YouSaid · the spoken record

Gregg Spiridellis

lines on the record: 128
first: 2018-01-17
most recent: 2018-01-17
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“For us, yeah, all in Asia, like messaging becomes the center of all of your digital experience. And the iMessage platform is really, really good. Like you can build great products on the iMessage platform. Consumers in the US aren't used to my kids on. They're not used to using these tools. But I think, for me, they're not.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“No, I mean, Snapchat's a walled garden. Facebook's become a walled garden, all these places. And I think there's a loss of innovation that's going to make those platforms less interesting places and maybe opening up maybe the competitive opportunity for other people to open up and start to kind of reinvigorate some of that innovation somewhere else.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Well, for us, I think we're okay because we've had to build our economics around buying media. The only thing that's a challenge for us is if inventory gets a lot more expensive. But there is no place else. I mean, there is no place else.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“So, the question is at what point do people who are investing capital in things that make these platforms better either stop or lose the ability because there's just not the monitoring?”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Well, it's interesting because they did press publishers to do videos and everything. I mean, I remember, like, Kara, do Facebook Lives. I was like, no. And they're like, why? I said, because it's a waste of my time. You're not going to commit any money, and then you're going to screw me. I said, so I'd rather just go to number three. I don't see any in the real life. First, they were like, Carrie, you're so mean. I'm like, what? It's hard to AOL.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Well, people publish out to Instagram, but there aren't links back to our product. So for Virality, it's not that useful to us. The interesting thing is at what point does”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Now, if I'm someone like BuzzFeed, for example, that scares me. And it's a real shame too, because Joan is like one of the most creative. I mean, he's an amazing format guy. I saw in his memo, they did $52 million of revenue from platforms, including Google, Facebook, Netflix, and Amazon, probably mostly Facebook. But when you think about the impact of BuzzFeed and the fact that their top line is only 50 million from platforms, and now they're going to be pulled back even further, like where's the money to innovate? Like, how does someone like Jonah, who's actually building an innovative publishing platform? Yeah, how do these, how do you survive?”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“No, I didn't call. Look, I mean, they don't care. I mean, no one cares. No one cares. I'm going to call Facebook right now The truth is for us years ago, they killed organic distribution. I mean, this is nothing new. Like our business of subscriptions, like they clamp down on organic distribution and pushed us into the paid media space years and years and years ago. And my biggest fear is that we're going to have a rush of demand on the unpaid media inventory and it's going to rise prices of customer acquisition. But I don't think it's going to be apocalyptic to us.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“If anyone sits in this red chair and tells you they know what the impact of that change is going to be is they're just full of shit.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Do I look now? Yeah, I mean, I'd be nervous. Yeah, I mean, the bottom line is years ago, Facebook killed organically. You don't look nervous to me, by the way, just to say, well, it's the random.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Which they say they value, and now we'll see what exactly do they mean by making it more personal? Look, they're trying to make the news feed more personal. If that means, it could mean anything. We just don't know what the impact is going to be. I think what we're hoping.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“So it's, you know, but they always change a platform to prevent gaming of distribution. And so we were always fine because we were creating things that have organic. Yeah, organic value. Which they.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Even the big ones. Yeah, I think it's what you do is you just wait and you see what the real impact of these changes are. Look, Facebook's been doing this since the day the platform opened. The difference is, I think, back in the early days, people would complain about Facebook changing the rules of the game.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Incoming ICBM. Just kidding. We have no idea what the impact on the news feed changes are going to be. And that's basically, we all live in a Facebook world right now. I mean, that is the vast majority of any publishers distribution. We're all Hawaiians. We're all Hawaii. We're all in solidarity. Hawaii strong. It's scary. Look, when you've got such a juggernaut delivering that much traffic, you just kind of hold your breath in hope. So what do you do?”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“I think most independent publishers probably feel like people who lived in Hawaii this past weekend right now. Thank you for answering my question, Greg.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Well, it was no, it was vine was for most of the duration of the platform, if not the entire duration, even after I left. I'm not quite sure after I left, but was six seconds. Instagram was initially when they came out with video and doing the same way, looping and autoplay, et cetera, was 15 seconds. And then they expanded significantly from there.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Also, amazing artistry on Vime. People who did amazing stop motion visual effects or came other than, say, YouTube early on, which was like shock kind of content, there was some real amazing artist. Well, you made it longer, r”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so much of Vine was comedy. One of the fascinating things about Vine was that the specifics of the format, the six second video, the constraint of the six seconds, and then the fact that it both auto played and looped was really one of the first, I think, one of the first formats that just kept playing over and over and over again. That facilitated all these comedy innovations on the platform than other people used.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“And YouTube for me. It's like my television. No, they don't watch YouTube on TV. Yeah, it's all YouTube in my house. And Vine, they watch Vine on YouTube. Right. That's what they do.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“But they do watch, it's interesting. We have kids similar ages. They do watch John Oliver. And I watch them very carefully. They don't not want to watch long things. They do watch a lot of stupid stuff. They were watching that Logan Paul for a minute, and then they decided he was stupid, which is stupid.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think they repurposed. That's the challenge is all gravy for those guys. Like they're producing with the economics of television, and then they go kind of clean up. It's the tips. Although some feel like it feels like it”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“I think Mass Funny is where's the money that can afford the investment? So if you look at, like you were saying, like Jimmy Fallon or these great, really super well-produced video content that gets kind of repurposed and distributed online, really hard to compete against that. If you're just looking at digital for your main source.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. So you're competing, if you're an original content producer and you're distributing on digital, you've got to compete against the Jimmy Thalon and Colbert. People who have writing rooms filled with the best talent in the world. It's a really, really tough space to be. So for us, we think about how do we empower people with our content as well as tools to be funny in their own lives. So it's not about like being mass funny. It's about like being micro funny, but doing it in a way that it can be replicated and hit scale.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. Yeah, no, and we built, I mean, we built a really big business around this stuff, and it's great. I mean, it lets us invest and innovate in new formats.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“For us as a producer, though, it's awesome because we create one video. And if we give people the tools to make it relevant to their small group of friends and we can replicate that over lots of small groups of friends, it gives us basically hit scale without all the risk of being funny on like a mass scale. Well, is it even possible”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Cause to happen in comedy, you don't get distribution on lots of things because it's funny to 15 people. And anything beyond those 15 people is like, why did you send me this stupid thing? I don't even know who these people are”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“But you'd think you wouldn't. Formats get tiring. The one thing that's worked really well for us is the tools. So when we did this land, we created something that was relevant to the entire human population for a pretty good window of time. Coming out of that, we knew we're good at what we do. We're not that good. Like lightning in a bottle, like you recognize it and you say, okay, give people tools to insert the relevance into the content themselves. So that's where starring you and the ability to put your faces in. It's super, you know, we create one template and it's super funny to see Uncle Joe in it to about 10 people. You get enough of those groups of 10 people together.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“These short form formats, particularly after the sixth, you're kind of like a Zach is funny. These people are funny, but I get it. We're doing the same. It's like an SNL scene that goes on too long. You're like, okay, it was one joke. It was hilarious. Let's wrap it up.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“A really good question. I don't know if there's, I wouldn't point to one thing per se. I think they're just, there's just, I mean, so many different things. But all like one-offs. You know, you see formats and you appreciate them. But there's not one thing”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“You know that format. This is a format where they take a Star Wars movie and then they superimpose like gobbledygook like dialogue on top of that looks like they're actually saying it. And that's one of the things my son showed me that I thought was really funny. And I look at that, I get super jealous. I'm like, that's a format. You could just scale forever. Like you can do that to anything. There's an inauguration day one. There's a Star Wars one. You can do that over and over and over and again. I think that's the key to auto-tune, exactly. Like there are a couple of these formats where you see them and you're like, oh man, I wish I thought of that. Why don't you just do it?”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“I'm, you know, it's hard to, I mean, the things that get spread the most are the things that are funny. I mean, that's the thing about comedy. It's like super subjective, like what my son finds hilarious like I don't even understand. So, you know, in terms of like, what's funny if it's driving viewership? It's funny to somebody. I look at things now. Like, I look at bad lip reading.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And so we're, you know, now we're in a world where everything is like so targeted. Like the things my 11-year-old son watches are things in a million years I would never watch and the things that I watch and find funny are things that he won't. There are very few things that I think cross all ages and demos.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Kills the funny, it kills the funny until you see it again. You're like, okay, that must have been pretty good. But also with this land, one of the other reasons we started looking for new business models was back, that was July of 2004. I would bet, and I don't mean proof on this, but of everyone who saw a video in July of 2004, I'll bet we had like 90 plus percent share of voice. That just doesn't happen anymore. Everything was like three.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“There was nothing else exactly. So when that one, you're working on something for eight weeks. At some point, the grind kills the funny. And if you're still laughing at the end of a production cycle, you know you have.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Do you feel like now you've been at this long enough that you know what's going to work? Like when you, before even something goes out, you kind of have a sense of, oh, this is going to work. This is going to move. Let's try it out.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“It was a satire. Yeah, it was satire. And we did do things that were like culturally relevant. Back then we could do big box marks. It was kind of the idea was, hey, we're all like, you know, we all love consuming and shopping and filling our houses with crap. And then all of a sudden our factory shuts down and we're working in the big box mart. It's not so cool anymore. Right.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Sure, while we're doing this. Yeah, we did. We did a big box market. Big box market. So we did a piece set to OSANA called Big Box Mart.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“I don't know. He did something today. I'm sure while we're doing this, but it is being governed by Trump and on Twitter, which is interesting. So you could have things like you had one on Walmart. Was it yours? Yeah, we did. Yeah, it was in Big Box.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Why? And it was funny. It's relevant. I think the key thing for us has always been relevance. How do you make something that's relevant to the most amount of people at the same time? So topical humors always works really, really well. When we did this land, you had a really long shelf life. We knew this. This was by design. We could launch something in July for a presidential election that would be relevant through November, which is astonishing. Which is astonishing, right? And it doesn't exist anymore.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. Yeah, that's another GIF company like Gife. Yeah, there are a ton of them. I think where we stand out is original content production, like higher quality production values and tools, personalization tools. Like, how do you make something real unique? How do you help people stand out in their digital lives? So, I mean. Back when we were doing this land, it was hey, I'm the first to find this. It was all about like early discovery, and I'm cool because I shared it. And then it became about like elf yourself who were doing elf yourself and people are sharing all these videos. And now I think it's how do you create a tool that's lets people create something really funny, really contextually relevant in their text message conversations really fast. That's what we're focused on now.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“They use jib jab at the keynote at wcent as well. Yeah, send gifts and personalized gifts. We've got new products coming as well that even open up the customization opportunities even more.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“You were asking where we are now. So, in about 2013, it's always been about distribution. Like, what's the next distribution channel? So early on it was email. We were the first to kind of capitalize email for video. Then it was Facebook. We capitalized Facebook. And in about 2013, we started seeing what's the next big distribution channel around messaging. So we said, let's think about we don't want to just throw e-cards on messengers the same way we didn't take political satire and throw it on Facebook. Like, what's the right format for this channel? And so we created a new product called Jib Jab Messenger and really around GIFs, so personalized gifts. And that became really popular. Zuckerberg used it. We launched it in 2014. In 2015, when Zuckerberg opened Messenger as a platform, he used our product at F8 to make the announcement. And then when Apple opened up iMessage as a platform in 2016,”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Now we don't see as much sharing through Twitter either. And I think it's just like quicker consumption. Our videos are still about a minute and a minute and a half. I remember when that was short form, right? So they're a little long for Twitter.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Well, Twitter wasn't as visual. It didn't really line up with us as much until now. It's much more so. But back in the 07, 08, it wasn't a place where we were really successful because we were all video and all visual content. What about now?”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“As someone who was in the hit business for many, many years, there is nothing better than the subscription business. You can actually sleep at night and not worry about what well your next piece of content is going to do. It's a beautiful thing.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Videos really easily, so that was distribution and business model subscription. So we've got well over a million paid subs today. So we built that business.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“So we went. So with greeting cards, there were two things going on. One was we knew we could use a technology to let people create their own personalized content, and that was really exciting. The second thing that was happening was distribution. So originally in the this land era, people would take a video and would email their entire address book, a video. Look at this. Remember that? Yeah, that was cool. And that stopped. So we were having trouble keeping the same virality up. And when I saw the Facebook news feed, I said, this is the exact same thing. You're basically hitting 150 of your friends with a piece of content, but there's no social obligation to respond like, ha ha, that's funny. So we were really early on platform. So we were one of the first builders on Facebook platform. We tied, because I could also access photos. That was the other thing I saw. Birthdays and photos. I could get your information, all your friends' birthdays, all your photos, your friends' photos, and we could basically populate these personal.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“Day and the creator is a genius. It's a great show. And I think it ran its course, though. I mean, how many episodes of it?”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“That was the same guy. We found that creator and we brought him in and we produced a whole series of things with him. And then he said, thank you very much. I'm going to television now.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT
“It was like cruel. It was like the eggs got killed. Yeah, they got cracked into frying cans. They cracked into screaming.”
2018-01-17 · Decoder with Nilay Patel · Recode Decode: Gregg Spiridellis, CEO, JibJab · IDENTIFIED FROM THE TRANSCRIPT