YouSaid · the spoken record

Ella Mills

lines on the record: 59
first: 2018-06-18
most recent: 2018-06-18
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“So again, I don't know how well that goes, but it's my favourite. I love Indian food. They do amazing vegetarian foods and I love that you get little bits of different things. So I'd have like loads of different curries and I think Chana masala and aloe gobi, loads of garlicy naan. And I think it'd be very interesting. We'd have to fill out it.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, you've got the other test, you know. I don't know how you bring everyone together, like what Queen Victoria has in common, please get space.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Is she going to go for Donald Trump? I think it would be interesting dynamic. And I would like to meet them. So we're going to go for Sky.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. Would it be weird to have scary spice and Donald Trump and I'm really getting glaziers at your table together? It might be an interesting.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“I just want to find out. Your husband's outside. You're like, look at the spice girl in there. Or do you want your child to crush? I used to have the biggest crush on Enrique and Glazius. Do you want him there? You know, but then Dolly Parton or someone like that who just thinks brilliant. Or do you want like it should be quite interesting and get like Trump in the room? Who does one answer?”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“That's helpful Such a hard one, isn't it? Because you're so torn between different things. Like, one part of me is like, I want to invite the Spice Girls, although I've only got four seats, so I don't know who doesn't get the.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“No, no. So we made a complete pack. Like we'll be completely united. We'll have debates and discussions. I really like that blue. And I'm like, I don't know about that blue. I like that blue. But if it's a big decision, we'll talk about it on our own and then bring United Front to a meeting because I think I'm always conscious that for people it must be weird in some capacity working with a husband and wife team and so I wouldn't want to make anybody else feel uncomfortable by us bringing it into the meeting room.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“And also, because the way you are at home, you have a really honest dialogue. And suddenly you're in the office and you're like, you're an Indian, then you're like, you can't say that.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that happened 100%. Like every now and again, we always said if we have big decisions to make, we have to make it together. And that's challenging.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“And so he really enjoys that. I really enjoy being creative and I love that I can now be fully and solely creative and trust him along with a head of finance, head of operations, head of sales, etc, to do that more practical day-to-day part. Like I'm not involved to that extent in the day-to-day running of the operations of our business, not at all. And so I get to do what I think I can help with and what I really enjoy, which is all the creative side of things.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“I'm not that calm in that sense and much more energetic and he's absolutely amazing with that. He's got the most like steady, clear head. He's brilliant at making difficult decisions and leading people through that. He loves an Excel spreadsheet. I don't even have Excel on my computer. So he loves getting deep into the numbers and doing the cash flow and the projections and the forecasting. And like that's my worst nightmare. And he's really good at it and that was his experience before Delicatello. He'd worked in finance and in business development.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Completely relate to all of that. I think dividing like, as you say, kind of like a romantic time and work is, I think nigh on impossible. But I think the reason why it has worked is because we're so different. We have very similar goals and ambitions, which I think is really important, but what we do and where our strengths lie, there's almost no overlap at all. Like he's the best people person I've ever met. He has the patient and emotional intelligence like I've never come across before. So he's amazing with our team. He's really motivating. He really looks after them. He makes sure everyone's, you know, on the career trajectory they want to be on, that they're listened to, they're supported, knows how to deal with everyone individually. And he loves doing that. I hate people management. I'm not that good at it. I'm like, want to do this and this and this and this. And I'm like running around.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“That I just want to make sure at some point the tipping point comes back. But that being said, kind of in your second question, it's what I'm most excited about right now. So rare in life to have such an exciting opportunity ahead of you. And you see it and there's just so many things we can do with creating the right things at the right times, what people are looking for. More and more people are interested in it. And it's just phenomenally exciting. And I think especially for someone that never had like massive hopes for themselves and in terms of what I could achieve, then suddenly seeing what you can achieve in front of you and working towards that is about the most exciting thing ever and like our team's phenomenon getting to work with them and learn from them is just it's unbelievable.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“And they can progress with their careers. And I feel that responsibility really deeply. And so I think I worry about that sometimes, that works becomes such a big part of my life.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Feel in my whole life. I guess I worry about in terms of business, and that's probably my biggest insecurity sometimes is like, you know, and you'll know this and lots of people feel the same. It's like, I think when you start something and you want it to be big and you're ambitious with it, the reality is you can't do that and do everything else. I met someone recently and it was really interesting and she started talking about how in life you don't, it's not about making sacrifices, but it is about making choices. And you can't run a business with 60 people and scale it that quickly and have the most active social life. It just isn't really possible. And I think being conscious about that, but at the same time, I think my worry is you're putting so much into that. Are you missing out on doing this and that and the next thing and experiences in life? We cancelled five trips in 18 months because work happens and you've got to be there and you've taken that responsibility on we're responsible for making sure these people are able to be paid at the every month and that they can look after their family.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“I feel like we need to be more honest about using it as a tool for ideas. If you want to redo your bathroom, you can find more pictures of bathrooms than you can ever find before. And that's really cool. You can get ideas about ways you can do it. But if you're not feeling good about yourself looking at things that other people are doing or having that you don't have, it's not going to make you feel better. So I think we just have to, psychoscious consumerism, isn't it? It's just conscious kind of viewing and being aware of what's good for us and what's not.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Well, things like that, you know, like it doesn't make you feel better. We do have constant access to things like that. And so we do have constant tools for comparison. And we all, I think it's human nature to compare yourself. But if you're sitting next to someone, you can compare yourself to them, but you do know them. So you know that no human being is totally perfect. And so they're brilliant at that, but they're not as good as that. And that's okay. So we all have our strengths, our weaknesses, and we can all be in this together. But as soon as you start seeing a complete stranger and you see this snapture on this high level,”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“I feel like it was a combination of the two, to be honest. I think the thing with social media, so I just think, I do, I genuinely think it's amazing in terms of inspiration, ideas. You can watch things like this, you can connect with friends really easily, my siblings all used to live in different places in the world and like I could see when my sister was doing in America, my brother in Switzerland, and that was really cool. And I loved that. But at the same time, I do think you have to be conscious about the way that you use it. And if you are feeling down in yourself, don't go look at Victoria Secret models.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“And I think that's what I realized when I started trying to cook. And just even though it took a while for it to help, it felt like I was at least trying and I was trying to move in the right direction rather than kind of sitting there feeling sad about the situation, but not doing anything to change it. And I think that would be my biggest lesson and my biggest thing that I would say to myself is like just try and see if you can change it just a little bit. Even pick up the phone to someone, be honest with them, see if they'll come watch the movie with you, you know. And that would have made it a lot better.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Do you know what, and I'd hate myself for it, but I think it is, and I think I've learnt it more and more is that our choices in life, and I wasn't making it any better, you know, like it was a crap situation. Like there's no getting around it. Like, I was 20, I suddenly, yeah, like my heart rate was 190 whenever I stood up. I was so dizzy I always felt like I was going to faint. I looked like I was nine months pregnant. I couldn't eat anything. My digestive system was so bad I spent two and a half years on antibiotics, including antibiotic drips for chronic infections. Like I had really bad chronic fatigue, like I had loads of pain. I couldn't do anything. That's crap. I'm not trying to say it's not, but sitting in bed on your own refusing to communicate with people, watching TV on repeat and eating pickamix, isn't making it any better.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Purpose, that was when I felt my most low and I come back to that a lot. And I think when you were saying earlier, like with the imposter syndrome, it's when you're a little bit kind of confused in yourself about where you sit and it's really taught me that importance of kind of being comfortable in yourself because I think that's work at the biggest insecurities and therefore issues often stem from.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“And that was, I think, one of the biggest contributors to feeling really low because I just was so lost my kind of sense of identity and who I was had changed overnight and I just was so confused about my being and it was really interesting because when I started the blog in the grand spectrum of things like you know trying a recipe, taking a picture, putting it online, it's you know for twenty four hours in a day. It's not kind of a whole lot but I felt like I was doing something. I felt like I could tick something off a list I had achieved it I created something and suddenly when I was then seeing people's pictures on Facebook I felt much less bad about it because I could be like oh well I'll spend this time thinking about my next recipes and I could do this with this and I could do that with that and being excited about that and feeling like it's okay because I'm not there because I can do this and I want to do this and when it was when I felt like I had nothing else to do and there was no sense of power.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Totally. But then what you're saying about the Kardashians watching that didn't help is also an interesting point. It's not necessarily about the Kardashians as such, but it was actually the most hard part and where the blog signing the blog was actually my complete saviour was that I massively lacked any sense of purpose in my life.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And also, like, no, but in serious, like, when I make breakfast for Instagram, it looks different from when I make it at home, which is just like into a bowl. It's like a piece of art.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“No, I don't think it did. And I'll come on to that actually in a minute. But I would then refresh Facebook seeing pictures of them or looking really gorgeous and glamorous, like all dressed up, whereas like I hadn't put on makeup in a year and I hadn't washed my hair and I was a bit of a mess. In that sense, and I was like, God, you know, they look so amazing. They look so happy. They're having, they're living their life. And look at me, I'm on my own. I've got no friends. I've got nothing going on. The reality is, if I ask them the next day, like, actually, how was it? They're like, oh, well, this person did this and this person, I was so annoyed with this person about this. But you see this image, which is of such perfection, and you just compare yourself to it and you compare yourself really badly to it. And I've always been kind of quite keen with my social media, to be quite honest with it and say that a lot. It's a snapshot. It's curated space. If people make you feel uncomfortable, go away from them, but don't also believe like it's fully real.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“I know exactly what you're going to say. Specifically, things like Instagram. So Instagram I wasn't on at this point. This was now end of 2011, beginning of 2012, and most of my friends weren't really on it at that point. So it was Facebook. Right. But I remember times where there were, you know, there were big parties in the year that I'd been to the previous two years and I knew everyone, so excited about, what are you going to wear? What are you going to wear? It was a big thing. And then I obviously couldn't go. And so I was just watching more Kardashians or something in bed.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“And I don't know because these drugs aren't working how I would ever be able to be confident to do that. And that just creates kind of real crisis of confidence. Sure. In me, and I just didn't know how to be with other people, basically, and I think that was one of the biggest problems of it. And as a result, again, probably not the right decision, but I just didn't really know what else to do. I just completely cut myself off from everyone, basically, because I didn't really know how to communicate with everyone. And I remember, like, as I started to get a little bit better, my boyfriend at the time, who was unbelievable throughout the whole process, he lived with four guys who'd been good friends before they were amazing and he was like, let's go sit with them in the living room. And I was kind of just petrified at the thought of going to sit in a room with other people. Because I thought they'd all look at me like she's so weird. What's wrong with her?”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“And I just didn't, I was really losing myself very, very quickly. And what I noticed was I, as I said, were quite an introverted person normally, and I'm quite, I can be quite embarrassed about stuff and quite kind of shy, weird, which is weird considering what I do. But I was nervous to tell people what was happening. And I didn't really understand the illness in itself, and it's completely invisible. You can't see it. No kind of massive obvious symptoms of it in that sense. And I told a couple of friends and the response wasn't great. In retrospect, it probably wasn't delivered grey by me, but I just felt this real sense of isolation from everyone around me and a real lack of connection, you know, everyone else was really, really worried about who's knocked who last night, who did this with who, you know, how drunk they were, all the rest of it. Normal student concerns. And thought patterns. And then I was there being like, I don't know if my body's strong enough today to walk down the...”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“And so I was kind of, yeah, the whole hospital process and everything. That was kind of okay. And then I was put on all these drugs and I just kind of really believed they would work and they just didn't really work. And kind of three months or so after starting different things, I was still not really able to do anything. And I was still kind of spending most of my time in bed on my own, watched all the Kardashians, all the crazy anatomy, all kinds of tragedy TV.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Nervous system, and I was kind of fine with it to start with. I was just like, well, they'll figure out what it is, they'll give me drugs, I'll take them, I'll be fine.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Okay, yeah. I mean, I guess it's really weird because if you told me at that point that this would all lead to the best thing that ever happened in my life, I probably would have like punched you or something. You know, I wouldn't believe you for a million years I would have been really outraged that you would even begin to think that, but it really did. And the challenge of that empowered me to be like, no, look, you are strong. You can do this. And anytime you get real criticism or activity, I'm like, no, I'm stronger than that. I can do that. So weirdly, I'm really grateful for it. But it was a really, really tough couple of years. So I was 19 and I was at the end of my second year at union. I had the best time growing up was quite an interesting time. My parents had very challenging relationship and I was really happy to be kind of away from that. I was up in Scotland and I was really feel like I was making my life myself. I was having so much fun. And then suddenly kind of out of nowhere in the summer of my second year got very unwell with something that affected my autonomy.