YouSaid · the spoken record

Julian Hearn

lines on the record: 60
first: 2019-07-03
most recent: 2019-07-03
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“My favorite meal would probably be I don't ever be a British Sunday dinner, maybe just because they've maybe not tried one before, something like that.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Okay, this would be a pure entertainment one. Conor McGregor, just because I'm into UFC, just for bringing a bit of entertainment to the table.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“All right, four others. Okay, so I think I listened to a lot of podcasts. So probably be podcast people. So, I really think Joe Rogan is awesome. I think that he's got a very wide breadth of. And I think he's generally a decent guy, so I think he'd be very interesting. Tim Ferris probably, same sort of reason. Ah, Derek Sivers, same sort of reason.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Ah success I think a community of people has been really something that I've sort of when you see our hooligans on social media sharing the product I think that's been heartwarming and does indicate how well we've done Clearly numbers are some sort of crude measure of success. But yeah, I think being financially secure is a success as well. I think moving forward, we're just going to keep going doing what we do. We've talked about exits at some point, but that will come. It's all the product of doing the right thing. So we never, when we raised our money last year, we never went chasing after investors. They came to us. They chased after us. And it was all because we just produced a good product. Customers like it. rebought the product and so it all happened So, yeah, that's basically how I see it.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“To sign a contract, don't need to do anything. Why? You know that if I do something wrong, we're not friends anymore. Why does he need to be any more complicated than that? Just treat each other as you want to be treated. Nice, don't be a dick, it doesn't, it's not difficult.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Yeah I don't believe in marriage. I think it's illogical to make a commitment to somebody for something that you're saying through thick on thing and forevermore.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Signing a contract? Possibly, yeah, exactly. So I think. Think relationships are Put extra pressure on each other that sometimes you need space, you need like friends don't live with me, they're not on my case all the time. And I think there's something there that Yeah, friendships, you know, guy friendships that I've got, they're the best relationships I've got. There's got to be something there. The important stuff you were talking about. Friends, you've got. And the romantic ones are sometimes extra complicated for arguably no reason. Why don't you be nice to each other and we'll still be, you know, romantically involved years later.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“And we're still friends 30 years later. So there's no pressure that way. And those relationships are the most long-standing relationships I've got. So something in friendship, there's an extra pressure in relationships, which are not the same.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I don't think so. I think, yeah, relationships are hard, long-term relationships super hard. Marriages are super hard. You know, you're making a commitment to somebody who may change and you may change and you've made a commitment. It seems a bit strange way to do it. I've never made a commitment to my friends. And we're friends 30 years later. They know that if they're a dick, I'm not going to be friends with them. But if I'm a dick, they won't be friends with me. So just, it's an unwritten rule. Just be nice to each other.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Just got to do, I think, don't try and please other people. There's so many people out there. Somebody's going to be exactly right for everybody out there. So just do just decide what you want. And if somebody doesn't fit in with that, then they're not quite right.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“No, like I said, I think even if Huel was the size of this room. And we had three staff and had the products we had today, I'd still be happy something that I like. I think we've done a good job. I think it looks good. I think it's a good product, does good for the world. So yeah, even if we go back to the thousand true fans that I originally chased after. and try to make happier think if we set those still got the same level of engagement”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“He's so far away that I don't even think about it. No, I'm definitely not. I think I've had a full life. I think I've done most things that I wanted to do.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Not starting soon I think so. I think looking back, I mean, in some ways, I never regret anything because where I am today, if I'd started sooner, I might have failed because I didn't have the same amount of experience or wasn't the same level of motification or whatever it was, but I might have given up. So I might not be here today. I always think that. Know there's all little changes throughout your life, and they're all possibly for a reason as you go through, you pick up stuff as you go. And I'm here, I'm in a place where I want to be. So maybe it was exactly the right way to do it. But yeah, if I was looking back, you'd probably say. Started sooner, you started way younger.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so he's still got an overview of what the customer sees. And I think that, you know, the rest of it is the nuts and bolts, but really it's what the customer sees is the key stuff. And so as long as you keep a handle on the overall brand and the way people see the company, how it actually gets executed can be passed over to a big broad team who can make that happen.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“And so that allowed me to do what I thought I was good at, which is the Brandon Marketing and the Beauty of Brandon Marketing, it still can have input into all those other areas because if the operation is not right, the delivery is not on time or the product's not right, then I still can, I say that's affecting the customer, fix it. What's wrong with that? I still have input. It's not like I'm sort of sidelined And I think Ben took the role of brand something or other.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“But the CEO role is hard. It's a lot of hours and it's very broad. So what I saw was that my skill set is not HR, it's not operations, it's not finance, it's not new product development, it's not people skills, you know, that is those, but that's what CO needs to be good at all those little things. And I felt that I was very average at all of those, but I'm very good at brand and marketing. So why am I It's just a bad use of time for me to get involved in I mean some of the discussions the CEO has to get involved in Just very dull in my eyes. It just didn't, it wasn't the stuff that I think I could add value to. I don't think I was particularly good at. And I didn't find that interesting. So I decided to bring somebody in who was better.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Well, I'm not saying anybody can, but there's lots of CEOs. So if you take a big, successful company, over the years, they have lots of CEOs. They can only ever have one founder. So you're never going to lose that. So don't worry about the ego side of it because you're still always going to be the founder of social chain, right? So you don't have to worry about that. That can't change. It's impossible to change. Nobody can come and do that.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Be the sort of visionary or the overview of the whole thing. That allows you to put less hours in because you've got a whole team to execute for you, but you still steer the ship. So you see the overview, and that means you could spend less time doing the nitty gritty.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“and he could be burning himself out, but I think he lives on Necker Island, so he gets up in the morning, he goes kite surfing, but he's still involved in these businesses. But one of the other guys there, I can't remember what he was called, the MD of Virgin or something like that, he said, one of the good things about Richard is he doesn't get involved in the detail. So when he comes into meeting and doesn't know the details, you can take that overview of the whole business and you can see stuff that the other people are in the day to day they can't see. So he's more visionary. You can see the high level. That works for him because then he doesn't need to know the detail, so it's sort of maybe that's what you could be good at or what I should do more of is just don't do the job.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“A little bit more time to get that balance right. And if you think about, well, we went so fast track the other day and Richard Branson came up on the screen and did a little talk. And, you know, he's, I think he's 68 years old now, but he's still got his fingers in lots of pies.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“You've got lots of time ahead of you, but I think there is a strong argument to, you know, you've got a successful business now. It seems pretty solid to me. You know, you've got some good people. You've got two big teams. You've got, you know, New York and Manchester. So, yeah, you probably could take.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Because of this sort of feeling, like I could do anything. And eventually it does catch up with you. But I think it's just try and in the early days of a startup, it's a sprint for sure. You could die the following day, basically, if the company, if you don't do certain work, the company could fail. So you are scared of failure in terms of this baby you've created. It needs nurturing. You've got to try and nurture that baby as best as you can. And if you don't feed that baby that second, it could die. So you keep feeding and then eventually the baby becomes a toddler and it's more self-sufficient. And I think that at that stage, you can take the foot of the accelerator and that you need to try and get to that point and notice that point and then do take your foot off the accelerator because if you try and keep going full pace, full pace, it turns from a sprint to a marathon. So we're in that sort of marathon stage now. We sort of can see the future of being, I've got this, you know, it's not another year's time. It's another three or four years time. And if you're at full pace for another.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Yes, indeed. I think that some people, there is no, I don't think there's even a clear, I think it's one of these one really quite a woolly ones. People say it's not even a thing. But for me, it was like very clear that I was not the same as what I was previously. And so, yeah, I think it probably was burning the candle at both ends. And, you know, like I'd go, I'd do a day's work, go out in the evening, get up in the morning, go to the gym, do a hard session, go to work, do it again. And like that was a bit too extreme”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“And then obviously the problem with that is it's not clearly defined as being an actual thing. So there's no clearly defined sort of medication. But she's basically said, like, you need to change your sleep patterns and stuff like that and sort yourself out. Take some time off. I said, I can't take too much time off of stuff to do. So it was just a case of, and this was probably 18 months, two years ago. So, I think I'm sort of back to normal now, but it does take a long time. And some of those days we're like, yeah, you're just fucked in terms of your ability to get stuff done. So luckily, the team's a lot bigger now. So we've brought people in. I gave up the CEO role. And so all those things have contributed to put me back on an evil keel.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“To speak to a human being Never believed. I never believed either until I started to get super tired, right? So I just thought, you know, like there was, when I tell you what the signal was, when I stopped going to work, there was a couple of times where I just, I'd get up in the morning, get on the sofa, and didn't go in. And that was not me. So, yeah, and then like stopped going to the gym and stuff like that and just like going to the gym used to look forward to it because it gives you a bit of a lift, a bit of a buzz. And then I go to the gym and I dread going because I know I'm going to be even more tired when I come out of it. And it wouldn't do that. And so I think I went and saw a doctor. Doctor said chronic fatigue syndrome.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“I don't know, I probably started going out too much. You know, like in the evening, he's trying to make up for, because you think it's like a reward mechanism, I suppose. You think I've put all these hours in? What am I getting back out of it? I'm not just going to sit so I probably burnt the candle at both ends, went out a bit too much. And midweek, weekends, and you just think, yeah, you can do it, you're indestructible, you keep going, but eventually it will catch up with you if you're not careful.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Think it's good to have long term friends. I think that's a fundamental. And I think in terms of the last few years. If you go too mad in terms of hours, it's going to catch up with you eventually. So you will get yourself burned out if you're not careful. I'm a lot older than you, so I'm probably going to get burned out easier. You could probably go harder than what I can for longer, but you do need to take into account that when you see it coming, you've got to try and take the foot off the accelerator a little bit. But old to me, somebody asked me a question at a place the other day, there is no way around it. You can have to put the graft in Have to put the hours in, it's going to have to be for a sustained period of time to make these things work, but try and keep an eye on yourself because if you start...”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“I think that Because of keeping my friends close, I think those are useful. I think if you think sometimes people might drop their friends, move out. It's like we talked about spending money on a big house. But basically, a big house has got to be out in the countryside, which basically you're removing yourself from your social circle. It seems a little bit strange in some ways that actually you become more detached. So I've deliberately not done that. That's why I still live on the same, say, with the same friends. So I think that's a good thing. Don't just forget where you came from and just move on to bigger and better things. So, you know, we were talking earlier about Ash, you know, like you're still friends with this guy that you first started off with.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“So I think that by doing new novel things, like going to new places, like we went to a Grand National this year, took some lads up there, and we went nice places Know it was good. So, those sorts of things, I think, are the best thing that has come out of this. We gave some of our friends and families some money as well, which helped them out. I think in general, yeah, the Gold Watches are not the thing that do it for me.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think if it's a new experience, his new experience was with cars, I think somebody said it quite wisely, that once you bought one, you get used to anything. So that's the new norm for you. So then you have to then, where do you go then? You go to a more expensive car, you more expensive car. What do you do? At some point, yeah, never ended.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I suppose it has. You don't have to worry about money. I don't spend recklessly, but I do take, you know, I take lads on holidays. Ten of us going to Spain later on this year. So I'm paying for the hotels. I've taken people to Vegas to watch UFC fights. So I've tried and do it all around experiences rather than buying gold watches or something like that. So those times are really good. So you remember those days. So I suppose it makes you happy because of those. But on a day-to-day, fundamentally day-to-day basis, if you was 10 times smaller than what it is today, I'd be just as happy.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“As long as you're financially secure, I think spending, you know, basically I suppose I've been brought up a bit tight, you know, like, you know, you don't spend wildly. So I think in terms of”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“In some ways it sounds a bit strange, but maybe not that much. I still live on the same estate. I live in a bigger house, but it's the same estate. I still go to my same local pub with the same friends. I still live in the same town. I drive a nicer car. It's a seven series BMW, so it's a nicer card than I had before. I go on nicer holidays. When we first saw my first business, we bought a house on the coast, which was very nice, but we didn't use it enough, so we sold it and got a lot of money in the bank so I can do whatever I like whenever I like. I don't buy expensive. I've got a plastic digital watch on here. So I don't really go and buy the crazy expensive stuff because”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“I would in terms of the idea I would always try and look for something. I think Hugh was a product that I wanted. It was an issue that I had. I wanted convenience healthy food, right? So that's, and that's what my friends wanted. So I had the perfect audience because if you are your own customer, then you will use your own product. And if it pisses you off, then you can fix it. Whereas if you're trying to make, if I'm trying to make, I don't know, a product for some different type of person, I'm trying to guess all the time what they actually want. So if I make it for myself and my immediate friends, then I've got the perfect feedback loop. I just keep using it every day and then that bit bugs me. I fix that. Then I this bit bugs me, they'll fix that. So I think being fixing a problem you personally got or people very close to you have got means that you will be able to get to the best product very, very quickly.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“That there was no product, there was no customer service, there was no fulfillment, none of those types of things was with fuel, a physical product is hard, much, much, much harder than doing online stuff. Sure. So, my background was digital marketing, and so creating the website, creating the name. and then actually getting that product to market, then getting the fulfillment, you know, picking the cardboard boxes, learning how to tape a cardboard box up. All these really sort of basic stuff you're just not even aware of. So there's absolutely thousands of things like that that you just are not aware of until you start and there's nowhere to even tell you how to do it because it's not the sexy stuff. So nobody's really telling you how to do it”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“I mean there's so much basic stuff behind the scenes like coming up with a brand coming up with an idea you know you read so much advice on how to do those types of things how to do performance marketing so much advice on that but there's the basic stuff behind the scene just doing purchase orders just doing the real simple stuff how to find an office how to recruit staff all the real basic stuff you don't really hear about because it's not the sexy side of it And I think those sorts of things, you just, I mean, you have to make it up as you go. But I think that was one thing that was surprising to me because my first business was easy in comparison.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“And one thing quite often I use to kill critics too much is there's a quote from Ratatui, believe it or not, the Anton Egon quote, if you cut that and paste that. And send that back to somebody, which basically said, you know, critics are worthless, they add nothing to the society. That's basically what the quote says. I don't think anybody's ever come back after that and actually come back and had an argument back. I'll send you the quote you can use.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“I read a song where I have done it a couple of times, I have managed to persuade a few, but I did read some where they said, like, give your answer back to somebody and that's it. That's it no more. You just give one answer back. So you give your side of the story, they come with you with criticism, you tell your side back.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“But the following day got out of bed and went, why should I give up just because of that one person let me down? There must be other people out there that could do it. So just why not just keep going? So that was one. And then another one was just sometimes you get a lot of criticism on social media, which I'm sure you're probably aware of. And it's stupidly unjustified. Yeah, it does get to you. And you just think, what are you even, you know, like we're an ethical company? We're trying our best to do the right thing. So when people criticize you, when you think there's all these other dodgy companies out there doing bad stuff, why are you picking on us? You know, why you have to go ask and that can be soul destroying.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“There's probably a couple. I think every couple every day's pretty hard, right? Don't get me wrong. Like every day there's problems we've just been talking about some problems in the building today. So every day can be pretty hard. There are some real crunch ones. So, you know, even pre-launch, we had a product, we had a company that strung us along for a number of months that had promised to make the product and strung us along, strong as long, when I say us, it's basically me, and then let me down. And that was probably a year in pre-launch. That took me a year to get to that stage. So at that point, I sort of said I'm done.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“There is a long run up to get sometimes the launch stage, but I think if you can think of ways you can try and get some early adoption, then that should give you enough feedback or enough inspiration to keep going. But if that is hard graph, people are not that interested. Maybe it's not the right idea. It's not the right thing.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think, I don't think there's any right answer, but I've had three main businesses. And those three, two of them, went almost straight away. As soon as we launched, there was instant results. The other one, it was lukewarm. And I think that might be the signal that if you're, say, two years in and it's still lukewarm, that ain't going to ever going to come good, I don't think. Obviously, there are exceptions that where people have chugged along very slowly for a number of years and then suddenly it's exploded. I think there's so many opportunities now. There's so many different ways to get the ball rolling. You should be able to get a minimal viable product out the door pretty quick. And then you should see if there's no demand. You shouldn't have to chase a demand. I mean, in the early days, we couldn't keep up with the demand. You know, it struggled to keep up. And I think my first business, it just took off straight away. Like I said, within three months, there was only more money than my objective was. So both of those took off within the first few months you pretty quick.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Whereas I can now do these extra things that are still useful for the business, but at the time it's life or death in the early days of a business. If something's not done today, the business could fail tomorrow. So in the early days, you do have to commit. You do have to say, suck it up and go, it could be 18 months, it could be two years, it could be three years. But there has to be a time in your life when I think you just grit your teeth, get it done. And then you can look back.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“I think that there's probably nowhere around it that if you've got it in you that you want to do something then sometimes things do have to change and if you if you deny yourself starting something or doing something because you really want to then it still might have that knock on effect anyway because you won't be happy with yourself i don't think if you're driven in a certain way you just can't help it i don't think so the good news is is that it doesn't last forever so while you're in an obsessed stage getting something going because it has to you know it's a flywheel it's a snowball it has to get going that eventually so i'm back down to say maybe four days a week now and i'm able to do sort of podcasts rather than normally this would have been no i can't do this i've got i've got work to do”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“I think people should have a go at it. I don't think that I'm wildly different from the next person. And so I think that a lot of people think it's too hard and they shouldn't do it. And I think some people should have a crack at it earlier than what they do. Looking back, I do think that I waited too long. I was 30, 37, 36, 37 when I first started. And you're, you know, I don't know when you started. You're super young, right? So you've done it You said earlier about, I don't know about your education, but you didn't come from money, you didn't come from a super high level of education, same as me, and we've both managed to make things successful. So it's just determination.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“But I would do some of that every evening and weekends for, yeah, probably a good 18 months and didn't pay myself at the same time, probably made myself ill as well, you know, like you just sometimes burn the candle at both ends a little bit too much and you try and get through these times. Me and my wife split up. And that partly was down to that. So yeah, it's not as easy as you think. But at the same time, I think sometimes people think it's too hard and don't start. And I just think you should”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“Okay, so sacrifices. I didn't pay myself for three years. You mentioned that. So I just thought, what's the point of paying myself? It's going to come out of the company pocket. I think probably the first 18 months, I was totally immersed in the company, obsessed, didn't do anything else really. You know, I did go out, but the hours you put in are ridiculous. So every, it was seven days a week for probably the first 18 months, not full blast, but I would say that what's happening was I'd do a full day's work, come home, have some dinner, and then go back on the computer. I used to do all the Facebook answers. You do all the some of the customer service.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“My original objective was three days a week work and to have a thousand people buying it a month. So it's going to be a lifestyle business. That's what the objective was. Something that I would use personally and something that I would be proud of wearing a t shirt down the pub with my friends. And they may do it. And I was talking seven days. I went down to public the other day, and there were all four of us that we went down the pub, we were all wearing one of your clothing because they're sort of proud to be associated with brand as well. So that, I think that aspect of already have made the money meant that this time I could do it in a different way. And I wasn't always thinking about cutting corners or saving money. It was all about how do I make something that is good, a quality product.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“But by not trying, you get there. It's a little bit trying to try too hard. Yeah, you don't get the results. I think it's the fact that we didn't try too hard.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT
“In lots of cases, we over spec it. You know, we spent more time or spent more effort or money on something, whereas I could have done a lot cheaper version. I think sometimes that's the problem, these types of products in the past, people have cut corners in a bad way. They've not used the best ingredients. They've not packaged it in the best way. They've not cared as much as what I did because I did. I didn't do it to make money because I already made my money. So I didn't need that. I did something that I generally wanted. And the objective was to do something I was proud of and the size of the business was irrelevant. Sometimes by chasing after numbers, I think that is, that means do you never get the numbers.”
2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT