YouSaid · the spoken record

Jonathan Greenblatt

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137
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2017-11-13
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2017-11-13
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  1. “Figuring it out, they historically haven't been great at it. They hired a really effective executive from business for social responsibility, BSR. And they're now doing interesting stuff on the sustainability front.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  2. “That is one thing that sticks out. It's unbelievable. So, you know, millennials vote with their wallets. And now big firms like BlackRock and Goldman and Cap Group and all these other large-scale investment houses are building funds and firms specifically to take advantage of where millennials want to deploy their dollar”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  3. “Right, so social good, you got to measure, it's got to drive financial return, but you could also achieve kind of broader public benefit.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  4. “More and more, more and more. And so, like, I helped launch the first social impact bonds in the government, launch all the other kind of new programs to create novel financial instruments that use the capital markets more effectively.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  5. “Exactly. So, how do we make it easier for foundations to put money into jobs that we're creating into companies creating jobs? How do we make it easier for pension funds to put their money into firms that are doing like renewables or social responsibilities?”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  6. “Boring, things like tax policy, ERISA reform, trying to move big swaths of capital from offline, like passively managed by handled by fund managers in New York Into the economy. And so, how do we get foundations have $800 billion? They do.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  7. “And Justice Corps to help with issues on the immigration front, actually Secondly, I did all the public private partnerships for the president? I worked on joining forces, helped set up my brother's keeper, all these different initiatives that tried to find a ways to bring philanthropy and business together to achieve the public interest. Right. And then thirdly, I worked on the impact investing or social entrepreneurship agenda. So I worked”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  8. “So, like AmeriCorps, Peace Corps, I was responsible for all those programs and expanding them because the budget was frozen. So we created a new programs like FEMACOR to help with disaster relief.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  9. “We did three big things. So, number one, we tried to find new ways to put people to work So I was responsible for the National Service Agenda. Service is a strategy to put people back to work.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  10. “The best kind of innovations American innovation. Supposed to all the other kinds, yeah. So I probably had half a dozen to 10 people. You know, it would wax and wane with fellows and details”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  11. “President Barbara. How we miss President Bartlett? Let's take a moment. All It created this office of social innovation. It's a really talented woman, Somal Shah, an economist who started, had left. And he wanted this office, which was supposed to be focused on using innovation to accelerate economic recovery, boost job creation. He wanted someone who created jobs. Contribute economic recovery to run it. So, look, I mean, honestly, I wasn't an Obama person, but you get a call from the president, you take it. And I believe, and it's a call to service. So we came out, my wife, my three kids, and we decided I would do this. So I spent three and a half years working for President Obama running that office.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  12. “On that, and then eventually that grew to a nice size, and then that got acquired by points of light The group that President Bush started Because they have thousands of volunteer centers across the country and they didn't have a technology architecture. So now it's being used by all of them to manage their listings.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  13. “And so the innovation was why would you go to volunteermatch.org? You could use APIs and integrate the listings right into your Facebook feed, right into whatever kind of site you were using.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  14. “So you have to go to multiple places. What we did, we used data feeds. And then we reached out and sort of scraped and brought all the listings in one place. And that essentially became this really big technology architecture. The other innovation that we had here at the time was we used APIs. So this was, again, late 08, early 2009. Social was really beginning to take off.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  15. “Not standardized, fragmented. So I pitched an idea at the Googleplex. This was in late 2008, I believe. And I said, why don't we do for volunteer listings what realtor did for real estate? And they got excited about it And so it was a 20% project. A bunch of engineers helped me to do it. They invested in some big companies, P&G, put money in, gap put money in, we built this thing called All for Good, which was the largest aggregation of volunteer listings.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  16. “Essentially, CEO. Yeah, you're like publisher. And that was a great run. And then we had an idea that sort of came out of that, which is all these young people wanted to. Or I drink your water now We had this idea of could we aggregate volunteer listings? Because it turns out volunteer databases are a lot like MLSs offline.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  17. “Exactly socially responsible, that was also that was sort of going south. I mean, the print business not a great business. It wasn't back then either. And I put it digital. I invested heavy in digital, invested heavy online. Is he a publisher?”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  18. “It's really remarkable what's happened to it. So I went back to LA. I got recruited to run a little magazine business called Good Magazine”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  19. “Great gig, enjoyed it. My wife and I had two kids at the time were back in LA when I was in Seattle. You moved to Seattle?”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  20. “Yeah, so I went to work for Howard, integrated the businesses, launched our product on their much larger retail platform. Howard asked me to serve on the board of the Starbucks Foundation because now he had millions in free cash flow to distribute to projects all over the world.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  21. “I met Pierre at TED 2003 or 2004, and he invested. He was our first big investor. I eventually got into a really nice size, and then we sold it to Starbucks.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  22. “So we bootstrapped it, and we eventually, a few of my friends gave us money. It was like, I think they didn't want to see my wife and I get a divorce.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  23. “So we started Ethos Water in my house here in LA, or we're in DC, I suppose. And we bootstrapped it because no one wanted to. This is now 2002.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  24. “I remember when it got started. Yeah, 99. But what happened was my roommate from business school came to me with an idea for a business, this thing called ethos water that came ethos water. So basically he had this idea of could we take bottled water, which is a $15 billion category in the US, and use part of the profits to help children around the world get clean water. Billion people lack clean drinking water. And he came from McKinsey. He knew a lot about strategy, very smart, good person. I was being very operational. At the point, at that point, I was running all consumer products for realtor.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  25. “What happened was, again, I learned I was pretty good at driving product, but I was not, I miss public service. Now we are working for Wall Street shareholders who are anonymous. And I still wanted to change the world”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  26. “No, but you learn. Right. You sit with engineers and you write like a technical specifications document And you learn how to do software”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  27. “And it was a great gig, and I did it for a few years, and the company went public and grew big and then had some issues and went set a little south. I learned I was pretty good at chipping software. I learned I was pretty good at leading a team”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  28. “Yeah, well, I basically focus on realtors because then as it grew, we did apartments, we did the financing side, et cetera. Right.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  29. “Huge, and their business model was aggregate all the MLS listings on the web. So you aggregate them, you normalize them so a consumer could search for real estate from anywhere in the country”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  30. “And then lastly, it had competitive advantage. I didn't know anything about real estate. I didn't own a thing, but they had to deal with the National Association of Realtors. Right. And I knew coming from DC, that alliance would probably be very powerful”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  31. “I was looking for a business that was in A, a really big market. Real estate's trillion dollars. B had a great management team, and they came from a bunch of really good companies Had great venture because I figured that was a proxy what company would succeed, and John Door was on the board. And what's the one from Mary Meeker was also on the board. She was very involved with it. Mm hmm.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  32. “It's funny how I came back. So I went and got an MBA, and then I went out and I wanted to go to a pre-IPO company that would change the world. And I found this little business in Los Angeles called Realtor.com.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  33. “I remember when Netscape launched. I was on the team at the commerce department that piloted mosaic, the mosaic browser in 93, 94”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  34. “Exactly, who then looked at trade issues? And what I saw was tech was really growing. So we would go out to the valley to try to understand these little new companies like eBay. Yahoo Pierre had gone to touch Netscape exactly. And long and short of his, I saw those people were changing the world and I wanted to be part of that.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  35. “He won, and I came up to DC and I did international economics for five years at the Commerce Department. It was at the time when NAFTA was getting passed. The gap became the WTO, Hong Kong transitioned over to China, APEC. So it was a time of international trade was really popping. Great time to be working on those issues. And then we tried to understand where's the economy going. And I worked for a guy named Ira Magaziner at the White House and worked on”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  36. “I joined the Clinton campaign when he was running for president. First Clinton. Yeah. I was a work study student at Tufts, and he had this idea of young people serving in their community to pay their loans. And I thought that was a much better idea than mopping floors and busing tables that I was doing. Sure. And so I moved down to Arkansas after I graduated and worked for Governor Clinton.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT

  37. “You're also a techie Sure. So, by way of background, I did my undergrad at Tufts and I got my MBA at the Celleck School of Management. And in between, I worked actually in government. I worked at the Commerce Department in the early 90s.”

    2017-11-13 · Decoder with Nilay Patel · Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League · IDENTIFIED FROM THE TRANSCRIPT