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“That's not honest to our audience and I feel responsible to them. You said you're not going to cut corners because you feel it so deeply?”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“And as a result, you don't compromise on stuff because she said you really care and it's so deeply embedded in you that when we first started looking at making our products, people say, oh, well, you know, you can actually do this and you don't have to write those ingredients on the back of the pack because it's the handling process or something. And I was like, well, we're not going to do that.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“It was like, I love this. Obviously our community are loving it too because they're making it all the time. They're really engaging with it. Let's share this with more people. And I do think that element is really important because people connect to it.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“So it's amazing we should blend this all together. I bought my first food processor. I did that. And then I started making them every week as my little snacks and my pick-me-ups and then I started making them with my friends and family. And then with the first thing that went on our app was the first thing we did. They went in the book. That's what the community were making literally first before anything. And that was then we put it in the deli when we opened our first deli. It was our most popular thing. And it's kind of calm on this journey with us. And it's like now you see it on the shelf in Tesco. But it's not just on the shelf in Tesco. Like it has this whole backstory which exists for a reason. Like it comes from a place. It wasn't like let's make money, let's sell this.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Day I couldn't sleep and I was talking to my husband in bed and I was talking about our energy balls and you know yeah they're in five and a half thousand stores we sold millions of them in the last eighteen months it's really exciting and I was telling him like their story you know and I they were when I first got ill and I was trying to change my diet I really have a real sweet tooth and I was really missing sweet stuff and yeah Harry Boe and a girlfriend of mine just was like well you should try dates are really sweet and I was like oh they look so brown and blobby and like very unappetizing compared to Harry Bone but let's be honest and so she got me trying them and I was like well these are actually really nice you put them in the fridge and they go that big goey dunk them in peanut butter really yummy and then I started dipping them in chocolate powder like a cow powder”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“That authenticity is really important. And I remember as I started growing, I'd get offers to do this sponsored thing and promote this. And I just couldn't be like, well, I wouldn't eat that or I wouldn't use that. And like, it's not really in line with what I do. So I'm not interested. And often I can be really big companies offering you a lot of money. But because it was a personal thing and I was doing it for myself at this point and it was a hobby, I was like, well, why would I do that? I didn't want to dilute what I'm doing. I want it to be as I set out it to be. And I think keeping those guidelines is really important because it means that you are bringing something useful to people because it really is authentic. It does exist for a reason. And I think when it goes wrong and you see a lot is when people are like, okay, I see this person's done really well from this, I'm going to make money from this too. And they basically try and kind of completely copy cat. Something else who just doesn't have that soul. It doesn't have that reason for being.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“It was really funny to think, like, yeah, what you're creating in such a small personal environment, someone five thousand miles away is making for their children tonight. It's a crazy, crazy thing to think that you somehow transported across the world onto something.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Bizarre experience, and I think it's still something I kind of find very weird to get used to the fact that people are kind of taking what's, especially at that point, I was still doing everything in my parents' kitchen at home.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“It was the first six months was really so, but I wasn't intending anyone to read it at that point either, and I had about a hundred thousand hits on the site in that first six months. And then in the second six months I had nine hundred thousand, and that's when I was like, okay. And there was like a little map on the WordPress back at the back end of the WordPress site I was using, and it lit up the different places in the world where people were engaging with it. And, you know, to begin with, it was just UK and then my sister was living in America, so you'd have stuff in America and then my boyfriend was German, so Germany was lighting up. But it was very close to home. And then in that second six months it was suddenly like a little islands in the Pacific and in Asia and South America. And I don't know anyone that lives there. And so it had obviously traveled further away than my kind of immediate friends and family. And then people started emailing and being like, I made this for dinner. I made this for my kids or something. And that's kind of the most...”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Quite a long time. My mum was my only reader for a long time. She still is a devoted reader, but she reads all the Instagram comments and will come back to me and you've missed this here. You've missed that there, this person. I have got some other things going on, but thank you.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Do that, I think that's key, and I do think content is unbelievably important. Like, you know, my first pictures I found through when there's kind of archiving website, the first blog post, and they were absolutely hideous. Everything was yellow and neon and kind of reflective light of my student house. And it couldn't look any less delicious if it tried. And, you know, as it got better, like the engagement definitely does go up. And you've got to make stuff useful for people, right? You know, the time that people seem to connect to us best, if you're like, right, here is an easy lunch recipe. I've written it out for you. It's going to take you 15 minutes and you just post that. That's what gets engagement. That's what gets, you know, 8,000 people just saving that post on Instagram because they want to come back to it.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Well, it's an interesting question. I think honestly, I think the most important thing is being personal, but in that you have to decide how much you're willing to share, because I think that's important as well, because people want to see so much now. You know, they want to see everything that happens in your life. And for me, that's not something I'm comfortable with. Like, I have to have a boundary between kind of being delicious yellow and being Ella. And whilst the two aren't any different, I don't want to show you every part of my house and every part of my friend group and all the rest of it. But you can really deeply engage with people through this, and I think that's the most important thing. There are so many people out there doing everything. But there's always space for someone to do it in a more authentic, better way, I think, in anything in the world, and that's what you've got to do. You've got to be comfortable to be yourself, not to kind of take ideas from other people back, to bring your ideas to the table and really engage with people in a personal way, because I think people are inspired by people. And if you're able to”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I do think social media is phenomenal for it. I mean, I think our generation is so lucky. I mean, up until a month ago, we had no one on our marketing team. We had no social media, anything. I still did all of that we hired ahead of marketing a month ago, which was a brilliant thing now. But up until that point, all of our marketing, all our communication was direct to our audience, and it spoke fully, you know, I see us as a community, not a brand, and that has been a completely free way of doing something. And, you know, we see our sales and shops and we're outselling people who are spending millions on their marketing. And I do think that real deep engagement people is really, really interesting.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's an interesting question that, and sort of touch word so far, I think we've done a good job of it, but I think that's also, I'm totally obsessive, and so I still respond to every single person on our social media. I do all our social media myself, I reply to like 300 people or so on Instagram every day. And I think things like that really help. And I guess when you say like, what can you bring? That is it, isn't it, right? Like you can still be at the heart of the community because I'm going to be better at being Ella than someone else is going to be. Likewise, someone who's worked in operations for 10 years is going to be better operations for me, who's never worked in it.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think what I came back to is the fact that it's, I guess it's the vision, really, to be honest. It's none of the practical stuff I'd never had a job before Delicious Yella. I mean, when I because I started it in the end of my second year of university and it's what I did full time once I left and so I remember like when things really took off I was like God I need to get some help like I need to hire someone and I put out on our Instagram page you know please someone come and work with me and I just remember sitting down with these girls and they're so lovely and I do know what to ask them I was like are you nice I don't know what can you do and I just you know I had no idea but I think it has it's always been that kind of vision so I do all our new product development and I'll be in the kitchen coming up with ideas I try and you know I do all our social media on our community engagement events talks trying to get what we do across I oversee everything on the brand side of things so all the visuals the marketing sides brand ambassador”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“I know And great teams are everything. I really, truly believe that. And I always say to people, like, I know, you know, our company is called Delicella. It has my name in it. It was my face that appears particularly often for people. Behind that, the reason that we're a success is the team and empowering that team to do what they do really well is everything. And no one is really good at everything. Like no one is brilliant at operations, you know, idea, generations, supply chain management, marketing, sales, and no one has the capacity to do all of that as well. And so I think recognizing that and trying to be comfortable with that is super important as well.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Keeping out of your comfort zone, but also kind of going back to the core of what is it that you bring to stuff that is helpful?”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Complete massively, exactly, and I just couldn't quite figure out how I felt about things and where I sat. And I think for a lot, I know the thing is quite common for founders of things to kind of as you get more and more people in suddenly think, oh my God, they're so much better at this and that. And they know all those systems. And what do I bring to the table? And it's kind of going.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT
“Sometimes to hunt definitely, definitely, but I think it's getting better, and I think the more that we've done, the more comfortable I feel with it, because I do now feel like okay, well, we have done this and we have created that, and you know, we've gone in eighteen months, we've gone into five and a half thousand stores with eleven products. Like, I feel like I can be really proud of that and feel like we as a collective and kind of led by me and my husband, like we have done that.”
2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT