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John Paul DeJoria

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2020-06-17
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2020-06-17
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  1. In big letters do unto others dot dot dot as you would have others do unto you. And in the end, everything will be okay. And if it's not okay, it's not the end. That's what I would put out there.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  2. One at a time you got to win. As soon as you get a win, it gives you that energy to go on to the next one. One step at a time.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  3. No, it wasn't. Nope, that was only recent. My first or second time homeless, it was, okay, I got to eat. Where do I get money to get food? That was my only thought. Are you kidding? I want to eat. Where do I get money to get food? Where do I get money to get food? I got the shelter of a car. Where did I go to my? My thought was, first of all, was the next party food? What'd I eat? I got to eat, right? Now you got food. I got clothing already, shelter. I didn't eat cara was okay. It was the first thing. Next thing was, okay, how do I get a job? What do I do here? How do I create something there? Like one step at a time. It's kind of like it's a cinch by the inch and it's hard by the yard.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  4. Think about all the things that were hassle in your life. Think of all the things that were hassle in your life. And you look back at it a year or two later, well, I got through it. It was okay, I got through it. But the time you don't think that. But if you just put your head no matter what happened in the past, all the bad things even happened to you or any person out there. In the end, everything will be okay. If it's not okay, it's not the end. Many times when things are really bad, others, yeah, oh my God, it's terrible. Hate it. It's never going to end.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  5. The old way was I would get a piece of paper and on half of it write all the challenges and things not so good about that. On the other half of it I would write what I could have learned from it and not make happen again. And then I always remember that whatever happens, and this is the hardest part of it all, whatever happens, no matter how bad it seems, one or two years from now, you're going to look back and say, oh, God, I wish I didn't get that upset about it. So I'm going to give you a one-liner that I remembered, and hopefully you're listing us to remember also, because it proves to be true in 99% of all cases. Here's the one liner. In the end, everything will be okay. And if it's not okay, it's not the end.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  6. Really need it, then aren't their customers anyways? Everyone benefits, and that's really exciting. And this, I think, is going to be a beautiful, beautiful exact.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  7. Grocery stores, catering services, and they get all the leftover food. For example, if you make a fresh sandwich to sell and it doesn't sell in eight hours, well, they get rid of it. Well, this is all picked up by the volunteers. And they take it directly to whether it's mobile fishes or food banks for those that are hungry. They take it directly to the source. So all this food that is wasted, the United States probably wastes 30, 40% of its food goes directly to the people that need it. And someone's already picking it up so they don't have to destroy it and delivering to the other people. This is going to be an answer, by the way, to the United States and other parts of the world on people that need food. All the food that's thrown away, the companies, the restaurants, the caterers, the people that have it, the sandwich shops, so whatever still have the same customers, but instead of throwing it away, the good food is going to people that

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  8. Oh god, I got to tell you about it. I want to forget to tell you this one. This I just got involved with a couple of months ago. And there was an article in our review journal here in Austin about it. It's a little group started and I gave them six figures to make it a little bigger group. You know, they could have a little more there because they needed that badly. Here's what they do. And I'm 100% behind these guys. They have 170 some odd volunteers. Only one person was on payroll. Now they have a second person because I was able to handle that for them too. But here's what they do. They go around to, they have about 50 and I want to expand it now to 300. They go to 50 different restaurants.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  9. We would bust him in court. One of the biggest cases took us 16 years, but we won. And what do we do? We leave all the money locally so the local community, we leave it all locally. We raise our own money. So the local water keeper group can be able to have boats or hire people to make sure that they patrol the area and that it's never redone again. Worked out really well.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  10. And then building for them also or helping them build an aquacenter so they could grow their own fish there. So now they have vegetables, they have fish, they have a way to start making an income. And these are ways that make people that before were on the burden of the community. Now a lot of them are getting jobs and they're paying taxes and they still have a beautiful place to live in a beautiful community. I did the same in Los Angeles because that's where I was homeless and was a big contributor for many years and up until this last year I haven't got around to this last year but I go down at least once a year and lecture to them on homelessness. Hey, I was homeless year so I got out of it guys. You know, and if I could do it, you could do it. And that's just a couple of examples of some of the things that we do. They're enormous with Bobby Kennedy, waterkeeper alliance. My God, saving the waterways of the world. We started with the United States where we would go in, raise money, and we would bust the polluters, even the big guys.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  11. Chronic homeless people, people that have been without any kind of a shelter for at least a year. Those are those living under bridges, leaving in tents, but no place to go into. They'd be the first ones that have a priority to go into the mobile loafs and fishes community here in Austin. And to go there, you got to pay rent. You got to pay some rent, not a lot, but a little bit of rent. So you feel like you're part of it. If you give somebody a handout, they feel like, oh, this is charity. They don't feel good. If you give them a hand up, they feel good. So you charge a little bit of rent there and we also have gardens, woodshop, metal shop, craft shop, and so forth. And a lot of them now have an income because they can make crafts. They can go in the garden. They can work. They can sell all the extra stuff. And I just built recently we're building right now actually an entrepreneur center, a big one, so that if they have an idea, they go to that one center and there's little things in that center set up to help them make their entrepreneurial spirits come true.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  12. Put this back into the pile for food stamps. Take this off the federal deficit. The deficit is too high. Because while I had nothing, I got food stamps. Now it's time for me to pay back and lower that U.S. deficit. And I asked them to do that. And hopefully they did. Well, a lot of them went and all of a sudden saying, well, let's expand it. So we bought them a dozen chickens. Now they have all the eggs they could possibly want. Some have honey. We have bees there now and it expanded, expanded, expanded. So I would spend time going back and forth from there, talking to people doing interviews about it for the home list. We have the most incredible things here in Austin, Texas. We started, it's called The Community Mobile Loaves and Fish is a community. We built and Alan Graham was the genius behind this. I just pitched him the money in some of my time. We built 240 little houses for homeless people.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  13. Oh my goodness. Well, I told you about the peace, love, and happiness ride where you talk about the sea shepherd, big support of the sea shepherd. They had a movie on about them, a TV series called Well Wars with Paul Watson. And what we do is we...

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  14. For their family or invested someplace, you know, those little $10 to $20 and the $100 a month adds up. So I got excited. It's what excites me. It's what excites me. And right now I'm over in a date. I get more things thrown at me for a lot of them are for no money. JP just get involved with us and help direct us a little bit. My answer is, guys, I don't have the time philanthropically. I'm more involved in anything else. And what businesses I'm involved in now, my investments are really what they are. I'm kind of tapped out right now. I'm over inundated because I spend less than 20% of my time on business. The rest is doing something good to change the world.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  15. The first thing is whatever I'm going to get involved, and it's only as an investor these days, whatever I get involved in a little bit of advice and a lot of PR, whatever I get involved in, is it going to do the greatest good for the greatest number? And does it excite me to think this could happen? Even in your technological fields, I'm not a technocrat, so I'm not technologically well educated. But I know enough to know what the end result of that technical advancement is. And I say, oh, this would be great for everybody. Well, I'm excited about it. Are you kidding? This is super. I know the first time I was overseas and I made phone calls to United States on one of our phones and it cost me absolutely nothing through rock Wi-Fi and I'm used to having when I'm overseas very expensive cellular phone bills about this is great I can't wait till everybody hears about this thing I can't wait my god think of all the money they're going to save if they save that money by some nice

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  16. So, what I learned through failures trying to be in the technical industry that I knew nothing about was get for some people that are very honest and get with people that are really on top of their game. Make them your partners one way or another, and all of a sudden offer a better product of better quality, of better things others don't have and don't have to charge them the $1,500 that our research said we should charge for these phones. Now, of course, we have phones that are less than that, quite a bit less, $99.50 and so forth. But I learned that through failure. Today, we're doing really good. We're rolling out through stores right now over the internet, and it's doing quite well, not just in our country, but several other countries too.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  17. Anything. So they have a coating that goes on the back of a phone that is going back on the back of our phones or our partner that when you touch it, all of a sudden all that junk and all those diseases on your hand are neutralized by just picking up your cell phone.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  18. Some failing. I tried before to come out with telephones years ago. It went nowhere, never even got off the ground. So I learned if you have the very, very best and you can put in everyone's hands realistically, wow, well, the top phone that rocket sells, this is the top smartphone. This is a first-class smartphone all the way, is $299. That's the most expensive one they have. And then I learned also by working with people like NASA, the space agency and others, that there's a lot of good agencies out there that are government type agencies or related type agencies that want to work with you. NASA just became our partner. We now develop phones and hopefully we'll have the first ones out in a couple of months that when you touch the phone, the back of the phone neutralizes all the bad stuff in your hands. See, when you're in outer space, there's a lot of bad stuff up there and you can't have bacteria floating around or viruses.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  19. on it 3D without glasses yes 3d movies without glasses on a cell phone on a smartphone it also has what the world needs right now and that is telemedicine seven days a week 24 hours a day a doctor's on the phone with you looking at you you're looking at them diagnosing you it also has wi-fi for the world where someone could buy the cheapest sim card they could have like just for talk and text for maybe $25 whatever for just talking text so you have the number but you put it in this phone and with the worldwide Wi-Fi we have you call anywhere in the world and it doesn't cost you anything and there's a lot of other things on it but if you go online too rock our okay it you could someone can look it up rocket phones and what it does but the revolutionary thing was I learned how you have a lot of expensive things but sometimes having the very best and being too expensive doesn't work either and I learned that with tele

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  20. Any that come to mind? Definitely. I'd say quite a few of them. For example, oh many years ago, when telephone reselling was popular, I got into that business where I invested money in it, where you invest money in a company, and then they buy so many telephone minutes real cheap and they turn around and sell it to somebody else for a little bit more. Well, you know, I lost a lot of money in that thing and didn't go well, but I learned a little bit about that business, but the business failed. But some of the knowledge stayed with me. And then later on, I got involved in another business about 10 years ago that was going to revolutionize cellular phones, how we communicate with the world. Well, today that business, I stuck with it. Today, that business is rocket, R-O-K-I-T. Rocket phones and Wi-Fi systems. Rocket, R-O-K-I-T. We now have a telephone that's out that we just started selling here in the last year that it's a regular smartphone, but it has...

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  21. Well, I would say for people to understand that, you could be fired from jobs. And the book hasn't been written yet, just the documentary was made and still make it in life because you help other people out. And that was what I mentioned earlier in your show. Get the documentary, a good fortune. I think it's $4 to rent it if you wanted to on Amazon or YouTube or one of those. It lets people know. But the important thing is how to not only succeed and grow, but do it by helping others along the way and asking nothing in return. And I'm starting to write a book on that right now and it's taken a long time to write this book, but I'll eventually get it done.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  22. Yes, there is. The one I've given away the most, and I suggest to people, is 70 or 80 years old. The name of the book is How to Win Friends and Influence People by Dale Carnegie. This book is one of the best books ever written on how to acknowledge and make people feel good when you talk to them. It's basically how to be respectful. It's like do unto others as you'd have others doing to you. But it's one of the best books and I recommend it to so many people how to win friends and influence people by Dale Carnegie. Maybe it's $19 in paperback. Maybe it's less than that. But it is a great bug. And people should read it twice because it's that good. And it really teaches you how to talk to your fellow men and you'll be confronting by your fellow man. They confront you how to communicate with people and make them feel good.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  23. Yes, there is. And it's probably when the oldest went around. People talk about it, but very few ever practice it. And it's one quick little sentence. Do unto others as you would have others do unto you. It's an oldie but a goodie, but it sure is real.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  24. I could go in a room and do the same thing. I could be in a crowd with a bunch of people. It's the same thing. It's just been developed over time. And there's many, many different practices that'll get you there. Many different practices. And it's not rites and rituals that you pick up out of a no disrespect, any good books that were written. There are a lot of really good ones there. It's the acknowledgement of realizing it yourself that you actually realize and see it and feel it. It's like whatever the mind can conceive and believe the mind will achieve. It's pretty strong.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  25. No, it's not a practice. Just that as time goes on, it's just with you whether you're inside or outside. It's just with you. In other words, if I were to stop right now and say, okay, where am I? Well, me, the entity is surrounding my body by a few feet. I'm still seeing through the eyes, but I can feel the energy around me.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  26. I feel like my space is expanding. I was looking through my eyes and my brain, I thought, but now I'm kind of looking at the word a little different way. Just learn how to be. And at Lifeform in you, Even though you're looking through the eyes, could be expanding around you. It's a different outlook that you have on things, big, different outlook.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  27. To be on your own and like yourself and just be. I was one of the, I go in a room, I'll talk to everybody that's in that room. I'll talk to everybody. But sometimes it's good to, you can still do that, but just know the power of just being. Just be you as the entity that's within your body. So let's put it this way regards what your beliefs are. We all know there's some kind of a life form in us because when we go and we die, all that's left is let's just call it meat that's starting to rot, okay? There was something in us, whatever your beliefs are, what happens when you die, that's up to the individual. But so there's something in you. What there's something in you, why can't you just be and all of a sudden look through your eyes and feel that maybe that entity isn't inside my brain? Maybe that entity is surrounding my body by about a foot or two around me. When you do that, all of a sudden your space starts expanding. You say, oh, wow.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  28. I think the one that was surely affected my life these last few years is the ability to say no. I'm not interested. No, don't even present it to me with all due respect because I'm overloaded with things to do. But I do it in a kind way. I don't do it sharp and cut anybody off. I do it in a very nice way. It's the ability to say no. I don't want this. I don't want to do this. No, I don't want to hear this. To be able to say no, but say it in a nice way. That was one of the biggest things. Next thing is to learn how to just be. And then I've learned the last few years how to just be. You could enter a room and just have your presence in that room without having to talk to everybody if you don't want to. In other words, how to just be or by yourself, just be. Just be like you and the room or you and the middle of a crowd. Just be not having to talk to someone because you say, well, I got to talk to someone. I can't just stand here. Talk to them because you want to.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  29. You know, a lot of things that I've told you could also go into one sentence. successful or happy people do all the things unsuccessful or unhappy people don't want to do

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  30. I did have, by the way, let's call it a divine revelation happened to me. You know, I was fired from those three companies, Redkin, Fermidol, as well as Tria, sired from all three companies. But when I started Paul Mitchell a couple years later, I realized something. One, they fired me. Two, I was doing a good job. But more important, this is fate. Had I not worked for all three companies and learned something different from all three, I could have never started Paul Mitchell with $700, let alone $500,000. I could have never done it. So a lot of times things are done because it's fate. It's fate that dictates you in that direction. And that's something you've got to remember. There's fate. Many times you can help direct fate by being able to say no or look at an opportunity and go. For it

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  31. Yes, let me throw it negative in there also. The hardest thing that I found to do, but it's easier now the last year or two of my life, is to say no. I got this great note I want to show you, no, thank you. Can we do this? No. Do you want to go here? No. But I really want to. No. Hardesty was to say no, or I don't want to. But you can. You have nothing to lose. And the only person that's hurt by you not doing that is you.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  32. I'm not saying I'm going to call you the month. You might get back to you in a month or did you just got to keep that distance? And little by little it goes away. Little by little it goes away. Or flat out or flat out in your own personal life. They're there with you saying, hey, you're wonderful and I'm wonderful. But together, things just aren't going right. We've got to make a change for your sake and my sake. This way nobody's wrong. The worst thing you could ever do is say, you're wrong, you're bad for me. I want anything to do with you. Then the person really feels invalidated. Oh my God, they feel terrible. But if you approach it where, you know, it's, hey, I'm not the best thing for you. It's obvious because it's turning out you're not the best thing for me because I'm not the best thing for you. And we're both good people. I think we should go our own ways.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  33. But my normal thing would be to be kind. I don't want to be mean to anybody, especially if they'd done nothing wrong to me, but I've seen her do wrong to other people. I just don't want them around me. I would just say to them, for example, one thing would be, you know, thank you very much. I'm really involved in some other things right now. Do you mind if I get back to you in a month or two? Would that be okay? That's it.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  34. I would say in many ways, number one, if it's a social contact, don't get involved anymore in any social things that they're doing or that you advise you to, or you don't invite anything that you have. Don't call them on the phone and just kind of let them go. I mean, it's not like there could be some good people that you love, but you know they're just not good for you in your life. So it's a matter of, I got this from this wonderful lady, this Greek friend of mine that said this, you could always love people, but if they're not right for you or they're negative people, especially negative people, they just gossip about everybody else. Love them from afar. Like, I love you, but stay over there, stay away from me. Love them from afar. In other words, start disconnecting physically or telephonically from them. Just stop doing it. Just stop hearing.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  35. 60 years old. I wish they were 70 years old. I wish you would have not done that anymore, changed or done something different. Well, it's an old saying that we had in the 1960s, probably before you and all your listeners were even born, or they were little children at that time. It was this, today is the first day of the rest of your life. And it is each day is the first day of the rest of your life, make it go more in your direction.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  36. My God, I have a book full of people, probably over 40 people that I've known over the last 40 years are no longer with us. They left their earthly bodies. They dropped them and they're elsewhere right now. So you never know when that's going to happen. So it gives you a chance to at least every six months if you could do it, at least once a year if you can't, to take a few days to yourself, even if it was only two days to yourself, you know, and look at your life, what you like, what you don't like, what you want to change, what you don't want to change, and not wait for something to happen to make you change it. You're in a lousy relationship. We'll all wait till it gets really better. She says something and I'll leave her. He says something and I'll leave. Well, no, that's not going to happen. You're going to be in misery until it does happen if it ever happens or it doesn't happen. Or I hate the job I'm in, but I'm sure one day something else will come along and you sit in that job. Well, why not look for something and make a change? You don't want to be older in your life and you look back and say, God, if only I would have changed that when I was 10, 20, 30, 40, 50.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  37. It gives me a chance to see who I want my life, who I don't want in my life, and why. And what I'd like that I'm doing, and what I don't like, what I have that I don't need, and what I want to get rid of. There was just kind of looking at yourself. And the first night, I'll cook dinner, have a nice glass of wine, and that next day morning I'll write pages worth. By the time I leave, I'm down to maybe 10 items because I've really condensed it. Okay, here's what's really important. Here's what I want to change. Here's who should not be in my life anymore. I'm going to make plans to immediately get them out of my life. Here's what I don't want to eat anymore. Here's what I don't want to do anymore. Here's what business I don't want to be in anymore. Whatever it is that you want to change your life to be happier, you could do it in that period of time, at least give you a good start on it, and kind of reassess yourself because life is short. I plan to live to be 125 years old, but life is short. And even that 125 years is going to go by very, very fast. So, you know, try to take each year because you never know what's going to happen.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  38. I try and take used to be once a year and I do it twice a year. We're maybe every six months. I try and do it every six months where you take off by yourself, go someplace by yourself, cook your own food, do everything by yourself to take care of yourself. And in those days, I usually do it for three days. In that time, piece of paper, like a tablet with you, and you write down on there, at least I do. I write down on there all the things in my life that I'm doing and the people. I can't write all the people because a lot of them, okay? But just ones that really stand out. And then I write all the people I'm involved with or situations that I'm involved with that don't make me happy. I really don't want to be involved with. And then my goal the next year is to get rid of those. And very seldom do people ever stop and think of who do I want in my life? Who do I not want in my life? And why?

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  39. These people are heroes. You know, we come onto this world with absolutely nothing. Every one of us came here naked. Then we have nothing we come into this world, regardless of what our parents have, we have nothing. But I think it's a little bit like paying rent for being on the planet Earth and being alive on this planet, regardless of your financial situation, to do something for somebody else asking nothing in return. So a lot of these first responders, it's their job, but they go out there and do it.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  40. something really nice for you. Instead of asking them for something, just tell them something you're doing nice for them. People like that, that hasn't happened in a long time in our... our business community i think you should come back more people to people communication

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  41. Have the peace, love, and happiness ride because whatever money we raise goes to first responders that are injured or killed in the line of duty, like paramedics, firemen, police officers, things like that. We're going to still do that. And a lot of it goes to the military. We do it for the Navy SEALs also and first, shall we say, military people that come back injured, we try and take care of them too. So we'd have it together. Let's make that, let's do it ourselves. And that's something we personally could do. Then Gary came down the next day and we planned the whole thing out together to still have our ride. It's things of that nature, just nice to pick up a phone and talk to somebody. If you have a big account, let's hear in business, either for yourself or representing somebody else, they're so used to everything being emailed, it's kind of nice every now and then to make a call to them and just say, hi, I'm just calling and see how you're doing. Or there's something really good going on here. And I just let you know about it that, you know, I'm 100% behind you.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  42. I think it's just for me example of like what's important. For example, one of our Paul Mitchell schools is concerned about a challenge they have and they write me and ask me about it. Well, I'm liable just to think of the phone and call them and say, well, here's your challenge. Here's, I think you should overcome it. And we talk about a little bit together to overcome it. Or if we have our peace love and happiness right, for example, I do that with my friend Gary every year around my birthday. We have the peace love and happiness motorcycle ride. Well, we had a big challenge this time. Nobody's going to get together with more than 50 people because of this stupid virus that's going around right now, which is very bad. So Gary and I said, okay, we talked about it over the phone. And he's one of my neighbors, so wasn't lum before he ended up coming down to the house here. But over the phone, we talked about it. Gary, let's do this. Let us both have the ride. If it's only you and me riding, this ride will still continue. It's gone on now for 17 years.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  43. Chances are I'll either take that same letter and answer you back on that same piece of paper or I'll pick up the phone and call you. And hey, how you doing? You know, nice to talk to you here. I'd like to communicate with people. I think that's missing a lot in life today where you don't communicate with people. And also by not having email, I'm able to pay attention to the vital few and ignore the trivia many.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  44. I really like your questions because it's hard for people to believe nothing has changed. Today, the majority of what I do is philanthropic, whether it's representing Paul Mitchell or Rock Mobile, any of those companies, philanthropic the majority of what I do these days, even with Patrone, you know, and philanthropic associate with some of these companies. They get good credit for that too. But I do not have email. I do not have a computer that I turn on. All my other companies I'm involved with are very computerized, state-of-the-art, but all my companies have a fax machine that I'm involved with. And I have a fax machine, whatever house I'm in at the time. I have a fax machines. And here's the reason why if I was on the internet and I had email, I'd be so inundated I couldn't do all the wonderful things that I do right now. I couldn't do it. I'd be fully inundated. And I also am from the old school. I like personal contact. If you call me or you write me.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  45. And then that turned out, by the way. You're right. And it turned out to be later on for $3 more, you could have Patrone.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  46. Such a great question. We told him this, when you sell it to a bar or you sell it to a liquor store, tell them this. If somebody wants tequila, you can say, yes, we can get your favorite one. Or you could treat yourself and get a bottle of Patrone. Yes, we can give you your margarita or for a dollar more, you could treat yourself and we can make your margarita with patrone. The best in the world Little things like that Of tremendous, tremendous help, tremendous help.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  47. We gave them samples of the trone so they could taste without even buying it many times. And these are just some of the secrets. And if you also take a look at, again, good fortune, the documentary, it lets you know how to build a company from basically scratches you a lot of advice there too.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  48. First of all, if you want to see the raw side of it, a lady named Ilana Edelstein wrote a book called The Patrone Way. And she shows the other side behind the doors of Patrone, what went on in her life and Martin's life, that was Martin's girlfriend, what went on in their lives, which was very unusual if that was a successful business, very unusual. But it worked. You know, we went into this business not knowing anything about alcohol, but we learned along the way. But it's very interesting to read that book of hers. It's a great book to study off of. And what I would say is this. You could start a business, and as long as you believe what you have, which Martin did, okay and I did, is going to be the very, very best, there's no limit to what you can do. But there's certain things you've got to do. And once again, it would have never been as successful as it is if we did not have the best product on the market that people wanted to reorder. And again, we told people the truth about Patron.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  49. Yes, sir Well, no, because the reason wasn't difficult was because I knew certain things attorneys had to do. And as we started growing bigger, and Brown knew everything else had to be done. But Martin and I, at the very beginning, knew there were certain things to do, and Martin, I financed the thing. Martin was able to go out there and get it registered the way we were. So Martin gets the credit for that. And Ed Brown, for once it took off by God, he put all the other things into place.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  50. It was the finest product ever again, going back to the very, very best that you have. Your service, your product's ought to be the best, you're in the reorder business. And we did a lot of good things to make people happy and honorable. We would throw big events for charities. We would take care of orphanages. We're still, in fact, rebuilding houses down at the St. Bernard project in New Orleans. At least we were up until the time I sold it to Bacardi. I don't know if they're still doing that or not. So, you know, it was all built up. Some of the principles that I learned along the way and other people learned too. And of course, Ed Brown really instilled a lot of in the people.

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT