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Guillermo Rauch

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2025-04-13
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2025-04-13
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  1. Tens of thousands of dollars. Maybe the most cracked engineer out of her cell could knock it out in a, like, without using any AI, could knock it out in a couple days. But then what about the design? What about like me? Because I'm the bottleneck, not the engineer. And this was what's amazing about this collaboration, right? Because like I'm providing the product guidance. I'm saying draw a dashed line between the way this is a BZO just blew my mind so hard. I said draw a dashed line between the two destination airports.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  2. I mean, that one probably took less than two hours with the worst internet. Sorry, Japan Airlines, I love you, but give me a hard time.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  3. And it created this awesome overlay on top of the map that can render tens of thousands of flights at any given time. And then I told it, let's make it a full stack application. Okay, plug it into the flights API. So that's an example of like we cooked and there was no limit. And so I'm always in the lookout. The service that I'm providing to the VZero community is I'm part of the team that is really trying to break this and say like, can it not build something? Or and even when it does build it, we're very obsessed with quality and performance. Like it has to be real. That's our commitment to our users.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  4. I actually do say that a lot. And this is, I think, when I shared it on X, it blew a lot of engineers' minds because it created a Canvas based. Canvas is the sort of underlying rendering surface that very sophisticated products use, like Figma.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Experience first and thus also have our cell was built. Let's start with the front end. Let's start with the planes on the screen. And by the way, there's a lot of subtleties here. For example, There's so many flights going on at any given time that there's just too many. So I had to work with VZero on improving performance. And once again, I wasn't prescriptive. I just said, we have a lot of flights, chief. Did you say chief?

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  6. They had ads, they were not what I wanted the flight rator to look like. So I built my own during the flight with the worst internet connection that you could imagine in the world, integrated into a flight data API called Edge Aviation. So this is what I told VZero. We're going to build the best flight radar on the planet. I wasn't prescriptive about how it used a tool called Mapbox and a JavaScript library called Leaflet. I didn't tell them that or her and what it is. And subsequently, once we cooked on the design, which looks, I would say beautiful, I then got more ambitious and I said, all right, let's make it real now. And by the way, that's actually how I would work. So it's how I like to work. I like to work.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  7. I like to do during flights is I like to monitor our own flight while I'm on the flight. So I open flight radar or whatever. And I was extremely bored as well. And I noticed that flight radar, I don't know which one it was, a flight radar is like four or five of them. They were very bloated.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  8. Just saying that, like, I mean, a chat is You have a one-on-one performance review with a tool. Hey, way to talk. Try something else. What you're doing so far is not working. It's amazing. One fitness function that I'm keeping in my head is I really want to find the thing that it cannot build with Vizier. So as part of the VZero community, I have my own profile. We'll share the link with people. You can see six or seven things that I've built that I consider to be pretty impressive. So for example, I was flying from Tokyo to San Francisco. The internet was horrible.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  9. Would say in some ways, if you have technical skills, this one is interesting have some suspension of this belief. Like what I like it humbled me, right? I was saying about accessibility. So be open-minded about whether the tool actually knows some things that you might not know. And so focus more on the product description, right? Like focus more on like, what do you want the end user to experience? What do you want the product to do and try to be open-minded about how well the tool can implement it? Those would be my main wants. You also have to have a sense of... Iteration, I guess. Think of it this way. If you were working with a design firm or an agency that you've hired, you will go back and forth and say, try something else. If you were coaching an engineer that's getting stuck in something, you would say, try something else.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  10. So, number one is you can be as ambitious as you want in terms of what you ask the tool. If you can steer the tool towards some kind of inspiration that you have, you're always going to get better results. If you don't have ideas on what to build or what to prompt, I would recommend using the VZero community so that you can find something to fork to get started.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  11. Story that I just told you of like I have a website to build and it can get it in front of 100 million people. We can enable that for everybody now. And so the end-to-end full stack V0 native and built on this awesome fluid serverless infrastructure that scales to billions of people all just from prompts or screenshots or just copying and pasting your PRDs into the tool.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  12. We already have a customer, an enterprise customer of V0 that only works with V0. All their products, all of their features, all of their client communications are V0 native. Two days ago, I just heard anecdotally on X, someone tells me, my brother just sold his first website to a client completely built in VZero. Yesterday at an investor conference, an investor walks up to me and says, two of my friends just got engaged on VZero, saying, okay, okay, VZero is a dating app now. The engagement website, the proposal, the wedding, like it's all VZero native. So because we've integrated VZero, the Versel infrastructure. We can do that whole.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  13. We've speced out how the new functionality for deploying a zero to vercell is going to work. The amount of detail that was contained in zero, I mean, we're all just saying, well, just ship it. There's nothing else with this guy, right? Like it was animated. It was interactive. We were demonstrating the error state, the success state, the slow stream state. it really empowers product builders, not only with technical skills, I think that does a disservice to the tool. It empowers them to explore and augment their thinking with a lot of things that perhaps it wouldn't have considered otherwise, a lot of states of the product they wouldn't have considered otherwise.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  14. Absolutely. This is why the common running joke is that all of these companies have, you go to their careers page and it's like, Engineer, The counterpoint of that is that at Vercel, we had 150 engineers that can write code and 600 total headcount. Now we have 600 engineers. One of the best things that I've seen created with D0 have not come from RHEM. They've come from the marketing team. They've come from the sales team. They've come from the product management team. The product management team is fascinating, right? Because now they're actually building the product. So last night I saw how we've speced out in vero. Think of it as like a live PRD.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  15. Not writing the compiler from scratch. Otherwise, you get into the Newton thing in order to create an Apple, you have to create the entire underlying universe. No, the LMs are interoperating with the universe as it exists. And so the engineers that learn foundational infrastructure are probably going to be extremely empowered still for years to come.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  16. There's going to be a fundamental engineering skill that's going to be useful for decades or centuries to come, which is creating foundational infrastructure. About LLMs in terms of their like oracles that can go and write software for you, but there's a limit to how much software they can write. There's context windows. There is time and computational constraints. So it's very hard for an agent today to go and say, I'm going to write a cloud from scratch. I'm going to write all the foundational services. I'm going to write the framework from scratch. I'm going to write the compiler. No. The LM is orchestrating those tools and infrastructure.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  17. That superpower comes from, we made it as easy as possible to get started. And the language that we choose is actually very relevant in this story. JavaScript is almost, in my mind, has always been almost like the English of programming languages. It's a language that if you learn it, you reach billions of devices. So it's not a coincidence that when you ask ChatGPT or anthropic or Gemini to build you a web app, it uses these tools. It uses JavaScript. It uses React. It's become the lingua franca. Building products on the web. So I would tell to make kids, look, if you do want to go deeper into programming, start learning there. You can reach huge numbers of people. If you have a passion, I would say

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  18. AWS in EC mode for a lot of people We have a very large user base of people that would have otherwise not have been able to configure all of the ins and outs of the cloud. But do want the scale flexibility, speed, et cetera? They want to create a very high quality products and services. So I'd like to give the Super Bowl example because one of our customers ramp had a 43x increase in traffic when their ad went live The engineer that worked on that only needed to learn NextJS. Then they pushed their code of RCL, and now they can reach an audience of 100 million people without a blip, 100% uptime.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  19. Yeah, I think again learning how to prompt, learning how to code. With VZero, we show you the code when we build things. So if you can build that mapping of like maybe not learning how to code necessarily in as an abstraction, if you do have a knack for it, kind of like, you know, I'm a big believer also that my five kids have like super diverse personalities and inclinations. And I don't want to be pushing for something that they wouldn't want to do or whatever. And so learning to code in the abstract might be good for some people, might not be the fun thing to do for other people. And so What I would recommend is try to understand how things work. So if you prompt V0 or any other tool and it generates some code, try to build an understanding of what that does at a high level. Vercel, maybe it's a metaphor, is like.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  20. And I wanted to watch how people presented their ideas. And we had a lot of fun. We also ate Waffles and Grill sandwiches, which is a bonus. But so presenting and putting yourself out there, I mentioned in the beginning of the podcast when we were chatting, I've learned so much from you and your guests because you put out all this awesome little post on X in these videos and this is snippets of your interviews. The ability to present what you've built and put yourself out there. Incredibly important skill in the future, especially in a world where the marginal cost of producing software and new things are going down. You need to build an audience. You need to know how to talk to people. You need to build your own signature brand and style. And so maybe they're a little too young for that one, but I guess taking them into hackathons, probably like.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  21. Sharing things and putting yourself out there and broadcasting to the world. So, another thing that I do is I take my kids to hackathons, which is went to an awesome hackathon at University of San Francisco, USF. It was called the Bloom Hackathon, and it took two of my kids.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  22. And in one of them, it was this amazing triangle that had an animation that I didn't think was possible to make, and that it was all built with VZERA. And he used the word turbulence to describe the effect that he wanted. So I just want to call out that to people because the difference between knowing that word and not knowing it is getting that style into that beautiful triangle that he created that was interactive and it's probably going to end up in some landing page soon that you're going to visit on Vercell.com. And so developing eloquence and your linguistic ability, I think, is going to be very important. So I love my kids to know that. Think that idea of

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  23. We try to infuse what we've learned about what do people think is typically good web design, which influenced the model in that direction. But still, we also don't want the whole internet to look the same way. So your ability to steer the model with your words. Into those references, into those inspirations is going to be very important. I actually have an amazing anecdote. We hosted a design demo night at the Vercel HQ in San Francisco last night. And we were showing off how Vercel uses V0 to build V0 and to build Vercel. And one of our designers showed this amazing animation that he built. Actually, two amazing animations that he built.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  24. And then there's a word cells, which is communicating more of the liberal arts. There's also the funny and awesome slide of Apple saying that they are at the intersection of liberal arts and technology. I've always had immense amounts of respect for both sides of the brain, so to speak. But I think developing great eloquence in knowing and memorizing those tokens that I talked about, knowing how to refer to things in that global mental map of symbolic systems will be highly valuable. And we have some tools to help people prompt better, but prompt enhancement and embellishment cannot replace thinking and cannot replace your own creativity that you want to infuse into the world. So one of the things that V0 does is it tries and it succeeds, I think, at creating very nice designs out of the box.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  25. Versus Shape Rotators. So a shape rotator is someone that only has a math brain, right? You could argue the kings and queens of Silicon Valley have been the shape rotators because those have been the jobs that have historically commanded the most status respect, net worth, whatever.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  26. Great question because I have five kids and I've already enrolled them in this cool of G myself in the sense that I'm already guiding them towards the things I think are going to be very useful to them. So understanding how things work needs I think the ability to understand the fundamental logic behind things is incredibly valuable. So I push them really hard on math. If you don't know math really well, you're out of my house. Just kidding. But it's a fundamental skill that I want them to know. Eloqu So I joke sometimes have you heard a meme of word cells?

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  27. I have engineers that ever sell that know every single CSS property by heart. They know when they became available in a certain web browser. They've been tracking this specification. Like it's almost like you're in Cyclopedia of knowledge of each CSS property. You probably won't need that in the future. And probably that's good because you'll free up your mind for more ambitious things.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  28. Because you just knows everything. And so those tasks where you can almost model it to a translation task, definitely going away. But knowing how things work under the hood, notice all the, I'm using a specific tokens in this conversation. I'm saying CSS. I'm saying layout. I'm naming styles. Knowing those tokens is going to be very important for you because you're going to be able to influence the model in make it follow your intention a lot better. And so the TLDR would be knowing how things work, the symbolic systems. And that will mean that you have to probably go into each subject with less depth.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  29. And so that translation from the design intent into working implementation, another anecdote that I like to share with people is the model, because V0 tries to embed all of the best practices of the web. Model output more accessible code than when I wrote. It follows the accessibility guidelines. That the web standards consortiums put out better than I did.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  30. Translation tasks. We were translating from a screenshot or intent or a design into a React and Tailwind and CSS implementation. And right now, V0 is incredibly good at doing that. It's so good that every time we put a new generation of the model out Run this test of like converting my own website and try to generate it with the zero. Last time I did it, it had taken me like 10 prompts to replicate it. In mind, I'm an expert front end engineer that has been in the arena since I'm like 10 years old. And 35 now. And so I do that test because it's almost like a test of self imposed humility, of like, I remember exactly how long it took me to build my website with NextJS, the framework that I created, and ship it. And so with the last model it took me maybe 10, 15 prompts. With the most recent model, it took me two prompts.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  31. And borders, paddings, margins, flexbox, all these technologies for styling. Notice I actually use the word translation very intentionally because The origin of the LLM or the transformer architecture at least goes as far back as the architecture for systems like Google Translate. They were generative LLM techniques basically. That's how they cross that chasm of like, remember when translating tools were horrible and then when the problem was just solved, right? And I look at a lot of the programming jobs to be done that used to be specializations that I think are going away in a way or the tasks to be done.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  32. Yeah, I think knowing how things work is the most important skill in the world. I foresee a lot of people becoming incredibly impactful in building and shipping amazing products and building gigantic companies and everything you could imagine. Where a single person can do the job of a hundred different people in a hundred different specializations. Take the example of One skill set that's really important to build a front end product is you need to know how to use CSS or Tailwind to style it. And once upon a time, I would hire people that were truly specialists in this task. The task of there's a Figma design or there is some kind of sketch and translating that into reality because I knew really well how to manipulate layouts, layout code, box model code, we call it.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  33. We shouldn't put limits on ourselves and what we can build and what we can ship and what we can dream about making possible on this web surfaces. And so you could imagine removing all those limitations. A designer, I can ship a fully baked product, a product manager that can prototype and shift to production, an engineer, a lot of people that use VZero are back in engineers that never had the ability to ship an API, they could build a great low level infrastructure system, but to actually bring their end-to-end vision to life, these are sort of completing that for them.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  34. And less about kind of again, that abstraction, that being removed from the product. Or even the, sometimes I can feel powerless to not be able to change something. This happens a lot when departments collaborate within an organization. Marketing wants design to do something. Marketing wants engineering to do something. Engineering needs design. It cuts always, right? One of the things that people got excited about that we publish on the Vercel blog was about design engineering. Because a lot of the people that we were noticing were being very successful adversely were people that had both the design and engineering skills. That was actually another huge motivator and inspiration for VZer because we realized that people could be more full stack.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  35. The most profound one that I kind of alluded to is that conversations between product builders and their customers. Will be mediated by these VZero links, these artifacts. I think when Claude came up with the name Artifacts, I found it phenomenal because we're all in this world, especially in this group of people. We're here to build awesome things and share them with the world. Steve Jobs had this awesome speech about it's like our form of giving back to the world is to try and do the best possible job we can and share it with the world. And so The idea that when we talk, we would Not have the power to make those ideas a reality seems like an L to me. I would love to see people constantly live in the product. Be in the design, spend time tuning and trying out new ideas. And that's what the ideal work of the future should look like.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  36. And so you're starting with the intent, and the output is the code, and it's a side effect. We can also produce a git commit for you. That feature is not online yet, but it's coming in the next couple days, spoiler alert for the group. And so I like this idea of we can create a superset of all software building with this platform. And that is true to my initial intention with Vercel. Our mission is to enable the world to build and ship the best products. And so enabling that for the largest possible group of people is very exciting to me.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  37. It's fascinating, right? Like, in many ways, if you think about the git commit, the git commit is super interesting. If you watch how an engineer works, they look at a problem. They spend a lot of time in their code editor, and at the end they say, I think I got it. I think I've fixed it. And then they produce a git commit. They summarize their intent and what they try to do after they've done the work V0 inverts that. The git commit is you go into the chat and say, please change the color of this button. And when I click it, save this form to a database.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  38. Is becoming like a compounding investment, right? Like people share something, someone else grabs it, makes it better. Maybe you use it at that point. In many ways, I see this as the next evolution of GitHub. Whereas GitHub was so It was a Marvel for software development because I don't know if you remember this, but the initial little tagline underneath the GitHub logo was social coding. And it had this democratization effect of building software. But you still needed to know how to code. And so what we're after is social product building in many ways, right? Like everybody should be able to cook and share what they're building.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  39. It's just an input, right? And you put text in it. But there's a little bit of a writer's block sometimes. So one of my favorite things that I've seen, and I even look at the homepage right now and you can see like a random assortment of community submissions and they have 1,200 forks and 1,500 forks and 6,000 forks. And this is every time people saying like, oh, instead of starting from scratch, I'll start from this application that someone else has built. I'm going to prompt it to modify it and make it my own.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  40. Something that someone has already contributed, kind of like that spirit of open source. And so in less than a month, I think we've done over 20,000 community submissions. So we've learned so much about building AI products with this, and we continue to sort of open source and share our best practices. But one of the things that I've definitely learned is prompting it seems like the easiest interface in the world because

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  41. I can share that it's growing exponentially and that over 1.3 million users have interacted with VZero so far. We had our largest day ever yesterday and today again we're the largest one of the largest customers of most of cloud providers at this point. We're hitting the limits of every GBU LLM infrastructure out there in the planet. The most exciting thing for me is what I'm seeing people built with VZero. So we launched a feature about a month ago, maybe even less than a month ago called VZero Community. It already has 20,000 submissions. If I'm sure people in your audience have used Figma, one of the things that I love at Figma is Figma files that I can go and grab a starting point for something. It can be a logo. Could be a menu. And you can start.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  42. The utility off it was so general purpose, but from the very first release, it was very good. In fact, by the way, if I'm not mistaken, the first prototype of E-Zero might have even predated ChatGPD or at the very least I think we were running on GPT 3.5. So we've always had this vision of unlocking more power for the web through LLMs. And there's a lot of very interesting technical details of why, by the way, LLMs happen to be so good at the task of web design and web development that we could get into. But it was like the perfect timing for us.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  43. We started out on OpenAI and we've always used a combination of models. It's funny right now on Twitter there's a million there's through a million views of people trying to reverse engineer the prompt and the models and they're all finding that there's all this kind of different models that are specialists in different tasks and there's a pipeline of models where a model could hand off work to another model. And so OpenAI, Gemini, Claude, but we predate anthropic because I'll give credit to ChatGPT that

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  44. So that long term bet and vision and open source really paid off. And so because the models were so good at writing this kind of code, the idea for v0 came naturally from what if we could build a chat GPT for building web products.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  45. Not that you're going to stop talking to other people, but what if you could yap into the computer and see something happen, build a product, build your first version of a product, build a demo, build a full stack product, build it and ship it. And so the inspiration for it was very natural to the mission of Rercell. But concretely, the Genesis story was when ChatGPT came out, we noticed it was very good at writing the code that our tools used. So ChatGPT right out of the bat. Was good at JavaScript, was good at tailwind, which is a CSS styling technology, was good at Next.js. And again, the power of open source. Our tools are already in the training data of the Internet.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  46. What you do on Slack is you go in it and you talk to people, and a lot of those people are building digital products, right? And they talk to one another about what they would want to see in the world. They talk to customers through shared channels. I love that feature. We talk to a lot of the Versal customers and they tell us, like, I want to build this. I want to see that. I want this feature. I want that thing. And so the opportunity with VZero was.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  47. Because I took something that was very difficult to do, but very compelling. Like it was with real time in the past, like it's building cutting-edge applications on the web with Next.js. And I try to make it as easy as possible. But you still needed to know development skills, right? For us and the opportunity was if there is maybe 5 million React developers, which is the sort of the library engine that we use. And there is maybe 20 million JavaScript developers. How many product builders or people with aspirations of building products exist? My back of the napkin minimum calculation is 100 million. And I'll tell you it's funny where I get that number from. Slack has about 100 million monthly active users.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  48. In some ways, it's what I've been doing for not only 10 years that I've been almost working on Vercel, but maybe my entire life. Because my strength as a developer is kind of meta. It's been to create developer tools. So I've created a bunch of open source frameworks that are really popular. So Next.js is one. But before that, in a previous life, I created another tool called Socket I.O., which is a real-time communication mechanism that powers, for example, every time you use Notion, I think you interviewed Ivan. When Notion needs to broadcast messages in real time to other collaborators, they use a real-time engine that they built for Socket AO.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  49. Or Grock or Midjourney, you're using Next.js. You're using Verce technologies. So with VZer, what we're trying to do is, and it's funny because you put us in the, rightfully, I think, in the building or development category in that survey. But what we're trying to do with VZero is help more people participating building software. Crease that sort of the total addressable market of people that are actually shipping things, shipping real products. At the same time, just like you would with ChatGPD. Want visitor beaches extremely, extremely easy, and the outputs that it generates make them as refined and realistic as possible. Like the things that you created with VZero hopefully live up to that standard set by some of the best and largest websites on the internet.

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source

  50. We're very happy to see that, and for us, we're at the very beginning of the journey in some ways because V0 is a relatively new tool. But Vercel, our company has been around for a while. The way that I explain to people is anytime you're using the internet, if there is a website or web application that's really fast innovative, hopefully it's running on our platform. We're out there, we're running a lot of websites at scale. If you watch the Super Bowl recently, three different companies were promoting digital products that were built and delivered on Versel. So not only can you deploy your ideas and build them on Vercell, they can scale to huge volumes of traffic and huge audiences. So a lot of people know us because of a framework called NextJS. It's an open source framework based on the React technology open source by Meta. And it powers some of the most innovative products on the internet. So when you use Claude,

    2025-04-13 · Lenny's Podcast · Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js) · IDENTIFIED FROM THE TRANSCRIPT · source