YouSaid · the spoken record

Doug DeMuro

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106
first
2021-08-24
most recent
2021-08-24
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1
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podcast

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  1. “Buy a card, you know, is this something I'm interested in? How does this work? Is this better than that? Whatever. And more and more people are there. And the automakers haven't quite caught up with that completely yet, but people are there. And so those videos, they do really well.”

    2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT

  2. “But initially, I mean, I did a video how to pick up women in a Ferrari, which was so stupid. It was all these dumb stuff, but the reviews are where I prefer to be. And it seems like that's where a lot of the audience is. More and more people are using YouTube to actually”

    2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT

  3. “I will say doing car reviews, you're kind of insulated from some of the pressures of YouTube. I watched from the sidelines the whole Logan Paul in the suicide forest, and I watched in the sidelines the whole demonetization due to cursing. And then I watched the child-friendly ad thing slash child videos. Like, none of that really applied to me. I'm doing car reviews. It hasn't really been that big of a deal in terms of how I structure my content to kind of deal with YouTube and with their changing policies. But there is this sort of pressure as a YouTuber to exist to create content and that sort of thing. And that's always been the tough part of it for me. In terms of the changing the format, it's interesting. When I first started, I didn't know what to do. I thought I would do top gear style stuff, like funny videos and stupid car videos and stuff. And I kind of over the years changed a little bit more and more to do these car reviews that I do now, which I prefer, frankly. So it worked out for the best.”

    2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT

  4. “It's funny because those five years seem very short, but also in internet time, you've lived through 50 different iterations of YouTube. I'm curious how is your strategy. I went back and watched some of your earliest videos and they bear a striking resemblance to the videos you put up now. The format is kind of the same. How have you thought about the sort of the pressures of YouTube as a platform changing versus what your audience is telling you versus what you want to make?”

    2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT

  5. “Launched the channel in the fall of 2013. There was one video that I launched with. I didn't have any other videos planned. It was just the one. What happened basically was I was writing for Gelopnik, which was like sort of the Verge tech blog of car blogs, basically. It was like the big one that everybody went to and I had gotten a note from a reader who said, hey, man, you should make videos. And this was in 13. I mean, this was kind of the forefront of this. And I was like, huh, that's an idea, which of course now that's how everybody starts, you know, blogs, video is more now the way to do it. So I launched the channel at the end of 13, and then it took off. And at some point in 15, I realized that I was actually getting more views on the videos than on the writing. And I was like, well, maybe I should just be transitioning. It's never technically been a full-time job. I've always been doing something else on the side, but it has been sort of my main source of income since I guess the end of 16 or the beginning of 17.”

    2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT

  6. “I'm very interested in the dynamic between you running your YouTube channel and then using the channel to launch a car auction website. But let's start with the YouTube channel. It's very interesting. We talked to a lot of creators on the show. There's a lot happening in sort of creator space. When did you launch the channel and when did it become a full-time gig?”

    2021-08-24 · Decoder with Nilay Patel · The quirks and features of YouTube car reviews with Doug DeMuro · IDENTIFIED FROM THE TRANSCRIPT