YouSaid · the spoken record

Doug DeMuro

lines on the record: 106
first: 2021-08-24
most recent: 2021-08-24
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I review the cars. I try to be as objective as possible. The plaid was amazing, but it has drawbacks, and I try to. Talk about all of it.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“I've never quite seen anything like it. I mean, not death threats. It's not that level, but it's just accusing me of being wrong about stuff that hasn't come out yet or that's years away based on the promises of a CEO, which I just find so weird. And it's also funny, their anger is purely based on what I've said most recently about Tesla. I named the Model 3 performance my car the year in 19. And that was by every Tesla person's best friend, right? But then I said that I think the cybertruck is ugly and stupid and it's not going to be sold like this and it's going to be bad compared to other trucks. People lost it. Then I was the worst. Well, now I've put out just now I put out the I put out a Model Y video that was very complimentary and I was back in their good graces and it's kind of funny. They're so obsessed with like the day's story and I think that's in part because a lot of these people who are that obsessed have a big financial incentive. I think a lot of people on the stock and are paying very close attention to the hype that helps drive the stock. I don't live in that world.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Right, it's like boomerism mentality, not an age, right? Like it's that same sort of thing. Like, yeah, that's probably true. That's interesting.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Shouldn't trust it, and I think there's just a generational trust of computers making decisions, and I don't even know if that generational trust maps to age, right? Like, I have friends are like, I don't even use my cruise control. Like, I want to drive the car and they're my age.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“I want to answer emails and scroll Instagram. That's what I want to do. And so I think car enthusiasts were like, oh, never buy a self driving car. You're wrong. It has a purpose.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“And it's all I want in the world. It's so funny. Car enthusiasts are behind. I drive to LA twice a week to film. And in Southern California, driving from LA to San Diego, that's a nightmare. It would no traffic. It's an hour and a half. With traffic can be four. Driving in a car that has good driver assist technology, my goal is to just answer emails. I love my 4GT and I drive that on the weekends and I have so much fun. I just took it out before this was great. But like in traffic.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Think that the interesting my mom has a Mercedes that can do some of that, and she's like F this. Like, I will never trust it. And then my sister has a Tesla Model 3 that can do some of that. And she's like, this is all I want in the world. Right”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Is a good point. They're not truly at the level that they would consider self driving, but talk to your nephew, talk to your friend, right? You've set your car and the steering wheel starts turning going around a curve and they're like, holy crap, this thing drives itself. That's what they're saying, you know?”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“In the world that aren't quite what we call them, you know, but that's what they are. And I think that eventually that's just how people think of it truthfully. You get in a car, the steering wheel turns itself, and it's going and stop, it's stopping and starting. For most people, that's it. That's all private. That's all you need.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“I much prefer to say self driving. The Cadillac CT6 has this great self-driving feature because truthfully, if you talk to humans, any non-tech person or non-car reviewer, that's how they know it. And I think in the end, Alexicon is going to probably win out. That will probably beat this movement to call it driver assist. But I have gotten called out for it. And so I'm very careful these days. We call it driver assist. It is not self-driving for now. I'll use instance for now because I have to. But I do think there's a lot of things”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“But yeah, I think that the luxury brands do a really good job, but I think specifically Mercedes-Benz is great. Tesla has some great stuff. Some of the cars are just not quite as strong. I'm trying to think, honestly, exotic cars. Ferrari's new tech is kind of a disaster. But yeah, I would say those two are probably the best.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“In terms of tech, not a popular answer, but I truly believe Mercedes-Benz has the best NCAR tech. The MBUX system is amazing. It really works incredibly well. It's fantastic. In terms of driver assist, Mercedes also great there. Chrysler, believe it or not, I was in a jeep the other day that had amazingly good driver assist. And Tesla, truthfully, Tesla's got great driver assist tech. I don't think Tesla's infotainment tech is quite at the top anymore, but I would put it right up there behind MBUX for the very best. But there's a lot of great systems on the market. And you can tell now it's kind of funny. Everybody says there are no bad cars anymore, which is kind of true. All cars are pretty good. They get good mileage. They're safe. But there is bad tech in cars. And that's kind of the new frontier. You can get in some cars you touch screens and it's like...”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that's the interesting point. In terms of taking a step back, I don't really think about the holistic, oh, wow, this is the overall interesting. But yeah, right? Tech has shaped this industry. 10 years ago, I reviewed cars. Mike 4GT, right, has no screen in it, right? Like that car, in theory, you could turn your phone on airplane mode, get in that car, and no one would know where you are, right? Like now, it's insane. I record the videos on Apple iPhone. I make all the money on a Google platform. The big tech has owned an enormous has, if every space, but of the car space as well. And I think it's only going to continue to increase. And Apple CarPlay is now something people are absolutely essential for most people in cars or Android Auto. It's crazy. And like we were talking about earlier, I think a lot of traditional car people aren't ready for this, or they weren't ready for it. And they're now sort of curmudging, either curmudgingly going with the flow or kind of...”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“No, generally because usually there's another car from that automaker coming down the line that I can review, but I do think about that. The videos are not current for that long when you really think about it. Maybe you can get three good years. But, you know, typically at that point, the automaker is doing something else that makes me want to re-review the car anyway. Like there's a full redesign or a big facelet or a performance model comes out, and I can kind of sneak some of the new stuff into those, you know, to a review of that car.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Certainly more and more how I'm feeling about new cars, but it's not how everybody feels for sure, and especially because most people still haven't even come close to making the transition to EVs. But there are a lot of screens and stuff. And yeah, out of warranty ownership of some of these vehicles is not the world I want to live in. I don't know about my viewers. I don't know that it would matter that much to my channel because whether you're leasing the car and then ditching it or buying it to hold, you still want to know the new stuff, what's cool, what's interesting. And so I don't know that it would matter that much to my channel, but I do think that more and more people are going in the direction you're talking about leasing and improvements are made now so quickly and so dramatically that who wants to buy a car and some of these leases are so heavily subsidized by tax breaks and such especially for electric cars that it makes just you can't not lease almost”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“He talked about helping people make a purchase decision. I look at all the screens, I look at EVs, I'm like, oh crap, these things are smartphones on wheels. I should never buy a car again. I should only lease a car and I should just trade it in every three years the same way that I trade in my iPhone every three years. Do you see that from your viewership? Is that reflected in how you evaluate the purchase decision?”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“There's all this crazy stuff in cars and in Cartech now and in screens. And I actually am like, I'm here for it. I'm like, bring on the weird stuff because it's just more quirks to talk about. And that's what people seem to really love. I love that stuff.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“And I do get complaints when I go too much in the infotainment because I get really into it when I get into a car that has a new, fully new infotainment technology. I just did the new Mercedes S class the other day. And it's like a new version of their system. And I'm really into that, but I have to walk it back. People get upset if you go through too much, which I get. But the one thing, though, that's interesting, I've always felt that ESCARs get more screen focused, it'll actually help me. These screens have some of the features now because I focus more on the quirks and features and kind of less on the driving experience. And these screens are now offering some wild quirks on Tesla. Tesla's got video games in the damn cars. That's insane. I was in a...”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Whereas I don't think we're anywhere close to that. But the way that's expressed now is, I don't know, like the new Jeep Grand Wagoneer runs FireOS in the back seat. And you have to know something about Amazon's TV strategy to tell people whether or not the screen in the back of a Jeep is any good. That is like a huge collision. And they're the huge business decisions there. They partnered with Amazon as opposed to Google to run Chromecast or whatever. And that to me feels like a level of complexity added to a car review that might turn you away from quirks and features. Here's the light design. Here's where all the logos are to. Now I'm walking you through an interface of a fire TV in the back of an SUV.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Those people are into it because of the sound, and they like the whatever. And they're just bad at going through the tech. And a lot of times, especially with more and more of these cars, the tech is a huge component of it. Like absolutely massive component of it. And car reviewers like to gloss over that stuff. And now it's become, yeah, it's become super easy for them to be like, oh, it has Android. CarPlay, and we move on. Cars have a lot more depth to that than their infotainment. And the problem is that users use them in a lot more depth to that and kind of require more in-depth info that they're not getting. And actually, I think in that sense, tech reviewers are way better than car reviewers at reviewing cars. And I think a lot of car reviewers need to watch out because that's going to become more and more of the car. And tech reviewers are going to become at a higher and higher level of advantage if car reviewers aren't able to realize that that's a lot of reason people are buying a car now. It's like the software, the tech, the infotainment.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“That's fine, dude. Not always. Not always. But I'm sure you agree with me. You've seen, I'm sure some tech reviewers review some cars, but car reviewers, I think, are actually worse at being tech reviewers, in part because the car industry...”