YouSaid · the spoken record

Julian Hearn

lines on the record
60
first
2019-07-03
most recent
2019-07-03
sittings or episodes
1
sources
podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. “Possibly, I'm not sure exactly whether it's one particular thing. I think I've got a good design aesthetic. I think I sort of, I'm not a great designer. I can't design, but I think I know something looks good or doesn't look good. So I think that has been beneficial. I think the fact that... I'd already made my money meant that I could make something that”

    2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT

  2. “Single product So I found James Collier, who's our co founder. James Collier put a formula together, which is pretty much what it is today. And then made us think, well, what are all the other benefits of it? Because when it's powder, it's got a 12-month shelf life, so it's better for the world in the sense of there's no food waste. 30% of food is all thrown away because it gets bruised or its shelf life expires. Well, you can't bruise powder. So that's really good. You can put all these meals into a single bag. So it's super convenient. It's got all the nutrients in a single product. And then we can make it vegan as well. Because if you can't see it, it doesn't really matter whether it's a meat product or whether it's a vegetable product. You've just blended all these products down. So it just ticked so many boxes. It's time you think, shit, this is better for the world. It's better for the person using it. It's more cost effective than most foods that people consuming today. It's more convenient, win-win, win-win-win. So it made us think, right, that's got some legs to it. And then the next job was to come up with a brand, come up with a name.”

    2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT

  3. “It was crystal clear that what you eat is super important, more important than going to the gym really. So I was doing three hours of exercise, but I'd done that for 10 years previous and I hadn't got the same results. So it's the food you eat super important. And so my friend said, how did you do that? And I told them. And they said, how the fuck am I going to eat an egg at 11 o'clock with broccoli and cook an egg? And then at 12 o'clock, one o'clock going to cook 200 grams of turkey and quinoa and baby spinach. And this says it's not practical. You're living in cloud cuckoo land. So it made me think, right, so people want to eat healthy food, but they need it convenient. And typically, it doesn't work that way. Usually healthy food is time consuming to prep and then convenience food is just junk food. It's not good for you. So where's the healthy convenience food out there? So I was using protein shakes, protein shakes super convenient, but you can't lift off protein alone, so they're no good either. So made me think, why don't we put all the stuff into one?”

    2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT

  4. “The thing that interested me when I sort of sat down and thought, what am I actually interested? I was always interested in sort of health and fitness stuff, sort of well-being. And so the body hack company was a, I was trying to get rid of all the sort of dubious websites out there that give him fake information. What I'm going to try and do is run every single, you know, all different meal plans, all different exercise programs to see which ones work. Take photographs every week. After three months, you would see which ones actually generated result. And so I did that for three months. And I went down from 21% body fat down to 11% body fat. I was 40, 41 years old. So it's the leanest I'd ever been. And that was because I was weighing all of my food from...”

    2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT

  5. “You need a little bit of work in there, so I wanted to find something that I was going to be passionate about, I was going to be proud of, something that keep me busy three days a week because the first company I built and sold, I wasn't really proud of it. You know, you wouldn't want to go down the pub and talk about it with your mates. It was something that was generated cash, but it wasn't something you would be proud of to wear the t-shirt sort of thing. So, I wanted something I was going to be into, proud of, something I was going to be beneficial to the world. So I started another company called Body Hack. And she'll span out of that.”

    2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT

  6. “So I took a bit of time off. Luckily we did have a child and So I had no reason to work, I had enough money to survive on and to live on. So I had no reason to work. So I took a good year out, if not longer. But then you get itchy feet. You can't sit at home. I think you've got to have a work-life balance works both ways. Like people usually work too much. They need to have more free time. But when you've got 100% free time”

    2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT

  7. “Can't spell like I think we had a little chat earlier. I'm not very good at spelling. I think I got a couple of C's and maybe one B, something like that, pretty bore GCSEs. And so left scored 16. So no. The school I went to, there was, I don't think the teachers wanted to be there and the kids certainly didn't want to be there. So there was not a lot of ambition. I didn't know anybody went to university. Didn't know anybody who did A-levels. So I just left and got a job like everybody else. And there's only three years later one of my girlfriends said, what are you doing? I was digging holes in a road for two years. That's what I was doing, I was working digging holes. And she said, what are you doing? You're too bright to do this. So at that point, that's when I went back to college.”

    2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT

  8. “Yeah, apart from my mum found a photo of me when I was eight selling her plants on a stool out the front of the garden. So when I was eight I did and then the gap was nearly 30 plus years Until I did anything real. But yeah, I probably would still be in that corporate job if that hadn't have happened because I was earning decent money, I suppose, a corporate person. But I never really thought, because I didn't have any, I don't know, role models or anybody else that I knew that had run their own business and been successful. So I just went the sort of corporate route after leaving university. So I must have had a little bit of an entrepreneurial bug, but it wasn't obvious until that point.”

    2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT

  9. “And I just thought, wow, if they can do this, why can't I do this? So I just spent the next year practicing learning in my bedroom how to do this sort of stuff. And then after about a year of earning a little bit of money on the side. I thought I could do this, said to my wife, right, give me six months. We've got enough money in the bank. I'm going to start. So started a company three months later. I was earning more money than I was as a full-time job. And then three years later, I sold that business.”

    2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT

  10. “How I came about as an entrepreneur, I think it was really a needs must situation that I'd been, I was 37 and working in London, three hours of commute each way, leaving the house at sort of after six in the morning, getting home at half six at night. It was a long old day, and me and my wife were trying to have a baby and we'd had a few miscarriages. And so I wanted to be working from home. So AHB is not the hotbed of great places to work. So I was head of marketing for a company in London. There was no alternative. And luckily, I bumped in some guys doing some affiliate marketing. They were earning some mega money and working from home in their PJs. And I was thinking. Hold on a minute, this seems pretty clever. They were like me, you know, they're normal guys. I don't think I'm particularly outstanding at anything in particular.”

    2019-07-03 · The Diary of a CEO · E35: Julian Hearn: Huel - £45 Million In 4 Years · IDENTIFIED FROM THE TRANSCRIPT