YouSaid · the spoken record

David Perell

lines on the record: 311
first: 2023-03-29
most recent: 2023-03-29
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“This is why I said have Blake Robbins on here because he gave me the dynamic, that spectrum that he talks about. Blake is a super smart person in general, but he's like, the way you think about this is there's a spectrum. This is not my idea. This is Blake Spectrum. Because on when it's like, how much time do people spend with you? Right. He's like, on one end of the spectrum, you have these like 30 second TikTokers that dance, right? And then all the way on the other end of the spectrum, as you move down, they spend more time with you. All the way down the spectrum, you have the Twitch streamers, right? Which he helped incubate 100 thieves, 40 thieves, 100 thieves, where they're spending like 40 hours or 50 hours a week with you, right? He goes, David, you're like, one, you're not, they don't spend 40 hours with you, but you're one click, one click to the left. And they're going to wind up spending 10, 20, 100, 200 hours with you. And you keep moving down and like, let's say you do 10 minute YouTube videos, you know? It's like the deeper you go down there, it's why when I think the guy's name is Nate Shot, when like 100 thieves has a new.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“And like, it's a way to catapult growth. If you adopt a polarizing character, you can get a bunch of followers. There's a lot of dividends that pay to it, but it's exhausting to maintain over time. And it has a conflict where when people meet you in real life, they're like, oh, weird. And so when you actually are just yourself, it's going to probably grow more slowly because I'm not as polarizing like it would be horrifying to live as a polarizing character that you play on the internet in real life also. And so you have this more like slow organic growth path. But like it is, there is this cool byproduct now where like I sit down with someone and they're like, yep, exactly the same as I expected.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, and I think that is a thing that you did really well. And we sort of accidentally did well. But I realized over time why that makes both of the things we've built as durable as they are, a lot of people play characters on the internet.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“That's why people hear a lot of people talk about podcasting. It's like, oh, you don't actually know what the superpower of podcasting is, right? Where it's like, to me, one of the superpowers of podcasting is it's authenticity scaled, right? If when I meet with founders that listen to founders and we have a three-hour dinner, they all say the same thing. They're like, this is like a three hour episode of founders. It's like the same person there. Well,”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Had interviewed an assistant friend had interviewed a bunch of people who actually knew Tony and were there in his last days. And then she used to organize that interview into this biography called Bourdain, the definitive oral biography, I think. And is it 119? And so where was I going with that? I went on a digression. But oh, so there's a line in the books I love. It says the line between Tony and his show was non-existent.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“It's even further than that. It's like, I'm not putting on a show. Like, there's a lot. I loved Anthony Bourdain when he was alive. I read his books. He had a huge influence on me. Like anytime I traveled to a place that he went to, I'd go and watch. Have you done an episode on him? Yeah, 219. There's no way that's right. There's no way. Keep going. There's no way that's right. Fact checkers. It's called the oral biography. That format should be done more where his assistant...”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“To me, it's just one large conversation in the history of great entrepreneurs. That's how it is to me. It just happens to be separated. And so I text you, and this guy's like, could you save that at the end and just do it as carve out like acquired? And I was like, don't listen to Acquired. No, I'm not going to.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Or not. But Tyler, you have to do, let's tie this to Jay-Z and J Cole and answer your question also about like, I'm glad you guys are so much nicer where you're like, do you have any feedback? Because I can't stand feedback. We're like not in the sense of I told you, I texted you guys this one time. We're like one guy is like, hey, I don't like that you reference the superpower of the show, it's not like the episode on Rough Lauren is going to tell you how Ralph thinks like Andrew Carnegie and Rockefeller and Bezos. And you literally.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“You've been And he's just, it's for I like to read. He likes to ask questions, so therefore our formats match the personality, right? And so what I tell him is like, I've been on the other side of it. It's like, you can tell. It's not, he doesn't have a list of questions in front of him because you can tell his good question just came off of response of what, like a lot of people like, and it's fine, but like the Tyler Cowan thing where he just like, he has his questions and you just said something interesting. He's not going to follow up and he's going to go on the next question.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, your sessions should be replace your interviews. Anything that's a non acquired long deep time, just make them a session. There's enough people interviewing founders and investors. But we need more conversations. So if I ever did, people are like, if you ever do an interview show, I was like, first of all, I wouldn't do an interview show. Because interview is a skill. It looks easy. Like, I always tell Patrick, Patrick, you're world class at this, dude. Like, you have, you wield”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“And, like, Warren Buffett says the greatest thing, and this, I think, speaks to why you guys are so hey, we know how big our audience is and we're gonna take this seriously, Warren goes, a brand is a promise. That's the best description of a brand. Absolutely. I talked about the fact that I stayed in this hotel brand. I'm not going to say who it is, in Austin. I loved it. I stayed in Santa Monica. I loved it. I found out they had one in San Francisco. I didn't check the reviews.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Mario Tesla in and out. There's a ton of, dude, I like cheeseburgers are my favorite meal. I'm not tattooing them in and out logo on my arm, dude. You take another level and you see this over and over and over again. And so when I analyze businesses, I'm not just doing this. Like, it's not a game to me. It's like, oh, can I use these ideas in building my business?”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“No, it's like I see an opportunity that other people don't, which is the same thing in the book. So I think podcasts in general are just fun to make, and I'm obsessed with it, but they're also going to be wonderful businesses because they're prone to be cheerful cults. And how do you know that you have a cult? You just Google and see if the people have tattooed themselves with the brand. How many people are walking around with a Joe Rogan's face on his tattoo? Or Joe Rogan's face tattoo on their skin? A ton of them, right? Really? Yes. How many people have tattoos of the Apple logo?”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“But I have to be intentional about this. I'm glad you said, oh, this is where we get in on camera and on recording that David is started as cold. It's like podcast. No, I go crazy. People start talking about me. A bunch of them say, David's too obsessive podcast. And I'm like, I'm glad they say that because even now there's...”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“You have to inspire emotion in people. Otherwise, you can't stand out in the world. And you certainly can't have repeat behavior in a sea of choices for someone to keep choosing you over and over and over again. Just like how founders have to be weird. This is one of the things Interesting was created by ordinary people.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Develop auts, they use this terminology in their business, cheerful cult. It's a positive cult. I'm not talking about Jonestown. Let's get together and freaking drink mass suicide. No, no, I'm talking things that hopefully you're building a product that's good for the world.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I read that book because the best businesses in the world are cults. That's what the founder of Trader Joe's. You go to his autobiography. He said that. Trader Joe's was a cult for the over-educated and underpaid. Right.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm not going to get a desk. Think about my mom was like fundamentals Christian stuff and like I had to go to church my whole life and she's just like this is pretty crazy like like not in a bad way I don't mean that majority I was like they're learning from the same book every week over and over again the stories you could tell are limitless it's one book I can do the same thing I have access to all the books in the world like I can do that so I do think there's an element of total”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Thankfully. So this is, I'm going to start there's a thing about that where I heard somebody said they're like, founders is like church for entrepreneurs. And I might start dropping podcasts on Sunday.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“And then you think about it, it's like, oh, what is like, I'm gonna get my ass kicked. Like, so that's the way this is here because it's Ernest Shackleton, his family motto was buy endurance we conquer. So we're in the podcast business, you know, people like, you can't do podcasts, there's like two million of them. It's like, dude, there's like 70 or 80% of them that have quit, right?”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm going to answer that question. The best response to this tweet, I missed it myself. He goes, was the child Charlie himself? And I'm like, oh my God, that's exactly what he would have done. He would have been the kid. He would have been the kid. So the reason I think it's so powerful, like the storytelling ability you guys have, how I try to break down things to aphorisms, you ask like, why is this guy on my phone? Right. I only think in stories, I think people only learn through stories and then one-liners, right? That's why is Charlie David Ogavee? That idea is like he says it in a creative way.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, exactly. Well, like it wasn't intentionally, I knew it was going on, but it never said, oh, let me, I need an SVB tweet. I don't have any money in an SVB, like whatever. So it goes, Charlie Munger tells a story about human nature. And then this is all Charlie speaking. One of my favorite stories is about the little boy in Texas. The teacher asks the class, if there are nine sheep in a pen and one jumps out, how many are left? And everybody got the answer right, meaning eight, right? Except this little boy who said none of them are left. And the teacher said, you don't understand arithmetic. And the little boy said, no teacher, you don't understand sheep. And so”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“This is one advantage that I have the fact that I'm not an investor, so I don't have to keep up on, to some degree, venture capitalists have to like know what's going on, right? And I close myself off. Like I was having dinner with Sam and his wife and they were asking me, like, his wife was asking me, like, hey, do you know about this person? Oh, no. Do you know about this? And Sam's like, he's got a very limited, like, he's a nice way. He's like, you can ask about like.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“It's interesting though, man, just like so much in life Warren and Charlie really like they just so often write and if you think about like If you buy the premise that the aggregate opinion of the venture capital industry has declined a lot, may continue to decline. Whether it does or doesn't. It's meaningfully worse than it used to be. What if Warren and Charlie done? And to your point about the best content marketing ever, what is what they do? It's a combination of a hedge fund and a private equity firm. What is the aggregate opinion public opinion of hedge funds, managers and private equity firms over the last 50 years? Nothing but down. What is the aggregate opinion of Berkshire? Nothing but up. It's amazing.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Charlie and Warren. It's just like they build relationships. They found people they like, admired, and trust. They repeat like, admire and trust over and over again in the letters and their talks. And then they just did business with them forever. It's not this wide but shallow, and that's where you get the bad behavior. And anybody that's high quality can see through it and it's not going to work with you. And you're only going to succeed. Like you guys, if you're a business's power law, you're only going to succeed if you get the very best ones.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“You just said it's a relationship, right? Which I think there's too much of this like calendar like Tetrish that no offense, that venture capital display because they try to do it with me where our founders do this too where they're like, hey, love your show, love to get to talk to you Can we talk? And I reply back, yeah, let's set something up. Then I get like, then like I'm like routed to an assistant and then it's like, oh, you know”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“He's like, David, I just was interviewing and doing my podcast. Again, same thing, educational, interviewing people operating in a real estate industry and interviewing founders and just doing because he liked to do it. He wanted to talk to the people who happened to press record, put it out there, never really promoted it. He's like, even with my small audience, he goes, I've raised, it changes the dynamic from, hey, I'm Chris. I'm sitting on Outbound. Hey, I'm Chris. This is what I do. This is like, can we talk? Can we set up a meeting to, oh, Chris, love your podcast? How can I get 5 million in your front? It reverses it because you know, like, oh, they get to know you as a person. This is what I don't like also in.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I would just start a podcast and then I would do it for six years and I would get really valuable and then my inbox is full of people. I don't have deal flow. Is it what Patrick is? Yeah, it comes inbound. I have a friend Chris Powers. He syndicates real estate investment. You know, rich people like to invest in real estate. There's all these tax benefits. And he says, David, even with like, and this guy's done, I think he's got either a billion or two billion dollars of industrial class real estate under management right now.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“He said two words improved odds. That is the best from a founder's perspective. That is the best description. It's like, if I take investment from you as opposed to this other guy over here, it's other girl over there. Like who was going to be founders, all they care about is, can you call my company? Is it more unlikely that my company succeeds? I'm dedicating my life to this, man. This is not a game. Like, can you make my company succeed? And sometimes you can do the money, sometimes you can network. There's other people sitting right across me that could probably help with distribution, that is actually a value add. Like, that is the difference. Like, if I was going to be a venture capitalist and God knows I would not be, right?”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“And the only way about that is, do you know who Bryce Roberts is? Yeah. Okay. So he has, this is, again, I've never raised venture capital. I've never made a venture capital investment, but I talked to a ton of founders and he has the greatest description. He's like, what is the product that founders are buying from VCs? It's not money because everybody's got money. Well, it used to have money. Yeah, I guess. But still, like you're going to.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Who gave you money to invest? Like, what is going on here? But what I don't like is the best ones, like this is what I like about Patrick, right? If you talk to the people that Patrick has invested in, he doesn't like, here's a list of 10 things I took two minutes to think about. He's asking questions. He does exactly what he does on his show. He asks questions. And if you need something, like I'll do whatever I can because he's got to go to network and help no, but he's certainly not. He's like, if I have to tell the founder what to do, then why did I invest in it? Like, that doesn't make any sense. So what happens is I'll get these emails. I love your show, etc., etc. Here's like 10 ideas for you. It's just like you read that. It's like, you hired like an assistant or a researcher, maybe you wrote this yourself. You thought about this for 30 minutes. I think about this all day. I've thought about this every day for years, man. Like, that's not helpful. Like, what are you doing? Like, you're just making, I have a lower opinion of you because this is a dumb idea.