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Excel TikToker

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53

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2021-11-30

most recent

2021-11-30

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1

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podcast

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1. “I am super excited to talk to you. I'm going to start this interview a little backwards because I think the size of the creator business you have built is remarkable. Your revenue is like how are you at per day per week per month? I'm looking at some of our notes and they seem like big numbers.”

   2021-11-30 · Decoder with Nilay Patel · How an Excel TikToker manifested her way to making six figures a day · IDENTIFIED FROM THE TRANSCRIPT

2. “Platforms directly. Cat's just not doing that. But where this conversation really got me is that Cat firmly believes in manifestation and energetics, and she draws a repeated connection between the work she's done there and the success she's had as a creator and entrepreneur. Just listen in this conversation how easily and quickly Kat can go back and forth between core business metrics and strategies and harnessing her energy to connect with viewers across devices and platforms. I have spoken to a lot of creators and a lot of executives on the show. I have never met one like Kat. If you've been listening to Decoder, you might have guessed that I am not the sort of personality type that goes in for energetics and manifestation, but I gotta say, Cat was convincing. I don't want to give too much away because it's all in the interview, and I think you're really going to like this.”

   2021-11-30 · Decoder with Nilay Patel · How an Excel TikToker manifested her way to making six figures a day · IDENTIFIED FROM THE TRANSCRIPT

3. “And welcome to Decoder. I'm Neili Patel, editor in chief of the Verge, and Decoder is my show about big ideas and other problems. I'm just going to be honest with you. Today's episode is wild. I'm talking to Kat Norton, who is, and I swear this is true, Kat is a Microsoft Excel influencer. She has over a million followers on TikTok and Instagram combined, where she goes by the name Mystcel. And she's leveraged that following into a software training business that now generates up to six figures of revenue a day. That's six figures a day. And she's only been doing this since June of 2020. Cat is a one-woman operation with no staff or management layer. She uses her iPhone and consumer software to make her videos. And I've got to say, she's got one of the healthiest relationships with the social platforms of maybe any creator I've ever talked to. She thinks to them purely as a marketing channels for the video courses she sells elsewhere. That's a big flip from the traditional creator business model, which is usually aimed at monetizing the”

   2021-11-30 · Decoder with Nilay Patel · How an Excel TikToker manifested her way to making six figures a day · IDENTIFIED FROM THE TRANSCRIPT