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Joe Gebbia

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2018-03-08
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2018-03-08
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  1. I'd say go to airbmby.com. And if you want to connect with me, you can follow along on Instagram at joe gebs. Twitter at Jay Gebia, and certainly Krip Buns is out there too.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  2. Absolutely. SW squared plus WC equals MO. And what the stands for is that when you introduce a new idea to the world, some will love it. Some won't plus who cares equals move on. Keep going until you find the people that do love your idea.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  3. Of those three things. You spot an opportunity, you come up with the original solution, and you put your idea into the world. And the more you can do that, Better you are at spotting the next opportunity. And Airbnb just happened to be a part of the lineage of all the things I've told you that happened before it.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  4. Because it created this idea like, oh, wow, if you build it, they will come. I can tell you if you build it, they don't come. And it takes this incredible perseverance and sometimes a rational belief in yourself to bring something to life in the face of a lot of adversity and a lot of people saying it can't happen. And so I hope if there's any takeaway from the stories that I shared today, it's that the simple act of spotting an opportunity, coming up with the original solution, and then taking that third but hardest step of putting something into the world, of trying something, of putting your idea into practice. Doesn't have to be the big idea. It's just about being in the gym and doing a rep. The gym of entrepreneurship, you're doing like curls or something. It's just getting in the habit.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  5. Body's conditioned for it and your muscles and your system. Like everything's ready for you to go run 26 plus miles. And I think entrepreneurship is the exact same way. And I think it's a misconception when people look at the magazine covers and they read the stories of a successful company. They think, wow, the people started that. It just, they built it and everybody came. That couldn't be further from the truth. And like, I think Field of Dreams was probably the worst move to ever happen to entrepreneurship.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  6. People think we woke up and Airbnb was just created out of thin air, that couldn't be further from the truth. And I hope there's any takeaway from the stories that we've talked about today is that There's just a long lineage of trying things, bumping into walls, getting rejected, like failing, reframing that failure into learning and trying to continue forward. And so by the time Airbnb came around, it was like I'd been in the gym of entrepreneurship for many years. So it's like you don't wake up and just run a marathon all of a sudden. Nobody does that. You train for it. And so by the time it's ready for race day,

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  7. To cry buns through to the beginnings of Airbnb are reframing every no into a cool. That person didn't like it. I'm going to keep going until I find somebody that does.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  8. I think anytime that you introduce a new idea into the world, there's bound to be somebody or many people who reject it. So I think rejection is inevitable. Anytime you're trying something new, in fact, I'd say if you're not getting rejected, you're probably not trying anything new. Like you're probably not even pushing hard enough on something new. And my advice would be look at rejection in a different way. That equation for me was just a way to reframe as an opportunity to keep going move on. And so my advice for everybody watching right now is that the gift of an entrepreneur is to reframe things. And anytime there's a rejection that you face, turn it into an invitation. Turn it into an invitation to keep going. And you can say yes or no. You don't have to. But at least create this opportunity to persevere, to continue going forward. And for me, all the stories I've shared so far from the senior prank with the intercom system through

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  9. So we had a few hundred people actually using the service. Brian and I split up responsibilities, and Nate doing coding. Brian's doing hell the press, I'm doing all the customer service from my cell phone. And we have this incredible weekend where our marketplace is working. But you won't imagine what happens next.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  10. Nate was really busy. So we had to divide responsibilities. There's just three of us. Nate's doing all the coding. Brian's handling all the press. And I'm handling all the design.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  11. Airbed and breakfast? Yes, because we had a few hundred people staying on the site that weekend, including us. We got to go to Denver

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  12. To make something people want to talk about, right? It's like purple cow. It's like make something that's distinct enough that people want to talk about it, that's differentiated enough. And I feel like that concept was imbued into the early days of the company, certainly into crip buns, into EcoCollect, and definitely into Airbnb and breakfast at the time. And certainly enough, I watched it happen in front of me, making something that people want to talk about, go from a local Denver blogger story to international press.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  13. And talking about this website and what it means to people to be able to stay in a home, for anybody going to the DNC, and then when you have a CNN story, that's what international press looked to create stories. So then Lamond picks us up and the Guardian and press out in Europe. And it's just amazing to see what happens when an idea or a story starts at the smallest nugget and works its way up this chain. Becoming an international story in a matter of three or so weeks I have to give credit to Seth Godin because I remember during Kripuns I read his book All Marketers are Liars. And I remember something that he says in there, which I never forgot, which is,

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  14. Just do this awareness through press. Again, we had no money. You can hire a PR firm. We couldn't go buy online ads. This is all just word of mouth. The press talking about us. And then we get the call from CNN. And there's this funny moment where Brian and I are doing a live interview in our living room on a laptop through Skype or something. And we have, we're sharing earbuds. Look like we're conjoined to each other because we're sitting so close and we're doing this live interview with this guy, Errol Barnett on CNN.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  15. And so these blogs write about it. And it turns out that's where the newspapers look for story ideas. So the newspapers wrote about it. And it turns out that's where the local TV broadcast looks for story ideas. So then we get a call from NBC, local affiliate. And when NBC does a story, CBS and ABC is shortly follow. So then we've got the Denver press covered. It turns out that's what the boulder press looks to for story ideas. And we started to become a regional story. And it turns out when you have a regional story, that's what CNN looks to for story ideas. So within a matter of about... To three weeks, we went from zero listings in Denver to 800 people sharing their homes.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  16. So What we learned, what we started to do is actually contact local bloggers in Denver. CNN's not going to answer a call, but awoke a blogger loved the story because it was of their neighborhoods and it was very human oriented of Denver residents opening their homes to support other fellow Obama supporters.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  17. Difficult to say the So we hit the ground in Denver. I remember we built a website, this shiny new version of Airbut and Breakfast, and we get on the phone with Press trying to pitch him. Like we had no idea what we were doing. I'm on the phone with CNN, and they basically hang up on me, but I've experience with that from some other projects in my past. So I'm like, I'm just going to keep going.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  18. They needed to know that there was some reliable mechanism to create awareness on the horizon. Because to build a marketplace without any awareness is like, you know.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  19. There lies a problem with the amount of housing that exists in Denver. They have 20,000 hotel rooms. Most of them were already taken up by delegates. And the headlines started to read housing crisis impending on Denver. The mayor started press conferences to say he might open the city parks for people to pitch tents because there was nowhere to sleep. So we recognize and say, wait, what if we relaunch in time for the DNC so we can ride the coattails of all this press to gain awareness for the next iteration of airbed and breakfast? So Nate loved the idea. We hunker down. We spend the summer rebuilding the site with online payments and the ability to travel anywhere at any time

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  20. We realized that we could use some kind of event to give this thing a spark. This thing to take off. And if you remember back in 2008, what everybody was talking about. Especially in the summertime, the year of a presidential election. John McCain versus Barack Obama. And Obama was attracting these historic record breaking crowds. He spoke in Portland to 75,000 people. And it was identified in June. that the DNC, the Democratic National Convention, later that August. There was going to be a bit of a problem. Because they move the venue from the basketball arena of 20,000 seats to Invesco Stadium, which had 100,000 seats. attract more people to come to Denver to see Obama speak.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  21. And what if we got rid of the awkwardness of payments in person and allowed people to pay with a credit card in advance online? And we just removed that whole awkwardness from the customer experience. And in doing so, we're like, wait, if we did the transaction online, we could take a small transaction fee. Business model was born And so at this point, Nate needed a little bit more enthusiasm to get back involved in the concept. Of the three of us, we all balance each other out really well. Nate's the pragmatist of all three of us. So he helps ground us in reality and progress and shipping things while sometimes Brian and I can have our head in the clouds and really dream. It's a perfect balance. And Nate needs some convincing that this. Can actually work. So in the summer of 2008

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  22. What kind of joke is this? These guys just make a website to freeload accommodations when they travel. And so Brian eventually got to the ATM and paid him, but he said that that experience was incredibly awkward, paying somebody cash in person inside their home is like just not a great experience. So afterwards, Was not a successful launch whatsoever. I think we got one mention unmashable. It was dismal. And we debriefed on the whole thing and we realized two things because we were getting emails from people who are like, hey, I want to stay in a home. There's no conference in the city. How do I use your service? And so we realized something well, maybe this is more than a conference website. Maybe this is just a travel website.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  23. One of those reservations was us. Actually, Brian and Brian stayed with this guy here in Austin named Tian Dung, and he had everything laid out. He had the pillow and the towels and the mints and he had some like... Some soup cooking in the background. He's like a great host, right? He's taken it really seriously at this time, like it was just a classified service, right? You came and you paid somebody on arrival. Brian. Brian tells the story that he forgot to go to the ATM machine. And so Gets there and he goes through the whole night and wakes up the next day and the host has to awkwardly ask him by the way where's my money's like oh no shoot I forgot I'll go to the ATM today Forget to go to the ATM. Another night goes by. At this point, the host is like.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  24. Some preeminent tech companies went to launch and took off like rocket ships, including Foursquare and Twitter and some others. So we're like. We're going to build the next version for South by Southwest, and this is going to take off just like the others. So Nate hunkers down with us. We start to code out the next more robust version of the site, becomes more than just four pages. And we pull all-nighters for like two weeks. And we watched just in time for South by Southwest. And all this excitement, all this energy, Tim, we got a total of five hosts. Reservations

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  25. Like, okay, we know we need a real programmer. So I'm like, well, I'm going to call on Nate. So get a drink with Nate. I tell him about this crazy weekend with these three guests. Nate loves the idea. He's like, wait, we can use the internet to get people offline back into the real world with each other. He's like, I would love to spend my time on this. At this point, we think the big opportunity is a website. For conferences, for people to sleep on airbeds and living rooms. Turns out it's a very narrow market. We did not know this at the time. So our logical next step is what's the next big conference coming up where hotels will sell out? Well, turns out that right here in Austin, every March, there's quite a large conference called South by Southwest. It also happens to be the place.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  26. And the other half of people went, oh my God, you're crazy. You got a stranger in your home? What were you thinking? And this visceral reaction that caused people in these conversations was like, wow, like this really gets people fired up in either direction. Maybe there's something here. So Brian and we come back in January. Brian comes back. He's from New York upstate. And he comes back and we had similar experiences. He's like, yeah, I told people about it. And they loved it or hated it. And we're like, yeah, like maybe we shouldbe this is the idea that we should expand on.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  27. So Nate moves out, Brian moves in, and After this one weekend, A couple months actually passed, and we didn't move on the concept. We went home for New Year's that year. This is 2007. So it happened in October. We go home for New Year's in 2007. And invariably people ask you, hey, how's it going? What are you working on? What's going on in San Francisco? Like, we're entrepreneurs. And they go, great. What are you entrepreneuring? And didn't really have a lot going on. Krip Bones is kind of their equix kind of struggling along There's no funding at this point, but I did tell people about this crazy weekend where we had these three guests sleep on airbeds in our apartment. It was remarkable what happened next. People either leaned in and went, oh my God, that's amazing. I would love to travel and stay with a local.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  28. And it was remarkable. I'm looking over my shoulder thinking, wow, this guy loves to work. We have similar work ethics. And I'm like, if I ever need a computer programmer, I'm going to call on Nate. Little did I know that Nate was saying the same thing about me. New designer McCollin Joe.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  29. Sales process. Share the story. So I'll never forget when saying goodbye to them, the door clicked closed. And I look at Brian and I'm like, did we just get paid to make friends? And that, Tim, is when the gears began to turn Maybe there were other people like us who would also enjoy sharing their extra space with people coming to their town who want a local experience. And so we told My previous roommate, Nate, who I found on Craigslist, Was a computer science graduate from Harvard Who, when he moved out, Brian moved into his room. Now, Nate, the story with him is. We live together for a couple of months, and at night we come home from our day jobs, and we would work on our own projects in the living room. I was working on crip buns. Nate was working on his own startups.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  30. So I was just moving. You got to give a quick presentation. And so we gave a presentation about airbed and breakfast in the moment that we're hosting people on airbed and breakfast, and we had our guests up there with us and talked about this concept that came together two weeks ago, is now actually unfolding in front of us right now. And it was just really meta moment where the guests are now part of the presentation about themselves. And it was totally insane.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  31. That maybe is so much Nerek or waxome general personality, or they came back to our apartment, which was lively. We're cooking dinner together. We're sharing stories from our days at the conference. It was like night and day for them. And they had such a good experience. We took them to our friends' house parties after the conference some nights. We took them to the best burritos in the mission district, to the farmer's market, the ferry building one morning. At one point, we gave

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  32. And there was all this excitement when the guests arrive. It's like, you know, we made sure the air beds were properly inflated. There was a mint on the pillow. Like we cleaned the place up in advance. We stocked the fridge with OJ and bagels and fresh eggs. And we had everything ready to go. I have to tell you, Tim The next couple of nights were just some of the most exciting because this thing unfolded that we didn't expect, which is that. Yeah, we made some money on it, but more than that we became friends with them. And we really got to show them San Francisco through the lens of us, through our favorite things to do, our favorite places to eat. So imagine the difference of this. You're at a conference. And at the end of the day, you can retire. Yourself to a hotel room

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  33. At one point, my phone rings with an area code that was unfamiliar. I didn't answer it. I have a voicemail. I'm listening to the voicemail, and it's this guy named a mole who's telling me he's going, my name's a mole. And I just saw the airbed and breakfast concept, and I have to stay with you guys. Call me back. I have to stay at the airbed and breakfast. Here's my phone number. And then in my inbox, I've got like two emails from this guy. So I call him back and he sends his design portfolio, checks out, he's a grad student at Arizona State University studying industrial design. He becomes our first guest. And then we accept two other people, woman named Kat, another gentleman named Michael. All were over the age of 30. Kat was a single solo traveler from Boston. Michael was a 45-year-old husband and father of five from Utah.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  34. One was like networking your jam jam is on an airbed and breakfast And this idea that we had a week or two earlier was now being blogged about to the world, in the design community. And so they responded. We had emails from all over the world, from Brazil, from England, from Japan of people dying to have one of these airbeds in our living room. People started sending us their LinkedIn profiles and their design portfolios and the resumes. Being like trying to convince us to pick them to be one of the lucky three guests.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  35. So we email the design blogs, the top design blogs that were covering the conference. And neither of us had really been on design blogs before other than EcoLect and Crip Bunes. And it was kind of a Hail Mary. We just sent these emails out to press tips at blink.com. Next morning, we came down, we opened our computers, and Tim, it felt like Christmas. There we were at the top of the design blogs with headlines like, need a place for the conference this weekend, crash with Joe and Brian and there's some aloft.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  36. Right, so one night. We realize that we have a marketing problem. Conferences come up pretty quick. We need to get the word out.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  37. And he loves the idea. We actually get two more airbeds, and we start to think through this experience. What if we offered airport pickup? What if we gave them a map to San Francisco and a bart pass to the subway and we cooked them breakfast in the morning? And so we created this concept called the airbed and breakfast Made a website airbed andbreakfast.com. It was four pages, pictures of us, pictures of the airbeds. We talked about the neighborhood. And we were so proud of our website except who the hell on earth knew to go to airbed and breakfast.com.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  38. How are we not going to get evicted next month? We need to make the rent check. And that's when I'm sitting in my living room one day. Week. I've got my laptop open, and I'm looking at the website for a design conference for industrial designers coming to San Francisco, you know, two weeks later. And it says in big red letters, hotels are sold out in San Francisco. I'm thinking, oh man, what a bummer for somebody that wants to come last minute. They've got nowhere to stay. And I glance over the top of the laptop screen into the vast space of the living room. And start to think What if I pull my airbed out of the closet and blow it up on the floor? We could host the designer for less than the cost of a hotel and maybe make some money to make our rent check. So I emailed Bri

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  39. What could we possibly create together? And this is the same week that I quit my job at Chronicle. I've got Krip Buns and Ecolet in the background. We're going to come up with something big together. Brian and I. And that's when I opened the mail one day, that same week he arrives. It's a letter from my landlord, and it says, Dear Joe, your rent is now 25% higher. And I run to my online bank account and I see that I actually don't have enough money in the bank because I have no paychecks coming in to make rents. Brian has the same problem. And suddenly our backs are against the wall. There's like this dark, stormy cloud that forms over our apartment. All the enthusiasm's gone. Now it's just terror and fear.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  40. I've got a room available. It's now or never. If you're going to move, this is the perfect window to come up here. I've got a room waiting for you with your name on it. And I have to give them a lot of credit. He made a courageous move. He quit his job. He packed his life into his Honda Civic, and he drove from Los Angeles to San Francisco. It became my roommate. I have to tell you to him, there was this incredible excitement in the air. It's like the band was back together. All right, what are we going to do?

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  41. And I think they're going to write a book about it. And he kind of laughs it off. Yeah, yeah. And he ends up going to Los Angeles I end up finding my way to San Francisco via Chronicle Books. And very quickly, once I'm in San Francisco, recognize that it is, in fact, an epicenter for entrepreneurship. There is so much activity going on around me, Web 2.0s. The web is back. And I start calling them like, Brian, I know what's going on in LA, but you got to get up here. There's so much activity, so much action happening here. And he's like, yeah, yeah, I got some stuff going. And like, this went on for at least a year of trying to recruit him to get up to San Francisco. And so at a certain point, the roommates that I was living with move out and I'm left with this three-bedroom apartment. And I call him like, Brian.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  42. Something special about this guy. He knew how to rally people together. He knew how to get them excited. He had his own project around fitness that he got people to volunteer their time to help do design on and marketing on. And I just remember being really inspired by him. And it's the night before graduation. He's about to move to Los Angeles. I'm about to, you know, I was going to stay in Providence to work on crip And I decided to invite him out to dinner to tell him how I feel about this. And so over a slice of pizza on Thayer Street, I tell him I'm bright, I go, Brian, I just want you to know, I think we're going to start a company one day.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  43. We got to know each other through sports on campus because I ran into the basketball team. He ran the hockey team. So we got to know each other via sports. And there was one project that we had together in industrial design where it was for a client in the hair care space. And we got to reinvent hair care products like blow dryers and curly irons. And for the final presentation, Brian and I went in with this team and our concepts were so wildly different than everybody else's that I remember looking at me and being like, wow, like this guy, when we're in a room together, we can do really creative things. And as the year went on, and before we graduated, I just had this growing feeling that, like,

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  44. This radar on in the back of my mind that people that I met with friends that I made, I sort of like trying to find somebody else who had similar aspirations that I did, somebody else who may want to co-found something with me in the future one day and be a partner in a business of some kind. And so at the end of RISD, there were a very short list of people that I felt I would just absolutely love to start something with. The guy at the top of the list was this guy named Brian Ches

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  45. You had eBay and Amazon and Yahoo and Excite.com and Lycos. And there was so much entrepreneurial spirit. And I had the sense that one day I wanted to run my own thing. I didn't know what it was going to be. Maybe it was a gallery or something. Who knows if it was like what kind of business it would be? And so Chronicle was my path out to San Francisco, which is where I always wanted to be because that first.com, all paths led back to the Bay Area. And I'm like, well, that seems to be the place to go if you want to get an idea off the ground. And so I finally move out there. I bring kripons with me. I bring the ecocect concept with me. And I'm living in San Francisco. During I had this

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  46. And around this time, the rent goes up in our apartment. And it's around this time that my former classmate, Brian Chesky, moves in with me to be my roommate. And this is foreshadowing another major event in my life, but we won't get there just yet. So make this plunge of stepping into EcoCollect. And crip buns. Now, all this while, I'm now living in San Francisco. And The thing is Since high school, since the first.com, when I was living in Atlanta, I would come home every day and I would be enthralled at the stories that I was reading about of all these internet companies that were starting

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  47. I need to either stick with this job, which is getting very comfortable at that time, or I need to take this plunge into really doing the startup full time. And so I quit my job.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  48. And I eventually get a full-time offer and I take it. And so I'm there doing industrial design work working on packaging for high-end books. So they did the book for George Lucas on Star Wars. I got to design the really high-end case. This book was huge. It was like 20 pounds. It's like one of those really thick coffee table books. Another package for Hugh Hefner. He did a book on the center folds every center fold since 1954, I believe. starting with Marilyn Monroe. And so I got to design this custom weather briefcase that this book came in with the blind emboss of the Playboy Bunny on the front. Anyway, there's a lot of cool projects there. But at a certain point, EcoCollect was growing and I realized it needed my full time efforts. And so I made a decision. I said, you know.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  49. And it worked. And I got that role for six months. Had a great time there. Really got to work along some world-class graphic designers.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT

  50. And they had a fellowship, which is a six month program for recent graduates. Typically for graphic designers, they introduce one for industrial designers. I'm thinking, oh my God, this is perfect. I've got a graphic design background as well.

    2018-03-08 · The Tim Ferriss Show · #301: Joe Gebbia – Co-Founder of Airbnb · IDENTIFIED FROM THE TRANSCRIPT