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“How much founders hate them? Yeah, yes. They hate them. And it's not they hate the good ones. They love the good ones, right? Like I'm not going to say some of the brands that I've heard about. They're like, oh, no, like we raised money from a bunch of people. They're good. They don't mess with us. But if we ask a question or we need something, they jump on it, you know? And the problem is this is not like it's a natural distribution of any industry. There's going to be crappy founders and great founders. There's going to be crappy investors and great investors. And so I really think it ties back to the principle that Buffett and Munger built their business on is it's like only associating themselves with the best people and the best companies. And that solves so much other problems. My issue is like there's a lot of VCs in my audience too and they're nice people. Don't get me wrong, right? Some of them I've talked to is just like”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Can I tell you from the founder's perspective? Because I talk to a ton of founders. I'm going to go down, I think, hopefully, we'll see, talking to more founders than any non-VC, right? I get offers all the time like, hey, you want to invest in my company? I've said no to all of them, like just because I've just, I was like, dude, I'm focused on founders. Like, I don't care about anything about my podcast. And so we have these conversations. And it's just like what VCs don't understand is like.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“There are a lot of People out there right now who want to start businesses and are like, I'm not going to raise venture capital because F that. And I don't need to. And it was a lie that I needed to. Right.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“people think of. What I'm specifically referring to is VC's behavior and reactions on Twitter over the past week. But that's just emblematic of the direction things have been going for years now. And part of it's related to tech in general, but I think there's a specific like. Maybe hatred is strong, but brand decline of the venture capital industry. So, yes, while as the market goes down, having capital will be differentiating and like the number of participants will go down in the industry and whatnot. But how do you stand out in this market as like if in aggregate your industry is thought less of and people don't want to work with you? Right. How do you turn that tie? Has the opportunity to raise venture capital dollars, and he's like, I would rather just figure it out.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Yep. I think you are right, Ben, that just having capital to invest will be differentiating going forward. However, I think the aggregate brand and reputation of the venture industry has taken a massive hit. Massive hit over the last. Several years, and you're not holding up SDBS, it just”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“And it's just like this idea where they did it their way, regardless, they don't care what other people think. He said this about the fact that they keep some of their wholly owned businesses and like, oh, the profits are less. So they kind of just let them run out. And like, they'll just keep the cash. And then people were like, oh, you should invest the cash. And he's just like, no, because we're opportunists. We're individual opportunity driven is the line that he has about that.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I think it was Andrew that asked him the question maybe Chris asked him a question. It's like, were you driven to succeed to impressure dad or your mom? It's a great question. He goes, no. He goes, I had an inner clock. And I've always had, he goes, I have an inner clock and I always had an inner clock. I did this because I wanted to do it. And like, that's, and he goes, and they're like, do you think Buffet's like that? He goes, Buffett has an interclock too.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“There were some funny things about that too, where he says, like, you know, they get, he says something like, well, you know, they're completely, he says in your episode, you talk about snowball. Snowball has that quote from Buffett in there. He talks about it's really important to have an underscore card or an outer scorecard. Innerscorecard is his dad. It's like, I'm doing this because I know it's good. Outers scorecard is like, I'm doing this. What other people are going to think about me? Newslash. No one's thinking about you. They think about themselves. So outer scorecard people cannot have like it's almost really hard to have a happy life having an outer scorecard. I like Charlie's description of that better. He says.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“His lessons changed my life. They're going to change the trajectory of my kids' lives. And, you know, he probably hears that a million times a day, but it doesn't matter. It's like I got a chance to tell him that. That's it.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“That's the best thing about learning about the company in founder history. It's like they didn't, there's no way when you could interview Sam Walton when his shoes, the bottom of his shoes has watermelon and donkey crap. He's not going to be like, hey guys, man in the world. And so I love this idea of hey, all of these discussions about The business benefit all comes from it's the byproduct of educating people, sharing people. That's why people love Charlie and Warren, why all three of us love them. How much of us three learn from them It's like to the point where”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“It's not like you went. I thought about this, what is the founder's version of Y Combinator? What's the acquired version of Y Combinators, right? You have to be very careful who you partner with and what you're doing. So I was like, what is the orange box? It's not like you go to Paul Graham's and he's got like 10 banner ads. He's just like, no. For Yahoo, he knows that doesn't work. Your attention is here. And it's like he didn't know that starting white comedy. You can go back and read his essays about it, watch his interviews. They had no clue. Just like Charlie told me. He's like, no, I did not expect to build one of those. It was called The Summer Fountain.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“The reason to finally jump and dedicate my life to founders came, my wife was sleeping in bed next to me. I'm up late at night. I read Paul Graham's essay How to Do What You Love. I talk about this on such a good one. Episode 275, 76, and 77, those are right. I know that for sure, are the three program episodes I did. I talk about this snap, how he changed that episode changed my life or that essay changed my life in 275. So then I'm so I spent three weeks going through every single one of his essays. So something his new essays lack that they had before. So you used to have this bright orange box at the top. It says, do you want to start a startup? Apply to Y combination. Apply to Y combinator. Yeah. And so I was like, think about, so again.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“The format for our founders I got from Draco. I found his podcast because he was on Tim Ferrissis. His podcast at the very beginning was just him reading books for an hour, hour and a half saying, oh, I like the section. Yeah, he does it for autobiographies for military people. I was like, oh, I should do this for autobiography of founders and everything else. So it's a combination ideas. The second best version, you guys know this more than me because it's your world and I don't know anything I had spent three weeks reading Paul Graham's essays. Paul Graham's essays changed my life. The reason I need totally changed my life. So we're going to get there. The full...”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Long term. Like, okay, I miss a week on advertising. Doesn't matter. I'm doing this for you. When we get on the phone, the first time you ever talk, do you guys love podcasting? I love podcasting. You're going to do it forever. We're going to do it forever. We say the same thing. It's like one week. We could do this another 40 years. So the same thing. It's like the same goodwill that you're talking about. It's why I'm drinking. I don't even drink energy drinks, right? But the format for foundation, you showed up with five Jocko ghosts. This is the only energy drink I found and I only found it because I was driving home on Thanksgiving and all the coffee shops are closed and I heard Jockos podcast and I know he has this and he says he's in Wahwas and I was like, wait, there's a Wawwa on the turnpike. I was like, I can just go there, like they're there. And I bought him. And then I was wired for the whole drive home. I was like, oh, they work, man. This is fantastic. The point there is like, it's not like when I went to the energy drink aisle, I was like, oh, maybe I'll do rock star or monsters. No, they didn't make a podcast that I love.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“And by the way, there's a litmus test for that. It's does the acquired Brit, like I want to only work with sponsors that I want to sew full-throatedly endorse that I feel the acquired brand gets stronger by working with them. And like, if you can actually just keep doing that durably, I think that is an amazing way to build a brand. And we try. It doesn't always work. And sometimes we just don't sell ad slots because we're like, well, the bar's here.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Hearing that made me buy more polo clothes. Hearing your affinity for Geico makes you buy Geico. The advertisers you haven't acquired because they love you. Your audience, I know you guys vet them and you have a ton of people that want to advertise that you don't let. It's like that goodwill that you're building up, the goodwill that Buffett built up. The second maybe most”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“He did the same thing that Aku did, you know, like they were struggling in the early days of Sony. They get this huge order, like, we're going to take 100,000 units or whatever it is, but take off Sony and put on our name. And Akeyo's like, we have no money. But he refused to do that because he's like, I'm not building your company, I'm building mine. I love that, like, that entrepreneurial bullheaded Tennessee. Same thing with Ralph. Ralph was broke. Him and his wife are living in a house, our apartment with a train running over on top of them. They're sleeping on a mattress and he's making ties. And Bloomingdale's like, we'll take them. We love him.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Is good. Let's see if I'm right. I could be wrong. I could be full of crap. 288. Okay. But before that, I had watched a documentary on them like years ago, and I found out that he did the, I always go to Ben for the proper pronunciation. Like, we'll do the same podcast. I say like Akio Marita. And then he's like, Akio Marita. I'm like, all right, I go with Ben. I go with Ben.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Like this business that you want to get your hands on, like, you know, and you care about it, and he does this excellent product differentiation, call me. The greatest content? How much money do they make off of that? And obviously”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source