YouSaid · the spoken record

Joe Sugg

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67
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2022-08-25
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2022-08-25
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  1. “A moment where I hated my job. I guess it was a time where I had that burnout feeling and I had so much going on. I just thought, you know what, I actually don't really know if I want to do this anymore. And I remember telling my manager at the time Alex that I was like, I just don't know if I want to do something. There's too much going on. I actually can't really handle it. And I'm thinking about my old job and how much sort of simpler that was and thinking like, but I had all these things going from my head of like that thing of like don't be ungrateful. But also I am struggling with it. I guess in that moment would feel like the time that I hated it. But it didn't last very long because my manager at the time Alex, she sent me a care package. She went out above and beyond and sent me this care package of like a bookly. It was a Harry Potter book, which as we know, not the biggest fan.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  2. “And I'll admit, I'm not the biggest Harry Potter fan, but just being around having a day out with that group, that first sort of gives kind of like our first sort of big group out somewhere. And just being around these people, we're all going through the same situation, which I really appreciate the fact that there's people within this group that I can chat to and speak to about what was going on. And it was such a new and exciting time. And we're all kind of on that journey up. And I just remember that memory's always stuck in my head. And there's weirdly there's a vlog. We all vlogged it. So it's like, it's actually been documented. So we can go back and watch it in the future and stuff. But that really sticks out.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  3. “Good question. The moment that I remember that I loved my job. There's a lot of little moments that stick out, but I think this was going back to like the old YouTube gang. So like me, my sister, Alfie, Marcus Butler, Jim, Tanya, a lot of that kind of the brickery we were called back in the day, we got invited to Harry Potter World.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  4. “Fair bit because of our work commitments and stuff, it works really, really well. And like when we do, when we are together, it's nice just to spend quality time together. But yeah, no, absolutely loving it.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  5. “Yeah, it's going good. Yeah, going really well. It's really nice because we are both very, she's also one of the professional dancers. So she's still very much involved in the show. And when the show is not on, she's involved in the tours and things like that. So a lot of our time is separate. And we had one year, obviously 2019 was a year where we were like together. But we had our own stuff that we're working on. It's a very busy year for me and also a very busy year for her with like tours. And back then, even like, I think they do like cruise, like do like cruise ships and stuff as well. So like loads of different tours and stuff. So we were away a lot of the time. But then when we come together, it's so nice because we've got so much to, they say like distance makes the heart grow fonder and that kind of stuff. And I genuinely kind of, I do believe in that, I think, especially in this sort of situation. Although we are away from each other.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  6. “No, no, nothing. Luckily, because we were moving on the move. But yeah, I remember that very clearly of that kind of like a moment of being like, this is not what I'm used to at all. Don't know if I like this. But then, yeah, that's where we sort of, yeah, that's where.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  7. “Shake him off a little bit, so I was like, right, Diane, you know I work Bluetooth. He's like, Yeah, put on the James Bond theme song. And we had that moment of just like trying to sort of avoid this guy who was following us. And we did manage to do it, obviously very safely.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  8. “So I went down and I was like, this is the best. I do things like this more often. Intent cars like this. And I was like, and so I went down and parked it and he must have seen me parked so he knew what car to follow. And later on that day, I was driving along and I looked from the rearview mirror and I was like, I think we're being followed. And then I recognized the license plate or something to do with the car. And it put me on so much edge. I was like driving along thinking like I actually can't concentrate on driving because. I know this person is just trying to follow us. So I sort of turned off from where I was trying to go to because I don't want them to actually turn up to where we're going. So I start trying to like.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  9. “Yeah, yeah. And then we went to the new forest, like a little trip. And I remember we were getting followed because it's like there's a lot of sort of there was a lot of attention on us at the time, I think. And so, yeah, we're getting followed by a guy. I'm very sort of aware of what's going on around me and stuff. I think it's just from the career that I've had in the last 10 years, I don't know. But like, I was like, that guy who's part, I can see from my flat, I was like, that guy's parked there.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  10. “It was before the tour, strictly, but before the tour. Yeah, it was after the show finished. And like a few days after, we had time to sort of like, we obviously missed each other because we didn't see each other. So after people, I sort of like, I do miss spending time with you and things like that. And so obviously we had a conversation, had a sort of decided to see each other more often and things like that. And we actually then went away to a place in the new forest.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  11. “And you know what? You see that, I feel like in that environment anyway, especially for me, is like we saw, I feel like we saw the best and the worst in each other over that sort of 16 week period. There have been times where we go into training in things weren't going to plan with our going home and we stress, the further you go in that competition, the higher the pressure is and the stress gets and things like that. So we saw the best and the worst of each other within those 16 weeks. And afterwards, I was kind of like when we even sort of like had time to really kind of address. Things like post and be like, I actually kind of want to spend more time with you because I felt like I kind of I've seen the best and the worst and I can, you know, I'm happy with that and vice versa and so yeah that's how it's how it sort of happened.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  12. “It was an odd sort of situation, I guess. It's not how I thought it would happen. I used to be quite nervous about sort of getting a girlfriend publicly because I would always think at the time I had this sort of large female young female demographic that really into sort of what I did and things like that. And I was kind of like, I've seen through friends that have got girlfriends, you know, and when they introduce their girlfriends to their audience, it's a bit kind of like a I always thought it would be a very private thing. And in my head the whole time I was like, it'll be very private. And it's actually ended up being the complete opposite. It's like you can now watch the moment we met, which is kind of unusual.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  13. “We have the same conversation. We're like, how lucky it was in a way that we were even partnered together because when you're partnered, if we weren't even partners on the show, we're on the same show, we still say we may not have got together because when you're actually with your partners, you don't see each other throughout the week. So we're like, we sort of see it as like the stars sort of realigned there, but it wasn't...”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  14. “And that starts to make me feel less anxious about things, and then also sort of thinking ahead of that whole thing. So if you've got an exam thinking, well, after this, I'm going to go and do this, this, and this, and this. And when you're thinking about things further in the future, it actually starts to make me feel more calm.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  15. “I can't just run away and leave mid conversation because I'm so worried about going to them. Sorry, I can't listen to what you're saying right now because my mind is panicking. I need to go. I was so worried about how they would think of me. So it's like all that going on. But if you, what I've learned is that if you take that and think this conversation is max going to last five minutes, that helps. And it's like, no, that after those five minutes, you can walk over there and you can be on your own and do this kind of stuff. And it's going to help. So it's like kind of like if you're going into something. Or to our exam, you break it down into chunks. So it's like I've got, okay, this two hour exam is four 30 minute chunks.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  16. “Yes, more so in like the sort of anxiety side of things. There was, I think, two or three points that she suggested. And it's like decatastrophizing the catastrophe using time to separate. So like if I'm feeling anxious, I've got sort of the way you think about time helps. For example, I was at Chelsea Flower Show recently with my mum. I was engaged in conversation with someone else and I was, but my mind was thinking like there's so much going on around me. I started to feel anxious. I just needed to get out of there. And it started to make me feel sick that I was like, I couldn't leave. And I had, I remember I had a glass of champagne in my hand. And I was like, I don't know what to do because I can't, I was starting to think of all these different scenarios of being like, I can't just be sick here because I'm in like someone's garden. I can't just like...”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  17. “It's made me Realize that I am a thing about people pleasing, a people pleaser. So I often Feel like I can't be my unapologetic self in a situation without Risking causing offence to someone. I'm like terrified of upsetting someone or saying the wrong thing. I'm learning through therapy that how to sort of manage that and technology it first and foremost and then to sort of and we're working on that at the moment of trying to sort of work on like why I have this thing of Worried so much about what other people think about what I do.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  18. “I think for me it was I I never saw it as a sort of I don't know whether it's because of my sister once again, like through everything sort of in a way sort of paving the way through that of being like. She was seeing a therapist. So I already felt like, well, if my sister, my big sister can do it, then I can. Do you know what I mean? If she can do it, I could do it. So I was quite lucky in a sense that it was actually a very easy process for me.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  19. “She was very good about it, to be fair, because she's been through a lot of that stuff, she's sort of straight away made me feel better in knowing that at least sort of acknowledging what it is and bringing some sort of understanding to it. But it definitely, definitely helped having someone so close to me like my sister, being able to sort of help with that.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  20. “Yeah, more so, my sister's suffered with it a lot throughout her career. So I was very lucky that I could speak to her about it. And obviously got a therapist as well that was recommended to me through my sister.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  21. “Yeah. Yeah, it is very different. But that's kind of like how I've been. I like to separate out. Those two things, and what I've realized is separating those two things out is really beneficial for me. But it's in no way sort of saying that social media is bad and this kind of thing. You shouldn't be on social media because it's a tool that we all use and we kind of like need to use like in terms of like we've got a personal computer in our hands it's kind of like an extension of our arm We use it for so many things so it's not saying like don't use your phone your phone is evil it's more kind of like finding a balance that's right for you that Going to help you feel better about yourself mentally.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  22. “My childhood in a sense of like how I grew up. I was very lucky to grow up in a little cottage type place. So getting all that thoughts is part memoir. I talk a lot about like growing up in the countryside and like and sort of things actually living in London and all that kind of stuff, but also a part practical guide of hopefully giving some tips for other people in terms of like how they can find their own balance that suits them in terms of the real world and social media world.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  23. “During the lockdown, we were all sort of looking for things to keep us busy. And like we've mentioned before, I love hobbies. I'm always looking for things to do. And I had like a balcony that ran off from my living area. And I got into gardening in that small little balcony of the things I could do at the time and the things I had lying around. I got really into it and I was like sort of like caring for. I'm just trying to make a plant grow or putting time and effort into something else and sort of not being in the sort of the whirlwind that's going on online on our phones and stuff at that time, disconnecting myself from that and sort of reconnecting myself with something as simple as nature. Made me feel so good. It took away all kind of like anxieties. I just felt very calm and very like it took me back to”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  24. “Self def It's one of the hardest things for me to answer. It genuinely is, if I'm ever asked to sort of sum myself up what I do, I just, I think it's like my Instagram bio is like I am creative or something like that because I find it so hard to sort of pigeonhole myself as this is what I do and this is what I am. So I'd say like. It's difficult. I just like to say I'm just a creative person.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  25. “What you're doing now is great, but in the future, it's only going to get more and more people trying to do what you do. And there's going to be people, there's always people out there that have new talents and stuff. And it's going to change over time. And there's going to be people that come into this that have got, you know, not saying that, yeah, there's me, people that come into it that have got super talent and stuff that just completely dominate and things in it. Unless you've got really got something about you, you're going to... Struggle to keep up because it's just going to get bigger and bigger. And I kind of like I look back now, I'm like, actually, a lot of what he said makes sense. You know, there is, you know, that's the sort of way it's gone.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  26. “It was right before I said yes to doing strictly. I thought, you know, it'll be fine. I'll get used to it and try with different content and things. And I started to post different stuff and it just wasn't doing performing as well as it used to. And I'd always kind of like prepared myself for it. Like my dad actually gave me a good piece of advice looking back on it of being like.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  27. “That's harder than I thought when I was sort of like, I'm going to change my stuff now. And I think it's more difficult than I thought.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  28. “Yes, there's always rumors that go around being like, oh, this, he heard the latest, this is what now, you know, this is what the algorithm wants and stuff. And I agree with that to a degree, but I also think You've got the people that take it to the extreme sometimes, and like, you know, the reason why I'm not doing this is because of this. I never want to solely blame it. I think that's why I don't always blame it on an algorithm. This might go back to me being the sort of... Self doubting kind of imposter syndrome type vibe again of thinking like it's not just because of this mechanical thing that goes on in the background, it's also because I need to switch things up and change my who I am online or what I'm doing online. I need to move, I need to shift what I'm doing with the times. And I think.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  29. “I think, I mean, I have to say, I can't speak for everyone, but for myself personally, I think it's. Partly because my audience have all grown up, or the audience I had back then, they've all got older. They're all in their sort of, I presume a lot of the ones started watching me when they were 14, 15. They're all now in their 20s. They've got their own stuff going on. And the stuff that I knew how to make back then is not what they want to consume now as content. It's what I sort of...”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  30. “Set of people around me that have helped me sort of get past that, even with the roof thatcher, you know, I look back on it now because I'm so far done a different path. But if I went back to thatching, I'm sure there were times where I'd be up on the roof when it's like sideways, rain, wind, freezing cold, thinking, like, what am I doing up here? So, I think it's all sort of comparative to where you are at certain points in your life.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  31. “I think I'm more happy the route I've gone down as well. I think because the thing is, I can't, I can never sort of as much as I've had my struggles online and stuff actually the online is also been such a big help for me and especially like in terms of like YouTube and the way that I've worked with them and personally and like had support from them has been incredible. So I'm very fortunate as a creator on YouTube that YouTube would actually give me a lot of support and I've had a good team around me that have given me the support. And the friendships and the family that I've had around me, although I went through a time where I did struggle a lot and I had that burnout and I had that sort of anxiety and worry and self-doubt and stuff, I've had a really good”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  32. “Which I was working on. We'd also mean Casper did a feature with BBC Studios, like a sort of a straight DVD kind of like film of us sort of traveling around in a cam fan. So there's a lot of things going on and obviously lots of other different things in the background. And it got to a point where I was like thatcher before all this was there was no feeling like this, how I'm feeling now. It was just I had my solid structure like up at this time, go to work until this time, go back, unload the straw, load up the van again, go and see my nan give her the paper, go home, go to the gym, and then that was it. Was that centralized? There's been a lot of times throughout my life where I've looked back and thought that was like, I think it is because that's that structure, it does make you feel like it's I was living a more Yeah, y”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  33. “Yeah, it was, I think, around 2016, 17, I think it might be. I remember it clearly, it was just a time where there was just a lot going on. I think YouTube was massive. I think at the time, I run, at the time I had three YouTube channels that I was trying to all keep up at the same time. And this was actually before I had any, I was doing all solo as well. So I'd think of the ideas, I'd shoot them all, edit them.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  34. “Of what people on social media have said, or give their opinion on. So that was a real sort of Was definitely a moment that stands out to me of being like I probably shouldn't be here doing this.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  35. “That I kind of got from that was quite, I mean, it's nothing that sort of worried me too much, but there was a lot of people that messaged me being like, you don't deserve this as people that have trained their entire lives in musical theatre, and they're not going to, they didn't get that, they won't ever get that opportunity because people like you coming in, taking those roles. And so I started to have like a massive and that kind of like that imposter syndrome that I already had got amplified and I was like, maybe I shouldn't do it. And just sort of, but then I wonder, I wonder if there's been any times where people have then turned around and said, actually, do you know what? I don't want this because...”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  36. “Doing strictly, so my confidence actually completely changed me in a sense that it gave me such a big boost of confidence, which I didn't had for a long time. And so writing on that confidence, I agreed to do audition for Ogie and Waitress in the West End. I remember I kept asking sort of my team being like, have they asked me because of like strictly or will they be honest and like if I'm not good enough, will they just tell? I don't want them to sort of put me in it if I'm actually not good because I'm not to standard that they'd take someone on. Do you know what I mean? If it's not me. And they were sort of like, I think you're, you know, just go along. You'd go this kind of stuff. I remember even after doing the audition, they said they really loved it and things like that. I stick in my mind. I was still like, but did you though? Like, are you sure? Like, are you sure? And especially the background.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  37. “It does, yeah. I think a good example for me is doing strictly or even actually probably more so as waitress in the West End. So I did a stint on the West End and Waitress. And this was coming off the back of”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  38. “Yeah. All those things we talked about. And that's another thing, actually, that I would say to younger Joe's, but you're going to get this thing called imposter syndrome. You'll learn about it later. But yeah, it'll be there. And I've had that even now to this day. Even now with this podcast, I listen to this podcast all the time. And even on the way here, I was a bit nervous because I was like, you get like these, you know, these incredible CEOs on and these people that are so good at talking and I struggle to get a sentence together most of the time. And I'm like, even me, I feel like there's people on there that have done such amazing things. And I'm like, even for me, it still gives me that little bit of imposter syndrome of like there should be other people. There's a lot more people that should be sat in this chair rather than me.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  39. “Took me off to the Heathrow Airport, and I went through there's like a little secret bit where they put these barriers down. You have your own private security kind of thing and you go through. And I was like, it just blew my mind. And I hadn't even got to Los Angeles yet. First I'm ever flying on my own solo. And that whole experience was just like Whole theme just didn't feel real, did not feel real. It just felt like I was sort of like living like a double life in a way of like yesterday I was on a roof thatching and now I'm sat in Simon Cowell's fancy house sort of talking to him about Skype.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  40. “It's a go. And I think back then, the success of some of the stuff we filmed back then wouldn't, it'd be like a drop in the ocean now in terms of like how big social media has got and YouTube and stuff, our stuff wouldn't be watched nowadays. It was like we were very much kind of hit it at the right time. And yeah, so I started and it just sort of snowballed and it snowballed really quickly. I remember there was a time where I was still thatching on a roof five days of the week and then had an email come through asking if I'd go to flout to Los Angeles to interview Simon Cowell. And yeah, I flew out there and it was all first I'm ever experiencing a business class flight. I still had like straw in my shoes from like being on the roof and like hadn't showered like kind of like just grotty thatcher getting on this plane like a chauffeur driven car pulled up to a house and”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  41. “Possibly, yeah. That's fucking nuts. Yeah, it happened really quick. I was very fortunate that. My sister Zoe, sort of and Alfie actually, her partner, they really encouraged me to do it. Before YouTube, we used to buy blank set tapes and make our own radio shows or I guess podcasts back in the day. As like kids, we were always taking our parents' camcorder and recording shows. And Zoe was very much like the leader in that. She was very much sort of the director, let's say. And I was always the sort of, I just did what she told me to. I was the little brother that would just go along with it and that kind of thing. So when YouTube came around, she started to get a bit of success from it. And she was like, you should give us a go because it's the kind of stuff that we were doing as kids or have done. We kind of like, it's not that far off from what we used to do. But, you know, there's an audience that can watch you from around the world. And so yeah, so I gave.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  42. “I would say that Fuel me, it's still worth it Still, don't ever regret doing it, it's still worth it. Of course there's negatives, but the positives that you've gained out of it, or you will gain out of it In everything. Outweighs a negative, and don't get bogged down by the negatives because there's more, you know there's more positive, there's going to be more positives and negatives. The negatives don't matter as much as you think they're going to matter at the time. At the time when you experience these negatives and these things that don't go your way or that's going to happen but Don't let it dwell on it. Don't let it consume you because there's positives beyond that and you'll look back and you won't regret it.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  43. “Would say if you want it to get to that level, you can do it if you put in the sort of the consistency and you're making stuff that is going to get seen and stuff, but just be prepared for there's other sides of it that aren't all bells and whistles and that kind of thing. There's going to be obstacles. There's going to be things that you're going to need advice on and we're going to be here to help and hold your hand through that if you need it. Press, negative press, you know, haters, you're going to get trolls. That's the bigger audience size, the more issues it brings in terms of the more eyes that are on you, the more people that watch your stuff that may not like what you do. And then they've got a thing out against you. And there's a lot.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  44. “For me and Casper, we want to make a management company a big role of what we have in that is being, in a way, like mentors when needed to, for any questions they have or anything, any concerns they have about that kind of thing, we can sort of give, I kind of use it as, I guess, like the, you know, like the Hunger Games, the guy who's like sat on the train who sort of takes her through it and be like, look, this is going to happen. I guess like a mental one, a very different version. Yeah, like, yeah, kind of like mentor kind of role And that, for me, is like one of the best things that I do at the moment is having that sort of one-on-one with our own clients. And sort of if they've got any sort of issues, been able to actually offer advice and see it make a change”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  45. “Does any of that resonate with you? Oh, 100%. Yeah, I think that's a big part of why myself and Casper is also a YouTuber. We started a management company because in the future, there's going to be kids. We've even seen it then, like young kids that were shooting to fame overnight. But even I think nowadays with other social medias, it happens even quicker. Like the rise, but also the fall can happen so quick. And I was like,”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  46. “I felt like it was so much bigger. Anything you sort of went into, it did end up sort of getting attention and doing really well and things. Whereas now maybe not so much. And I think that's kind of crazy.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  47. “Think it's because I've got that thing in me that's looking for instant success and stuff, which is weird. And maybe that's because of like before on YouTube and stuff. There was a time where. We were, I say we might speak for myself, but like me and a lot of the people around at similar time that on that sort of wave that we were on, we all, everything we sort of would go into almost became an instant success in a way. It was like, yeah, I think because we like back then”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  48. “It's like a punishment of yourself. I feel like in a way I, yeah, it's kind of like a form of like, Joe, you know you love doing this and this makes you genuinely happy. So, why don't you just do it? Do you know what I mean? And if you love it that much and you stick at it and do it, then good things may come from it, but it's not going to happen straight away. And it's like it's almost like I get into a thing of like, I like to sort of, the things I know I love doing I put aside and I focus on the things that maybe I don't love as much or not as passionate about as much, but I'll sort of almost put that before the little things that make me really happy. I've no idea. I've no idea. I've tried to think about it a lot. And it's weird that it comes from, I don't know where it comes from.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  49. “Point. I should just stay on the beach. I think that's actually what my therapist, I have the therapist I speak to, and I use it analogy with her. And she said it's the exact same thing. Why do you need to catch the next big wave? Why not stay on the beach? You don't need to go out and constantly catch big waves.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  50. “I'm sort of like. I know that there's more big waves out there, but it's just kind of like knowing which wave you start paddling. You know, like how surfers sort of start to paddle out trying to catch them and you watch them. They sort of get it and then doesn't go. And it's like, I feel like at the moment I'm sort of... Paddling out and sort of waiting for that sort of next big wave, in a sense.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT