YouSaid · the spoken record

David Perell

lines on the record: 311
first: 2023-03-29
most recent: 2023-03-29
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“It's excellent. And so you know the story I'm about to tell you where the crazy thing is like I'm always thinking about I didn't understand this before dedicating my life to studying history, right? Where it's like, oh wow, the decisions I'm making now can reverberate through the generations. That's a crazy thing where Bob Magnus, which is the founder of TCI, he doesn't have any monies and rural Texas wants to do this, jump into this new industry cable, right? Full of cowboys, like literal cowboys. And he doesn't have money. So his dad gives him a $2,500 loan.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“100%. So he's like, you know, don't try to steer them too much. And he's like, he definitely feels that some of them are going to be less motivated because they're born rich. But he said this was the most surprising thing. But he goes, you have to give them the money anyways or they're going to hate you for it.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Like how I pick books, there's been like 15 or 20 that I've read completely or half and it's like, I don't like this book. I'm not making an episode about it. I go to my bookshelf and I have like probably 80 or 100 books I haven't read yet. Most come from the audience. And I was like, what am I most excited to learn about now? And that's how I pick it, right? So following naturistics, which is all.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“A lot of people were asking, and think about all the wealthy people that Charlie talks to. And they're asked, like, okay, what do I do with like this wealth with my kids? And it's like, you know, if you give your kids a bunch of money, is it going to demotivate them? And Charlie goes, of course it's going to. So he's like, but he's like, you know, it's like, again, like this should be obvious to you. So he says, don't try to steer his kids or his grandkids into what they should do for a living, which is Charlie Munger's one of his best piece of advice that I took to heart. It's like, follow your natural drift.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so he's just like, I don't want to be known. And a lot of his was like shipping and oil and refining and mining and all that other stuff. But the author made this the point in the book how different a million and a billion is going back to Charlie Munger, right? And he goes, a stack of a million dollars and a stack of $100 bills is like 40 inches, you know, a billion dollars in a stack $100 bills would be three times taller than the Empire State Building. And so, like, for us, like, oh, that guy's kind of rich. He's like, no, the billionaire and millionaires are not in the same category. It's so disorienting.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and like, you know, Sam's unbelievably intelligent and like, he's got a weird alien brain, as I always tell him, our mutual friend Mitchell Baldrich, all three of us know, says Sam has a giga brain. I think that's what he said. His description of it. But I like obscure books. I read this book that it's very hard to find. It's like 300 books. It's called The Invisible Billionaire Daniel Ludwig was the richest person in the world in the 80s and no one knew who he was. He paid public relations firm to keep his name out of the papers.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“But no, we literally blessed salmon his patience with me and drove me all around Menlo Park and Palo Alto yesterday going to bookstores. I was literally looking for you guys. Like you had specific books in these bookstores and then I think of how I, my interpretation of you guys in my mind, and I just know if this book is good for that person. Like the Charlie Henry Flagler book, I knew that was good for Charlie Munger because of what he said. So I don't know what's going to happen. Now, I do have two books picked out for you guys, which I'll send you, but they're like newer books. But anyways”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“So I just read this fantastic book. I like reading obscure books because go back to what Jeff Bezos said, differentiation is survival. So like I'll find weird books. Like me and Sam were in this weird, I was searching for books for you guys yesterday. I couldn't find any. I will order them and bring them to you because I always bring books. And we went to three different bookstores. I'm not kidding.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“The main problem that happens is people don't know. They're like, I was the son of a poor man. Now I'm rich and my kids live in unbelievable amount of wealth and privilege. How do I deal with that? That comes up in the books for hundreds of years. The answer is no one knows, right? And so with Charlie, though, the benefit is he didn't have a famous last name or a lot of wealth. His kids were like grown.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“It's repetition. Everything in life is repetition. Sam Walton's career is repetition. You know, like it's like, I just think you're trying to, this is what I asked Charlie. One of the most interesting things he said, he's like, one of the best things that ever happened to me is I got rich later in life. You know, like he saw the woman how difficult it was. Like he was talking about, imagine you being super famous or rich when you're like 21 or 25 and how disorienting. He's like, I was a full grown man. Like with life experience with a wife and kids.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“And then they can pull off the shelf, like, oh, this is the line he thought was interesting. Oh, wow, you see dad's handwriting here. And like, so I use this for myself where I can pick up a book and quote unquote, read it, reread it in 30 minutes by reading. You can do this anytime. Like people are like, oh, I'm running late for lunch. I'll just do this or I'll answer DMs or I'll always have stuff to do with me. But I use it as a form of practice. The reason I said this is like, it sounds stupid. People think it's maybe, maybe they think it's silly. I don't know. But I read this book. It's episode 212 of Founders. It's called Michael Jordan the Life. It's a 600-page biography. And in that book, you just have...”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Almost every day, and if I'm not doing it on read wise, I'll go to my bookshelves. So what will happen is you can pull a book off my shelf. And I'm thinking about this for my kids long after I'm gone. My kids can like, what was my dad into? You know, and they can go back and see, oh, and when he was 35 or 38, this is the podcast he made. Let me go find that book.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“It's just repopulating your own. So it's my form of practice. So you've got, let me give you an example, a healthy Twitter. So Let me give you There on your phone. How many times a day? How often are you just pulling a breed wise and”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Instead of me reading Twitter all day, which is not a good use of your time, it's this highlight from the Dodge brothers. I haven't read that book. That was like episode probably in the 115th. Billy Durant, who's the founder of GM, Sam Colt.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“What I'll do is whenever I'm waiting for an Uber today, right? Just pull up ReadWise. And ReadWise has the highlights feed. And I'll show you guys what it looks like. It looks a lot like a Twitter feed, right? Completely random. So I'm not choosing this.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Because I'm reading something. I remember, I know I've seen this before. I can't remember it. Typing that term, and it pulls up every single instant. Instance of breaking outside your unfair advantage that I have with me all the time and”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“And all of his transcripts for his speeches. And he goes, Do you really want to live in a world or to compete against somebody that's as good as you? Like, I certainly wouldn't. That's what he states. And he's like, if you read a shareholder letters and listen to him talk, he's like, he's constantly looking for unfair advantages. And I think part of the fact that I have now... Over 20,000 highlights from hundreds of books. I still have like 50 or 60 or maybe 80 books I haven't put in there yet that are in my library. So it's like that's my read-wise account is an unfair advantage because anytime somebody's talking, it's like I can immediately, oh, you said something, I search for that term and it pulls up. And it's like, oh, and then I see my highlight and I see my note. It takes so long.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, I think this is the one he's like sitting. You see Grass on him. I don't know if he's in a field, but he like leans forward. And he's like, we're going to be the most customer obsessed company ever.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“That happens after, so the fifth time every single book I do, I think I read the highlights five times, and the fifth time is me actually taking pictures of the physical book and putting it in read-wise. So Jeff Bez, I was thinking about this yesterday because I'm also slightly obsessed with Jeff Bezos. And he said,”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“YouTube, did I send it to you guys? No. I'll send it to you guys. So right now I have YouTube premium so you can listen to them in the background like a podcast player, but it's great. But they need to have podcast functionality. It's still like a video. So anyways, the way I do it is like, yes, I'm very aware that who's listening, I'm not ever going to waste a lot of their time. And what I found with the more practice I have for the podcast is I'm able to edit on the fly. Like I don't have a script, right? So like I'll go through the book, I highlight, then write down whatever pops my mind. I don't like just am I, first of all, the highlights, like, am I excited about that? Oh, that's interesting highlight. Just go off instinct, right? And then write down like something that, oh, that's like this or that made me think of this and I just write it down, right?”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm using it just for search and I would use it smart. I'm never gonna, I don't think I'm ever gonna do video anything because it's just like it's so much simpler to do literally what I'm saying is like I'm gonna upload the mp3 to YouTube. Like, I'm not making a video just because it is they're eventually gonna have, they're not stupid, they're eventually gonna have the podcast player inside of YouTube. They released this like 40-page document I read on their podcast goals.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I have this We did not find success doing that. Like, this episode will be the first episode this year that's on YouTube because we basically said if there's not interesting video, then it's not a video podcast and you can go find it in a podcast player”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“But I think I'm going to put all my podcasts up on YouTube. I don't have any video, but I think I'm going to use the script. So there is like, some people have success just putting up the audio on a static picture. And you can listen to it on YouTube. But I also think, I was like, well, if I'm gonna do that, might as well just have this, and that's kind of cool if you want to use it, but don't have to.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“You made a good point earlier, and we can elaborate on that. Why you're so psychotic about this sentence needs to get out of here? Like these two sentences, let's remove it. Because if you could factor in the average hourly rate of the people in your audience, it is unbelievable. So even I think if you make, what, a million dollars a year, and we know people obviously in our audiences make a lot more than that, but I think a million dollars a year is what, 500 bucks an hour or something like that. I don't know the math. I'm not a good math person. But like, so you're asking if they listen to an hour long podcast of founders. It's like, that's $500. Like you cannot waste these people's time. So I never answer your question when you're like, hey, how do you guys think about this? Do you re-edit or do you cut them out? I use the script as well. I actually think the way I listen to founders is obviously listening to it and listening and reading. Like the superpower of podcasts is you can listen to it when you're doing something else.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“You could never ask someone to pay you in membership what they are worth to the most valuable advertiser for that slot. And so the way it sort of works out is like you're massively hamstringing your monetization potential if you make it membership only because you'd have to be like, yes, please pay two to five thousand dollars a year in order to get access to this private thing versus if you were to take that same piece of content and open it up to advertisers.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, the other really key insight is so after spending a bunch of time with originally Kimberlight, then Glow, which got sold to Libsyn, and still what powers the acquired LP program. An interesting learning is most podcasts should generate about 50% of their revenue from direct monetization, some kind of membership program, or paywalling their feed, and about half from advertising. And the mass should sort of work out where that's going to be the case for the type of podcast that we are, whether you have lots of founders and CEOs and hedge fund managers and these sorts of people listening.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, probably even more than that. And so then you guys would show me like you open the kimono. You're like, this is these are our downloads. This is who we advertise with. This is what we charge for advertising. You just like,”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“This is where, like, you were very helpful. Like, David, first of all, you guys are nice. This is not the language you use. You're like, you idiot. But you guys are so nice. So it's like, dude, you're doing it wrong. Listen, for every one person, I think it was Ben that said this. For every one person that would buy a podcast, there's a thousand or a hundred that would listen to him for free.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah. And so then you realize it's like, he says in the book, he's like, his estate outside of Chicago was so big he had 40 full-time employees. I'm like, what? Like, what are you talking about? Make these words make sense in my mind. That doesn't make any sense to me. So you read Albert Lasker, and then he tells you about Claude Hopkins. He's like, yeah, the information was so good that I stored that in my vault for 20 years. And then once he sold his advertising, or I think he gave it away like a token, like $100,000 to the people working there. And then they released it. And Claude went off on his own and everything else. So these are not like.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I learned that because in Ogovian advertising at the very end of the book, David's like, here, these are the six giants that I went from. So I was like, okay, well, then I'm going to Google search. I'm going to read the book. This is not rocket science. Again. So then he's like, oh, Albert Lesker made more money than anybody than anybody else in the history of the advertising business. I was like, hold up. What? How?”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, he's excellent. That book, Scientific Advertising, sold like eight or 10 million copies. They kept it in Albert Lasker. So Claude Hopkins worked for Albert Lopsker. Albert Lasker thought the book was so good. He store it in a vault. He's like, he built.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“You guys combined David Ogree's idea by republishing your Socora podcast and then you text me, you're like, oh my God, like the downloads are crazy. And because the vast majority, because you're not podcasting to a standing army, you're podcasting to a moving parade. And so I had known this because through my experimentation, I would take an old episode that I had done, do a preview, throw it up, and you'd get conversions every time because it was new to them. And that was like, so Olga, I credit Olga V with that idea. That's an idea he got from Claude Hopkins and Albert Lasker who were building advertising businesses 50 years before him.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“It's the combination of these ideas like Sam Walton taking sole price's ideas and his competitor's ideas and like, hey, what about you guys are kind of ignoring these like 4,000 person communities? I'm pretty sure like the thesis beyond Walmart is like, will they just drive for distances just to save money? The answer is yes. Five hours.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I was thinking about this. Where it's not true. But I Most truly iconic world-changing businesses and founders, they build, they stand on the shoulders of giants, but they have one or multiple things that is novel that they come up with.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“And so, you guys, we had this hike. This is an oligy idea. Remember, not my idea. Everything has already been done, guys. I'm speaking to the people listening, not you. You obviously know this. They've already been done. Just go see, hey, that person's smart. He learned from 40-year career. Like, you're not going to, the idea is not going to pick up on an idea you can use is silly. So I told David, though.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Because there's been times like this one where we're like, what the hell are you doing? But there's been other times where you come to us and you're like, do you know how good your Sequoia episodes were? And like the fact that you have four times the audience that you have now and none of the 75% of those people have ever heard the Sequoia episode, what are you doing?”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“So I'll give you a shorter breakdown because I went through so many of them. I just put a hard paywall, listen to the first 30 minutes. You want to listen to all of them, then you pay, right? And this...”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“So, you're not advertising to sending armor, you're advertising to a moving parade. But what happens is even when you put on the Sequoi episode, right, we and David went on hike in Stanford, and I was like, dude, you have this crazy back catalog. Every single day, you have more people following your podcast feed than you had the day before. I was like, because I knew this because I was a subscription podcast, right?”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, because it's like, this is so key that people don't understand. It's like you're not advertising to a standing army, you're advertising to a moving parade. And so I will literally get on calls with like media company founders that are like selling ads or like building companies. I'm like, oh yeah, you must have read Olgovi. They're like, what? And I was like, these are not new lessons. And again, this comes from the humility to realize, hey, more buffet smarter than me. So if that dude in his shareholder letters is saying David Ogre is a genius, I'm like, wait a minute, this dude, how many businesses has Warren Buffett looked at at that point? How many founders and managers has he looked to? And he's like, this dude's a genius. This is not rocket science, guys. Just go and like.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Actually, that made me think of something. Let me interrupt this story because I think it's really important. You're like, oh, is any going to listen to her? Like, no one's going to listen to our Amazon episode. They already know it. And so this is something that becomes the most successful.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“So, I don't know if you could buy it yet, but it was like coming or whatever. And Elon looks way younger and like, you know. And then in 2015, Tim Ferris, I was a big fan of his podcast. I'd read like four-hour work week. I remember the way it started.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“No, no, no, it was just like the idea I had known about Warren Buffett and Elon Musk and all these other people. And I remember you had Kevin Rose on your show a long time ago. So you guys remember his, if he would stop that way.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, but like think about that. The idea is he's not doing it for money. He's in a different game. He's doing it for the sake of itself. And so I went through a bunch of different names. History's greatest men. History's greatest. Like history, all this, these are terrible names. And that just started narrowing it more and more and more to founders. And I was like, oh, that's perfect. There is a you wouldn't even.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“But I will at least pay my bills, right? And so, like every month, I'm like, oh, less money there. And like, so I paid to do it. So the idea where again, people get, I think Steve Jobs talks about this.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“The guy to flow? Yes, it is an activity that you do for the sake of itself. Going back to your question, it's like, why, like, I just love to read. I'm going to do this if no one listens. That's how I know I'm going to win. Because it's like people are like, oh, would you do it for free? It's like, no, no, I've paid to do this for like a long time. Like I literally said I'm going to quit and I'm going to, I have the savings. I have a wife and a baby or a daughter to support. Now I have a son, a wife, a daughter, and a son. And I was like, I bet you I just put trust in myself. It's just like, I'm going to if I focus on this seven days a week, I'll figure out the business model. I know, like, I don't think I'll ever get rich from it.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“A-U-T-O-T-E-L-I-C, maybe I don't know. I can't spell for, I can't spell, pronounce, I have no grammar. So you read so much. I was like, I don't pay attention to any of that stuff. Is that the Mihai? Yes.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“Everyone is hurting zero business, and like this isn't that the stock market trough too, where you're just like, wow, all businesses are going to go under, no one's ever going to have jobs again. This is, you know, it's scary. And so we were like, well, what stories should we tell? How about businesses that are adapting to make it through this tough time and to show how serious we were about it? We changed the name of the show. It was like our three least listened to episodes covering pretty amazing stories, but we just branded it wrong. Candless is like the most interesting restaurant story you could ever hear about. We did Intel. That's the only time we've ever done Intel.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“People think, oh, do they tell you what books to read? Like, no, Patrick liked my show. And he's just like, why would I tell you? Like, just whatever you're doing, just do it to more people now. And so, to answer your question, no, like I picked the books, I record them, I edit, I'm still one person show. I don't know if that'll happen forever, but I do think the fact that it just spends so much time with the material gets it into my brain. But the reason that I want to talk about the role you guys played in that where we were getting on Zoom and for the background here is like, you know, we had known of each other. I talked to Ben a long time ago because he was running this private podcast. This is like years ago. And so anyways, we're like...”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“and resources he's like what do you want and I was like I just want you to amplify my audience and then connect me with first rate advertisers because like I think acquired is a luxury podcast maybe not a luxury premium we got to go over the distinction there from LVMH but like we're saying no no this is like we were trying to set the bar here”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm going to answer a question, but I also think we should. This is a perfect point to how we became friends and why, like, I'm putting this out on my feed and no one, you're going to be the first non-David Senra voices that ever heard on founders. And they only would agree to do it. I only agree to do it with you guys, is because this goes back to why I want to be surrounded with, first of all, people that have like interest, super smart people, but also people that have positive some thinking, right? Patrick O'Shaughnessy has this gigantic, successful show. Invest like the best. He's got Colossus Podcast Network. His fun is called Positive Sum, and that's how he acts. I joined his network. This is like months later. And they're like, hey, we have editors, whatever. He has this empire over there.”
2023-03-29 · Founders · A conversation with David and Ben from the Acquired podcast · IDENTIFIED FROM THE TRANSCRIPT · source