YouSaid · the spoken record

David Marcus

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71
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2017-05-22
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2017-05-22
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  1. “Do you think there's going to be an overlap ultimately in terms of the services that you guys are building to connect people with businesses? Do you think that they'll kind of take a lot of that as well down the road or are they not thinking about that yet?”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  2. “Well, right now there's none because, again, we're running independently, but there are a ton of learnings. So. We have a ton of learnings to share around video and all kinds of different things around real time. They have a ton of learnings to share with us and they did when we launched encryption inside of Messenger. And they started working on it like a year before we did. So they had a lot of learnings that were super helpful for us. In the next couple of years, I think there's going to be a ton of learnings around how we've opened a platform.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  3. “No, we definitely talk and spend time together, but we're running those two products fairly independently, actually complete the independently. And I think we use a lot of common sense to get as much learnings as we can from one another, but we're running fairly independently.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  4. “It can be both. It can be truth and it could also be good for Messenger Day. We have just a few more minutes. I want to ask you a little bit about WhatsApp. WhatsApp is the other messaging service that Facebook owns. How closely do you guys work together? I mean, is it you and Jan, the CEO of WhatsApp get together and share notes or strategy? Are you working in tandem? Like, what's the relationship like?”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  5. “Too soon to tell, but like for me personally, I can share that I've had a number of conversations on Messenger that I wouldn't have had if it wasn't for the product. And meaningful good conversation, and I'm not making this up for the sake of this, no, but you're all.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  6. “Got it, what you just so because you saw what I posted on my story, or you guys called it a day. It's called Messenger Day, right? So because you saw that I was at Facebook, HQ or something, that might prompt you to send me a message. Yeah.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  7. “Yeah, but I think the real question is the point that you're raising specifically, do people want to share with a smaller targeted audience in a messaging product and the goal here is not like mass feedback of the number of people who've seen your story, but actually valuable connections and conversations that are happening because of the content that you're posting. And that's the focus, right? It's the focus here right now is to actually evolve because as you know, like we built something and we continue to evolve it, to evolve the product to become more and more this conversation starter for you. And the ultimate goal for you would be meaningful conversations, not necessarily the number of people watching what you just told. So because you saw”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  8. “It feels different though, right? Because a lot of messaging really is like, if it's not one-to-one, at least you're very specifically broadcasting or sharing with a couple people. Correct. An iron and a group text with Mark. And I know that I'm sharing to you and him. This is more mass broadcast, if you will, in that I know you can set the settings to see who sees it and whatnot, but really you're kind of putting it out there and saying, hey, anybody that I'm friends with can come check this out. It feels like a different way of sharing for Messenger does it feel different for you?”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  9. “Pretty coincidental that you guys would all No, no, but it is a thing, like a format, that actually deserves to be, I think, in a core messaging app because having context of what your friends are up to makes for much better conversations and makes for conversations that wouldn't have happened otherwise. And so we've been working on this for actually a long time. And then Instagram went and then we went and WhatsApp went at approximately the same time, I think, a couple of weeks apart. But the bottom line is it's a format and it's a format that people enjoy. And that's complementary to the other formats that we have, whether it's feed or messaging. And the way that we're optimizing our product is actually specifically around messaging. And you'll see more and more of that in the months to come.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  10. “Get stories going. That's not the way it worked. So, actually, we were working, and we've been working on this for a while, independently of any coordination or coordinated efforts across Instagram and Messenger.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  11. “Communication vehicle. And so there's all of that. There's all of the visual messaging and the enhanced messaging that we've gotten to a better place with our new camera and all kinds of different things. And so that's one angle. And the other angle is just back to the question that you asked is can we actually be displaced that connects all of the businesses and services that are already on Facebook to the 1.2 billion people using Messenger? And can we do it in a way where the experience for people is order or two orders of magnitude better than what it currently is because the baseline is really bad right now? And as a result, can we drive engagement not only on the people-to-people side of things and group side of things, but also on the business side of things. And when you think about this, then it becomes a platform.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  12. “Yeah, but the thing is actually when you think about group video chats would affect, I don't think that there's anything that operates at the scale we operate on Messenger that enables you to do that with like all of your friends because they're all on the same platform. So this is really an area that we're doubling down on and we're investing on because we see that people really enjoy that real-time”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  13. “Not that I can imagine in the near future, no. I think. The real question here, as far as I'm concerned and as far as messenger is concerned, is can we build an ecosystem that serves the purpose of enhanced messaging? And when I say enhanced messaging, it means that you can do all kinds of different things that you can't do anywhere else. So for instance, right now group video chats are extremely popular on Messenger and people are using it more and more and that drives even more engagement not only on the video chats but also on messaging and you can apply effects while you're in video chats like masks and all kinds of different things. There's a lot of startups.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  14. “Yeah, we just have to make it an awesome experience. And I think we have many opportunities. We have a Discover surface that's rolling out. And in that Discover surface, it's going to feel very organic for businesses to have sponsored placements. We don't have that right now. We're not even actively working on this right now, but it's a logical step forward. And as we've shared with you, we're testing some form of ads in the inbox in Australia and Thailand right now. And we'll see where we go. But we're being very deliberate and very thoughtful about this because we don't ever want to get in the way of you sending the message that you want to send really quickly. And performance is a big deal. And we never want to get in the way of you actually seeing a message that's going to you.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  15. “But actually, the right ad at the right time for something you deeply care about is adding value. It's not subtracting value. And not all ads are bad. Like if it's an ad that's like not for you, then it's a bad ad and you never want to see it. But if it's the right thing at the right time, it actually provides value. And so the question is how do we do this in a way that's additive and not subtractive of value for people?”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  16. “That combination is like really awesome and very powerful. And so then the question is, okay, that's the demand side of the advertising model. Can we create more supply for Facebook inside of Messenger? And that's something we thread very carefully with to the point that you raised earlier because we want to make sure that when people see ads inside of Messenger, it feels like it's adding value to them and not subtracting value. I think that I actually really feel pretty passionate about this. Ads sometimes have a bad rap with people. It's like, oh no, no ads.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  17. “Right. And when you pause for a second and you think about it, the capabilities that we have when it comes to targeting the right audience for an advertiser and then going from a group, a targeted audience to one-on-one conversations with whether they're automated or not is pretty awesome.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  18. “So, two things. So, first is the first part of this are actually newsfeed ads that open conversations. And this is already out since late last year, and a lot of advertisers are buying those ads and directing. You mentioned that earlier, right?”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  19. “Yeah, because again, like if we drive business outcomes for businesses at a higher rate, then those businesses will want to open more of these conversations and as a result will buy ads to open these conversations.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  20. “And so you plug it. What we did is we plugged into the existing checkout flows that those businesses have and bring just a sheet that's actually native to Messenger at the time of payment to really remove all the friction.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  21. “No, we're not sharing those numbers. But no, it's definitely happening and we have two modes of payments, by the way. We have what we call a payment bubble, which is Very appropriate for reorders. So let's say you're buying, I don't know, shaving blades or something. And you know exactly what you want. Then like getting a ping like once a month from whomever you're buying your blades from and you tap and one tap you pay is very convenient inside of that bubble and the other thing that we've done is also extend native payments to our enhanced mobile web views so that like you're in a conversation and within that conversation and messenger you load a web view and you can determine the height of that web view to still remain in context of the conversation you're in with that business and you see a product and you want to buy it”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  22. “Yeah, because otherwise you're like, you know, you're in an engaged experience inside of a messenger conversation and then you have to leave it breaks, right? So we have to have the best possible payments experience inside of Messenger. That doesn't mean that it will be our business model.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  23. “Provide an awesome experience to people. And that's way more valuable than just closing the loop at the end. And so the one thing I'd say is that we're continuing to invest in payments because we want to make sure that we can remove friction from that funnel and we want to make sure that we can really create a flow of things that is uninterrupted. You don't want me to have to leave.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  24. “Then advertising per se because a new customer from the top of the funnel is actually way more valuable than an optimization at the bottom of the funnel. And so in your example, actually, which like those things are already happening right now, like for instance, take all of the merchants that are on the Shopify platform right now have a presence on Messenger and by default. And you can actually go there and look at product and buy products and do all these things. And it's working really well, especially as a re-engagement channel for those companies. But the goal here is that if we create a space inside of messenger threads slash conversations for businesses, and we create value for them, then they will buy ads to open more of these conversations and then invest in that space which is theirs to actually”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  25. “Well, it's not necessarily a bad business. It's just that the goal here is to help businesses grow their business. And when you help a business grow their business, it's a much better business. Lots of businesses in this sentence than just taking a cut at the very end of the funnel, which is A, a very different conversation, B, a smaller, much smaller cut.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  26. “Free drinks. No, but like you would, that's why I use this example so much because it's like it's a free drink, so you would assume that even there, like, you know, like a lot of people would go even on mobile web, right? And 3x more free drinks. And I can go on and on. There are a bunch of examples with subscription-based services where companies have actually built the end-to-end experience inside of Messenger rather than redirecting to an app. And they've seen massive lift and conversion as well.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  27. “Bring you to Messenger, brings you to a thread, you have this virtual bartender, you're having a pseudo conversation with, you pick your drink, you say the city you're in, and then you get a code that you show up with at the bar, and you get a free drink. And they've seen like three X redemption rates.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  28. “Loves free drinks. Exactly, right? It's a popular thing, right? And the original one was Facebook ad to mobile web page. And they tried to do Facebook ad to messenger.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  29. “Well, I mean, what we've seen is actually that a lot of the experiences that have to do with core interactions with businesses, whether it's for commerce plus customer service or customer service, and then commerce are actually working quite well. Brand activation stuff is working really, really well. So I gave a bunch of different examples, but Absolute is one that I keep on coming back with because they had this campaign where they were giving away free drinks.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  30. “Yeah, and the whole point was let's first get great experiences on the platform, then let's build a discover surface, because to your point, you don't want to lead many people to experiences that are far from perfect. And that's why we took so long to actually build a discover surface, because we wanted to make sure we all had the learnings, we all build all the right capabilities to deliver great user experiences. And I think, by the way, this is not done, right? We're in a much better place, but we still have ways to go to create massively delightful experiences. There are some on the platform and a number of really cool experiences is really growing, especially around driving business objectives for companies and delighting users, customers on the other side of it because it's easier for them to do things.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  31. “No, I mean, look, that's one of the biggest pushback that we had from the community, the developer community, is, hey guys, why don't you have a discover surface inside of Messenger? Right.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  32. “And that's a much better framing of what it is that we're actually doing than having to think about bots as this thing that comes after.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  33. “The intention was never to say to everyone you need to build a bot. A bot is actually a term we use very freely with developers. As I mean to say you can automate some of those interactions. People, consumers don't want bots or interacting with bots. What they want is interacting with businesses or services and they really don't care whether it's automated or not automated, whether it's actually a bot or not a bot. They just want a great experience. And so I think from that standpoint, clarifying that if you're a business, you can either completely manage whatever flow you want to manage manually with people. Or you can automate some of it or all of it depending on what drives the best outcome for you and your customers and provides the best consumer experience.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  34. “And we've built a huge ecosystem of $100,000 that are building on the platform right now. And we've put in place systems and community systems so that we can share all of the learnings as a big community of developers and the results are here now. And I think also the one thing that I'd say is that.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  35. “And then the learning is really that if you're trying to push for something that has a different user experience and user interface, then you have to assume that there's going to be a learning phase of trying to find out what's the right balance of the different elements that you can put into a conversation to make the experience awesome. And at first, everyone, to your point, over rotated on, okay, this is actually the power of the conversation and everything needs to be conversational. And the reality is if you can tap on a button that has a word in it rather than typing it, you'd much rather do that, right? And so the learning was we needed to educate the whole ecosystem. We needed to build all kinds of different capabilities on the platform. And since the first F8, we've had like five.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  36. “Well, I think that it's always interesting to see how enthusiastic people can get when you open a platform that was then leading to 900 million people on the other side. It generates a lot of excitement. Yeah, there was a lot.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  37. “Them to use it. A year ago, or a little more than a year ago, you guys started rolling out bots, like a bot platform to basically automate some of this. Interaction that we're talking about, right? I think I've heard you, and I believe I've heard Zuck say that, hey, you know, these bot things have been maybe a little overhyped. I know there was a lot of talk when you guys first announced it. People were like, oh, we're going to talk to a human level, you know, AI, and they ended up getting something a lot less than that. What did you learn from the bot rollout from a year ago?”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  38. “The best financial incentive that businesses can have is driving better outcomes for themselves. And that's what's happening. So it's hard at first because you need to think about your operations and the way you run things a little bit differently. Sometimes you need to work with third parties to add automation. But the lift that they're seeing, whether it's conversion for acquiring new customers, or customer satisfaction lift on providing customer service is such that it's become a no-brainer for almost every business out there.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  39. “The nice component of this, which makes me think that we're actually going to be successful at this, is that businesses are actually having unbelievable business results. You look at large mobile operators that are increasing their customer satisfaction by 65% by providing service on Messenger. You look at conversion rates for people who are acquiring new customers that are 3x as high as redirecting to a mobile web page, and you start thinking, okay, you know, the thread, the conversation is the place that is going to deliver all of that customer journey interaction and lift for the business over time.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  40. “And now more and more, what we're also doing is if you call a company, they could send you a text message and say, hey, skip the line and chat with us right now. Here's an m.me URL. You tap on it and you get into a conversation and messenger. And then, so that's like on the companies to basically do that. And then on the other side of it, what we're doing and what we announced at F8 is we are now rolling out a discover surface inside of Messenger where you'll see all of these businesses. And gradually, when you go there and combined with the first part of the effort, which is absolutely essential, we think that over time we can build that habit.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  41. “I mean, exactly. And you need to have had enough interactions in the past because we know how hard it is to build new habits, right? So unless you've had like six, seven, eight, a dozen, whatever it's going to take, interactions with businesses on Messenger, you're not going to start going to Messenger to find those businesses. So there are two angles to that. One is actually more and more getting businesses to direct people to Messenger from properties that they own. So in your case, if you're thinking about a business, you're most likely going to go to their website and try to find their phone number, their contact page, or something. And so we have plugins there that in OneTap can take you from there to a conversation in Messenger.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  42. “That's right. Well, there are two ways of doing this. The first one is to actually get people to start their intent of finding businesses and communicating with businesses and interacting with them on Messenger. You need to have enough of those businesses and you need to had enough interactions and be there.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  43. “Not the whole thing. So, how do you change the mindset then, right? Maybe send an email. I don't think to say I want to find that brand on Messenger and basically text them. How do you change that? How do you get people to say, oh yeah, I should go to Messenger for this?”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  44. “Two definitions which are actually providing the actual service that you've sold or are offering for free and actually providing customer service. And all of these lines are blurred. The whole notion of the phone tree of you wanting to press one for the sales department, press two for customer service, etc. Consumers don't think about it that way. They just want to interact with a company and it so turns out that sometimes they interact with the company to buy something. Sometimes they are subscribed to something and they get value from it, from the content or the service. And sometimes they just need help, which is customer service. So customer service is only one small part, important, essential part of what we're building.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  45. “Well, actually, it's not only customer service. And so messaging has a lot of advantages. Like, one is its instance, but asynchronous, and you've got notifications to bring you back when it's worthy of life, basically, while you're waiting on. And it's got identity and it's got context unlike email, by the way, that doesn't have context every time you start a new conversation. It's a new thread. So it's got a lot of advantages where actually customer service on Messenger is probably an order of magnitude better than calling or emailing a company. But that's not the goal, right? When I talk about interactions between businesses and people, you have all kinds of different interactions. And now more and more, you see companies thinking about customer journey. And customer journey starts from consideration, goes all the way through customer acquisition, through servicing, and through providing the actual service because servicing can have two”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  46. “You don't have to Uber app separate. When you describe it that way, it sounds a little customer service focused. Is that by design? Is that just one use case in your mind? Is that the biggest use case?”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  47. “Services and if it's services, then what are those services that are actually not making the cut of like that home screen of yours for apps and that could work inside of conversation in Messenger where you have identity of both parties and you have all of these tools that we've built on the platform?”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  48. “Right. And so for those things, I feel that we are at a point where it's pretty clear that apps are the way to do this. And so our approach is actually somewhat differentiated in the sense that we have 1.2 billion people using the product every month. And on the other side of the network, we have 70 million businesses that are active on the Facebook network on pages. And if you look at the interactions between people and businesses right now, they're still fairly broken. And the vast majority, 65% of the interactions that are not in person between businesses and people are still conducted over the phone, which is very unpleasant for us consumers and very costly and impractical for businesses as well. And so the real question here is as a baseline, can we reinvent how people interact with businesses and”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  49. “Well, I think it's a bit different than WeChat. And the reason is that when WeChat started building capabilities, they were the app in China where everyone was. And everyone was using WeChat for communications, and then they built this whole platform and ecosystem around it. And basically There's no such thing as dedicated apps to perform those tasks. Here it's a little different because we have a vibrant app ecosystem and for all of those things that you are going to use regularly, as in daily or weekly, then you're going to most likely have an app, right? And it's not the case in China. You want to hail a taxi or something, you do it from WeChat here. You don't have to Uber app separate.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  50. “I knew this was the right thing, and I actually really appreciated the fact that I joined a company that had the foresight and the courage to make a hard decision to deliver a better product experience even though it wasn't evident for most people at the time. And when you look back, you look at a number of messages that were sent on the Facebook messaging stack when it was part of Facebook and a number of messages that are sent on Messenger. It's not even close, right? So people are more engaged. They send more messages. They're starting to make Messenger for some of us. Our main primary messaging app rather than this thing that it used to be for your friends you didn't have a phone number for. So it is changing. It is working. It was the right decision. I think we executed decently well on it. And the results are.”

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT