YouSaid · the spoken record

Fred Fox

lines on the record: 72
first: 2017-10-05
most recent: 2017-10-05
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, I'm glad I didn't know how hard it would be to make a market because market making is definitely hard. It's also the most exciting thing that one can do to educate people, change the way they think, and to provide huge value. So it's not so much what I wish I knew. It's more about what I've learned. Because if I knew how hard it would be, would I have still done it? I think I would. But I have to measure that against the benefits I've gotten from really learning and all the great people that I've met in doing it. And more importantly, taking something as amorphous as weather and suddenly putting it into a major company systems that they're using in everyday planning with every day, that's what really gets our juices going.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“So, and it's not that we shouldn't try to help those who are down in our luck, but there are people that are just not positive. And I find that I'm much better off if I hire positive people, you know, if I'm with positive people, because there's always a lift.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“I would think if I could just go broader a little bit. The first advice that I would give them is make sure you love what you were doing. Life is short and Whatever you do, you better love it. And it doesn't matter what you're paid. Yes, it helps to be paid a lot. But the more important thing is to be happy. Another thing that I would say is To treat others as you want to be treated. So it says in the good book, Love. Leviticus, you know, love your fellow as yourself, so you know, treat others well and expect to be treated. Well, and to try to do things that are going to help a people. You know, I also think that when you're looking at What you want to do and where you want to do it. The important thing is to surround yourself with happy positive people.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Anything like that, walking stairs. I found that if I have to go to a gym, then I don't go. So, I have a routine I do as far as relaxation, the spending time with my wife. My kids, especially my five year old daughter, which, you know, nothing is more fun than a five-year-old girl.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I have an exercise routine that can travel. So anything I can do on the floor to exercise works for me. So just push up, sit-ups, stretches.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“We didn't put money into Planalytics for you to cut spending. We expect you to spend. And it was a real fight and a real lesson. And I basically said, look, if you want to fire me, then fire me. But this is what I think. And this is what I'm recommending. More of my board agreed with me than didn't. And we ended up taking the company down to about half of our spend. So we put major cuts and were able to really make it through the downturn that lasted a few years.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, you know, we all fail many times. And as, you know, the key is to get up off the ground, shake it off, and just keep walking ahead. I remember After 9 11, we had raised almost a little less than a year before a lot of venture money. And we had hired a lot of people and we were gearing up to really break open. And 9-11 happened and the world stopped. And it sort of was pretty obvious that the spend that we had was not going to match our growth. And at some point down the road, about a year down the road, that we would run out of money. So I went back to my board and I said, we need to really cut our spend a lot. And we need to look at a different world than when we started a year ago. Part of my board said that's great and part of my board wanted to fire me because they said”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, for us, certainly the technology cloud computing provides us the ability to what I call weatherize the entire business world. We now have the world as our oyster of which to play in, which we didn't a few years ago. So our ability to grow at scale with a single analytics engine and analyze any company anywhere. Is now upon us, so we have an incredible opportunity to not only change our company, but to change the entire world how it uses and brings in weather and climate. So that's pretty exciting because you don't get As we now can do. There is certainly lots of other changes that take place outside of our little part of the world. But for us, that's as big as it gets.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, there are several key changes. When I started weather data had a lot of worth. Today it has very little. Value because it's become a commodity product, meaning that anyone can get as much weather data as they want very easily. In the States, weather data is free. It's paid for by the taxpayer. So our ability to access that has become very easy Analytics, the strides and the ability to analyze huge amounts of data have been revolutionary in just the last 20 years. And that's why for me, I'm as excited, if not more excited, than when we started Plan Analytics 20 years ago, because the analytics Really allows us to fulfill the mission that we started with in ways that we couldn't even dream of, even several years ago.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Over thousands of years when there's drought up in the northern plains of Persia, Iran, you know, it drives people down to the lower delta of the Euphrates where there's lots of water and food. So just little things like that, understanding climate allows you to answer part of the why of civilization people and the nations.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“The books have sort of evolved since my youth, so if you look in my youth, I loved Ayn Rand, the fountain headlas shrug. I love reading about... History, the people discovery of freedom by Rose Wilder was a great. Book I read early on. Recently, I just read a great book by Peter Zayn on accidental superpower that talks about the US and why we are the way we are. History people is really a love of mine to read. And I think that goes into the climate area too, because climate is part of what makes history warming, cooling, drought. I mean, that is what has driven mankind and civilization and war is very much to do with how climate drives people. There's a reason why there's a lot of Shiites in a south Iraq. It's because of the drought cycle.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“You know, one of my person who will help me to get Planalix going in 96 and raise money is Howard Morgan, who is the co-founder of First Round Capital. And has been involved with the internet really since the 70s. So he's sort of become a legend. And I was very lucky to have him as a person that helped me get the company going, has been on my board for. Many years up until a first round capital. And he's still a guy go to for advice and just watching people like that how they deal with investors, how they raise money, their expectations has been a great guide to me about how to work with investors.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“You know, I've had a lot of great people, I've been blessed to know great people starting with my mother and father who are really still great mentors, my grandmother, uncle, and aunt all taught me a lot of things about people, ethics, how to deal with people. I mean, I grew up in a household of five, so we were always fighting for attention and food. At a table. And in work, I've worked with just a lot of tremendous people. Irving Crick, who my first company... Was with, I mean, working with a World War II guy that knew Eisenhower and worked with him when I was in my 20s was really neat. I've had A lot of people that I've worked with who I've hired have become my mentors. So I like to think that I learn from those who I work with as”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Have to speak all the time. I have to speak in front of audiences. And, you know, I just don't really let it get to me. So if I think my speech is going off, then I'll take a deep breath and I'll start again. And you just get used to plowing through and doing the best you can. And I do like sails. So it's not that I just have to do sales, but I love selling. So I'm a stutterer that loves selling.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I think one of the things that people may or may not know is that I am a stutterer and when I was younger, I pretty much couldn't talk My mid to late teens and even through college, I had a lot of difficulties. So I had to overcome that in really everything that I do. And I think that when you have a disability, when you're younger and you are over and that you are able to overcome that disability, it really sets you up differently than others. It gives you certain fortitude. It gives you certain empathy maybe towards others.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Know Tampa and Miami have very different demographics. Tampa is a much older group of people in it than Miami, which is younger. So when the weather gets nice in Tampa, shopping goes up. Because older people are shopping when it's nice, when the weather gets nice in Miami, it's much younger people. They aren't shopping. They're out doing outdoor activities. So it really varies by where and when you live.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“They want to be outside. It's why the weather impacts on Tampa and Miami, Florida are so different for the same weather. And you have to say why they're both in Florida, they're both in South Florida well.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, here is the funny thing that when you live in a climate that's always wet, People shop when it's wet and shop less when it's sunny.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, anything to do with restaurant traffic is a very weather effect that people don't really think through that we just don't go to buy food out if it's raining or if it's very hot.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“It's because people are buying other things that are affected by weather. So they're going to a site, they're going into the stores to buy more seasonal foods, seasonal items. And what we are seeing is that there's an impact on weather. It's not as big as, let's say, shorts or fleece or boots, but we're seeing a one to two percent. Lift or drag due to weather, which for pet foods doesn't have a lot of drivers. That's a big one.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, you know. Things that you would think are not weather affected are weather effective. One of the products we start analyzing a lot a few years ago is a pet food. Pet food tends to be weather affected.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Where we're out of products too, but weather driven demand's going to be down 25%. So we may not be chipping there as fast. We need to run through the stores. Another example is really marketing into waves of weather-driven demand. So we know from all of our experience that when you market into upcoming weather-driven demand, you do get greater lift. You get a greater response. So, you can actually drive more people to your site, to your stores by making them aware of the right product at the right time.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so right now, if you are a retailer or even a manufacturer going to the DC, you are only looking backwards if you're not using weather, meaning that you know that you're running out of a certain good. And so you want to ship products to your DCs or stores to make sure that you have stuff on the shelf. But if you use weather analytics, all of a sudden you have a predictive tool to know not only where your inventory is low, but where the consumer demand is going to be for these products so you can ship ahead of it to know that, hey, we're going to ship to the northeast right away because next week we are showing weather driven demand's going to be up 25% over last year and we're out of products versus the southeast.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“How our clients use it and how others should be using it is to use it again pre season to set what the plan is to allocate to the stores based on where the demand's going to be. So if you can allocate right the first time, that saves a lot on Inventory. And then once you get into the season, being able to replenish the stores ahead to where and when consumer D man, especially weather-driven consumer demand, is”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“And yet, every company out there looks at price, but almost no one's looking at weather. And yet weather can have a higher impact on their sales than even price does.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“I would say that weather is affecting online sales even more than it affects store-based sales. And so as consumers Go more online for us as a weather analytics company. That's really good news because it means that more and more types of shopping behavior has a higher level of weather impact than the stores. So it's even more important for these companies to really understand how much weather is driving it. I'll say it another way too that When you look at the residual, meaning after they've measured everything else, what is the part left they can't measure? So what are these groups know now? Well, they can measure brands, they can measure hot products, and they can measure what types of consumers and how advertising works. But the residual comes down to really two things, price and weather. Those are the two levers that they have.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“So, anyone making, selling, servicing consumer goods, so a manufacturer's retailers' restaurants, malls Online or stores all very weather affected. When you go outside of the consumer sectors, one of the things that we are working on is a new business called Agrimetrics, which is instead of measuring the impact of weather on consumer demand, it is looking at the impact of weather on the crops globally. And really, how that affects all the different businesses servicing the agricultural chains”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“We can do enterprise modeling, we now are integrating those analytics directly into their existing software and ERP system. So we have relationships with a JDA, Oracle, all of those firms. And we can put that data right into their existing systems so it's now automatic, what we call algorithmic retailing that this can now take place.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly. And there's your baseline. Right. And then in season, as we start to get the data in from all the weather forecast models, we then put that into our business model that we've built that tells them exactly how much and where weather will drive them in terms of dollars and units next few days, next week. And so that affects how they replenish, how they market, how they order. postseason, which is looking at from a reporting standpoint, how do weather really affect us last week? Was it the weather? Was it our marketing? Was it something else? So being able to separate out weather provides enormous worth in helping them to know how they are really performing. So weather affects them in all three time zones. And the last thing is because”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“So there are several things, and that's both preseason in season and postseason. Preseason, what we can do is to remove weather from last year's data. Why is that important? Because the weather only reoccurs about 20% of the time in a given place and time. So by leaving weather in their data. They are actually have an 80% chance that last year won't happen. So by removing it and normalizing it, they can plan from a weather neutral basis which improves their accuracy tremendously on specific product categories. It can be as much as 20 to 50 percent forecast improvement just by removing weather volatility.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“themselves and then what is really changed our world more than anything else has been the cloud so the cloud has allowed us to measure all of a company's data all at once going as far back as they have and come up with an enterprise model to how weather affects every bit of their enterprise We were never able to do that a few years ago. I mean, it would have shut down our whole operation. And all of a sudden, the cloud allows you to do that. So for the first time, we can really fill our mission that we started with 20 years ago to now tell companies exactly how they are weather affected and to transform the way that they operate plan allocate everything due to climate.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly, we would get the data, we would match it up, we would provide them results in PowerPoint, which was sort of the newest Latest thing around then. We moved from a consulting shop more to a software as a service model in around two oh five and six and software.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“He was So our original vision hasn't changed the means by which we are doing it has changed radically. And so our vision has been to help businesses uncover how weather is affecting them and to measure it and then provide them the information that they can action and do things differently as a result of knowing how weathers going to affect them next week, next month, next season. What's changed is, of course, our means of doing it. When we started out in'96 with Planalytics, the most advanced technology we had was Excel. That was our analytical platform as well as Email”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, lots of people. In fact, a close family friend who was very successful in industry pulled Damia aside and said, Fred, Just remember that when you have your first failure, make sure to get up off your feet and try again. And I remember saying to him, David, what do you mean? You think when it failed? He said, no, no, I'm not saying that. I'm just saying that when you have your first failure. So that was very loud and clear note that he didn't think much of what talked.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Not now I went to an engineering school, I graduated from College of Architecture at Georgia Tech. So I was analytically minded, but it wasn't what I had set out to do in life.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“And it gave me an idea that if this is such a big deal and no one's looking at it, this is something that these businesses need to know. And so the original mission that we started with really hasn't changed, which is to help businesses measure and manage the impact of weather to improve their sales and profits.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“They are not, but they were discount women's fashion. And the head of that company, David Wax, who was a good family friend, said Look at our numbers here because they're all up and down and I'm wondering if it's weather. And I asked everyone around the organization, no one knew. And someone said, why don't you speak to such and such, who is a merchant who has been here for 30 years? And I went to speak to this person. And I was a young guy, and he answered me, he didn't say it, but he said it like this, stupid. It's the weather. And I got some weather data and we looked at some of their numbers and was just shocked at how the weather matched their sails almost one to one.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Right. I mean, partly cloudy, rainy on a day-to-day basis is not so much driving sales as what's happening in the warming or colding or cold versus last year or normal. Those are the things that are really driving people to buy or to not buy.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, in those cases, you have to be driven by the data. And of course, at plan analytics, we don't make our own forecasts. We buy the weather forecast data just like anyone else. And what we do is we use that data to go into our models to forecast sales. Are they going to be up or down? And generally our sales models are much more accurate than, let's say, just the weather because we are applying different types of analytics to it to give a client exactly what they need to know, which is how much is weather going to drive us.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“I once worked with a man named Irving Crick in my youth. Irving Crick was Eisenhower's meteorologist, chief information officer during the Second World War And he always taught me never to give probabilities. He said, just tell him what's going to happen and stick by it. You're really going to be right or wrong. He said, probabilities just give you a cushion, but doesn't really help the user. To know what's going to happen. And so from then on, and in fact in Planalytics, we don't give any probabilities. We just tell them what's going to happen, tell them how it's going to impact their sales. And we stick by it.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Being able to crunch more data. When I was a kid, we could forecast out about a day or two. Today we can get a good five-day forecast that's fairly Accurate You can get seven to ten days out that gives you a pretty good trending. That didn't happen even 20 years ago. I think the biggest thing to ask is now that we have access to so much computing power through the cloud, will that advance whether forecasting out more time? And that's really the work that's being done out there. It's certainly helping to get more local, so to get more accurate local forecast in one town versus another, there's no doubt that that is taking place. Whether it gets us out a week or a month or more, I think is yet to be seen.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“The first thing they have to do is to measure it and really understand how is weather driving us. Then they have to strip weather out of their data to normalize it. That normalization reduces volatility, increases forecast accuracy. So just by removing weather from last year's data, which is messing up their planning. We can increase forecast accuracy anywhere from 2 to 8 percent on a national enterprise basis, which is huge. And then from an in-season standpoint, looking at a week, they have to insert weather into their data so that they can action according to where and when consumer demand is going to be next week driven by weather.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“So, when you look at a national company, that's, I think, the third or fourth largest. Calgary is another one. So it really comes down to the weather in those two main markets drive most businesses in Canada.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, it really depends where your businesses are located. So if they're spread out nationally, it has a very large impact. If you are concentrated in the northeast as far as where your revenue comes from when the sanding hit, yes, that has a much larger impact. When you look at companies in Canada. They are spread out on a national basis, but really it's two cities that matter there. The weather in the Toronto area and the weather up in the Montreal area out.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, remember that in the case of Sandy, it hit the New York area. So it hit the hub of media. These impacts are large on a very local basis. So obviously New Orleans was devastated. By that storm, New York City and New Jersey shore was devastated by sandy. But those are fairly small geographical areas when you look at a national company that is spanning a place like the US that has, I don't know, 90 different climate zones.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Very few are actually doing it. Some of them are our clients, some of them are not, but very few. A lot of people are talking about it, thinking about it, and you have to separate the words sustainability. From really taking into account how climate impacts you. So most big companies today do do some type of sustainability, which is great for saving resources, money, clean environment, but very few are actually analytically using their data say, okay, how are we really affected by the weather? And therefore, how can we act differently as a result of it?”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“They know in general terms, but they've really not modeled. And again, our message to market is that you can't Manage to what you've never measured. So dealing with climate change, what we say is while we don't know really what that change is going to be, we should know how climate affects our companies as a first stage. And so what we've built is an analytical cloud-based engine that does just that, that takes in all their data, mixes it with weather, and measures it, and comes up with an ongoing model that they can know at any given time exactly and precisely how weather is impacting their group from a financial stand up point revenue profits, etc.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“So, you know, climate change happens over a very long cycles, 30, 40, 50 years. Most chief executives are in their job for five years. So it doesn't have a direct in the pact. I think the biggest thing with the climate change that we always push is really knowing how climate is impacting your companies. Most companies today can't measure and don't know exactly what climate means to them. Really?”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“Right, so I wanted to plant a orchard in my backyard this year. And my original goal was to go to a landscaper, but I was busy. And so in order to order it because it was warm in February, I went on my phone. I went to an online service and I ordered my orchard online, which then came in March when was cold and wet.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source
“And I wouldn't have either until we started to look at the data several years ago. And this is the reason. Again, weather drives need. And when it's a certain type of weather and you suddenly want to buy a certain type of product because of the weather, you still have to get into a car to go to a store to buy it. So there is picking up your phone. Punching in a few points to it and ordering it in the palm of your hands. In other words, that need that weather drives can be fulfilled quicker, easier through a mobile sail than getting into a car which gets you to think, do I really want to get into a car to go and buy this? And so mobile sales are actually more weather affected.”
2017-10-05 · Masters in Business · Fred Fox: Don’t Just Blame it on the Weather · IDENTIFIED FROM THE TRANSCRIPT · source