YouSaid · the spoken record

Ellen Latham

lines on the record: 85
first: 2023-04-10
most recent: 2023-04-10
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“He probably never made more than $50,000 a year and was a happiest man walking around day to day. And I was able to get the football field that he practiced years and years and played games on named after my father. So it's now the Art Kellandrelli football stadium. And I give two scholarships every year to football players that would need it to go to college. And that's probably a major thing I'm a proud of.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“You will always find work and you may find even a lot of money one day Wasn't he brilliant with that advice way, way, way back then.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“I really don't. And that may come from way back. My father, so whatever I'm doing, and it could be a menial thing, I'm going to do it at the best that I can do it. Yeah, I'm an intentional learner. I was just listening to a webinar on heart rate response when you're on a bike, how it responds when you're on a treadmill, how response when you're on a rower, just the other day, you know, my design team laughs at me at corporate. They're like, you'll never stop, will you? So intentional learning, I think absolutely being relentless was a big part of success. I think that, you know, many people are in jobs that they're miserable at. And one thing that I'll contribute to my father as well. When I was in high school, I remember asking him, gee, dad, I don't know what to do. What do you think I should be? What should I take in college? And he looked at me and said, I don't care what you choose. I just want you to be passionate about it. He goes, because when you're passionate about something you do,”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“You know, look, I definitely have been described as relentless. And, you know, I gray about a kind of a dog with a bone and, you know.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I was just talking about this. You know, I talk about that 95 year old woman in Colorado. Do you know that she joined mid-COVID, the Colorado studio? And she sent me a picture with her mascot on. She was taking class. I said, how are you doing this, Betty? Tell me, explain what was your thinking? And she goes, I know all about what goes on with the heart and the lungs, and I've got to fight that now. So why would I not do this? So it's just, you know, an attitude, and I'd love to get out there more with people to say, give it a try.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Regularly, or yeah, absolutely. Unfortunately, right now with the knee, I've got some things going on, but once I get my new knees, I'll be ready to go.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“You know, I just stopped before COVID. I was coaching right up to before COVID, and then I just really haven't gone back to actually coaching. So, yeah.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Totally unexpected. Absolutely. And I would even say that when I'm teaching classes, I'm like, okay, guys, let's make it through our 70s, 80s, and hopefully maybe even 90s. You're still going to see me here. But, you know, what really excites me is this huge platform to be able to do what I had intentions doing fifty years ago. And maybe then I was only doing it for the group of 30 women in my class or the spa that I managed to maybe have 300 members to have like a million individuals who have been touched by this workout and have made their life better. Listen, does it get much better?”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“I don't think that luckily coming out of it, people do want to be in a studio concept or in a group concept. They don't want to exercise in front of their TV. And we have found that since 2021, we've increased our member base by 51% and we just feel by the end of this year, you know, we'll be back pre-COVID. But it's very tough. It breaks our heart because, you know, our franchisees are business partners. And there was a lot of struggle going on. Absolutely. Absolutely.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, no, COVID was horrible. We have 1,500 studios open and 1,500 studios closed. That just was devastating. We pivoted as quickly as we can to go to virtual.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. He living on his own, he co-owns for Orange Theory Studio. He lives in Tennessee. He's got three kids. He's, yeah.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's a lot, and especially now I'm 67 years old, so it's a type of thing where I guess because this came to me late guy in my 50s, I spent many a decade living a certain way. So I'm not really living much different. I have the same friends, I have the same, you know, circles, the same things that I do, this type of thing. If that makes any sense.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Got out of, you know, getting into fitness. It was like a side job. It wasn't like a career. Yeah. So I love the fact there's more and more fitness professionals now I'm giving work to”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“So the three of us each have these great strength in our lanes, so I consider myself like the artist. So the artist is the one I created, right? The art of the workout. Then we see like Dave Long as the manager. He manages the business. He's the CEO and Jerome is without a doubt an entrepreneur a thousand percent. His concern is how do we open up 10 more? 10 more, 10 more. But my intentions never changed from 50 years ago when I got in this business was I really had the desire to offer great fitness to people. And then the other half of that was to allow a fitness environment that a fitness professional who wanted to work in it could make a decent living. Those were two things that I often found lacked in the fitness industry and that's why a lot of people”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I think it was do we have the right partner who is the franchisee and also, you know, some of our systems needed to be the three P's we say are really what create great success in franchising. You have to have the right people, the right processes, and the right program. Well, the right people is your franchisee, your staff, so on and so forth. The right program is like, again, the workout that I created. Well, the processes are the system. How are you checking people in? How are you following up with them? You know, those we needed to maybe tighten up a little so we stopped franchising. We worked on our processes. We worked on the program, the training, this type of thing, and then we reopened the franchising concept. And that really worked well for us.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“They were franchised correct, and listen, in the beginning, it was a lot to work out. We had one in Arizona. We had, you know, most of them being built in Florida around us, which made it easier to control.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“You know what? Again, I think that they believed in me in regard to the workout. And we just agree to reinvest. You know, they still had business and massage envy. I still owned Ellen's ultimate workout. So basically we agreed as partners to put every bit of money coming in, invest it back into the company with heart rate monitoring and these types of things that would truly differentiate us.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“We were told constantly, don't do this. Don't put your own money in this. There's too much in fitness out there. Absolutely. We heard it over and over again. Yes.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“No, our emphasis is competing against your last best performance. You know, you're only going to have so many people that are always on that leaderboard. We offer that we put that on there for some people who like that. But our emphasis is working against yourself.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“So we started with them, and the guys just really wanted to keep forging forward in this, that they felt that here's a real unique path and lane for us to not only the workout that you created, but having this valuable information that our members could have in regard to heart rate response.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“They did. They said, you know, listen, Ellen, you always talk about what you do not measure. You cannot improve. What if we did that legit with everyone having heart rate monitors? So at that time, the only company out there was Polar that really was. Doing it”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“It was. And look, we felt even if we have one of these two of these three of these, let's just do the best we can with. And if, you know, that's all we have, then we have three fitness studios we share together. I mean, I remember those kind of conversations amongst us, which I think are important as opposed to sitting around a conference table and going, you know, let's, you know, these kind of bizarre expectations and you're maybe not paying attention to the important things.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Which was very, I felt there were these signs, you know what I mean, guy? There were these signs that said, I don't know, I think like we're good.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, possibly. I mean, actually, some people try to do that and it just didn't like take off. When I had it at Ellen, some people flew in and heard about this woman who's doing this workout and this and that. But, you know, gut-wise, I felt, you know, Jerome grew up in Buffalo, you know, right in my...”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah, I definitely got great counsel, and luckily I had, I mean, these gentlemen are just so legit. It's not funny. I just was so fortunate to have. Men who respect me every step of the way, who are supportive of me and my ideas. And, you know, look, this is different as a woman coming in because, like you say, you don't know what you're getting involved with, with individuals that you don't know. And yeah, I lucked out.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Interestingly enough, in the early days, they basically said just so you know, you can't coach here, you can't show up a lot here. We have to prove our concept that this can be duplicated and it not be about Ellen. So that's what the challenge was. I did make them put cameras in the studio because I wanted to see how the coaches were coaching it. So I didn't negotiate that.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Well, that was, you know, yeah, we had to figure out what that means, what does it look like? How big is it? What is the best footprint? So that was small. I think that might have been about, was that 2,900 or 3,000 square feet? We started identical, the 10 treadmills, 10 rowers, 10 weight stations, that type of thing to my studio. And then we had to start writing manuals. Basically, the three of us are looking at each other and going, okay, you know, how do we do this from the ground up? I mean, they knew franchising, but, you know, if you're going to duplicate this, you have to find ways that you're going to be able to do it and it not be about Ellen. So yeah.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“My room was red at Ellen's Ultimate Workout, so they said, You know, why are your walls all red and this and that? I said, Well, colors to me represent energy, and red is dramatic and intense. And so they said, well, we don't want to copy that exactly. You've got your studio there. They said, and so we talked about colors and orange is another very dynamic color that's about energy and all of these great things. And orange was like a close sister to the red. And then I don't know. I think it was Dave who came up with orange theory because of course the theory is you need to get your heart rate in that anaerobic zone 12 to 20 minutes and that's how the name came about.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“You know, if anyone could pull this off, you probably could get in there and give it a good run. And so she came in like the next day and we're talking. And I said, you know what? Why don't we connect? And Jerome ended up coming over with Dave. They took a class. We sat down, had a conversation, and I gotta tell you, I don't know much about partners in business because this was my first. But we decided to give it a shot.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Massage franchise And his partner worked for the company, Dave Long. They partnered off and they created their own franchise company, and they're looking at concepts. And she said, I told them about you. I said, you got to meet this woman that's got this thing going on over there. And a guy really funny how the story goes. I remember exactly that moment and looking up at her and just the franchise word was very frightening to me. It was the unknown. And I looked up at her and I said, April, you know, that's great, but I know nothing about franchising. You know, I don't think so. And she left. So, what had happened was I went home and I'm like telling Nick and my sister and, you know, this is so crazy. One of my clients came in and she said, and they're like, entertain it. Have a conversation.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yes. And so she said, you know, listen, my husband and his partner are in franchising. They were big in the massage MV world. He owned, you know, a whole region of massage MV.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely not. I was thrilled. I was like, oh my goodness, look what's happened. I literally started working out of a spare room in my house. I did this like little build over time. And I have this great place that people love. I love going to. I was thrilled.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yes, absolutely. And the ultimate workout still exists and is very busy there. So there were the three of us that were coaching classes.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Was probably a good year, a good year that we figured out how to really design these templates that we weren't killing people, but we were really...”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Don't run. Yeah, because the key was making them successful. I knew that if they exited the front door going, uh-oh, I can do that They'll come back. Our oldest member is 95 years old in Colorado. And people can do the workout.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“It was probably women 25 to 50. It wasn't super fit because again, I wanted to really appeal to, you know, like I said, my Pilates women, I had a variety of fitness levels. And that's where, you know, we really worked from the front of the house, the front desk to the coaches, making the first workout, the first five workouts, you know, really done. Just walk. No jogging. Don't jog. I know you can jog. Just walk it today.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“You know, listen, in the beginning, it was a crawl. It wasn't like I was packed out of the gate. People were a little like, whoa, what is this? Oh my God, it's too hard. But it had some sustainability. And I think that comes from the performance end of things, of me getting on that floor. Vinny getting on that floor, who was my coach at that time, and just really making sure that people left there feeling noticed, making sure you did a great job, you know, really things that are more important than just going in there and killing a workout.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“That's really crazy. So, you have to really be performing if you're talking about you're only getting paid for people showing up in that class, not just a membership turning over every year. So, you know, it really forced me to not only be a great performer with this kind of workout myself, but start to train other coaches to coach this workout as well.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Oh my gosh. Again, I wish I had video of that in the early days because it was literally a three-ring circus. And there was a lot of trial and error. Let's face it, you know, and the fact of figuring out like I had people running into the bathroom throwing up because they over exerted and I had to really figure out like how to bring them back with language, with, you know, the design of the template. So there was absolutely a learning curve, thank goodness. Many of those early members are still working out in that original studio doing this workout because they found such success with it, but they stuck with it, even through the learning process.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. Well, I had this group that was, you know, very committed to me, my Pilates women. So when I opened up that studio, I spent every penny on the treadmills I wanted to pay everything all out. You know, that comes from my father, a family thing. Not a lot of things you got on credit. You're paying stuff out. I just feel that there is no way people aren't going to exit there without results.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“It is absolutely and even more insane is that I had not piloted that actual program. So I'm running my women around parks doing base pushing all out. I've got Bos in the parking lot doing”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yes. Correct. And so it's really this dance between bass and push that you become extremely metabolically charged. And that's how I was training. So that's a part of it too. Don't forget, I was now at that time 51. So it was like there was also an aspect of what am I, you know, want to do in the next couple decades without damaging myself. There was this great varied fitness levels in a class. I mean, I would have a 65-year-old with a, you know, who had heart issues next to a Miami dolphin in my class. And they're all taking the same class.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I absolutely did not create interval training. It was created in the 1940s. And basically all I did is put terms. We have base pushing all out. Base is your aerobic zone. Push is your anaerobic zone and all out is you kind of just finish off with piling some lactic acid in the system where you have to walk it off.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“And then the rowers was non impact power. So think of power as like a light bulb. So a 100-watt light bulb has more wattage to it than a 40-watt light bulb. As you age, you lose wattage. That's that energy. I need another cup of coffee. You're losing this energy cellularly. So I need to find something that, so for example, CrossFit uses box jumps. So you know how they explosively jump? Well, I knew my knees weren't going to be interested in that and my women weren't going to be interested in that. So I had to figure out what could I find that would be of the same physiologic response but non-impact to the joints. And I found these rowers that no one was using in the corner of gyms. And so I said perfect. I'm going to use rowers for my power wattage. I'm going to use treadmills for my interval training. And I'm going to use dumbbells and body weights and weighted balls and boss for what's called.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Squatting, for example. Correct. Correct. So treadmill is the best way to do that. That's the best piece of equipment. And then we did put Strider and bike in there for people with orthopedic issues”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so that's where I went back on all those years and exercised fizz and really understanding how the human body responds to exercise. And that's when I said heart rate interval training, that is the key. Because what you can do in 12 to 20 minutes of getting your heart rate over 80%, you would have to go jog at just a steady state pace for an hour and a half. So 12 to 20 minutes to an hour and a half, pick one. Most people would pick the 12 to 20. So when you want to challenge yourself, especially in intervals, the muscle cells that you want to hit are all in your lower body. You know, that's where the large muscle is of our body.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“It's a combination of both, but when you do cardio like we do it, which is interval training, you are asking the human heart, which is the most important muscle in your body, to exert itself over eighty percent, eighty to eighty-five percent, and you create what is called an oxygen debt. So, you know, when you're puffing air, when you're like really pushing hard, if you do at least 12 to 20 minutes of that in your workout, your body has to repay that debt. So over the next 12, 24 hours, the human cells, your body is working harder to bring it back to that homeostatic state. So that is what is changing your metabolism hormonally, all of those good things. Lifting weights is absolutely a great complement. You want to it, but you would not want to have a cardio component.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Correct. So they were looking for a workout that would burn fat, they would be of a cardio workout, and Pilates didn't do that. And then it just so happened that, you know, talk about timing. I guess I've had a lot of fortunate timing. A Cole's department store wanted to build right on top of me. Well, my lease wasn't done, so they had to buy me out. So now I had like some money to move to a bigger space. And I said, okay, I'll build another room and I'm going to create the ultimate metabolic workout for you guys. So I ended up finding this cheap space, which was bigger and built it out. A friend of mine husband was a builder, so he helped me out. And I built the first phase of what now is the Orange Theory Fitness Workout.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Very few men, very few men, all women, although a funny, exciting story, one of my women clients was Matt Damon's wife now, Lucy. She was a bartender.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“So Pilates is about your stabilizer muscles. So you have muscles at your joints, at your spine. They stabilize your bones, muscle to muscle. They are your inside muscles. That's how I look at them. You have outside muscles, you work out in the gym. These are your inside muscles. So yeah, they're going to make you from the inside out strong. This is going to prevent injury. This is going to give you better posture. This is going to give you more flexibility. And many of the women saw differences in their trunk because the trunk is the main stabilizing, you know, muscular for your arms and legs to work off of. So they started seeing all this reshaping. And that's what they absolutely loved about it.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT