Ring or Blink or Arrow, it comes in the form of working backwards documents. Not all of them. There's still ideas that Jamie wakes up in the morning and decides to go fund and make happen, but they use some of that because they like that. There's parts of our operations team. We obviously ship a lot of product every year and being able to do that smoothly with transportation and manufacturing and reverse logistics and reliability and all those kinds of things. Those get better at scale and you get better at it and they've taken advantage of some of those capabilities too. So I wish there was kind of a one size fits all answer, but it does feel more like an a la carte menu. And the nice thing about all those

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  27. By the way, I think Nick and Jimmy are great, first of all. And I would say that when we acquire a company and they become part of the family, the thing that you don't want to do, especially because you're spending real dollars on these companies, is you don't want to stifle their innovation. And so I sort of look at it both ways, which is what do they do that should inspire us to change our processes, our decision frameworks, our mechanisms internally, and we should be inspired by those and glom them on. But I also said the exact same thing to both Nick and Jamie when they joined the family is I said, listen, you should at your pace, you should look inside of Amazon and look at it as like an a la carte menu and adopt the things that you think will help mature your business and keep your growth going fast, continue to be scrappy, continue to invent on behalf of customers. But I'm very certain there are

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  28. Again, it depends on the And you've already started seeing them get back to a more baseline usage. There's some that are very long lead because literally new fabs had to be built. That's a two to three year process to come up to full scale on a new fab. So I'd be oversimplifying it by giving you one date. It's just impossible to answer that question that way.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  29. I think, as you said, it's affecting everyone. I think we're all responding in our own ways. And depending, it's not just, I think people oversimplify the problem and they say it's a chip shortage. It's not really just a chip shortage because different components for different reasons are facing supply chain issues. And that ebbs and flows and changes every week, and it's a very dynamic situation. We see it. We're not immune to it. I think we've been able to keep in stock in the vast majority of our products for customers, but that is a lot of work by a lot of teams. Some of the shortages, by the way, aren't just parts. A factory gets shut down because they have a COVID outbreak. And therefore, you've got to figure out how to mitigate around a factory situation. So I wouldn't want to oversimplify this problem, but we're not immune, but I think we've largely bobbed and

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  30. Said specifically, but I would say we have said things like Alexa, there's well over 10,000 people just working on Alexa in the organization. So that gives you a sense of the kind of scale that we're at and what we're trying to do.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  31. Critical about that is that because we really want that to be as good as we possibly can make it, because as soon as we agree on that document, the decision is made. That project is green-lighted. The next step is go find a single threaded leader to run that project. Somebody that wakes up full time every day, their job is to make that product happen because you never want to have somebody inventing part-time. That's a very important thing. And so that's why that process tends to be more iterative. We still try to do it quickly, obviously, but it's definitely messier and slower than that type one, type two decision meeting.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  32. We use a thing we call the working backwards process. We don't use PowerPoint or Keynote that much inside of our business. We write narratives and the narratives are six pages long in a new product, any new product inside of Amazon. The first page of that narrative is a press release as if you were launching the product tomorrow and then the next five pages is frequently asked questions. How is this going to be differentiated? How would it be priced? What invention do you have to solve to be able to do this, et cetera, et cetera? And there's a bunch of those questions that go in. And those docs come and we review them, but that process is much messier. It is very rare that I would see working backwards document like that for any new product, could be the original Echo or the original Kindle, and we would approve it the first time you saw it. Normally it takes many iterations of that.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  33. But I just laid out kind of three different versions of when you're making decisions. And for each of those buckets, it's different. An operational issue that is a type 1 or type 2 or a one-way door or two-way door decision, that framework is a lot about sitting down with high judgment individuals, inspecting the data that is in and around the decision, really putting the customer front and center there. The customer, by the way, isn't always necessarily an end consumer. It could be a developer. It could be a partner. There's lots of different aspects. Then walking through the recommendations the team usually tease up and saying, okay, which one does the data lead you to that's going to have the best customer outcome? That's the framework for those high judgment decisions. And by the way, if I go through a day and can make two of those and they're right, it's a very good day. That's a very good day.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  34. And so those would be decisions that I'm involved in. And then finally, the invention process, which has its own decision framework, that's typically where I think I can add some value. We have a huge set of inventors in the organization and throughout Amazon, but I think that I can on the edges over the course of time have probably made enough mistakes that I can try to pattern match against those and not do them again.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  35. Necessarily push the buttons. It's been a long time since I've written code and even though I was classically trained to do so, but I don't push a button to deploy code any longer. I'd be getting in the way, by the way. There's lots of smarter people on the team that can do that better. Generally where I'm best utilized, I think, is resource allocation. It's a reasonably large organization and it needs the proper allocation of resources. And I think that I can help with that. And then secondarily, decisions that are in Amazon speak, we would call them one-way door decisions. Decisions that require judgment, that you want to take a step back, you want to think harder about them, and you want to contemplate them because they're not impossible to reverse, but they have ramifications if you reverse them, especially as they relate to customers.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  36. Through, or you have to figure out a problem that requires multiple iterations or multiple different tries at it, and often those end in failure, and you've got to restart again. So those are harder to predict. And then, like you said, there are some long-term efforts that Kuyper's an example, self-driving taxis is another example. Alexa's North Star vision of being the Star Trek computer, those are measured in certainly multiple years, if not decades, in terms of how they're going to get to the North Star.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  37. It depends on the product, as you said. But if we're doing software, it's agile. We use an agile process and we've been on this call for five minutes or whatever now. And there's probably been an update to Alexa that's happened in that timeframe. Some piece of code has rolled out and that's happening continuously on the software and the service side of the fence. If it's a piece of durable hardware where you're rolling out, let's say an iterative kind of product that we know how to do today, I think when we're at our fastest, we could probably do something interesting in six to eight months. Sometimes it's a year, but that's kind of the cycle on those kinds of products. If invention is involved, then all bets are off. Because unfortunately, invention doesn't work on the timeline that you necessarily dictate. Often you have to come up with a break.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  38. Well, it varies depending on what milestones are kind of ahead of us. So there's no kind of one day that's the same. But they all get a good amount of time. But I tend to try to live in the future a bit. I'm probably at my happiest when I'm living in the future. Those are also the things that have more ambiguity and might need a little bit more input and decision making. The best part of the job is, and I do have I think the greatest job in the world, is that you can context switch like that. And I can be deep diving on what the right reading font is on a Kindle in one meeting and the next meeting we can be talking about launch capacity for satellites. It's super fun.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  39. Broadly, all of the consumer electronics-based products and our strategy is to deeply couple those with services. It starts with our heritage, which was the Kindle. So it started with Kindle and it's evolved to a large number of other products, Fire TV and tablets and Echo and Alexa, as you mentioned. And many of the services that are coupled with those also sit in the organization. We try to keep the organizations, as you said, together so that you can invent very quickly. And then I have a couple other projects that roll into my organization are low Earth orbit satellite called Kuiper is in my organization. And then our self-driving taxi efforts through the company we acquired called Zex, Eishher runs that, but that also rolls into the org.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  40. We're the angstiest tech website. So let's see, let's get into our feelings, Dave. Amazon announced a bunch of new stuff this past week, tons of products. You always do events with lots of products. I do want to talk about all of those. But decoder is kind of a more expansive show. So before we do that, I just want to situate where devices and services live within Amazon, what you are in charge of because Amazon is a pretty unique company in how it's structured and how it's run. So senior vice president devices and services, what are you in charge of at Amazon?

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  41. I think that's always true in all our careers, but I would also just say that you had a point of view, you stuck with it. It was different in the right ways for a lot of customers. So I like your modesty, but still, nevertheless, I think you've done you and the team have done great work.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  42. Oh, thank you. I really appreciate it. I think when I think about arrivals, it's only Amazon that's really in the list of true competitors. No, I'm kidding. No, it's been a remarkable ride for 10 years. But one thing I do think about The Verge all the time is we were lucky, a huge part of our success is we started at the right time next to a bunch of categories that were very early. Smartphones is the one that I think about the most for obvious reasons. But Alexa, the Echo range of devices came out right on top of us basically. You've had a 10-year career in Amazon. Like we have been aligned with a bunch of big categories that have grown up over time. And there's an amount of luck to all of this that I don't want to discount.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  43. It is great to be here. And Neely, before we start, I should just say early congratulations. You guys are about to turn 10, I think, and it is stunning what you and your team have pulled off. Your business is hard and to do as much as you've done and influence as many people as you have. It's just let me pass on my congratulations.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  44. Hello and welcome to Decoder. I'm Neil Lightl, editor in chief of the Verge. Decoder is my show about big ideas and other problems. Today I'm talking to Dave Limp, the Senior Vice President of Devices and Services at Amazon. Or more simply, the guy in charge of Alexa. Dave's group at Amazon also includes the Kindle e-reader, the Ring and Blink security camera systems, the ERA Wi-Fi router, and a host of other products that connect to Amazon services. And Amazon just announced a slew of new products across all of those categories, including a little rolling robot called the Astro, a video chat device for kids and grandparents called the Amazon Glow, and of course updates to Echo Smart Speakers and displays. And you can now sign up to buy the Ring Home Drone, which, yeah, it's a security camera on a drone that flies around your house. So we covered all those products in

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT

  45. Upfront payment of $45 for three months, $90 for six months, or $180 for $12-month plan required, $15 per month equivalent.

    2021-10-12 · Decoder with Nilay Patel · How Amazon runs Alexa, with Dave Limp · IDENTIFIED FROM THE TRANSCRIPT