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James Hoffmann

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118
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2023-11-20
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2023-11-20
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  1. I think that's a pretty good way to go. I think DeCAF is still a good option. I think people are kind of really negative about DeCAF because we have this caffeine-first association with coffee. A lot of people like, why would I drink Decaf? What's the point? You know, you see a lot of death before Decaf or whatever. But I think Decaf can be really tasty, which is good. Like it's a nice, delicious, hot drink. And also, yeah, it's a little bit less of the downside if you are concerned about caffeine.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  2. For all of us. I think it's just if you pay attention to this stuff, you can't help but begin to obsess over it. I hope healthily. Yeah. Yeah.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  3. On almost any front, if you've researched Is Coffee Good for longevity? Yes, you see a reduction or cause mortality that correlates to coffee consumption. Is it good for cognitive decline? Yes, you tend to see coffee consumption associated with less cognitive decline in old age or liver function, cancer. All of these things seem to have a positive association with coffee drinking. But if it's messing with sleep, I don't think it's worth it. That's just me. That's the line for me of like it's not such an incredible benefit that that is worth the loss of sleep quality.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  4. I think it sleeps the primary concern. And if you're not suffering any issues with sleep from your coffee consumption, then if you look at the science, I'm not a scientist. I like to read the research papers, but I'm not doing the research. But on almost every front, coffee seems to be healthy and have a really positive impact wherever it's been measured and across a whole range of different stuff. As to why caffeine's one part of it, I think the fact that coffee contains a surprising amount of fiber is another one or the quantity of polyphenols in there, if you're interested in the gut microbiome, like coffee seems to be really good for that. And I think we know more and more the microbiome Tim Specter has taught us all the importance of that, that it impacts us in so many different ways.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  5. But it doesn't escalate the way that drugs do. Like you don't need to suddenly be drinking six, eight, ten cups of coffee to have an effect. You'll just feel weird. So yeah, a little bit though.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  6. Yes and no. It seems to be that the benefits that we see of caffeine when it comes to cognition disappear with habitual usage and actually adding more doesn't change it. That first coffee that feels so good is taking as sort of, instead of going from zero to one, it's taking us from minus one to zero. It's removing the kind of withdrawal symptom almost and bringing us back to a kind of level of like, okay, I'm here now. And so if you really, really want maximum benefit from caffeine, be it cognition or sports or anything else, then actually having a period without coffee beforehand will give you the sort of greatest benefit afterwards. So there's a habituation, I guess

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  7. It's one of those weird things where because how coffee is made can impact the quantity of caffeine in the end cup, you can't accurately predict how much caffeine's in a coffee from a coffee shop. There's a bunch of variables that can happen that will produce a pretty big variance. So this incredibly popular drug, we don't know how much we're taking most of the time, which I think is kind of wild. And maybe not a good thing. And so I'm kind of pro-mindful consumption of this stuff, if that makes sense, like just be aware of it and thoughtful about it and still enjoy it. I want people to drink and enjoy coffee, but I want as much upside as possible as little.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  8. I don't get it. For some people, they find it very calming and they really enjoy it. They love it. They have no issue sleeping. I cannot touch caffeine after like 3 p.m. I have like a hard cut off and I'm done. But yeah, I find the, you know, there's the idea that it's a digestive aid. I'm not sure that's super well evidenced, to be honest. Having looked into it anyway. But if people enjoy it, I'm not going to get in the way of it. Some people sleep like a baby afterwards. I'm always amazed by those people who are like, yeah, coffee, I go to sleep. How? How? And there's big genetic differences, and I think we started to see those and you can get genetic tests done that will give you an idea of your... Caffeine metabolizer kind of rate. Are you slow? Are you fast? But yeah, it's

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  9. About a five hour half life. So, you know, even ten hours after you drank a cup of coffee, there's still a decent amount floating around in your system, enough that might delay onset of sleep or reduce the quality of your sleep.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  10. Perhaps with the exception of children, is probably to be avoided, right? Like sleep quality for every outcome, be it body composition, longevity, all the rest of it, like cognition. Sleep is so important. And I feel like we didn't culturally prioritize sleep the way we are beginning to now. I think more and more people are talking about the importance of sleep. And it's really easy to get into a cycle with caffeine of drinking too much coffee in the day. You have poor quality sleep. You're tired the next day. I'll fix that with more caffeine, which will give you lower quality sleep at night. And that cycle can go on and on and on. I think that's very, that's a bad thing, basically. I would say that's to be avoided. So I'm pro cutting off caffeine early. If you suffer with it in any way, and there's enough ways to track your sleep these days, I feel like everything's tracking our sleep. So you can tell if you've had a bad night's sleep. And if you drank coffee late, maybe don't do that anymore because caffeine has a...

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  11. Not for a prolonged period of time. It's pretty hard for me not to sort of consume caffeine doing what I do. Like there's just a need to taste, a need to drink the stuff. I've stopped over, I've gotten sick, I've gone a week or two without it, but I've changed my attitude to caffeine generally. I'm much more careful around it because I think it is... Worthy of concern, the amount of caffeine you consume. Like I'm very pro-coffee. I want people to drink and enjoy coffee, but at the same time, I am very nervous to encourage caffeine consumption that might be excessive, because that's definitely not good for you. Sleep like ultimately anything in this world that interrupts your sleep.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  12. Yeah, I mean, addiction is complicated. I'm not an expert on addiction. I would say there's a level of dependency. If you stop drinking caffeine, you will suffer for 24 to 48 hours. It might be a kind of big old headache. It might be something else. So you will... Have symptoms if you stop consuming it, but you can stop consuming coffee and then go for years without an urge to consume it again. So I wouldn't say addiction is quite the right word for it. But yeah, we are, I would say, deeply dependent on it.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  13. You know, I don't like that word. Really? No, no, it's, yeah, it's the world's most popular psychoactive drug. It is the most widely consumed psychoactive drug, yes, I would say. It's absolutely bound itself into society now.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  14. I mean yes and no. Coffee's existence kind of blows my mind as the thing that we all do that for over a hundred years now it's been normal to have the ground up seeds of a tropical fruit plant just sitting in your cupboard and you must steep that in water and drink it. That's a weird human thing that we do. And it's just been a part of everyone's lives for as long as they can remember. Coffee's just there. But it turns out in the last 20 years we've had this boom of specialty coffee where we've kind of showcased how interesting it can be. It's not just this commoditized thing. And I think that bit has sort of changed consumption around the world now, actually. I see it in every country. You know, people's opinions and expectations of coffee have shifted massively.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  15. The same can be true with coffee and turned out to be true for me, and I'm kind of obsessed with learning, and coffee is so big. People see it as kind of niche. What I do is a niche, but it's this global thing. It's in every culture. There's everything from botany to science to health, all the rest of it's wrapped in this one thing. So I can spend lifetimes learning about it and never be done. It's just huge fun. And it's one of those things that's capable of an incredible surprise. People's expectations of coffee are very low often. And when you kind of show them what it can be, that's a very satisfying moment that never gets tiring.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  16. I love it. It brings me intense pleasure, like the whole thing. I think I fell in love with it 20 years ago. And I tried working in wine. People get falling in love with wine, right? Like with the drink, with the culture, with where it's grown, all that stuff.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  17. It's the world's most popular psychoactive drug. But look at the science, coffee seems to be healthy and have a really positive impact wherever it's been measured. It's a great source of fiber. It is like having another vegetable into the diet. People tend to perform better on cognitive tests. It looks like coffee drinkers survive longer. The problem with it is that coffee has this really depressing future.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, I'd be surprised if that was expensive Be a little bit outraged if that was That's kind of weird That's really interesting. If you want the best experience for coffee, this one.

    2023-11-20 · The Diary of a CEO · The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann · IDENTIFIED FROM THE TRANSCRIPT