YouSaid · the spoken record

Ella Mills

lines on the record
59
first
2018-06-18
most recent
2018-06-18
sittings or episodes
1
sources
podcast

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  1. “Yeah. Guinea of 2013 was that when I started on social media. So separating timing out in that sense, because 100% that played a part, but also... You taking advantage of that and building on that and creating on that and engaging on it and being so focused, that's not luck.”

    2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT

  2. “What's my place in this now, and it's taken me quite a long time to kind of separate what's impossible syndrome and what is genuinely timing and luck, because I do believe in lots of success timing and luck is a big part of it. I think for us it's just that when I started writing delicious yella, I did it because I was looking for the resource to change the way I ate and I couldn't find it. And as a result, other people were looking for it too. It was, you know, it was around time like the horse meat scandal and people kind of eating what's in my food and, you know, can I do something that's not a diet that's actually delicious that I really want to enjoy and people, you know, kind of vegetarianism and veganism, plant-based eating was on the rise. So people were looking for this and it wasn't really that readily available. And I went on Instagram and started sharing it there. And again, that was the beginning of 2013 when Instagram wasn't so big. And so people looking for that kind of stuff found me much easier than they probably would now where there's so much choice.”

    2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT

  3. “Yeah, completely. And it's gone from being your company that you lead to suddenly you're Googling under the table things to try and understand what on earth they're talking about. And you kind of feel like quite an idiot and you sort of think, well.”

    2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT

  4. “So he's brilliant, and suddenly he's so experienced, and he helps scale up that company. And, you know, he's absolutely amazing what he does. And suddenly you're sitting in the room with him and, you know.”

    2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT

  5. “And then as we started scaling up the business the second time I really felt it deeply was that, you know, Math is my husband and my business partner. He was much more experienced than I was. And he said, you know, we've got to be the dumbest people in the room. We need to go out and hire people who have brilliant expertise and things that we don't have, which is 100% the right approach. And I think it's been a really big part of being able to get to where we are today. It was quite a strange thing as well because suddenly so that one of the first people we hired, and God knows why he took the job, was the head of innovation from Innocent Drinks.”

    2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT

  6. “We've sold in the UK, we've sold, I think, over 400,000 now. It's ridiculous. It's the best-selling debut begin, but we've done over a million worldwide 22 languages. I mean, it's absolutely nuts. I spent eight weeks number one on Amazon. And I was really young, had no idea what I was doing, and suddenly I was kind of catapulted into this world and you were on the front page of the newspaper and in magazines and everyone started talking about you rather than to you, which is a very strange thing to get used to. And it wasn't something that I was looking for in my life either. And, you know, I'd actually, my parents had been in the papers quite a lot as a kid, and I hated it. And so I wanted the polar opposite from my life. So it was quite sort of a weird experience. And that was my first real feeling of imposter syndrome of being like, well, why am I there? Why am I on the front of this? Why are people talking to me? I didn't really feel like I'd done anything to kind of earn my place to do that, especially being so young.”

    2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT

  7. “Yes, hundred percent and it's been interesting. I feel like there have been a few kind of key moments where it's been really, really strong. You know, to begin with, not at all I was just sharing what I was doing. People were tapping into it and it felt very small community lad. And then when my first book came out, that was when things really exploded.”

    2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT

  8. “Okay, I think the backstory is not super interesting. One of four kids and I was always the unambitious one, the one that no one ever really saw doing many things. I always really played up to that. And then I got very, very unwell when I was at university. My university time was brilliant. It was all about having fun. And I was never kind of pushing myself. I know people said, what were you going to do? I had no idea. I don't know if anyone would have even employed me. And I got very unwell and I spent a while in the hospital and I hit a real rock bottom about a year later. I really struggled with my mental health as well as my physical health. And I became interested in diet and nutrition and I started writing a blog and I'm also really introverted person as a kind of in my core and so I started talking to people online and communicating and from that I started delicious illa as a complete accident and it kind of completely changed my life through that. I met my husband. We got married. We got dogs, started business together all within 12 months and that's been”

    2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT

  9. “My pleasure Thank you for having me Yeah, I'm finishing a book at the moment, but yeah, we've got about 100 projects going on at the moment, so it is a bit manic, but it's good.”

    2018-06-18 · The Diary of a CEO · E20: Deliciously Ella - Blogging Saved My Life · IDENTIFIED FROM THE TRANSCRIPT