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George Heaton

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147
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2024-03-24
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2024-03-24
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  1. You literally have no idea who we are, what we're doing, why we're here. Yeah, is there an alternate universe or are we just living in someone else's head? I don't know. So interesting.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  2. No, not at all, and it's completely different to what we've just talked about for the past however long, but that really interests me. The fact that there's all these different stories and conspiracies and things that are going on constantly, especially now more than ever. And I wonder if it would change the world if one of the governing bodies or whoever it was actually came out and said, yes, this is this. And these are with us. I think it's just amazing

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  3. That's quite funny because it's something that I'm really interested in, but don't talk about a lot. I guess. Weather like the aliens are amongst us.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  4. At business to own a business. No, I think it's about starting off and just figuring things out along the way and putting people in place of them things that you're not good at that are way better than you would at. As soon as we started doing that, that's when the business took off

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  5. Well, you're speaking to a lot of successful people and people that have been in it for a long time, right? You're not speaking to those guys that are walking around on the street zone. I want to build this and I'm going to sell it in three years for $6 billion or yeah, yeah, yeah. This may exit strategy and they've just started. They never work That never works for anybody. Like, that's the bullshit way of thinking. You're talking to the people that are really bought into their own fucking brand, and they're living it and the loving it, and it's forever, I guess

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  6. No, look at Ben Francis, they got valued at a billion. He's still in the business. It's not, it doesn't become about the money, right? It's not about the money, it's about what you're actually able to do and do some things different and not be conventional and try and just, I just want to do something that no one's done. You know, why not?

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  7. That's a good thing. I don't think there is one. I don't think there is a limit to what it can be and what this thing that started off as twenty five screen printed t-shirts can become over the next hundred years or so.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  8. I won't represent to be. lifestyle and not a brand. I want it to be unconventional and I want it to be more than just clothes. And I say that a lot recently, but I just want it to not just be about the clothes. I want the clothes to be a byproduct. Why not? No one's really done that yet. Everyone talks about brand

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  9. sick one day since then, and have never had my energy levels drop and I've never had bad sleep and I don't get headaches anymore and it just seems like the salt that's in there is what is causing like this constant stream of energy and it's supporting my workouts and I love flavored drinks so I thought why can't I make my own version of that and I tested it out with a collaboration we did earlier last year and it seemed our customer really wanted it so I was like we'll build another brand and put it under that umbrella and see how it goes

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  10. feel more of the brand, and who we are and what we do, and then hopefully roll it out globally, and then two for seven has a lot of focus this year. Usually it's just like a couple people in the building that are doing it, and now we've got a full team working on that. We're trying to expand that. Hopefully, I'd like to open some gyms with it. The concept for that is maybe next year, but not this year. And then I'm building another brand called Cadence, which is an electrolyte drink, high sodium, first ready to drink sodium in a can in the market. And that's something that I've been working on for the past year and a half with a guy called Ross out here. And that's because going back to 2019, twenty when I started getting into fitness and lifestyle and health, like electrolytes just became something that I was consistently taking. And I've not been.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  11. Yeah, and that's what I think that's a major advantage. Like same thing happened in COVID. Everyone pulled away from their productions and stopped selling garments for a while whereas we were like, okay, we will take everyone's production space and we'll start selling online. And then we made huge relationships with factories that we usually couldn't get in. And now we're like the best in them factories and doing everything the right way with them because we supported them during them times. For the store aspect, it's like we have these communities all over the globe where people want to be a part of the brand and they're showing up to run clubs and we'll go and do one in Dubai or we'll do one in LA. Like I want somewhere for them guys to be able to come into the brand and guys and girls to come into the brand and be able to smell it and feel it and touch it and have it way more professional than them just walking into a store and seeing it on a rail or seeing it on a shoe shelf. So it's about creating an area where the community can come.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  12. This year Start of the year, isn't it? I guess we're building out women's wearing the brand. We are opening three stores this year, which will be our first stores we've not done a store yet. And it's something that we've wanted to do for so many years, but just finding the right places and being in the right space for it.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  13. Yeah, ego is getting the way, and like I said, some people are not open minded to that, and they also very, people get comfortable. They get comfortable in that position that they're in and they don't want anyone to report into and they don't want to do this and do that, but that's life, right?

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  14. For the thing, but no, it's not true, is it? Because they can learn from them things and then they can step up. It just takes more time or they'll get more knowledge out of it if that person does come in.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  15. Stuck in old ways and not being open-minded to change. I think a lot of people are very restrictive when they're Especially if you bring in someone higher up from them, then some people will always backfire against that and that's a bad quality and it's a human nature and I understand it. And you can always try and change the way they think about things. But if they're not willing to accept that change, especially when you're in a growing company, like there's some people, and Spenny always tells me this, there's some people that'll take you to 50 mil, and there's some people that'll take you to 250 mil and there's some people take you to a billion and it won't be the same people. You've just got to accept that and you've got to do everything you can for them people at that time, however far they go with the brand.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  16. I think massively, I know earlier when you said you get lonely, I think that is a major block in loneliness because he is always there. And I have. Like our always have him to lean into, and I would never put pressure and stress on him in a personal way, but I know he's there if that happened. So I think it's a massive thing, but who you go into business with is another massive thing. And like you've got to be completely different to each other. And even though we look the same and we seem the same, like, we are very different people.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  17. Finish line. And you get excited when they get excited. Or like if Mike sends me a design that he's in love with and I'm like, fucking hell yeah, this is insane and you just have that energy between you. That wasn't there anymore, yeah, it would suck.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  18. And just that was it. Forever, it'd suck, it'd suck a lot because I've been since school we've been together doing this forever. So for him then not to be there. It'd be pretty shitty because, like, who are you doing it for then? Like I'd fucking die for Mike. Do you know what I mean? If someone said, I'm going to, I've got to kick you out of the business. Mike's day. This isn't really for me. I guess it's for him. It's kind of at that point where that can't happen. Enjoys it too much. We love doing this.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  19. Just like you said before, maybe one day the revenue stops, maybe one day it gets too popular, maybe one day something doesn't work out. Maybe one day a competitor comes up at the side of you and starts taking everything from you.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  20. I'm not going to lie, I still have doubts about things a lot of the time, especially in business. But with myself, yeah, I'm confident.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  21. Yeah, and there's a lot of people out there that are. There's so many inspiring stories out there on social media and in books and podcasts and stuff that all these people that have completely changed their lives. It just takes a lot of time and a lot of effort.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  22. becomes part of muscle right and you grow that muscle and you constantly like breaking it down and regrowing it and them principles just become your life They say habits, what is it? Thoughts become habits and then habits become principles and that becomes you as a person.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  23. Yeah, I guess it is an instruction manual. I guess it's a list of things that you must do for yourself Become what you want to be. I guess it's the deciding factor on whether you're going to do something or not.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  24. I don't have motivation a lot of time. It's actually more about discipline. It's about just getting it done. Get up and get it done, like with anything, with work, with working out, with creating a product, with building a brand, with relationships, whatever. It's discipline over motivation. Motivation's a small thing that can last two minutes or an hour. Motivation can come from listening to a song on your iPod. If you got discipline, you're willing to do it every single day of your life, and knowing that it's going to take so long to do it, you just get up and do it. You don't even think about motivation.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  25. Yeah, I think you can come out the other side of burnt out like The more you do right, the more you can do So if you're working hard at something and you're starting to feel like it's getting a bit too much, the pressure is a bit too much, you carry on doing it. You're going to come out of it. It's not like you're just going to end. Nothing ends. You just figure out different ways to actually make it successful or you'll something will work and you'll be like, oh, fuck, then your energy goes back up and you start going down there and it works. I don't think. I don't know. I think there's a lot of negativity around working hard, and I don't like that.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  26. I think it's everything I really do think it's everything. I meet a lot of people, especially out here, that have their little hands in different businesses, lots of different pies, but don't work hard at any of them and none of them really ever succeed, or they only own one percent when you find out they've sold a business. Thing it's all about just like. Going all in on something that you own. I think it's hard if you were just a small minority shareholder in something like that then is not really your passion it's someone else's or it's a big group of people's.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  27. Just personal preference what we like to wear, what I feel like I look good in, what Mike feels like he looks good in, what the team love, and just building that over time, step by step, just creating products that we feel like is either missing or we just want for ourselves to wear.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  28. Think it's about creating the DNA of what the brand is and sticking to that, not veering off in different directions and changing everything up every so often based on trends. So I think it's about holding a DNA whether that's through thick and thin. So when whether it's not right for that time or it is right for that time there'll always be life cycles in fashion and things will go out and in fashion but if you can kind of cultivate the look that you want that's that's first and foremost what it is like if you look at 247 and represent 247 looks like represent but it's active wear it's not like it's a whole different thing that looks like lulemon It still looks like represent, so I think making sure the DNA in the brand is very visible.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  29. If you look at Ralph Lauren, it looks amazing from the outside and they have all these beautiful stores in the best spots in London and New York and LA and most of their revenue is done through Outlet at $20 polos or $15 polos, 60% of their sales in a polo top. Which I'm not exactly sure on, but that's what I hear. So there's ways you can. I guess smoke and mirror it and disguise things and do other things, but for us we're pretty solid on where we want to be in terms of the marketplace and the price points and we'll grow that way rather than having to tear things to an extent.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  30. Yeah, biggest sportswire brand in the world, and how are they able to tear a Travis Scott or a Virgil Abla Jordan one that's going for five thousand dollars, but they're still selling tracksuits at twenty dollars, and you can still see everyone in Gold's gym to everyone in fucking Equinox wearing it. So there's just tiers to everything, right? There's a trickle down system with everything.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  31. I don't it's not a worry as such at the moment. I used to worry about it a lot. But when Spenny came in who's handling a $500 million business, he's like, we're barely touching the sides. 20% of our revenues in the US, that's only $20 million. It could sell 20 million dollars out of LA and not see the product. For the next six months, you wouldn't even see someone wearing it. So at this point no, but it is something that we'll always think about and always you've always got to limit your distribution and make sure you're selling it in the right places. And look, we are still like a luxury brand. We're in the best stores in the world. Like it's not like you can walk into a pack sun and pick us up. So it's still not a mainstream brand and it's expensive.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  32. So that's like a life cycle, right? And Comes every couple years or every seven years, whatever it may be in the industry. But there's always different markets to push and pull on. Also like represent is so small in terms of size compared to Burberry. At the moment we have a very core customer base where we kind of can identify them and we know where they are and what they do in and until that goes mainstream which I think usually happens probably at like 250, 300 million revenue.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  33. Progress in that regard, definitely. Yeah, I think it's just about building that muscle of understanding you can do other things and realizing it's not going to come crashing down if you take your foot off the brake for a second. But still knowing that you're giving it your all when you are in it.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  34. the time being yeah maybe later on in life when it when it becomes Something that I can step aside from even more than yeah.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  35. Everything whatever it takes Why not? I'm already into it now so I've got to go full on Kobe Bryant wasn't doing three throws at fucking three AM for no reason you got to be the best you've got to do everything right

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  36. If you actually want to build something that's going to stand the test of time and make you very successful and rich and happy and bring other people with you, it's going to take everything. I fully believe that. I don't think you can half ass it, I don't think it can be a side project, and I don't think it can be something that's just three hours a day. I think you've got to go fully into it to become like high level achiever, like actually a winner.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  37. Means I wake up. Fucking thankful for what I've got and what I've built, and who I'm around, and like my brother and my family. Do what I want to do, and that is the work, I guess most of the time.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  38. Yeah, self inflicted prison. I love it, and it's a privilege to have it. But I'm starting learning, like I said, I kind of got a girlfriend right now.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  39. Yeah, I would wake up the next day and be like, fuck, I've like spent four hours with this person that I'm not interested in seeing. That's what I've wasted four hours where I could have been working, could have been building the brand, could have been doing other things.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  40. Yes, very guilty here. That actually caused me a little bit of what we think is anxiety. I don't know if it is anxiety, but it would be

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  41. Now, and I hate it, I guess. I do I have this fucking feeling I'm not fulfilling what I should be doing, and I'm kind of giving myself a disservice if I'm out doing something else. Think a lot of entrepreneurs and people who run businesses get that, where if you're not fully into the business, like with every minute of your time, you feel like you're not doing the right thing. I'm starting to try and get out.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  42. I don't know what I am. I really don't know. I'm definitely not an attachment one, no. And I just always thought it would be... pressure on myself to then and I didn't want to let someone else down because of what I was doing with work and I don't want to have to explain to someone like this is my business this is my life I'm doing this all the time when they want to see you and they want your attention and stuff but now like hiring Spenny and having more time and actually coming moving out here I've got time now like my day is done way before what it was at home I would work from or I'd train and then I would work from I'd be in the office at half five in the morning I'd leave at seven PM and I'd go to bed. So there was no time, but now I can wake up early, get all the stuff done with the guys at home, and work with the guys over here building out represent an LA and then I can be done by like two three PM a lot of days I have then time to like I guess date girls and

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  43. I was obsessed with work and I was also like I didn't know who I was and what I wanted to be and it was before that era, before that time of mine where I changed. So it's just, I didn't like who I was and obviously that doesn't work when you're in a relationship. You've got to love yourself first, right? And then after that, I just kind of said, no, I'm not doing it and didn't up until recently, really, didn't entertain it at all for so many years.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  44. I think it's everything. Think your ecosystem that you build around you is everything. Whether that's the distance it takes you to get to the gym or the people you follow on social media. If you're following Joe from school that's out every night drinking and you're watching them stories even if it's 20 seconds of your day, you're wasting your time watching them stories and you're also looking at things that are just absolutely pointless to your life. So why don't you go and follow someone who's done what you want to do or is doing what you want to do or who actually inspires you and just clear out all the bullshit and you're going to be so much more in the right headspace if you do something like that.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  45. Absolutely unneeded stuff. A lot of the time it's great and you can go out and you can spend a few hours on your own and write a load of things down that you need to do that next week. But you need a team to do anything. Like I can't get anything done without the team And that's one thing I would realize every weekend that I'm wasting my time pretending to work.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  46. alone, but never lonely, never I felt lonely, maybe a little bit, but like I would distract myself with going working out for five hours, you know? I'll just put my headphones in and listen to a book and just going and coming back. And then the Sunday's done anyway. Sundays were my worst days because I didn't have anyone to do anything with Like I'd gone train at a local gym where there was a big community there from 6 a.m. till 9am and I'd come home and I'd just sit there and think. Wednesday, I'll be like, fuck, I can't even go and see my mum. So, yeah, I guess there is a little bit of loneliness in there. Yeah.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  47. That's when I realized. So them Sundays where you'd be sat at home on your own. No one of you messaging you. You can't do anything with people in the business because it's their time off with their families. That's when I realized like, fuck, like I'm probably too bought into the.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  48. Yeah, and I never really did for a long time. 10 years I've not really had a Nothing outside I'd represent, but I've built represent into my life.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  49. It lasts a few days, and I'll speak to Spaniy about it a lot over them few days, and he'll reassure that something else is going to take that feeling away from it, and it usually does. And as well, it's not all about small failures along the way. And there's so many exciting things that when something small trips you up a little bit, you've got to realize like, no, this is for the long term, like the future is this. In 10 years, let's look back at this as a learning curve.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT

  50. Fox with your confidence, but it also gives you a realization that you're not superhuman and you can't do everything and not everything you touch turns to gold. And then you've got to go back to the drawing board and do it again.

    2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT