YouSaid · the spoken record

Joe Sugg

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67
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2022-08-25
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2022-08-25
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1
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  1. “Something that I did sort of double down on and really focus all my energy on at one point, but then it became a point of branching it out and doing different things just as a form of like stability as well, because we didn't know we still back in those days, we didn't know how long it was going to last for. So we did sort of branch out into different things. And I think I just got a bit carried away with the branching out. I was like, there's so many things to sort of see and try out and do. I see that YouTube thing of like catching out to sea and catching a wave and caught that wave in and it was incredible. It was a record breaking wave. It was a major wave kind of thing. And, you know, and now I feel like I'm sort of, I'm back out on my board again and I'm paddling around. I've caught a few little waves, but they've not been like another ripper of a wave like the YouTube one was yet. But I...”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  2. “Was going to say, yeah, that is something that I've struggled with, especially nowadays where like. Going into things like business, like starting businesses and stuff, I feel like from what I've seen very rarely, do you see people that are doing so many different things? And it is that thing of like, I'm a plate spinner. Like I love spinning plates of different things and trying to keep up with these spinning plates. And I take time to sort of sit back and look at these things and think, when are you going to sit on one thing and actually just do that thing and devote your because you see like you look throughout history of like artists and people who have devoted their whole life to sculpting and and I sort of tell myself I'm not going to achieve anything sort of near that if I don't dedicate my whole life to one thing but for me I just find it so difficult because I'm like I've got a limited time and I want to dip my toes into everything and it's weird because I feel like I use this analogy and I don't know if it's a great analogy or not but with the YouTube sort of career that I've had over the last 10 years that”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  3. “Yeah, I think it's kind of like that. I think it's from that part of my brain that's like seeing the best possible outcome. So let's say, for example, I'm doing a painting. My head, I'll have that thing of like almost going ahead because of my imagination. I see it finished and I'm like, it's going to be amazing. It's going to, you know, are going to post it online and people are going to love it and things like that. But then I start and it doesn't quite go. And like, oh, actually, in my mind, I've gone through this process of like doing it over and over again and getting it to how I want it to go. And then I start doing it, it's not going how I imagined it. And that sort of scares me a bit. And that's why I think I put things off more from that kind of side.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  4. “Have that all the time. I always say it's because I'm creative, it's because I'm creative. It's like I get scared. I don't know scared the right word, but I put it off. No, I've got something I want to do that is creative and requires a lot of sort of sitting around thinking beforehand and then putting pen to paper or anything that's going to involve the creative process. I delay it. I think it's a thing of like what if I start doing it and instantly I don't like it and I'm like this is not how I imagine because you sort of in your mind you have this version of it's all just going to come flowing out of the pen or you're going to start filming something and it's always going to go perfect plan and it doesn't very often does it all just completely flow and I think that that kind of puts a block in I'm always like if I'm going to do it I need to make sure everything's prepared beforehand”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  5. “Yeah, I'm the sort of person where I think of the best case scenario. So I have those, like I've got a very vivid imagination. So with everything that I go into, I always think of the best possible outcome, which then gives me that sort of self-confidence. But then I also have... To self doubt on the other side who finds the worst case scenario, and then they have a battle in my head of how I should think. And I think that's where the indecision comes from with a lot of stuff. I live with it. I'm glad I've kind of got it because without like. I wouldn't want to always have the self doubt there. And I also wouldn't ever always want to have the self confidence there because I think that would make me a completely different person, maybe a person that I don't like either. So, I don't know. Yeah, I have both.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  6. “Thatching did up my spare time and that started to take off and become a full-time career. But then I was in a way safe going into that because I was like, if it all doesn't pan out, because this is going back to when YouTube wasn't really a career as well. So it was so uncertain about where that was going to go. But I always felt very secure in the fact that I knew that if it didn't pan out, I try it for a year. If it doesn't work, I can go back to a job that I genuinely really, really love. So yeah.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  7. “I wanted to bottle that up and be like, that's what I want for the rest of my life. So I decided that I wanted to be a roof thatcher for the rest of my life. I'm very bad at making my mind up on things as well. There's a lot going on. I'm very bad at making my mind up on stuff. So I was like, what if it doesn't work out later on down the line? I need to have A-levels. So if this doesn't go to plan or after a while, I don't like it, I can at least then try out university and go back to trying to work for something in the media or Arden or something. I didn't sort of I always like the idea of having safety nets underneath me. So if something if something doesn't go to plan, it's all right you've always got that safety net of and that's kind of like in a way what roof thatching became because I started doing YouTube as a hobby off the back of”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  8. “I decided to go roof thatching with my uncle. So, my uncle is a roof thatcher, which is a very old traditional craft that they don't really teach anymore. It's very kind of, there's no classes you can go and take and you can't study for it. You've got to actually go on the job and work on the job and you learn that when the master thatcher thinks you're ready, you then go from being an apprentice to a master thatcher. My school remember my school advised that I didn't do it, but I went and did it anyway. Shouldn't have done, sorry. But I went and did that. And then I absolutely loved it. And I was outside. I think what it was, I was outside. It was tough. I was lifting a lot of straw and moving things and sweeping up. But I absolutely loved it. There's something about when we finished a roof, we look at what we've done and it's just that feeling.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  9. “I wanted to be in January Jones. And then secondary school, I wanted to work for Adman. I wanted to be an animator, like model builder, or just, I think I've got a lot of patience. And if you know animation is like how long it took to make chicken run or Wallace and Gromit, those films take a long time to make. So I wanted to, I felt like I'd be good to do that and I wanted to work for Hartman.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  10. “16, I wanted to be, I wanted to work in media, but I wanted to be more, go more down the route of animation. My goal as a kid, first of all, it was an archaeologist.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  11. “No, no. Do you know what's silently confident? Like in my head, I've always been the sort of person where I can know what I'm capable of. And I know that I think, you know, I know that I can do certain things to a good standard. And I know that I can be a good student and all this kind of stuff. But on the outside, not as confident at all. So like with work and stuff, I was very confident. I was confident that I'd be able to get the grades and do well in school and things like that. But it's the more the sort of social side of it, I found that a lot more difficult.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  12. “Secretary school Yeah, primary school. I feel like primary school, I was a lot more confident. Everyone knew everyone very well and I just felt like a lot more popular then. And then, yeah, moving to secondary school, it was much more like, yeah, like I say, it was a very different place. And that's when I first sort of encountered teasing and bullying and stuff. And I wasn't necessarily like. Bullied, but it was more like if there was teasing going on or things that they were trying to sort of dig, I very quickly sort of realized if I'm already sort of poking fun at myself they will get bored of trying to poke fun at me so there's less chance of that happenings.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  13. “School in rural Wiltshire. I think there's 52 pupils in our whole school. Going from there to secondary school was a big change for me because that was going from 52 pupils in the whole school to over a thousand. So that was a big, which probably could have a Reason why I went from being sort of quite loud, annoying child to being a lot more sort of, oh, I'm at my depth here. I'm now a small fish in a big pond.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  14. “I was quite a loud child. I was a loud annoying child, growing up. When we look back through family videos, it's quite embarrassing to watch, particularly me, because I was the sort of boy that'd be like, mummy, watch this, watch this, like repeating myself over and over again and we're watching it back like, oh, shut up. Like you were annoying child. But then at some point, I flipped and I don't know when that was, but at some point I flipped and became a very sort of timid, quite a shy child. Always very creative, even from an early age. I was a good drawer. I used to illustrate and draw a lot of pictures at school, which definitely came from passed down from my parents, my mum, dad both very creative in their own sense. I went to a very, very small primary.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  15. “First real proper girlfriend, yeah. The further you go in that competition, the higher the pressure is and the stress gets. We saw the best and the worst of each other. I always thought it would be a very private thing to actually end up being the complete opposite.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  16. “It was so uncertain about where that was going to go, the rise, but also the fall, can happen so quick. That imposter syndrome I already had got amplified of anxiety, self-doubt. The whole thing just didn't feel real.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT

  17. “I start to feel anxious or getting followed by a guy like my mind is panicking. I actually can't concentrate on driving because I know this person is just trying to follow us.”

    2022-08-25 · The Diary of a CEO · Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg · IDENTIFIED FROM THE TRANSCRIPT