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David Marcus

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2017-05-22
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2017-05-22
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  1. People who are freaking out. No, I mean, look, this whole thing app happened, I think it was my week two or three here. Yeah. And so I had to deal with my first crisis. Welcome to Facebook. It was great. But the reality, though, is

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  2. You've seen. So that's the kind of stuff that someone inside the building would certainly know. For those outside the building, that wasn't as clear, right? Was there ever a moment where you said, oh my gosh, what have we done? You know, I'm seeing all these people who are freaking out. You were never concerned.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  3. And if they miss messages, then you text them or you use whatever other mechanisms that you have at your disposal to actually message them. And the second order network effect of even a few people not responding are really, really bad for a messaging app. So that enabled us to actually really get to a place where almost every single person using Messenger has push notification turned on, which is not the case on Facebook. And it also enabled us to decouple the code base so that we could iterate really, really quickly and build products and capabilities much faster, as you've seen.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  4. Two was actually that, you know, when you message one another, you need to make sure that the person on the other end responds really, really quickly. And if you don't have push notifications turned on for the entire network, it just doesn't work.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  5. No, so first of all, this was a decision that was already made during that summer, and I knew it was going to happen. And yes, the backlash was very real. But I think that it was a very, very clever move for many, many reasons. Like number one, you cannot be a first A main core messaging app because it's a top intent for people to go to your phone and tap on that icon and message people or receive messages. If you're actually embedded in an app that's already very big and has a bunch of functionality attached to it, you can't win. And so the whole concept of separating messenger had two objectives. One was actually to create

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  6. No, I mean, but it's actually that. You get to work with your team and with other teams that we also work very closely with, whether it's the advertising, the ads team here or the global marketing solutions team here or other platform teams at Facebook. But you work with your team and you get to come to work every day and you get to actually dream of the things that you want to build in a product that touches the lives of 1.2 billion people. And you do that with the absolute best infrastructure. Anywhere in terms of the ability, I mean, we ship a new version of Messenger every week for Android, for iOS in all of the languages that we support across the world. And so the ability to build capabilities, to build a product at that scale with that velocity and focus most of your time on that rather than all of the

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  7. But also, on the other side, tens of millions of businesses and create a very compelling platform that would completely reinvent how people communicate not only with one another and their loved ones, but also interact with businesses and services of all kinds was a very compelling proposal, especially at that scale.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  8. And the Messenger app already existed back then, but you still had the ability to message within the Facebook app. And there was a real Vision here of building an important platform for the world using the assets that we had. And it was a very compelling vision over the very long run. And when you think about all of the platforms that come of age, messaging seemed to be at that time according and through Mark's lens a really big and important platform for the next decade. And then I'm like, okay, you know, I can go start a new company. I can stay at PayPal. I can go do other stuff. But it felt like the opportunity of building a huge platform that connects not only that would connect over time, billions of people. And now we have 1.2 billion people using the product every month.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  9. That were early stage at that time that Facebook had and a unique position that we had to actually really have a massive impact. And that ended up convincing me.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  10. Culture and processes and making sure that things that older trains leave on time and that you actually can drive the future of the company in the right direction, that part is actually quite interesting. But we went through a massive, massive culture change at PayPal when I took over. And we were coming on the other side of it after having acquired BrainTree, after really re-injecting some talents that could actually basically bring PayPal back to its technology roots. And at that point, I was starting to think about moving on. And that's when Mark reached out. And at first, I was like, no, I don't think this is right. But he had a very compelling vision for the future of messaging and how important messaging was going to be in the world and especially the assets.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  11. Yeah, it definitely started like that. But no, I mean, the big thing is. I think that actually being the president slash CEO of a very large public company is very overrated. I'm not sure that a lot of those CEOs are actually that happy, although they can't say, or they can tell because you can't admit that it's like not a happy place, but it's not a happy place. And especially if you liked to build impactful things and be involved in a creation process of great products. You don't get to do that much. You are focused on.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  12. It's fast. It's fast. So my point being, though, you had a nice job. You had a good job at PayPal. I've always wanted to ask you, what led you to want to come to Facebook? I mean, you had run a lot of startups or you'd grown your own businesses. Here you were joining a company that was not a startup anymore. It was very big. What was like Denmark Zuckerberg give you a call? Like, what was the recruiting process like?

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  13. Not immediately, but so I joined and took over the leadership for the mobile group at PayPal that was focused on building the mobile side of the house, which needed to really be the next big thing because people were moving away from desktop to mobile. And then five months-ish in Scott Thompson, who was

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  14. So I guess I didn't realize I knew, but I didn't realize that you kind of been working with Facebook for quite a while then. Gets acquired by PayPal. Had a nice job at PayPal. You were the president of PayPal, right

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  15. I can't remember, but it was not that expensive. And Zong was and still is actually without the brand, but still operates on their PayPal mobile payments company that leveraged the carrier infrastructure, mobile operator infrastructure to process payments. So we basically cut deals with about $250 mobile operators around the world. And at that time, it was really focused on digital goods. So that was my first interaction with Facebook in 2008 when Facebook had the first virtual gift stores and then Facebook credits and all these things. And so basically if you were buying a virtual cow in a virtual farm on farmville and you were using your credit card halfway through entering your 16 digits, et cetera, you're like, you know, what am I doing? And so removing all kinds of friction from the payments experience with

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  16. Three or four? Yeah, GTN was the telco, which I sold in 2000. And then started Ecovox, which was kind of this mobile media entertainment company, mostly focused on the European market, which actually created another. Company called Voxtelecom, as well as ended up being the company that I came here to the valley to build.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  17. No, no, it's not. It's the thing. And then I actually realized I didn't like being in a bank because I was working in all kinds of financial related things while building all of the PC infrastructure of the bank on my free time. And in 1995, the telecommunications market opened up in Switzerland. And I decided I was going to build a fixed line telco to start to compete with the established incumbent in Switzerland. And that was the beginning of me starting companies.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  18. I actually fell into tech very, very young. So I was fortunate enough to have access to a PC when I was eight years old and was completely fascinated by the world of technology from that age. And then I grew up in Switzerland actually. I was born in Paris, stayed there until my early teens, moved to Switzerland after that with my parents. And then followed the typical Swiss kind of framework of you're going to work in a bank or something. But went to university in Geneva, then dropped off for family reasons where I needed to go to work to support the family overnight. and ended up working in a bank for a year, which I really didn't like. I didn't know

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  19. Well, you know, we kind of ran out of space in the other building, and I personally prefer that side of the campus than the other side. I think, you know, the outdoor space is nice. And the fact that we could have Olaf Messenger under one roof was a big driving force because it's kind of a nice space for the team to get together and to really understand that this is the messenger. Yeah.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  20. Yeah, so we actually moved back from the new fancy building 20 to, it's not actually that fancy. And we came back to the old what we call classic campus.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT

  21. Thanks, Kara. I'm here at Facebook headquarters, the old headquarters, not the new headquarters, with David Marcus, who is the head of All Facebook Messaging, or Messenger. David, how are you? Welcome to the show.

    2017-05-22 · Decoder with Nilay Patel · Recode Decode: David Marcus, VP of Messaging, Facebook · IDENTIFIED FROM THE TRANSCRIPT