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Ellen Latham
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- 85
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- 2023-04-10
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- 2023-04-10
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“That's right. But that's right up my alley is kind of figuring out group fitness a little out of a typical lane. And it exploded. And I paid Nick back in four months.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Oh, they were pretty expensive. I think the whole thing cost about $38,000 that he loaned me. And I bought him right out and I put him in there. I figured out how to do it in a group. I was only doing one-on-ones before, but how would I teach?”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Nick, my partner who now we're 22 years being together at that time, we had been together a couple years and he basically said, I will loan you the money to buy the machines. And I bought 10 Pilates machines.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“I did my nails at a spa that had two floors, the second floor the woman who owned it had kind of a storage room eleven hundred square feet that she just stored stuff in. The girl who did my nails I was telling her all about and I said, you know, I don't know. I just feel like there's something to this Pilates. I think if I did it in a group setting, no one was doing Pilates with 10 machines. Absolutely not at that time. No one, a matter of fact, when I went for certification, they kind of poo-pooed doing in a group. There's no way you can do this in a group. You got to correct people too much. But my brain just works differently of how I saw it. And so I just felt there was something to it. And so she said, talk to the owner. I'm going to set you up with a meeting with her. I talked to her. She said, I'll take the boxes out. Let's figure out a year-to-year lease. So I didn't have to go hang a shingle anywhere”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“He made me start to think about well, what do I do well? What can I start building off of? So I did get that little concession, spinning concession going, and that brought a nice supply, not a lot, but at least, you know, some finances in. And then I started doing Pilates because I went and got a Pilates certification. I just kept certifying and everything. And I bought one machine. I put it in a spare room next to my son's bedroom. And I had, I solicited the women in my spinning classes to come and do private Pilates with me in my home. And that's how I started my entrepreneurial hanging of a shingle spare room next to my son's bedroom.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“So basically get up the next day with that ache in the pit of your stomach. And, you know, really decided, you know, and this is where, you know, my father, he was still alive then. He was such a great influence. He was one that focused on. So there's a sports psychologist theory called momentum shifting. And you can momentum shift up positively or down negatively. So, you know, your team's losing, your players are not performing. Instead of focusing on what's not going right, focus on what they do well, have discussions about that, put energy into that, and that's how you will climb out of that. And he was lived by this whole momentum shift up theory. We actually had discussions about that at that time.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Did you I had conversations with them in the early stages about it, then yeah, kind of silent. Then they brought me in to kind of, is this something you're doing? And I said, yeah, I really want to do this type of thing. And they said, well, then we need to part ways. And it was like quite scary because, again, I'm like out of a very good paying job. And, you know, I've got a nine-year-old son and I'm single parenting. But again, it was just this, there was obviously an itch that I had to scratch. But at that moment, of course, you're sitting in, wow, what did I do now?”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“So we got them together and we were going to do this little, which I had discussions with, you know, my owners about this.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“So Fort Lauderdale didn't have spinning. So my friend owned a gym and I had conversations with him of, you know, want to partner up. We put 15 bikes in. Now I had this kind of down to a science. And, you know, he was like, yeah. And so”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“So, you know, these were private owners, and I'm me, and I was always into continually wanting to do more and grow. And I think I was feeling that the four walls were maybe, you know, a little tight. And I wanted to do some things on the outside more.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“10 spin bikes you couldn't eat people i mean there were wait lists beyond wait list in miami herald the sunset and all the newspapers the tv stations what is this weird class because it wasn't it wasn't out there and uh but you're absolutely right i was just always excited about innovation about you know what”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“This was new. Absolutely. So they were like, okay, Ellen, what do we? I said, listen, don't worry about it. I just intuitively felt there was something to it. Well, we brought it in.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. I literally brought spinning to Florida. So I was at a convention and it was great they sent me to every convention and I want to go and I saw Johnny G in the corner who Johnny G invented spinning and he's in the corner with two bikes and I go over and I'm talking to him and he's from South Africa. He's got this accent and he says you know this is great workout classes on bikes in a group and you know I'm kind of looking a little sideways going oh I don't know he put me on a bike he put me through like I think a half hour and I was like oh yes yes and yes I went back to the owners and I said please let me bring in 10 bikes you will get ridiculous publicity from this and this is”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“And then I started doing celebrity boot camps, so soap opera stars from New York would come down for a week. I gave him the idea because I used to do this at Bonaventure Spa. So they'd come down for a week and I'd have a group of my trainers and myself and we would put them up and we would feed them and we'd do everything from rollerblading on the beach to fitness classes. And it was really for the facility all about this gray publicity they would get. And they got a lot. It was truly the dream job.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“It was a luxury spa. This was my dream job. I absolutely love working with the clients. You know, fitness and exercise isn't something that people skip through the tulips and want to do, at least not the masses. You know, you got some that are innately love exercise, but it's not like a massage. Oh, I can't wait to go get a massage, you know? So it's how do you change that way of thinking for people? How do you really give them hope when they really feel I'm not going to be able to do it? It's too hard. I won't stick with it. All of these doubts, it was that kind of challenge that I loved. And then even more doors started opening where I wrote a fitness column for the Miami Herald. I did fitness tips on Fox News and Channel 7 in Miami.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“You didn't. Yeah. It really was that. But he was a fantastic father to my son. He is like part of our family now, Nick, my existing partner in him. We've all go and spend time at my home in Nashville, literally under the same roof visiting my son and the grandkids. We have the healthiest type of divorce that could be.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, he was two, and definitely one of the major hurdles when you look down the hurdles of your life and the challenges of your life. Listen, we were together since we were 14, 15, small town Niagara Falls, and nothing majorly happened up and beyond. We've kind of, you know, grew in to do different people.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, women like my arms. They definitely did. You get a lot of arms and legs. And that was, you know, because I was working out with the guys. And, you know, definitely women who started to be more comfortable with that. But it was a very slow integration because women were very panicked that they were going to become too muscular. There was that for many years the fear of, oh, I don't want to get bulky. I don't want to get big. I liked what was going on, you know, in my body because”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“I wasn't that. I wasn't that. And it's so funny you say that because when we created Orange Theory, I told the guys, please let's not have boot camp in our name because I did not like that 10 is enough. Give me more. I wanted that 10 is more than enough. You look great and you tell me when you're ready to push a little more, I'm here to support that.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Fitness instructor. There are people today who are like, Do you remember when you were, and I had very curly, thick Italian hair down my back, it was of huge volume with those headbands on and very scary some of the photos. And yeah, I was like overzealous and over inspiring. And yeah, I was my father.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so that was like aerobics, and you know, it was all about fat burning for these women. That's what they were interested in. So there was a ton of classes I taught water aerobics, I taught stretch, I sought relaxation, I did morning walks with them in the morning. We had a dietitian there, so there was a lot of nutrition. And it was very high end. And the owners at that time were very willing to put a lot of money into it, which, you know, I had never been around whatsoever in my life. So I just thought that this was like the best.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“So I did a lot of the testing. So when the clangants came in, I would do like submax cardio testing, that type of thing on a bike usually to see where they're at. I then gave them some information of what they should train at heart rate-wise. So I was doing this way back and then give them actually a written program to go home with. Now, this is before, you know, it was a lot of computer kind of things going on. So I literally remember like handwriting all of this out.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Well, we didn't have jobs, nope, we did not. And but, you know, spas were great were huge in Florida at that time. So I applied for a job. It was called Bonaventure Spa. And that's where the movie stars would come. Like Dallas was big then and Linda Evans would come and stay a week. You know, this is where you would come. You'd stay a week. You'd get fit. You'd take a thousand classes. And I went and tried out for a job there, got that and said, wow, I like living in this working in this kind of environment.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“So I married my high school sweetheart, my sister moved to Fort Lauderdale. And I would come here and I would just want to go to all of the fitness studios and gyms and see what was going on here and could not believe such the difference between the small town of Niagara Falls. And there was just wow, a real desire to, you know, I was a big fish in a small pond in Niagara Falls as I kept pushing through, you know, managing the why and all of this. But there was this great desire to come here and I knew I had to start to be a small fish in a big pond. My husband at that time, and I moved here to Florida. We did not hear our son at that time, and then we had him here in Florida.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and working at the YMCA, it was very interesting because working there full time, you know, I was in the weight room with the men and there were no at that time in the late 70s, early 80s women lifting weights. But being, I knew all these guys and I worked there full-time, I'd go down in this basement weight room and I was lifting weights with them. I was doing some triethylons. I was definitely, you know, into the fitness part of things.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, in the early days, that's exactly what you did. And then it started where there were tapes and, oh my gosh, I remember we had to, like, I had albums at home and had to design my own music and put it on one of those little, you know, cassette tapes. Cassettes. You really kind of did a lot of winging it. And then they started to get a little bit more organized when jazzercy started pulling together kind of dance aerobics and more of a structured format. But nothing ever based on science. You know, it really was these kind of trendy fad type of stuff, particularly for women.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yes, that was. We used to call him slimnestic classes. Slimnastic. And yes, you wore your tights in those like very unattractive bodysuits and you would circle your arms about a thousand times in one direction, shoulder width a thousand in the other direction, and that was supposed to tone the arms. So I started teaching those classes. Oh, yes, I wish I had this all at a reel. But yeah, that was, you know, what was going on then aerobics hit and the legwormers came out and Jane Fonda made a big hit with aerobics at that time and I was then teaching kind of choreographed. I've taught about everything you could teach as far as group fitness”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“There was no science to fitness for many, many decades, but women, they came in, they joined that membership, and it gave me my first job in the fitness industry.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Stand in those things. Absolutely not. Okay, I would go, I'd strap that around the woman's hip thighs and butt. She'd grab a magazine. She'd jiggle for about 15 minutes. I'd go and turn off the switch and I'd send her on her way.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, my first job was at 17, and my job was working at the YWCA, and it was to put women, and I don't know if you even know what I'm talking about, but in fat jiggly machines”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Very disciplined. I was that kid who was extra early like getting projects done at school. I was kind of that stay within the lines kind of kid. The discipline was big to me. And my father, you know, that was big to him.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, very, very little. I played softball intramural leagues. I played some volleyball. And then, you know, being a cheerleader was kind of as physical as you kind of got in the 50s and 60s. But I truly was my father's daughter. There's not a doubt out of all four of us. I just took to him in every which way. You know, they say, I guess your first love is your father. That's no joke. He was bigger than life to me and just influenced me growing up. And to this day at 67 years of age immensely.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“My father was a phys ed teacher and football and track coach and he was, people in the city didn't even call him by his name. Again, it's like one of those lifetime TV movies. It would just be, hey, coach, hey coach. So you're in the grocery store and someone's screaming across the tomatoes.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“The whole caboodle. Yes, I was born to the youngest of eight children from an Italian immigrant family. My father was the youngest of the eight brothers and sisters. All of the relatives lived in Niagara Falls, so just the eight brothers and sisters and the first and second cousins were 140 Kellendrellis in Niagara Falls, New York. Wow. And there was always a cousin in a class that I was in or a teacher. And we had every holiday together at my grandmother's house. It was very tight. My grandmother spoke very little English, all Italian. And it was all that you see on TV was exactly how I grew up.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT
“Right. So when I opened up that studio, I spent every penny on the treadmills I wanted to pay everything all out and even more insane is that I had not piloted that actual program. And I'm like, oh my goodness, what if this doesn't work? I just signed a five-year lease. I have all this equipment in there. And I just, again, we get back to intuition. We get back to what's in your gut that you feel. I just feel that there is no way people are going to exit there without results.”
2023-04-10 · How I Built This with Guy Raz · Orangetheory Fitness: Ellen Latham · IDENTIFIED FROM THE TRANSCRIPT