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“This isn't quite a direct answer, but you've hit on a very interesting point, which I think about a lot. Car reviewers are not great tech reviewers. And frankly, I think vice versa said too, but that's different”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Them all, and they all had about the same stuff inside, but they all did well. I think people are interested in watching the video about the one that they want to buy.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but it's still really manufacture dependent. It hasn't been a problem for me too much yet. Some of the Volkswagen Audi, Porsche, Bentley, Lamborghini, those are all under the same roof now, and they pretty much are run very similar software. Those are a little bit more difficult to distinguish, but it is in the brand's best interest to make sure the cars are relatively distinguished. And so each car generally has enough. And they tend to come out with enough gap that if I've reviewed the Audi A8 and then the A6 comes out with the similar tech, usually that they're 18 months apart or something. And by then, it's time for a refresher anyway, and I can do all that stuff again. I was worried about that as screens started to become the thing. And yeah, software started to become the thing, but I haven't noticed any drop in views, even on cars who I reviewed sort of a similar thing, maybe twice that same year. Last year was the bigger Audi came out with like RS7 and RS6 and RS5. And RSQ8, there were all these new Audis. And I reviewed.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“A lot of cars, they kind of run the same operating system inside. They have the same button layouts. Just as a reviewer, are you seeing kind of software just eat the car the way that it's sort of eaten everything else and the cars are getting more similar?”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Well, here's a little behind the scenes in that video. That car was on its literal last legs. And in fact, if you look closely in some of the shots, I filmed that in a junkyard. If you look closely at some of the shots, you can see it. And I am certain that at the end of that video, the dude junked it. And the song. Yeah.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“This month. No, I don't have to worry about that. The car industry is doing just fine at putting out, truthfully, if I wanted to, I could change the channel so that it was only new car reviews of cars people are going to buy. And I would probably, I would earn more money, and I'd probably get a little bit more views. But that's dull. And so, you know, I don't need to review the Volkswagen Tiguan after I already reviewed the CX5 and the Ford Escape. It's tiring. But no, I truly believe the car industry has so many new models that I could just review new cars and be completely 100% fine. But, you know, I like to do the weird stuff. And those people complain too. So I like to keep them going back.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“The videos that are the real home runs are the ones where you get both. So I put up Tesla Model S plaid today, and that will get both. And then the video won't get any views right away. But over time, as people search the car and Google the car and they're interested, that video rises up and probably eventually actually surpasses the crooky Doug Carr video because of in-market shoppers. It's a bigger audience than the Cookie Doug people. But yeah, that's a weird one for sure.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“You see that split in your audience? It seems like the people who are coming in via search, you probably have a kind of a big long tail audience of one and done sort is finding you. And then you've got people who ring the bell in YouTube Parlance who are watching every video.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“I can shoot a video four or five hours. I can shoot a video plus the script is another probably hour. Just do the research background hour two. And then, yeah, editing takes about four. And then that's it, plus travel time to get to the places where the cars are.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“The script is only the part you see with me standing next to the car. Everything else I make a shot list on my phone as I'm going through the car and pushing all the buttons. So the script is just a few lines of background. This is a whatever and it comes with this engine and it came out this year and that kind of stuff. And that doesn't take long, just a little bit of research.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Is yeah, at least when I review new cars or nearly new cars, that is my goal, and it's actually kind of a weird thing. It's a little bit difficult because there's precisely two types of people who watch my channel. There's enthusiasts who watch every video, and then there's like people who just kind of stumble across videos here and there because they're looking for a car. And trying to please both of those audiences in one video. People don't realize how tough that is. People will email me and be like, this is the third time you've mentioned this on BMWs in the last year. And it's like, well, you know, some people are actually, they didn't watch the M4 video and they're only watching the X5 video because they're not interested in M4. That is the really tough part about being the product reviewer and the entertainer at the same time”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“One of the things I think about as a reviewer versus other kinds of stuff you can do with new products is my goal is to help people make a purchase decision. You're basically saying, is this worth the money or not? And there's lots of different ways to evaluate that. There's lots of different ways to make the case that something is or is not worth the money. There's lots of different ways to connect things like, I don't know, antitrust policy or ship shortages. You can connect a lot of things down to is this worth the money for you? Is that what you're going in trying to say or is it, hey, I got to just generate a Doug score at the end of this video and you can think about all that stuff on your own?”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Than the whatever 9 11. I don't know. People don't really use the car that way. They think they need that information, but they really don't. They want to know, is it going to feel great on my regular commute, whatever? And I can figure that stuff out pretty quickly. But yeah, the more time, the better always.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“When I first started, I was militant about not taking press cars because I thought that there was some kind of quid pro quo in the industry there. And I still feel that way. But you do realize when those press cars come and you have them for a week as opposed to going to a guy's house and reviewing a car for an afternoon. You learn a lot more about the product that way. And it is nice to get the stuff for as long as possible. On average, when it's a press car, I do generally get a week with it. When I'm just shooting a car to dealer or whatever, I shoot it in a day. But I will say one big benefit is I have got 600 videos or whatever. I've gotten pretty good at figuring out what to look for and what's going to be good and what's going to be bad. And I can drive a car for not that long and decide, okay, this part of the driving experience is good, bad, whatever, especially for most people. People get mad at me because I don't do my reviews on a racetrack. And that would be nice to really experience the car at the limit and really see is the M3 better?”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“That's an interesting question. And I did switch to 4K. I was one of the earlier YouTubers to switch to 4K in part for that reason because I realized, especially TV, people are watching it on big screens now and you can get away with that stuff. And in fact, one of the things that I'm really a little disappointed about some of my earlier videos before anyone was doing 4K, for there was a period where you couldn't even do that on YouTube. I did some great cars and they're kind of crappy, like the camera quality is kind of crappy. And there's not much I can do about that. Even then, there wasn't much I could have done. But I look back now and I'm like, damn, I wish the F-40 was in 4K. Like people are watching this on TVs that screens huge now. People want to see super high quality. But what can you do, basically?”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I am a tech person in the sense that I love certain gadgets, but I'm not a huge tech person, but I do buy the new phones immediately because typically now the upgrades to a lot of the phones is largely camera related. And so stabilizing stuff was so big. That changed everything. That was what really enabled me to go to iPhone for a lot of shots because you really can't tell. It's more stabilized than my stupid camcorder, which costs a ton more money. And the quality is so good. Yeah, so iPhone camera updates are a big deal for the Doug world. No.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Anytime you see me in the shot, I have a camcorder, a Sony 4K camcorder that I use. Anytime you see a button being pressed or a window rolling down, that is all shot on my iPhone. And you know what's funny about that is people get upset. Occasionally in a video you'll see a reflection. I try to keep it out of the way, but sometimes it's not positive. You film in a mirror and you have to see the iPhone. And I get, oh my, I get angry people. How can you do this? Many viewers subscribe on iPhone. You need to upgrade your camera. And I want to be like, hey, dude, you've been watching for three years. So it's just great quality. That stuff is great quality. Now, it's not, it could be better, obviously, but it couldn't be a million times better. Like, it's good enough that it's watchable for pretty much everybody.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“No, none of that stuff. I learned early on one of the key ways I think to do well on YouTube, especially financially, is keep the overhead low and also”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“I make all the scheduling. I write the script. I film the video, and then I have an editor whose name is Nick, and he's the best, and he edits them. Now, I was editing my own videos up until a year ago. It just got too time consuming with cars and beds. I actually really love editing the videos. It's kind of a fun puzzle to put it all together and make it all work. It takes about four hours to edit a video, and I just don't have time anymore. But that's it. And then I posted and I'm the one who kind of solely analyzes all the data. And my best friend also answers my emails. And that's it. That's the whole team.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Sure. And obviously there's an ad rate connection there too. As much as I love to do videos with weird European cars, Kettlock Escalate, Chevy Tahoe. I mean, those videos just, they make all the money. You can get half the views and make the same money with a video like that because it's in-market car shoppers, Americans looking for these cars at Canadians. And that's what pays the best.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“The biggest way to see it is the vehicles that I choose to review. It is very clear to me that certain types of vehicles do a lot better than others, even certain country of origins of vehicles, that sort of thing, and that heavily informs the decisions that I make about which vehicles review. I've always told people, and I believe deeply, if it was up to me, my entire channel would be 80s and 90s weird cars that were like too high-tech for their time. Like I just did a review on a Nissan Max one the day from 1986 that talked to you, like when the door was open and say, the door is open. It was ridiculous. And I would love to review more cars like that, but my metrics tell me that actually people don't really want that all that much. They want new cars.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Presumably because people have been linked or something, and it's like, oh, well, maybe that should have been sooner to hook more people or whatever. And that is really interesting stuff. They give you so much data that you can peruse.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“It's changed over the years with the algorithm. A couple years ago, first five hours was everything. Within the first five hours, I could tell you how popular a video is going to be. That's changed completely. The algorithm now no longer rewards instant success. It kind of builds over time. And so I tracked that for a long time. Like the first five hours was everything. And the loss rate between hour one and two and three and four. What I've learned now is the week, the one week number for views is a really, really good metric and the change between the next morning and the one week is a really good metric. How much is it kind of growing in that time? That now is sort of the metric for me that it's going to be a more successful video. But I also track a lot of other stuff, you know, revenue and yeah, watch time. One thing I've been interested recently, YouTube has provided a new metric, which is you can see where in your video people drop off, like at exactly what point. I found that tremendously interesting. Oh, here's what people don't want to see. Here's what they want to see more of. You will even see sometimes videos actually increase in the middle of the video.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Started a second channel to do some more creative content because it became clear to me that sort of lesser viewed videos would pull down your more viewed videos. And what I've learned, what I believe to be a recent algorithm shift was that's not true anymore. And maybe the algorithm is a little bit more advanced now and it can detect these videos that are lesser and kind of distinguish between them and the bigger ones. Although I should note I'm still kind of war trapping that and I'm not sure that's true. I still need to look at some more to come up with that conclusion, but that's what it's looked like to me. And so I don't know. You just have to pay close attention and hope for the best.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“That's a question not that new people ask me about. You know, when people come to me on the street, they only want to talk about cars, they don't really ask about the business of YouTube, which is half of what I do, right? Half of it is cars and half of it is YouTube. I only ever get to discuss this with my fellow creators. And so it's always interesting to have these conversations. I am pretty obsessive as far as YouTube creators go. I don't know anyone else who's quite as obsessive as me in terms of tracking metrics. And I'm sure there are others, but in terms of car YouTubers, certainly none of them. So I am able to kind of pinpoint what I believe to be Mobits in Time, whether our algorithm shifts. YouTube doesn't publicize it. They don't want you to know. There are a couple reasons. It's a proprietary algorithm. They don't want you to know what it is. But also, I've always found it a little bit strange. If they told us a little bit more about the algorithm, we would probably be able to create content that better served it. But they don't do that. And so anyway, the point is. I noticed these shifts and I noticed them with other creators. I pay a lot of attention to what other people are doing, what kind of views they're getting. So for the one that we're talking about, I”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“Now, some I've just done a certain new Mercedes and I do a different one. A lot of the text the same bad stuff I'm not as excited, but like I just did this Hyundai pickup truck, which is like this little car based Hyundai truck. It's really weird and I just was so excited when they delivered that I was like oh my God, I can't wait to see what the hell this thing's gonna be about. That's still there, believe it or not.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“File the paperwork and the standard. Yeah, for sure. And, you know, for a long time, I had a second channel where I kind of experimented a little bit more. And now I've taken the videos that I used to put on my second channel and I post them on the weekends on my main channel because I think there was an algorithm shift that kind of allowed me to do that. But yeah, it's limiting for sure. It would be kind of fun to do some other stuff occasionally. But I have to say I actually love this the most. Of all the content I've ever made, written video, anything, I love checking out the new cars and pushing all the buttons and seeing how it all works. And based on the views, it seems like people seem to like that as well. So I don't know. It is a little limiting, but I love it. And I've been doing this format probably for about five year, four and a half years, and I'm not even slightly tired of it. I would do it for the rest of time every single time to this day. I go get in a new car. There's like this sense of excitement and wonderment.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“No, but I think at this point, if you were trying to use that, the YouTube audience, they would rip you apart. So it might as well be trademarked. That's great.”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT
“The first magazine that I loved is a competition between Wired and Car and Driver. I feel like my car magazine consumption has directly tapered in correlation with how much car YouTube I watch. Whereas on all the other kinds of stuff, actually I read more in all these other places. But when it comes to cars, I want to see it. And like you're very focused on, I'm just going to push this button and see what happens and show you what happens in a way that, you know, no written piece of journalism can necessarily capture. But that kind of focus and distilling. Right now, you have a format, you have a trademark. Have you trademarked quirks and features?”
2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT