YouSaid · the spoken record

George Heaton

lines on the record: 147
first: 2024-03-24
most recent: 2024-03-24
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“100% and look there is days where it doesn't do well. There is still days nowhere will launch products and we'll have a nightmare with it.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“building a business and even all the athletes that are involved, I'm able to suck so much knowledge and worth out of these people personally for myself through the brand. So me then moving into something else or just selling a business doesn't make sense.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“We'll do it in profits. No, I don't want a billion dollars in my bank account. That's not needed. When you say what's the exit strategy, I'm like when I watched you leave your business I was always thinking like you already had the podcast lined up and you're already ready to move into this other thing anyway. So it made sense for you. I don't have that and I also don't want that. Like I love represent. I wake up and it's represent everything and everything I talk to about everyone is the brand. Everything I do is the brand. Like even bringing my fitness into this thing is my brand. And like I've been able to then build two, four seven into this brand, which is actually just like more of a passion project for me than...”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“I think it will make me happier. Then I could my family would be sat forever all my team would be sat forever like that in self makes me happy. Imagine me being able to turn up to my family and be like, okay. Dad, I know you've worked all your life. Here's this. Enjoy it.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“I don't measure anything on happiness. I'm happy to sit and design for six hours or I'm happy to go for a run and like absolutely ruin my legs. Like that makes me happy. I also like doing hard things and rewarding myself. And that's not really money, but like I said earlier, money never has a negative impact, I don't think.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Not going to lie and sit here and say, oh, money's not an issue. Money's not a thing that drives me because it is. And I think it is with everyone. And I'll speak to billionaires and they'll say on camera that they're doing it for this and doing it for that. And then they'll say off camera like, I want to get fucking rich. Of course I want to be rich. Everyone wants to be rich. There's no negativity that comes with having a lot of money. And I think that society and the way it's perceived now is like not a good thing that you're making a lot of money. I want represent to be doing billions. I want everyone in the business to be extremely wealthy. I want the leadership team to be able to have generational wealth. That's first and foremost like I love that. Why not?”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and even with design I try and get this across to my team that like it's not even the design really that counts, it's the whole brand. They're not buying into this word. I'm buying into that, they're buying into this essence as like them becoming part of this club and like they're getting this prestige and they're getting the workouts and they're all part of this whole lifestyle that we're portraying and doing and living and becoming.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“In other people, we used to do it when we started. I'm not going to sit here and say everything was original. We've all been there and done that. I don't think when you're at a larger scale, you do do it. But then you see brands that are huge, high luxury fashion brands go and do it to a small designer. So I think it's just what comes with life. I'm sure you'll get it with podcasts. It's the same thing, right? You just got to laugh at it.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“No, at first you fucking hate it. You think people are taking food off your table, and in some cases that's right, and if it's a brand that's like very similar to us and they're trying to do the same at the same price points and they're in our market and they're taking market share, then yeah, it's like they shouldn't be doing that and it'll bite them in the ass when it comes to it and at the end of the day, it's who's in it for the long run, right?”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“They don't seem like I'm trying to get him to come out more with how he does things and his process and stuff. But just like with him, you're seeing a guy that is in a room designing all day, every day with his graphics team. And it's not just him, it's the full scale of the business, the logistics, the production, the garment text, the guys that are designing all the actual garments and the content team, like all of them are so bought into it. And everyone we bring up to the office, whether it's a store or another brand or whatever, like the fucking blown away. No one can believe what's going on in there. And it's this ecosystem that's been built by Spenny and us. I'm really like bled this mission into everyone that's in there that we're creating something that's going to be phenomenal and something that'll last way longer than what we last ourselves.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Three days. It's Cost, but like it's so personal to us, and it's all we were, and it's all we obsess over every day, so it's got to be good.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“I think it's my innate desire to just be the best. However we show up, whether it's a pop up, whether it's a run club, whether it's the feel of a garment or the delivery saying it's going to take three days and it takes one day. I think it's just my innate desire to just really be the best at how we show up as a brand.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Long range within it where like you see someone else in an owners club hoodie like you see them two guys nod at each other and it's like yeah you're part of something like we've kind of built this community that is it stems from the people that are in the business but it's so much bigger and it's on a global scale but it's still like pretty small and it's just it's like a it's a family business right it's run by two brothers and everyone within the business feels like family and when you buy a piece of that product we're giving them way more than what they expect like my one of my main things is like quality and I want the customer to think I follow these guys kind of cool I might try a hoodie and they get way more than they expect and that's when like they become part of that cult”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“I think it's the fact that it's like two brothers that are from Manchester that don't really belong in fashion have come up and done this really cool thing where they're proving that We don't need to just follow the rule book and we can do whatever we want to do and sell whatever we want to sell and like it's still even though it's a huge brand now it's still like a small thing where like the owners club for existence like”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Just being prepared as much as you can for whatever that thing is, so if that is you going to fire someone, you've got to know the reasons why you're firing them, like where they can go, what's going to be best for them, what's going to be best for you, and just going into it like that. And then there's nothing really that can happen within that meeting then that can go wrong, I think. And I think that kind of clears the anxiety.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Mental health. I always struggle when people ask me about this because no, not really. I've always been pretty solid on where I want to go, who I want to be, what I want to do, and just stuck to a plan. Anxiety, that thing, that period, yeah, that caused me anxiety, but not to an extent where it was like crippling. Like I kind of know, I kind of enjoy the bits of anxiety I get because you learn from it, right? You going into that meeting and telling him you're going to get fired. Once that's done, you have that relief. And then you know next time you do it, this is how it goes. You lose that 95% of anxiety that happens before it. Or you lose a little bit of it. I get really anxious going on to podcasts. Like the past few days, I've been really anxious coming on here And I've done a hundred of them before. So, you never lose it, but”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“A little bit. I wouldn't tell them the full extent, but. Just because I didn't want, I don't like putting pressure on other people, especially when it's not going to affect their lives as such at the time. But yeah, we would go to my mum and dad's every weekend and it would always be a subject that came up as he replied yet, as he responded, like have you heard anything? It's just like... Yeah, it fucked us.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Up until then Just hate, just absolute hate because we were a bunch of young guys that were trying to build this business and we had 20 employees at the time that we'd probably have to lay off and we'd lose all the money and we'd be in debt for the rest of our lives or whatever just because he decided that he wanted to use that name to sell nothing basically wasn't selling anything. So, yeah, up until that day, I was really upset about it. After it, I kind of just realized that it is what it is, and that's how things go. When I look back at it now, it really catapulted the business because that's when we came out of our shell. And that's when we started really building this brand into a lifestyle and not just t-shirts on the floor on an Instagram page.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“No, but the deal went through in 2020 when we were really like pushing forward and doing everything we could when that thing happened we had enough money for it.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Everything. But like I said earlier, it also became this driving force. Well, like I'd use it as a thing where it was like I know this probably sounds so stupid, but like, Just got started running in 2020, and I was like, I'm going to go out and run 15K. And if I stop, that's like him coming for us, you know. Like, I have to do that, have to win everything we do, whether he was just a run or it's a design selling or whatever it is, like you cannot stop now.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, just You not being able to be yourself with everything you do, every decision you make, whether it's buying a fucking sandwich from the shop. It's like, that's not your money to buy that sandwich because someone else owns a name where you're making that money. Like get you like that.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“And then they respond on the last day of this three month period. But you'd be in the car going to like Portugal to find out if this production's ready and you'd get this long email and your heart had just dropped and you'd be like, It's gonna get sad and then we'd go back to the office and sit there again and try and rethink of another name and then respond to him within a few days and then be another three months. So there was just this like this dark cloud above our heads all the time.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“and we spent so many months just sat in the back office just figuring out what we're going to recall the brand, how we're going to rebrand it and what it meant if it was not represent anymore. And we wouldn't, we couldn't post anything on social media. So it was like, we can't show this guy that the brand does well or we're making any money because then he'll want more and he'll start seeing all these other things and we just were so in our own heads about it and like all the advice from lawyers was just always bad news. But eventually we got him to come up with a figure that he wanted for it I remember it was, I think it was March 2020, we ended up signing and getting our name back.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Nothing and that was like that was the devil that woke you up every night But I used that as like Guess again, it's that chip on the shoulder thing. I kind of used it as that, and I realized that we had to do so much and make so much of the brand that we didn't want to keep it open that when the time came to it and he gave it and he wanted to take money, we had the money to be able to do it.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“And at first we thought, all right, we'll be able to figure this out. Let's get some lawyers and we'll go into it in a certain way and approach it like this. And it was just constantly like, no, no, no.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“We thought we owned it because we had the UK IP and all over the rest of the world. There was this dormant we thought it was dormant but apparently was selling clothing section twenty five or whatever.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“More than what we had. That was in that same period, that 2018 to 20, where we were just like every day we were waiting for responses and every day it was like... Waking up and thinking fuck is it all over today? Is it all over tomorrow? Can we do what we want to do? Is this even our business anymore? Do we even own what we're doing? And there was only really me, Mike, and James that knew about this that was going on because I didn't want to put it out to anyone. Didn't want anyone in the business to know this was happening or even my family. And it really restricted us with everything we did, every decision we made, every garment we sold. So that was included in that really dark period.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Oh, I remember we got a letter from a company also called Represent in Europe. Telling us that we were basically done. Yeah, that was. That was the worst day in the business, yeah. Said they owned the trademark in Europe. They were just going to take us for everything we had. We couldn't carry on trading.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“I like to, yeah I love to know as much as I can. But as well, I think you should keep things away from yourself because it will inflict you with, even if it's like negative things, think especially if you're so focused on building this next collection or whatever it is. If you're hearing negative feedback about some kind of product that's not working or something the business is not working, that affects what you're doing there. So I think trying to divide them two things is crucial. And I did that with Mike from the get-go because I knew that like negativity and like feedback loops on things that weren't great wasn't good for him when he's designing. So I kind of kept him just like strictly to design. But obviously we'd give him facts and figures and numbers and stuff like that, but try and keep him out of it as much as he can.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“And that, yeah, it was an enjoyable for a long time and you do it because you had to do it. And if I spent six hours in that role of a CEO to then come out of my room and be like, Mike, let's go and design this thing. You didn't want to do it. There's no energy. That shit drains your energy. If you're a creative, the business side of the thing drains your energy. It absolutely kills you. Even to this day, I'll go into a board meeting and after 15 minutes, I'm just like, oh my God, I'm done. I'm asleep. But I could sit in Mike's room and design for twelve hours straight with him.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“My life just so much better now that he's involved with the business, and there's a lot of weight taken off my shoulders.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“A relationship with him over many years, James was in contact with him for five years since we first met. And then as the business scaled, he saw what we had, like he saw what me and Mike had together as brothers and he saw what me and Mike James and Steph had as like a leadership team. And he wanted to be involved with it because he knows that there's no other options for us. It was like we're building this. There's no ceiling. What is representing 10 years? Like what can it be? And he says it every day. He's like, it gives me fucking goosebumps walking in here because there's no limit to it. Like we can do everything if we can spell sportswear. We can sell vintage t-shirts and we can sell salt. Like it's insane. We can do anything. It's not really a brand anymore. It's like a lifestyle.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“I think, like you said then, like company culture. If you see represent on LinkedIn or something, you're going to look at it and think, fuck, I want to be in there. These guys and girls are getting after it, like doing gym sessions together at 6 a.m. and they're all out and they're just enjoying the workplace. But that comes from being a successful brand. You can't just do that from the get-go. Countess Bella Gym with no money, right? So you've got to build that level of success, and then you're able to reinvest into the brand rather than into your stock and building the actual size of the company.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I hope that's right. And I've seen people do that and get it wrong, but for me, I think it is right. I'm not a businessman. And for me to be the CEO of this business that's growing rapidly and has all these people involved with it, like all I would do is stump the growth of it. So like you said earlier today, there's people that are so much better at things than you. And if you can bring them into your business, they can get on with that stuff and do ten times better job than you can and lay the foundations for it to become five hundred million or a billion dollar brand or ten billion dollar brand and you can focus on what you're actually good at.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Is not really, I'm not going to sit here and take credit for that. I'll take credit for like the gym that we have in there and the way we everyone works hard, but also the CEO that came in, Spenny just, he's all about people, people overprofit every day of the week, whatever it is, it's people first. So we have such a good group of the leadership team he's brought in and everyone who's involved with the business now is just constant like transparency and here's where we go in. Here's what we're doing. Here's what's wrong. Here's what's right. We need to focus more on this. We need to do more of this and just giving them everything that they want. And like even though it's, yeah, you've got to work hard. You got to work fucking hard. We're still probably the best place to work for that I know of.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“I do have an amazing leadership team, and everyone in the business is so bought into it now and now there's like a mission statement and some fundamentals behind the business and everyone's really on the mission with me and they fucking live for it and love it and like will die for it.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Oh, of course, it does, yeah. For the whole 13 years, it kind of looks like that. And it still looks like that now. And we definitely don't have it all together.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“But then as well, like the business was growing so much that I would have only just restricted it if I would have stayed in that CEO position, even though I was learning a lot and listening to a lot of things and we had to bring people in because we were like busting at the seams, didn't have enough staff and like the revenue was going crazy and we didn't know what to do with ourselves. We're all running around like headless chicken. There's only like 20 people in the business and we were doing like 30, 35 million revenue and there's like, fuck, what are we going to do? We're going to do 50 million next year, but we don't know what we're doing. Just like so silly. But yeah, you just...”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“And that was me a million times over. And just like having that open-mindedness and listening to other people and knowing that it's not, you're not right with everything is such a fucking huge thing.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“I came out to LA a few times and found these t shirts that I really loved and these cargo pants that I loved and then we started putting all these three things together through all of us and then I have a guy called Stefan who was doing all the website maintenance and everything like that and we changed the way the website looked and the whole vision of the brand and we deleted everything off social media and just like restarted and it just it started working and we put like 300 t-shirts online and we sold 300 in a minute and then the next week might do another design and we sold 600 in a minute and then 900 in a minute and then it was like fuck we actually do have a following here we've gone from doing 10 15 sales through the day to like a thousand every single wednesday two thousand three thousand four thousand and that gave us like the the liquid and also the confidence to then go and create more collections and go back to becoming a real brand again”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Produced in a different way than what we were doing, and like full credit to him, he completely changed the whole margin of what we were doing. So James was doing that for like nine months straight and Mike was doing all these new graphics that was going to change the way the brand looked”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Strip back all the wholesale that we were doing, and we focused on the D2C. So we went into this weekly drop thing and it was just before COVID happened and James, who is the chief product officer, was super keen on moving our production out to Portugal. It was currently in the UK and Italy and it was making no money. And I had so many arguments with him about it. And like hated this way of thinking that he was doing and like what he wanted to do with the business. And it got to like we had a massive heated argument about it and it was so right for the business at the time. And I just didn't know it because I weren't acceptance of like changing the way we were working and I didn't understand that you could go and do this other thing and”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and look, same with me, like, I would go head on into something thinking that you could just go out there and run a marathon within a week. And people do that and it crushes you and then you have to start again. But it's just about finding that rhythm of what you enjoy and just go and just doing it and not really taking your thought off the gas once you start doing it.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“One step at a time, whether it's ten thousand steps or doing even a 20 minute workout, that's all people need to do to change. Because you'll start seeing results regardless of what position you're in right now, if you can just keep increasing incrementally what you're doing in terms of fitness or your business or however you sleep, whatever it is that you feel is not right, you'll see the change over time it comes and it takes a long time It takes a really long time but it happens.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, yeah. Used to think that as well back when I was overweight and unhealthy, and I'd look at people on Instagram and be like, yep, genetics, whatever. Yep, he's on steroids. I can't look like that. I've got a business to run. Like you'd dismiss everything, but it's not. And once you start doing it yourself and you see those little gains and you get into it and you can really change.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“And a lot of people do say that. A lot of people think that it's genetics or they think it's steroids and stuff like that.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“I needed to eat, or I wouldn't sleep the exact and I needed to get the exact amount of sleep that I wanted. And it just completely changed the way I looked and my levels of fitness and cardiovascular and strength and everything like that just went through the roof.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Old Orion Holiday books and Robert Green and everything like that. So I was learning all these things whilst I was also doing this mental toughness challenge and it was like a 75 day thing. And I remember getting to the end of it and just thinking, fuck, I looked at myself then and I was like, okay, I can see the change. And you know when you can see change, that's when you really go into it. You start getting obsessed when you see whether it's success or like your fitness levels go up or just the way you energy levels are every day and just figuring out that like these little indicators are changing the way I am. And then at the same time we were really working on the business. So the business was starting to see a bit more success and that whole thing, the cadence of that just kept rolling and rolling and rolling. And I guess whether it's obsession or addiction, I got addicted to it. And like there couldn't be a day go by where I wouldn't work out or I wouldn't eat the exact calories.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“the same and I still have them that pop up every morning like reminders on my phone I found this guy called Andy Fritzello and he had a book called seventy five hard and it was like a mental toughness challenge but it also included a lot of working out in there and it was like no alcohol drink this much water read this much of a book and just do it every single day for seventy five days write down five things you're going to do that day and I did that and I started doing it and I started seeing like these crazy results in my life just with everything just the way I could structure my day and knowing that like I had to put two workouts into a day one had to be outside one had to be inside so structure the rest of the day around that and then I started learning how to plan my day out better and where the time was where I could go and do these other things and like every night I would read ten pages of a book whichever book that was from”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT
“Hundred percent, and I see this with people now that we inspire with 247 or who will send me a DM and say, look, you've changed my life through this or that. I think that the best view of heaven is from hell, right? I think you've got to get to the bottom of that mountain to start reclimbing it. I think if you just sit around in the middle somewhere and life just is what it is, that was what I was going through. And I had a girlfriend and we'd split up and that was terrible. And yeah, the brand wasn't doing well. I got told it was unprofitable and I was just in this fucking what for me was rock bottom and I know it doesn't sound bad compared to a lot of other people's lives. I understand that but for me for where I'd been on the trajectory that I thought I was on it was rock bottom.”
2024-03-24 · The Diary of a CEO · George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!" · IDENTIFIED FROM THE TRANSCRIPT