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Jo Malone

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2020-05-18
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2020-05-18
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  1. Well, kind of in the beginning it did, yeah, because there was, I mean, we hit our first million on Christmas Eve, which is, that always just makes me feel so good. So it was Christmas Eve when we shut the shop. And as I did the takings on the till, we were 342 pounds, I think it was, shorts of our first million. So I looked at Gary and I said, open the door, we can't shut that.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  2. It's just they had lots of teams, and by the time you have an idea and it gets through to, I mean, listen, I've sat on both sides of the fence, so I understand both of them. I think the agility of a young indie brand or these young entrepreneurial brands and the way they have an idea and they spin it and they turn it and they twist it and they move with it and they're listening to the voice of the people and they're listening to their own inner created voice and it's that relationship that brings the product to market faster and quicker.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  3. Guys want to buy them because they can see that we had created things that they with all their money and all their teams and all their budgets could not create. And we were still very much connected with our brands. And you could feel the personality of the founder within that brand. And I think that was a huge part of the success of it.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  4. I think we were very much the pioneers of the indie brands that are today. All of us in all of our own businesses had that turning point, but it wasn't just about what the aesthetic was, it was what was in the bottle. It was a storytelling, authentic, real heartbeat of a person behind a brand. So all of those people you mentioned, Bobby Brown, Marcia Kilgore of Bliss, and all of us were, it didn't matter where we were coming from, whether it be colour, hair, skin, fragrance. We were all really doing the same thing and people were identifying with them. So suddenly it wasn't about buying into a lifestyle. And I think a lot of the indie brands, we were the pioneers that carved out that marketplace for us because at that time they were the poor cousin today. They're certainly not. They're the brands where everybody, you know, the big

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  5. She then took it to her graphic designer and they did drawings and whatever the minute I saw it, it's like, yep, that's it. And that was what we used.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  6. Yes, yeah, pretty much. And it was one of my face clients. She's a lady called Isabelle Atechwi, and she is one of my best friends to this day. She came and had our face done one day and I was sitting there and she said, what would you like to do with the packaging? And she sat on the floor with me with some empty cream and black boxes. And I said, well, I want this here. And it's so funny, when you're successful, people always claim that they were the ones that did it. I've read a lot of things about people who said they did it. They didn't. It was Isabella Tedgewy that did it. And she was the one that put the packaging together. And as we were sitting there, I said, it's still missing something. And she turned around and on the back of the sofa, Gary had left a black tire from an event that we'd been at. And she picked it up and wrapped it round it. And that was the black ribbon. And so it was her, her genius.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  7. So I had a face client called Deborah Bennett, and Deborah Bennett, she'd been a very dear part of our lives for a long time and she said, I'll help you. And she did We need a big party to launch the shop, and we did an amazing piece in British Vogue, the telegrafter. I mean, everybody did. Everybody came out and supported and wrote about the shop and it just took off like wildfire. But by that point, we had a good 1500 to 2,000 people that were loyal to the product. And that first Christmas, of course, the minute we hit January, we saw our market literally triple because everyone that had been given a product at Christmas was then coming back buying it for themselves and then giving it as a gift. So it was a phenomenal growth pattern that we saw.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  8. People were asking for it. There were people saying that where can I buy the fragrance from? So we knew it was a wantable product and we knew that people wanted it.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  9. In parakey, which is the smell of pomello to me, the skin of a food. So it's an art form, but I'm telling you stories or I'm writing poetry to you, I'm writing music. I'm just telling you and piecing together those notes and then allowing you to have your own memory with that fragrance.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  10. Are chords, so just think of it just like music or mixing paint on a palette. So what we're doing, what I'm doing is I'm taking, if I look at a jasmine and it's too heady, what I'm looking for is that fine mist that comes from a fountain in the heat in Malaysia in the middle of the afternoon. So I'm taking the jasmine out and recreating it. So I'm creating these little notes and accords that I'm smelling and then I run around and I pick like crush green palm leaves and I'm taking that and then I twist it round the jasmine. So I'm looking for notes that sit together and that make the fragrance kind of bigger and tell a bigger story and then I'm delving into my memory for all the memories that I have of notes from I don't know the riding a horse in Montana the leather of a saddle and a rainstorm to the smell of broth cooking on a breach.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  11. The way I create today is slightly different than when I did in those days. I would just create single notes and then lock them together like music. And I would smell it in my head and then I'd create it in a little jar, glass jar, and I'd put it into a body lotion or a bath oil. It's often how I would test things first of all and then test it, see if it worked, and then if it weren't get it formulated, get it bottled, get it out there. And that was the testing period was done on me. Or Gary. Poor Gary used to have everything slathered all over him to see if it lasted because you're not just looking at the smell of something, you're looking, what is it doing? 30 seconds, what does it do in a minute? What is it doing in an hour? How does it dry down? So you're looking at all of those, you know, different elements.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  12. I had to go with him and I had to stand in the laboratory, which is a very frustrating because they'd pour it in and I'd smell it. And I go, you can't smell it. Well, you can't put any more fragrance than that in. And I went, give me the thing and I'd put another like huge dollop in. And I go, yep, that's it. That's the level. And they said, you can't buy that level in Bartholomew. You can't do that. And I said, why not? Who says I can't? And I remember someone saying to me, no one's going to buy a fragrance called Lime Basil and Mandarin. And I remember looking at them and saying, why not? That's what it is. Why are we pretending to call it something it's not? Well, they were wrong. It did.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  13. didn't have the amount I needed as well and you needed when you make fragrance you have to let it stand it's a bit like it's a bit like wine or if you put garlic into olive oil and you have to let it sit and then you have to filter it it's very technical but I wasn't allowed to have huge amounts of like 40 50 kilos of neat alcohol to make fragrance with so the fragrance was the last thing that came in the line but by that point when we had one of Gary's first jobs when he came to work together was to go and find factories and that man literally drove around England to all the factories and they said well Gary can you give us the formulation and we'll just follow it and he said unfortunately it's in Joe's head

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  14. Mine was the other way around, so I was doing, I created a body lotion, first of all. From there I created a bar foil, and then from the bar foil, I went to the fragrance because of course I wasn't allowed alcohol. So you need alcohol to manufacture a fragrance and I didn't have that.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  15. Yeah. I mean, I didn't, I was Joe Malone. I didn't even think about that. And it was by that point, of course, we had products with Jo Malone London on it. You know, we'd done all the packaging. So yes, I don't think we even thought about that.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  16. So we walked along Wharton Street one day and he'd found three sites. And I looked at them and I went, no, no, I just, I have this always this thing about gut, that gut feeling. And I looked at them, no. And as you walk down the street, he was at that point not talking to me. And just he just said, you're just impossible, Joe. And I walk past this one shop and it was a building site. And I felt the shop say it's me. And he looked and he went, you have got to be joking. And I went, it's that one. And that's where we started

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  17. And I heard him scream as he went in, and I thought, I'm really in trouble. And he walked down the hall and he said, okay, we need a shop. And I went, I don't want a shop. And he said, no, that's it. And that night we sat down and he said, I think I should leave my job. And I think we should go into business together. And I will help you. I'll be that everything that you're not and enable you to do this. But we can't carry on living like this. And he was right. It was breaking point

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  18. And then I think the turning point was the third of the fourth Christmas. And he walked in one evening and he had a pizza in his hand. And I just said, Gary, there's hundreds of orders come in and we've got to have them done by the end of the week. And he said, let me just have my supper and I'll do it. And he sat down to eat his dinner. And of course, I touched everything in the kitchen with fragrance so his pizza tasted of nutmeg and ginger. He went to make himself a cup of tea and everything bubbled up over the coffee cup. And he said, I can't do this anymore if we carry on, we're going to end a divorce. And I looked and he said, I'm going to go and have a shower and just I'll come back in a minute. And I thought, oh my God, no. Because I'd put all these seashells in the bath. And I was scenting them with lavender sea lavender oil.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  19. So chic and luxury, isn't it? We'd roll it up and it would go into the laundry closet and everything would be transformed and it would look like a little shop in the sitting room with this big bookcase and it would be full of product. And by the end of every day everything was gone. So the minute the last client went, which was about 6.30 quarter to seven, I'd make myself a big, strong cover coffee, stand in the kitchen that was just so tight. It was no more than two people standing there. Plastic jugs would come out and I would start and I'd look at my appointment list and who was coming and I knew that certain women would want six bottles of cream so I would make a big super duper thing and by the time Gary came home hoping for dinner he would be filling the bottles and labelling them and by about 11 12 we'd roll out a piece of blue foam lie down go to sleep and then the next day we'd wake up again

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  20. Yes, we had rented a small apartment. And we decided that this business was taking 14 to 16 hours a day. So perhaps we would live in the flat where we were working. But of course there was no bedroom. It was just one skincare room, one kitchen and a beautiful big sitting room. So we went to home base and bought a piece of blue foam and that was our bed for probably about four or five years and we would roll it out and then we'd hide it.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  21. Because you have to alter, and of course, health and safety and health and hygiene or whatever didn't exist in those days. Today, you couldn't stand in your kitchen and be pouring face cream in and put it in your fridge. You wouldn't be able to do that. But way back then, it was perfectly acceptable and perfectly okay

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  22. I'd watched. I'd watch, but it was also all the years of Madame with Madame Lobati. Know it was all of those things like the yogurt face mask that I still make today that I learned to make that in Baker Street with a yogurt, honey, a little bit of lemon juice to kind of sour the milk, honey, sandalwood powder, slippery elm powder, olive oil, avocado or joba oil, and you knew how to do it. And I still, you know, it's still within me. I still know and understand. How to is when you do you know what making 10 to 12 pots of face cream is easy? It's when you scale it, it's when you get to 100 pots and five. That's where.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  23. Well, cosmetics are either oil into water or water into oil. It's like cooking, it's like making a white saucer, a red sauce. It was in those days anyway. It's a little bit more complex now. But I would take the waxes down or add the oils and boil it all up, strain it through muslin, let it stand for 24 hours, then go back, add all the essential oils of at the time we had a juniper skin tonic, which was the most wonderful fresh green tonic that you'd put on your skin and your skin would just come alive. It would never dry out. So, I would do all of those things. And I suppose making juniper is a bit like making vodka or gin. It's all the same sort of pieces and it's just different ingredients and different heating points.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  24. I just thought, what can I do? And it was by that point It was in my blood, and so I set up, and I would carry my massage bed from house to house, and I would do people's faces and I would go to one house and I'd say, if you got any sisters, you know, if I can stay here and do three, four treatments, I knew that it was a really good day. And that's how I existed for a good six to eight months. And I started to build a cleon tail together. They were my word of mouth. You know, they did all the marketing for me. I didn't have to do it. I do the faces. I'd come home. I get a taxi or Gary would pick me up. Then I'd make the face creams and I get ready for the next day. And that was our existence.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  25. I did what I'd done all my life, which is accept the responsibility, even though it wasn't my fault and just get on and push through.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  26. And I stood there, and it was just the utter humiliation, I think, of the whole thing. And I snapped and I said, that's it. And I remember going upstairs, finishing, I finished the day and I finished the woman's face and I wiped my hair and I sobbed and I walked out of that house and thought that if I stay here I'll die. And so I made the decision that I was going to walk away that day and I did. But unbelown to me, I'd sign something that made me responsible for all of the debt. So as I walked out of that door as a young woman newly married, thinking You know, going to start again, little did I know that I was going to have debt that I would have to pay off for the next goodness knows how many years. And I did.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  27. Completely. Yeah, completely. And I don't blame her for that. But it was our relationship from that moment was never the same. She was never the mother that I had remembered. Everything I did was wrong, and she completely changed. And of course, the more successful I became in the business, the more she hated me because I was living the life that she wanted to live. And we were a young married couple by the time that she came out of hospital and everything. And it was just like, I just can't live like this. There was one incident where she was upstairs doing someone's face and I came down to the kitchen to pick up a face mask halfway through. And as I walked through, she picked up a pot of a face cream and she threw it at me and it landed all the way down my face.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  28. It was like a stroke, but there were severe complications with it as well. So the woman who was taken into hospital that night never returned for me.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  29. But yeah, he definitely was thinking about it full time and we fell in love with each other and I knew that structure was not for me.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  30. Yep. And I left there. I went on to work in another flower shop. And then from there, I went to work with my mum. I went back because she was very poorly again. And so that's when I went to work with

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  31. He was a brilliant entrepreneur. He wanted to be a shopkeeper. So he opened a bakery, I think, first of all, and then he opened a flower shop. And then he opened a delicatesen, a really high-end delicatesen in Elizabeth Street.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  32. No, no, no, no, Joe, they're absolutely no, they have. I don't want those. And eventually they just knew that they couldn't if I picked up something to smell I could tell whether it was fresh or it had been sitting in a fridge. And that was my first job.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  33. With an amazing family called the Saws. And for the first time in my life, I saw what a family should be. We would sit, we'd never sat at a table and at a meal together as a family at home, whereas here every night you would sit and you would talk about your day and they were just the kindest, loveliest people in the whole world and I kind of went to live with them. I got a job in Justin DeBlancs in a little flower shop. I earned £29 a week. But it was a really, really, really happy time. And what I noticed, I noticed that I had, that my sense of smell was something that was very extraordinary. I didn't realize to what extent, but I would pick up the flowers and I'd say I'd smell the bottom of the end of the thing and the top of the tulip and I'd say they've been in the fridge for three days. I want the fresh ones.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  34. I was independent. You're absolutely right. The age of 16, then when I was legally allowed to leave. So my mum eventually became better And I didn't realize this at the time, but it was going to happen again. And it happened twice more. But I thought she was better and, you know, that I wanted to be a teenager or a child. So I went to live with a family friend in London.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  35. Couldn't see the point of sitting there feeling stupid, being told I was stupid and lazy, and it's like, I'm running a business. I know how to make money and how to make face creams. And that was probably the last day I went to school. And I was one of those people that fell through the cracks in the educational system. But for that, I'm really grateful because it made me.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  36. And I remember social services coming round and they said that my sister and I would have to go into a home. And I managed, I didn't lie, but I certainly didn't tell the truth. I just said, no, no, no, there's people around. Don't worry, my dad's coming home. And they said, well, where is your father? Oh, he's travelling, he's coming back. Everything will be fine. But for a year, I managed on my own. I made sure that my sister went to school every day I'd take her and then I'd come back home, nurse my mum, bathed my mum, give her a breakfast, make the face creams up, get on the train with a shopping trolley. I'd go up to the flat that my mum worked from, sell all the product, put it in, and then come all the way back, and then to cook dinner. And I put food on the table, and that's when I left when I stopped going to school. I couldn't see the point of it.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  37. Well, my mum was having a breakdown. That's what my mum was. And you know what? When people go through, I mean, we talk about it a lot now about mental illness. It's not about being weak. She just held it together for too long. She was strong for too long, and she just couldn't hold it any longer, and then it was all down to me.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  38. Well, in between that, so my mum was very, very sick, and the thing that really, I think probably, I woke up one day, I could see my dad had disappeared. He'd gone off, he'd run off with someone. And I was left. And I could see my mum deteriorating slowly and slowly. And one day I came home from school and I found her in a chair rocking herself backwards and forwards. And she wouldn't talk. She wouldn't say anything. So I rushed to go and get a neighbour. and she came in and she said, Joe, take your sister upstairs. I'm going to call the doctor. And they never said your mum's sick, but she your mum's having a turn. That's what she said.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  39. I did everything with such precision as she had taught me, and I would clean the fridge out and lay all the kitchen roll out and I'd sterilise all the utensils and I'd boil the water and put the oil. And I would trust my nose to tell me when I had to put the oils in at that point it was like a mineral oil and a wax. So you had to wait until it all dissipated in the enamel bucket. Then I'd let it cool down and the minute it skinned I knew that was the point at which you poured it into the face pots and then again I would sit there and watch them and then I'd lid them and then they'd go into the fridge and that would be the 50 pots and they would sell for £5.50 a pot. So, I don't think I was proud of myself, but I knew that when I looked at it and we'd sold it, I knew that we could eat. That was always my motivation.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  40. I mean, very well. She built a really successful business. She would go to people's houses so she didn't have obviously Montague mansions were sold on Baker Street. And of course I knew how to make the face creams. I'd been doing it since I was seven, eight years old. So my jobs were to help her. And on a Saturday morning we would be in the house in Bexley Heath and she'd say to me I need 50 pots of cleansing cream. Can you make them? And that was, you know, that was my Saturday and I knew how to do it. I wouldn't necessarily measure anything out.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  41. She wasn't just her employee. By that point, they had worked as partners, so my mum had worked within the clinic and was equal. She'd looked after her and helped pay all her debts. My mum was very good and very kind to Madame Labati.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  42. I loved her. My eyes were like dinner plates the whole time, and there was a moment where we walked, I took her out for tea one afternoon, and she walked down the road and then she suddenly said to me, I don't know where I am. And I knew at that moment, I remember I cried. I took a hand. I said, I know where we are. And I took a home, and I told my mom. And it was at that point that we had to get help. and she deteriorated very quickly after that.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  43. You know something I don't know whether some of this was dementia kicking in. I hope not because she was obviously in her young twenties. She was a very sought after young woman. She told me once that she had passed messages backwards and forwards in the top of lids of face creams and I said, did that mean you were a spy? And she said, no, no, we never use that word, but I suppose some would say, you know, she was a great storyteller and I just...

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  44. I could see signs of it definitely because she'd suddenly forget my name or she'd forget something and she'd look at me and she'd say Joe do you remember where I put it and I'd say yes madam I was like her little helper her little her eyes and so By the time I was sort of seven, eight years old, I'd spent a long time with her in the laboratory and it was this white room and there was all these like big glass like old fashioned sweetie jars but in glass and they would all have herbs in from roses to sandalwood to slippery elm to campor crystals to I mean you name it it was there there was every jar of honey you could possibly think and I would watch her make face creams and make face masks up.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  45. And the other was Countess Labati, and she had her private clinic. This was a point when women didn't run their own businesses and they certainly didn't weren't successful in the way that both of them were. But Madame Labati, she was very tall, she was like 6'2", 6'3", blood-red lipstick. the most amazed she had the most incredible smell about her it was always like crushed sandalwood and like the finest rose oil you ever smelt she had blonde cropped pixie hair she always had a white lab coat on she had cream fish net tights very high shoes and i would often come in if i went with my mum at the weekends any chance i had at going up to baker street with my mum I would go. She was like my best friend and I would love her and I think I got when I first met her it was just before dementia started a kicking but I could see

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  46. It was in just off Baker Street in a place called Montague Mansions, which is just around the corner from where Sherlock Holmes was rumored to have lived and walked. And that's where my mum went to work for her. But it wasn't a shop. It was a very private skincare clinic. So at that time in London, there were two women who were the skinned oy ends of the time who would look after all the elites. One was Countess Charkey.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  47. She was, oh my God, I loved her. She was such a, she was such an eclectic human being. So she was in her late 70s when I first met her. And she was this brilliant skincare woman. I think my mum went, first of all, to just be the receptionist. And my mum became so involved and enjoyed very much working with her that she took herself off and got herself qualified in anatomy, physiatrics, and set to work working as Madame Labarte's partner.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  48. Day because I knew if we didn't we wouldn't eat. So I would set it all up and I would send my father off to go and get breakfast very early and I would try and get the first sale before he came back and I'd pocket the money. So I'd pocket it so I could give it to my mum because I knew he would put it in his pocket and we wouldn't see it. So I realised that survival was an important part of living.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  49. Yes, well, as I said, he didn't keep full-time jobs for very long, so he was a magician. He'd gone through magician school and he was a brilliant magician. And I would go and be the magician's assistant. So in our little garden in Bexley Heath, we had rubbit hutches with about 10 white Nevellandwarf rabbits, which of course I had to look after, and I had to look after them in the show because they would appear from hats and hop around and do all sorts of things. So I was the magician's assistant. But he would also do his paintings. And when he wasn't in a full-time employment, he still had to earn money. So we would do, he and I would do all the markets at the weekend. We would go set up our little market stool and put all the paintings up. And I knew that we had to sell three paintings every single

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT

  50. And out the back of the car was all these leather coats that he'd obviously taken as payment from someone's factory who didn't have enough money. And my mother said, get rid of the car, get rid of the coats. We don't want them. And so they were driven off up the road. So there was always never a dull moment, that's for sure, in our house. It never made me love my dad less or love my mum less though. I could see they were both very good people. And I realised about my dad, and it wasn't until I was much older that when he did those things, he was trying to do something nice for us. And he didn't realise the way he was going about it made my mum feel really insecure. But I saw that actually what he was trying to tell her he loved her. And, you know, let's get in the car, put on the coat and let's go for a drink. And even as I'm talking about it, it brings a smile to my face thinking there was so much kindness in my dad, but my goodness, it did often came out the wrong way.

    2020-05-18 · How I Built This with Guy Raz · Jo Loves: Jo Malone CBE · IDENTIFIED FROM THE TRANSCRIPT