YouSaid · the spoken record

Dylan Collins

lines on the record: 126
first: 2019-12-18
most recent: 2019-12-18
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Right, right, right, right, right, right. You know what I mean? Like You can find me on Twitter and Instagram, and you can find super awesome on both those places as well.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Contextual ads are just fine. Absolutely. If you have deaf ads at all. But in some cases, having to pay for them is a de facto. Rich people get richer. I don't know how else to put it. Right, right, right. You know what I mean? Like, it does. And of course, when the big companies go, well, we're giving away everything free. I'm like, it ain't free. Not if you don't have money, not if you can't escape and not if your kids get subject to these ads. I think it's a really important issue. And maybe through kids, we'll understand the issues around privacy very clearly. But this is a really fascinating business. I'm really glad to have you here. I really appreciate you coming on the show, Dylan. You can follow me on Twitter at Kara Swisher, my executive producer, Eric Anderson, as at Erica America, my producer, Eric Johnson, as at HAESJ. Dylan, where can people find you and Ruckus online?”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“And wealthy people can opt out. I mean, and this is why Apple's announcement a couple of weeks ago, where they said they were actually banning all behavioral ads in kids apps. Right. So only sort of kid tech app platforms, which was a huge and very positive move. And I think that's what you want to see. Because to your point, you can't be making privacy for people who can only afford it.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“With kid tech to be safe one or the other. Which I think is pernicious about this with a lot of this stuff, not just that people without means are going to be the ones not being able to pay for things. And wealthy people can opt out.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“If you're seeing an ad in an app, tap on the ad. See where it goes, see what it does. If that's taking you to a gambling site or something like that, that sounds like an obvious thing, but nothing is.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“I think step one, if you're a parent, is have a look at the privacy policy on the app. If you can't understand it. then you should probably be a bit wary of your kid using it. You are actually seeing more and more responsible developers trying to make their policies readable. I think that's a good step. Step two is, again, this sounds like sort of patronizing the parents, but ask your kid to explain to you how an app works, you know, get them to do a little presentation to you. We've seen that's quite effective. And I think the third thing is”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes. You know, in terms of definition Yeah, exactly. And so I think it's not just for everyone if you have tools that help privacy and identification and moderation. It's a big, important business. But why don't we finish up by you telling me, what do you think parents, you know, there's a lot of parents who call me all the time, like, what should we do? Give me three tips for parents besides use ruckus or use three key things they have to keep in mind.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“That's right. And interestingly, we're also trying to push the age of a child older in terms of that definition up towards 16.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“The world. Well, your privacy tools alone should be attractive to them, but that's another thing. All right, which is absolutely there's going to be, I just had Senator Mark Warner in here. I've had the FDC chairman. There's a privacy national privacy bill coming from California's is coming online, which has not just privacy for kids, a privacy for everybody.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“No, I have one or two. I just think the value is just ignored, kids. And definitely ignore privacy. And we're now talking about something that is being government mandated around the world.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“I would say in the last couple of months, we've seen a lot of people starting to have chats with us and sort of, I think, appreciate what we're building and what the future of the internet's going to look like.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I mean, I suppose that's a slightly more subtle point, right? Like the whole principle behind a design behind ruckus is to make it look as if it doesn't appear to be a kid's platform, but is absolutely designed to be a kid's platform.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly. And that's why you won't see the word kids in anything that we're doing. It's a policy. And that's why we, frankly, we focus just on the content creators, because they're the ones, we're supporting their community, their audience. So it's like build for them and give them all the things they want that allows them to support and engage with their audience.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“With kids in front of me. Right, absolutely. They just think it's like, oh, well, no one cares, or everyone thinks we're amazing.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean We're building. So To being on the platform And actually get it right. Well, people worry about virality. Do people want to be there? That's the thing. I think, you know, when I think about my kids as they grew up, there's a really strong word of mouth situation.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“And now we need the audience, yeah. Well, the audience is coming from the creators. I mean, they want, you know, I would say this is an unusually collaborative platform that we're building where all of the creators are very, very involved in the features that are being built and the principles around what we're building. So we talk very publicly about sort of our editorial policy, how we're thinking about technology, the decisions we're making now around the quality and standards for creators coming on board. So we've got, I mean, we're in the hundreds of millions of YouTube subscribers linked to all the creators who have committed to being on the platform. So we'll start rolling this out publicly and available to the world early next year. But we're kind of, it's maybe a strange thing to say, but we're kind of comfortable to take our time on this and actually get it right.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Right. Or users. If this was like 2010 or 2011, that wouldn't matter because they would be a pretty small percentage. But now it's big. So ruckets.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Totally. I think the challenge is going to be how that landscape plays out from a content creator perspective in terms of monetization. Because TikTok is still not a major monetization platform. If you talk to any creator, they'll sort of say, look, I'm still trying to monetize on YouTube, but they're getting engagement on somewhere like TikTok. So I think you'll see them probably make more acquisitions in the space to figure out like, okay, how do we provide a full ecosystem? They've brought everyone there. Great. Now, what do you do with it in terms of making it sustainable?”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it's interesting. I think it's going to become a content consumption vehicle more than creation. Everyone will create. It's more like Twitter. Twitter is a content consumption vehicle, even though everyone's on it, but not everybody comments. Not everyone's active. Totally. You've got stars on it, like, you know, whatever you're.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“And again, they didn't build it with kids in mind, so they were fine, 5.7 million in January for collecting children's data. They are talking about, I believe, releasing a kid's version, but I'm not quite sure where they are with that. It's definitely, you know, it's attracting a huge amount of interest on the music side within the kid space as well.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“This is the time it worked. It is. And I mean, I think it is a combination of complete freeform UGC with a little bit of editorial direction. And I think they've been able to walk that walk probably better than anyone else on the video side.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“I think they were able to do short form, they were able to do engagement, their challenge method where they would create hashtags, forcing, or not forcing, but sort of challenging kids to create videos around that.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, I do. I do. I talk to him a lot. I think it's really hard. I think after he's gotten over Facebook stealing all his ideas, which he's still pissed about as she should be. But you're right. Snap is, and then TikTok, talk a little bit about TikTok.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Twitter. Yeah, right, exactly. But I think Snap has got the capability of being a tremendous media company. You know, if they accept the fact that they're not going to be a general audience platform.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Right, exactly historically. But again, I think everyone needs to bear in mind that this is just the US. Europe has got bigger, tougher laws. Europe likes going after American technology companies, as Microsoft know well and Google. So I think you're going to see more and more actions there. 100% leaders.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“No, they seem to be able to. Well, I think the interesting, actually, the interesting thing was with that $5 billion fine, they actually negotiated a settlement on copper as well.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“You're not supposed to be, and it sort of is what it is. And I think Facebook is, well, as under, I suppose, a lot of scrutiny from a lot of different perspectives.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“It's not 13 year old, 13 to 17. But when you think about it from a content creator's perspective, right? You know, they'll think about monetization on one platform live on another platform, more community on another platform. The unusual thing about the kid space is that, to your point about monopoly, right? There's literally only one platform here. So again, we're the community place for creators.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Ah, yes, we'll get to TikTok. That's for sure. TikTok. And from a creator, you are still thinking about Snap. You're thinking about Instagram video. So you've got from a creator perspective, right? You do, like you're seeing more and more fragmentation.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Right. And we have hundreds at this point who are all signed up and kind of going through all the onboarding because they are genuinely desperate to find some way of engaging with kids. So it's not like I wouldn't describe this as like trying to replace YouTube or anything like that.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Right, but even when the hits are a 7 8 and they're kind of self-identifying as well, I'm not a kid, I'm not like, except I'm not grown up, but I'm sort of something in between.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Instagram right away. And I think it's kind of a common misnomer, actually, when people are building products for kids. People tend to say kids as if it's sort of one type of child, which, as you know, right?”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“So it's really between the ages of seven and eleven. Because as kids kind of obviously get 12, 13, they're aging out of things. Yeah, and”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“And all of those things in terms of parental consent. But fundamentally, it's been architected for kids in 2019. It's for creators in 2019.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“What do we do? They either demonetize the Yeah, I mean, essentially, you had all of these channels and creators who had sort of built businesses and built huge communities over the last few years on the basis that kids could engage with them on YouTube. And now that has changed officially. And YouTube is in a situation where they're going to have to pull back from this. And they've been very public about this. They've built YouTube Kids, great investment, but that's just not going to be suitable for creators because YouTube Kids is a preschool platform at the end of the day. We're building Ruckus to sort of be that environment where creators can have safe engagement. So it's built around community, so safe moderation, safe engagement, safe comments.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Sure. What are we going to do? What are we going to do? Because they haven't created another space for them. So you have all these YouTube influencers. There is such a hue and cry among them about what do we do. It's optional. Either demonetize the whole thing of comments and pedagogy. It got sucked up into, but they're not protecting their legitimate kids influencers and kids' content makers. Yeah.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“We have, it's not officially launched. We started telling the world about it in July, I think. Right. We've been working on it for a few months because our infrastructure and our tech footprint is big and global. It means we can actually scale this out. And at the same time, after the YouTube Copifying, YouTube has essentially been orphaning all of the family and kids content creators from YouTube. So they've had to pull comments. They're pulling engagement functionality. They're pulling monetization. So all of these video content creators kind of going, well, the rug has been pulled from under the...”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“It is like we've tested this a lot. I did it. I was like Rucarse. I was trying to be so multinational ruckus. Okay. All right. So why does all parents, yeah, I can see that. Kids get it right away. Yeah.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, all right, right, right. Or whatever. Right. So no tech company focus, so therefore no spinouts, which means you've got no one educating the VCs, which means you've got no one sort of actively looking to finance in the space, right? Exactly.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so we were sort of looking at the landscape and kind of getting bigger and bigger. And we've always had all the content creators, you know, the influencers, the content owners, the advertisers always coming to us saying, look, we're doing all this stuff on YouTube. We know it's not a safe place for kids, but no one has built any other free Aval platform, right?”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Great actually. Difficult too for sure, but they've always had that sort of family DNA. Whereas all the big tech companies simply don't. Yeah, simply don't.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, yeah. There were a couple, in fact, Activision at a game like that. There was Skylanders and there was, yeah, there was just so much.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“That you're going to see for sure Companies, right? So This, they And I remember doing several. They bought something up in, I can't even remember anymore, but they bought one where there was physical stuffed animals along with it. I can't remember it. Yeah, yeah, yeah.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Games companies are probably the next big wave of major fines and controversies that you're going to see for sure. Because again, historically, all of the data privacy law was really focused on the self-identified kids companies, right? So Disney has always been very focused on this. They've got kids' content. They know that they make sure they're compliant.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Ultimately, now Yep. And that's it, right? For child detection, right? And Could fix this problem, right? Right. Right. So that's one. So Google, Facebook, well, I'm going to get into Reddit, but I'm just trying to think that people use games come.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Absolutely. You kn Well, ultimately, where you're going to get to in five years' time, right now, the way all the big tech companies deal with this is they just ask a kid, are you over 13? Yep. And that's it, right? Where you're going to get to is sort of this underlying sort of AI tech in about five or six years that looks at a user who's sort of tapping on a page and within four or five seconds, they're going to say, that looks like a kid or that looks like an adult. So it's sort of like a captcha for child detection, right? And we can do this today. We can fix this problem, right? And that then shifts the underlying delivery technology from either kid tech and privacy to adult tech.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“2004, 20 But even I always thought they should have a separate service. They called something else. Yeah, absolutely. You know what I mean? And stop calling it YouTube. And YouTube is only 15 and over or whatever some number. You're.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I think this is a big challenge they have, right? I mean, look, YouTube was designed originally at a time where kids genuinely weren't really using the internet, right? 2004, 2005. At this point, YouTube kids, which is great, is really just designed for preschool. But even then, that was sort of built five, six years ago as well.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly. And the YouTube fine is really just the beginning of all of this. And again, that's also just the FTC beginning with it. We're going to see Europe going through all of the same things over the next two or three years.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source
“Right. I mean, Facebook has put a little bit of effort into a Messenger app for kids, which did not get received very well in the marketplace.”
2019-12-18 · Decoder with Nilay Patel · Recode Decode: Dylan Collins · IDENTIFIED FROM THE TRANSCRIPT · source