YouSaid · the spoken record

John Paul DeJoria

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88
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2020-06-17
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2020-06-17
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  1. “breath to drink it or you do a shot you know or mix it with a margarita okay so martin came back with a couple of bottles just long thin bottles and it was the smoothest tequila ever had he said but jp i met a guy down there named francisco alcarz and he said he can make it smoother so make a long story short he found this bottle that was made out of recycled glass and i said martin here's what i'll do it is smoother and he's making it even smoother i will go ahead and buy by this time i was doing pretty good with paul mitchell products i'll go ahead and i'll buy 1000 cases that's 12 000 bottles and even though it's very expensive to make if everything went wrong i'd be able to have some of the best tequila in the world and give my friends for the next 10 years for every occasion that came up no matter what it is there great ball at the tequila”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  2. “Well, Patrone, I started in 1989, and that came about. I was sitting around with a friend of mine who went bankrupt in the hospitality business, Martin. He went bankrupt. So I went ahead and I was introduced to him, and I was a joint venture partner with him where I put up the money. He did the work in a unique architectural product company. He would go to Mexico buy pavers and furniture, come back to the United States and sell it to architects for their model homes or terrestrials. You'd buy it real cheap there. Very nice made furniture, by the way, and bring it up here. Well, that did okay, but after a year, it wasn't really making a lot of money, but it was existing. And then Martin was going down there to purchase some things. And I said, Martin, we were at my house making margaritas out of the tequila of the day. And I said, Martin, when you're down there, why don't you find out what the Mexican aristocrats drink? I bet you they drink tequila a lot better than what we're drinking now, where you got to hold your...”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  3. “In other words, what you want to do is find a need in the marketplace and fill it. If the need doesn't exist and create a need that maybe wasn't there. For example, in Ecyclopedia sales, I would have to go to the library to look up things for homework in Encyclopedia. If I had one at home, it would have been great. Well, we could never afford it. So I thought, boy, it'd be great if someone could afford to have a set of encyclopedias in their house. It'd be a wonderful thing. They could look it up right there. We didn't have computers in those days.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  4. “I try to tell people the truth. Here's what you get, even though the presentation was kind of an unusually unique presentation where you're paying for everything, but you get the main encyclopedias free. When in reality, you're actually paying for everything, but they call it a combination offer, right? To be honorable, like here's what you get and here's what you're paying. And here's why I think it's good for you. And here's why I think you might think it's good for you. And then we would talk about a little bit. In other words, you included, I've included the people in the conversation.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  5. “Of course, since that time, you refined it. You learn more and more better things. So I look at this, I'm not really a salesman. The word salesman describes it, but I really go out there and try and help people make the right decision on something that could be good for them and better than what they have or something they could probably need.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  6. “I would say twofold. Number one, my mother was always very positive. Boys, you could do anything. She was very positive supportive. Second of all, in the three and a half years I sold in Cyclopedias, door to door, no leads. I learned more about selling and about people than one could ever imagine. They're no longer, they haven't been out there for 20 years anymore, door-to-door encyclopedia salesmen. I don't think that exists anymore. Maybe no more encyclopedia salesmen exist anymore. But boy, if they sure did, every one of my kids would be doing that for at least three months out of their life to learn what it's really like and really learn how to talk to people and convince them to at least listen to you and give you a chance to tell your story.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  7. “I think it was a lot of that then. Jib turned out to be just a fat. Give us a break. He was a good guy. Then Paul Mitchell took a whole bunch with him back to Hawaii where he was living and would go around and sell it to all of his friends at et salons.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  8. “I presented to them here, National Manager of Rens, Chain Salon Division, School Division, Firmidol, response for all training and education for their management team and selling team Institute of Trichology, vice president of sales and marketing, Paul Mitchell, one of the most avant-garde hairdressers of the day. So here's our credentials. So it was based on that and I took them all and I showed them letters about the 500,000 coming in that were sent to me, showed them all that, you know. So they said, wow, this is the guys, will you work with me on this one? I'd like 30-day billing, and here's what I would like. And that's how it happened. And of course, I was very presentable at the time and looked right in the eyeball. And I was very sincere, very honest. And they realized it. Nobody thought someone would pull out at the very end. So it's really funny because I know getting our first distributor.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  9. “And that's sold to people also. And of course, they figure well, how can some of these big stores, my God, these big chain groups, have counterfeit or black market product? But they do because they know they could get away with it legally.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  10. “industry. And when you also that, if you have something really good, we had a darn good product, like really good. And we knew if we had something that good and we gave it to a salon or a salon was using it, they would buy it from us and use it, they would see how good it was for their hands and the person's hair that they would want to reorder and recommend it to people to take home in between visits. And they did. So that's the market we went after and we stayed with that market. In fact, even today, even today, if you ever see a Paul Mitchell project in any drugstore or supermarket, it is either out the back door through the black gray market or it's counterfeit or mixed together. We only sell to salons. And the demand sometimes is so big that some stores will go to salon, pay full price for it, take it up at $1 or $2 as a leader, and have it on their shelves. It's amazing. It's just amazing. Many times counterfeit gets mixed with the gray market product.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  11. “Way, we had $700 in our hand. The key thing was we needed the artwork for the silk screener. We went to them and told them the truth, hey, your bill's $1,000 for this artwork is in black and white. Thank God we stopped putting any color on it because we couldn't afford that. We only have $700. Can we give you $300 now and give you the rest later? He said, no. He said, because I'll never get the rest later. Give me $700. It's a $300 discount and I'll give you your artwork. Well, we did. So all I had was a few hundred bucks in my pocket. I borrowed some money from my mom. A few hundred bucks in my pocket. Paul had the same thing. He was on his last money. And that's how we started. I piled stuff in my car and drove up in Los Angeles and Tura Boulevard going salon to Salon to Salon. Now, why do we pick salons? We had no advertising money, no promotional money. The three companies I worked for, the Redkin and the Fermidale and the Tri, all three of those were selling to Beauty Salons. So we knew the...”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  12. “Well, we had it set up where all of our vendors, bottlenaker, the silk screener, the filler, and the warehouse that filled it for us, who had some of the ingredients, were all set up for 30 days. They knew what we're doing was going to be big. They knew we had this money coming in. So what happened was this, how do you deal when you have no money now? Well, it was $100,000 was our first run. So I called up the bottle maker and I said, can I just have a sample run? I didn't tell people it broke. I just said, can we have a sample run of only $10,000? They said, of course, we understand a sample run. I told a silk strainer, we have a sample run coming only 10,000 bottles. And I told the fillers same exact thing. So we would have 4,000 bottles of the conditioner, 3,000 of shampoo one, 3,000 shampoo two. And it took them from the time we said go, it took them two weeks to make it.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  13. “Reorder business. In other words, your service is so good or your product is so good that whoever you sold it to is going to order it and reorder it again or tell somebody if it's a one-time product how great that product or that service was. That's why things work. You don't lie to people. You don't con people. You tell them the truth about it. But in such a way where you can go back and see them a month, a year later, and what you sold them, service or product was so good, they're already reordering. And that's how I dig and how I treat people and how I train them. Be kind to people. Be nice to them. But at the same time, look them in the eye and make sure that what you have is so darn good that you would convince your mother if you love your mother to get it. And here's why.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  14. “That don't give up. A lot of doors can be slammed in your face, but you must be just as enthusiastic on door number 101 if 100 were closed in front of you. And I believed them and they were right. It took me over a week to get my first order, but I did. And I lasted three and a half years while I was doing that, which was more than the average three days of an encyclopedia salesman lasted in those days. So I learned how to overcome rejection, which was very healthy. And then when I got along the way, I started, say, other products, I could only sell what I believed in. So I sell to people is this. If you're going to sell something, don't really be in the selling business. You don't want to be in the selling business. It's one of the big secrets I give everybody. Whether it's a service you're selling or a product you're selling, whether you work for yourself or somebody else, don't be in the selling business. Be in the business.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  15. “When I was selling newspapers door to door and delivering in the morning, we would deliver in the morning, and the way we sold it door to door was we would go by after school and knock door to door and try to convince them to take the LA examiner for the morning delivery in our area. Everyone we got, we got $1 for. So I learned how to knock on a lot of doors and take a lot of rejection. But the big one was when I was in my 20s and I sold encyclopedias door to door. I got out of the Navy and I went to work for PF Collier Incorporated, Collier's Encyclopedia. And I learned how to sell encyclopedia door to door. Now, in my training class, they said this to you. Look, and by the way, it was commission only. Even during training, you made no money. It was commission only with every cell. And there were no leads. You were door-to-door knocking. But they said something to me that I believed. They said the people that make it will make good money are the people.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  16. “But the 6% that you're giving me for sales increases, you cut that in half and let me buy with the other half. 10% of your company said, no way, absolutely not. I said, but guys, you know, most of the money I made was off increased sales. They said, I know, but the increased sales was so much that you made more than the owner of the company. I said, well, let me get involved with them. Anyway, so I left. But at that company, at that company, I learned more about formulating where to buy bottles, where to get silk stringing and all this. So I was set up beautifully to be able to start my own company after that. And then I did. I started a consulting company, but I told you everything you needed to know in three months. You didn't need me anymore. So I'd have to go through a lot of clients. So that's when I decided let's start my own thing.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  17. “Their management, their sales management, their sales staff and educators. Well, in one year, we increased the business by 50%. But I learned while I was there more about formulating and where to go to get different things. And they end up firing me because once again, I wasn't part of management. I cared more about people and getting them off the road and not leaving him out there for many, many weeks than I did about the company's expenses and what was cheaper for the company. And also they had some things I didn't agree with that weren't very, very nice. Anyways, I went for and worked for a third company and I did very well. I tripled their sales. There were very little, but I tripled their sales that first year I was with them. And they came to me one day and said, we could get somebody to do your job for only half of what you're making or less. They said, so there. I said, well, wait a minute, guys. I just tripled your sales. You're little, but your sales tripled. How about this? You pay me the $3,000 a month, which my salary was.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  18. “With that company, I went all the way up to national manager of two of their divisions with the company, but I got involved in learning how they formulated some of these products, who did it, how they did it, what they did. And then I worked after that. They fired me, by the way, because I complained that they were testing on animals. It was the wrong thing to do. Well, that didn't go with management. So they fired me and told it was wrong, wrong, wrong. They said, well, you care more about animals and people than you do about the corporation. You're not a corporate guy. So they fired me, right? And that was Retkin, by the way. Retkkin was the company. But I said, but we're firing me, but why are you testing on animals? It's stupid. They said, because it makes us look good, we're the scientific approach. Anyway, so it's just as well I was gone. The next coming went to work for was a company purchased by Sintex, a big pharmaceutical company, a company called Fermidol. And Fermidol was doing about $8 million a year in business there in the United States, and they hired me to train.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  19. “Along the way I was 26 years old, and one of my jobs was working for Time Inc. in their circulation department of sports, fortune, sports, illustrated, and life magazine. It was basically a boiler room where people would call to get people to renew their subscriptions or get new subscriptions. Well, I went to my vice president. I said, look, you know, what do I have to do to become a vice president? Because I don't want to do this the rest of my life. I'd like to know how to go ahead. He said, You have no college, you only a high school graduate, and you're only 26 years old. Come back and ask me when you're 35. Well, I sure didn't want to wait at a job I did not like and offered nine more years. So a friend of mine, John Capra, was an employment counselor where people would pay him to get people to go to work for them. So he sent me on several jobs. And I ended up after trying a few of them out to working for a company in the professional beauty industry, as a salesman period to sell beauty supplies.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  20. “Unemployment in the United States was 10.5%. If you could get a loan, I say if you could get a loan, prime rate on a loan was 17% if you could even get a loan. Terrible times. But between Paul and I, we came up with 350 bucks each at a couple hundred bucks in my pocket, living my car once again. And that's how we started John Paul Mitchell Systems. We believe what we have was so good. And all the people we had already set up gave us 30-day billing. So it was a matter of, okay, we better do this, we better do that. In fact, if you're listing audience has a chance, pick up the documentary Good Fortune, like a good fortune. Good fortune is a documentary I did about three and a half, four years ago. It talks about the whole story. How to survive through homelessness and how to create not one but two businesses after that that turned out to be billion dollar businesses each.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  21. “A, I'm starting my own business with my Pal Paul Mitchell. We're going to start our own business. He's a hairdresser. I'm a businessman and a formulator. This is going to be great. I don't do hair. He doesn't do business. What a perfect combination. We've been buddies for the last nine years, right? And the money's coming. So I left everything I did. My relationship wasn't going well at all at that time. So I left the newer car, even though it was a good used car, the newer car with my wife at the time who had my child and a daughter at that time. And I took the older car down the hill and to get the money. It was coming in at Bank of America. It never showed up. Long story short, the guy pulled out. Why did he pull out? It's 1980. In 1980, her hostage just were still held in Iran. 1980 and 81, we went through some bad times. We stayed in line to get gasoline. Inflation in the United States was 12.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  22. “come from you. You got two cents for a little one, five cents for a big one. And we just went around collecting them off fake and lots, coke machines wherever we could find them, seven-out machines, cashing them in, and that's how we got by. A short time later, ran across this friend of mine who was what you would call a really hardcore biker. And his name was Lee Meyer. He said, JP, I got an extra room in my house. Why don't you come on over? You and your son could be there and some of our biker mamas will help take care of them while you're out there working. So by that time I had landed another job. But of course, I wasn't paid either for another job for another two weeks until I finally got a paycheck out of that. And that's how we kind of got out of it. Second time was when I started Paul Mitchell. We needed a half a million dollars. There was no way I could start a hair care company for under half a million dollars. So we got a half a million dollars. A fellow named Dick Holtaus works for CityCorp arranged it for a European investor to invest it. So everything I was doing at the time, I left.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  23. “Do better off with you. Goodbye, and good luck. Unbeknownst to me, what little we had in the bank. She totally took out, this is all manipulated by her. She totally took out everything out of the bank the day before, everything. But little we had, it wasn't a lot of little. She had not paid the rent or the utility bill for three months, meaning that she pocketed all that money. I was not going to get paid for another week to 10 days from the show that I did. They give you a week, you put in your request a week before you get paid. I had almost nothing on me. And then the next day, surprise, they were there to evict us. They had already put up notices which she ripped up for the eviction. So there we are, you know, down and out flat out. And no car, no nothing. So I got a hold of this 1951 caddy with a broken”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  24. “Sure, it sucked, but it happened. First time I was 22 years old and I was working as a master of ceremonies at the second annual Sports Vacation Recreational Vehicle Show. I was young, 22 years old, but I got the job. Anyways, I came home from that job. And when I came home from it, it was down in Anaheim. I was living in the Atwater area at that time of Los Angeles. And I was a young wife, very young wife. We were like a year apart. We shouldn't have even had kids. We had a two-year-old child. So I came home and as I came home and pulled the only car into the driveway, she came down the stairs and said, oh, I've got to run over to the store. So she took the keys and jumped in the car and took off. Well, by the time I got upstairs, she was long gone, right there smack in the middle of our little living room was our two-year-old son with my clothes piled there, little pile of clothes, and a note basically saying that I can't handle being a mom anymore.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  25. “Number one is happiness. Number two is health. If you don't have happiness, you're not going to have the best of health. If you have happiness in health, you have two of the richest things on the planet. Everything else comes after that. But Parvan has to be, you have to have a giving heart and be able to give to others and know that you're here, not just take care of yourself on the planet, but do something to make life better for other people. You have all those things going, and boy, you're just rich in soul and in heart and in thinking. And then whatever comes along after that, it's going to come along even more beautifully.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  26. “Did what nobody else does, you worked as if I was watching you every single minute. I'm going to give you a 25 cent raise. Now, when you're making a dollar and a quarter an hour and you get a 25 cent raise, that is a big deal when you're in high school. At least for me, when I was in high school in the late 50s, early 60s, that was a big deal. So I do, wow, I was the most successful person. So success is how well do you do what you're doing and continue to do it at your best when nobody else is looking. And how far have you come? If someone came from being homeless having a job, they're successful. If somebody went from being a janitor to all of a sudden getting raises or a supervisory job, boy, are they successful? How well do you do what you do when no one else is looking? What is rich? Rich isn't money. You could have all the money in the world. And there's a few people like this that are unhappy and unhealthy. Riches, let's look at the priorities.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  27. “We came up with 27 cents between the three of us, my mother, my brother, and I. And mom said, she said, we're the richest people in the world. Look at this. We have everything. We're happy we have love. And we still have some money. Isn't that wonderful? And we 100% agreed with her. And that's where you go into what is the true meaning of success in life enriched. Success is not how much money you have or how powerful you are. Success is how well do you do what you do when nobody else is looking. When I was in high school, I worked for Stuart's Cleaner as one of my jobs after school. And one day Stuart came up to me and he said, Johnny, you, by gosh, are the best, most successful janitor in the world. I was upstairs the other night looking around. I dropped something on the floor, looked under the bunk in my mezzanine, and there was no dust. I moved it. There was no dust. The cabinets were moved. There was no dust behind him.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  28. “I sure can. We grew up with very, very little. It was my mother. We had a deadbeat dad. I never saw him after two years old until I was a teenager, still a deadbeat dad. Anyways, so it was really my mom struggling to raise two boys. So my mom really struggled a lot to raise those kids. She worked in downtown LA designing hats. But from the time I was 11 years old, my brother was 13. We had paper routes with the LA examiner in the morning. We give our mom just about all the money we made, all the paper outs so we could have a little better way of life because it was a bit of a struggle. So one day we were home and my mom said, and there's a lot of love in my house. Mom was just the most loving mom and she did everything. She took the place of a mom and dad bow. She was just great. Anyway, she said, boys, let's see how much money we have because we have food in the refrigerator. We have food on the shelves and we have our little garden around back. And it's the weekend. Let's see what we have. So we all put our money together.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  29. “There's quite a few. I have quite a few. There's some really good ones out there from Italy, from France, and from the United States, there's some really good ones out there, really good ones out there. So I will let everybody take their choice for me. I would say from a United States of America wine, I like a Camus private reserve. Cameus is a good red wine, but they're private reserve cabernet is really incredible. That's a really good one. And there's others there too. There's other really good wines out there. You know, the Chateau Lafitte Rothschilds at Chateau Margots are very good too. But, you know, even you go to South Africa, they've got good wines out of Australia, good wines are coming. I even had a great wine-not. out of Chile and a great wine out of Spain. So there's some really good red wines out there. Try and get them without any sulfates in them. They're better.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  30. “Oatmeal is one of the, I eat oatmeal almost every morning. And what I've done here is because apples are very good for you. If you take a whole apple and you, of course, cut out the core and chop it in little pieces, cook it with your oatmeal, cook it with the oatmeal. Put a little bit honey on it. Number one, you've got one of the most greatest foods ever an apple in you to start your day and oatmeal is one of the best things ever for your system in clearing you out. Another thing too, and you could get it over the internet, it's called daily restore like R-E-S-T-O-R, restore something daily restore. It's a probiotic that's made up of, I believe it's nine probiotics and, oh, God, I want to say maybe just as many enzymes, but they're doing... I mean, I haven't had a cold. I don't think in 25, 30 years, I've even had a cold”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  31. “Vegetarians. So that kind of changing my eating habits. I don't think man was made to eat meat. And I didn't believe that to more recently. So I'm kind of changing that direction.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  32. “My dining is probably 90% to 95% vegetarian. I still like my fish, my shrimp, my organic free range, no antibiotic chicken, but I'm pulling away from that. In fact, I used to eat a little bit of meat, but I'm pulling away from that also. So I think eventually it'll be more vegetarian with just a little bit of fish in there, but much more vegetarian. I think that's where it's going to end up. And a lot of people think that I think because of whatever old school medical people ever said is you got to have meat in your body to be strong. But then again, I said, well, wait a minute, an elephant is the strongest animal on the planet. It eats no meat. Whales eat krill. They don't even eat fish. And they're pretty strong too. And I believe to the best of my knowledge that apes, monkeys, gorillas, who are very, very strong are”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  33. “Not really consistent. I'd say though, probably three times a week. I will do what they call Navy seal push-ups, these things you hold on to and twist. And I'll do maybe 25 of them, two, three times a week. That's about the extent of it. Maybe once or twice a month I'll pick up 25 pounds in each hands and do a couple of curls or something that takes me a minute and a half. And that's the extent of it. I walk a lot and I walk fast.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  34. “You're always as old as your mind leads you to believe. And there's a lot of things you could do if you truly believe you could do it. And if you can't do it now, do little portions of it until you can do it.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  35. “With his 50 of his best pals, and he kind of rubbed me down with oil on my shoulders, saying, JP, here, let's put some oil on you. And all those guys were lifted weights. They were all buffed. These guys look like Mr. America. But, you know, Matthew McConney is a very well-preserved, very buffed person himself. Anyways, they said, JP, you know, lift 20, 30 pounds, lift whatever you can. I said, I bet I could do something. You guys can't do. He goes, wait a minute. He stopped. He brought everybody over, right? And I did exactly what you saw in that picture. In other words, I was able to raise myself up with my two hands totally parallel with the ground. Nobody else could do it. So when Smokey and I got together over to this house around the holidays, we're visiting each other, his wife, my wife, and some dear friends. We both did that. Let's get our feet up in the air together. And we did that. And right afterwards, I went into that full plank expand in the air. But the whole thing is this, don't limit yourself in life by your age or what you think your kids are.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  36. “Sit ups, but raises feet up in the air, lay flat, raise your feet up in the air, which really tightens up your entire core. If he keeps on doing that, by gosh, he's going to do it for a long time. He's 80. He's doing it beautifully. He looks like a gymnastics person. When I was in high school at 16 and 17 years old, I was in gymnastics. My thing was the pommel horse, the side horse, a rope climb. But I also learned how to do things like from a handstand going to a full lever where your whole body is parallel with the ground and you're holding yourself up with actually 10 fingertips, two hands. That's it. So what I did was I started doing that, oh gosh, I'd say maybe 20 years ago, once or twice a year, I would do it. And then I was with a lot of super cool people. My buddy Matthew McConaughey had his birthday. I went to his birthday. And these guys were so fit. It's incredible. Matthew being a nice guy, I was in a tank top. We were in the middle of the desert.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  37. “Phone, she could record the conversation on a cassette tape. And we did. So he made up a blues rift, a really cool blues rift. He kind of made it up as he went along the way singing. And then he stopped in the middle of it. Now, what I'm going to tell you is quite amazing because John Lee Hooker was illiterate until the day he died, couldn't even write out his own name just as initials. Illiterate to the day he died. In the middle of this blues rift, he stopped and said, remember you will always be as old as your mind leads you to believe. And then went right back to the blues rift again. Smokey, my dear buddy, Smokey Robinson knew that he wants to be on stage and he's one of the best performers and best singers in the world the world's ever known. Smoky knows he's got to be fit. So Smoky learned along the time in his life, no matter what age he is, that if he were to do not only”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT

  38. “You bet you. In fact, Smokey, by the way, I'm 75. I'll be 76 here in a few more months or a few more weeks. Smokey's about 80. And he's unbelievably fit. Now, what people have to know is this, and I'm going to quote an old blues friend of mine, an old blue singer. He died about a decade ago. I was at his funeral, and that's John Lee Hooker. I knew John Lee for maybe 40 years before he passed on. And John Lee would call me for the last seven years on my birthday every year, as well as my wife. He calls on her birthday and he makes up some blues riff and sing it to us. And for those last seven years, my daughter Alexis, a race car driver and I, went to his house whether he was in his Long Beach house or his San Jose house, hang out with him on his birthday. So he called, he said, JP, I want you to record this. I said, okay. You never asked me to record anything. So we went out and bought one of these $29 recorders you plug into your telephone.”

    2020-06-17 · The Tim Ferriss Show · #441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila · IDENTIFIED FROM THE TRANSCRIPT