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Ken Fisher

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2017-04-07
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2017-04-07
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  1. The whole puzzle because it provides tangibility. And so I don't see the pink, which is the legendary name for the FT. I don't see the pink disappearing, but it's thinner than it used to be. And it's done differently than it used to be. And that's necessary in this era. But more and more, you know, just think of the world of local newspapers that used to exist, most of which has been completely wiped out.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  2. If I get together with people and I hear stories and we swap information, I can gain greater sense of confidence in what I'm doing. So their conference business has been growing. And of course, John in particular is a big fan of the importance of print being a piece of the puzzle.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  3. No, no, I think they're doing great, but they have learned likewise that they have to do a multiplicity of things and that they have to adapt. And so there's the one part of the world that I think people readily accept, which is that they got to be strong in the online side. And then the other part that they've done very well is to build up their conference business. And there's actually a cyclically regular need increasingly for people to get together because getting together is another form of increasing your credibility in what's going on. In a world where I less trust media.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  4. With the media outlet attached to it. And so Thompson Reuters has a little bit of that too. But the traditional core journalism world, as it existed, has shifted to where there's not enough compensation to justify heavy research in most places. The channels are more narrow. Compensation is constrained. And from that, one should be neither hostile nor sympathetic to journalists one way or the other any more than any other category. But from that, the output has moved ever more to this principle of trying to gain short-term attention through shrillness.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  5. And then with that, the nature of employment inside journalism has shifted. I mean, Bloomberg is really quite an exception to the general problem.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  6. Yeah, but if you think about it, this whole world has had these features. And, you know, as we speak, Time Warner's up for sale. And, you know, the world, you look at the transition and evolution of the New York Times, which has been going downhill at an irregular pace. I mean, recently they've gotten a Trump uptick.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  7. 25 year history of tracking media credibility by the same standards and seeing media credibility fall. And as media credibility falls, not in a straight line, but in an irregular line, obviously facts and circumstances contribute and detract from that. But as that has happened, it changes the impact of media on sentiment. And I wish I had understood that better. I spent time studying sentiment and media 25 years ago, but I never anticipated, I mean, if you just look at worlds that you and I know and what's happened to things like I was talking to Jim Kramer this morning early, and he was recalling to my memory that when he started writing, he started writing for smart money. And then I thought about why I haven't thought about smart money magazine in a long time. They haven't been around. Yeah, exactly. That's the point. That was a Wall Street Journal.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  8. And from that lack in the lead, which was the way it was always supposed to be other than the opinion page. I mean, opinion to opinion, news stories are supposed to lead with a 5W as an age. Now, so often you look in the news and you can't actually find early in the story anything but opinion. And it's thought to be in journalism school, they teach you to be hard-hitting journalists. And so the stories are hard-hitting, but it's opinion. And that creates a lot of shrill that becomes noise to people. And people have a hard time getting to the facts. They get impatient. And so then you can parallel a lot with Gallup's now.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  9. And that world has morphed quite a lot in ways that I try to understand, but I'm not sure I fully do. But I work at it a lot. And the fact is that in an awful lot of what we see in journalism today, journalism has lost its way and forgotten the core principles of journalism. And so much of journalism today does not start the way it did when I studied journalism in school, which is to lead with the 5Ws and the H.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  10. That is a great line So maybe this sounds strange to you, but I wish that I would have understood, and I don't know it's 35 years ago.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  11. The reality is if you're doing it for the money, you're not really doing it for the customers. And if you're doing it for... Something other than the customers, you're barking up the wrong tree in the longer term

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  12. I know with a course that they have to follow is different than the course that I had to follow once upon a time because the world has evolved. And the people that have done it recently understand that. So seek out young mentors for what I got to do. And then simultaneously remember that it's a long run, it's a long life. The people that think they're going to hit big and go retire in five years are barking up the wrong tree because that's not really the way the world works. You're in it for the wrong motivation. If you think you're going to make, if you're just in it to make money, you're doing the wrong thing. As you said in the introduction, supposed to be something like the 184th richest person in America.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  13. No, he had a huge impact as an innovator for a long time, which is how he became an icon. But again, this is this notion of the instant success. The instant success does not happen. Even Bill Gates and Microsoft took a long time. Had a huge impact on the world, but it took a long time before the world fully was doing that in scale

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  14. Well, when he first started, it wasn't a discount brokerage firm. When it first started, it was just a standard little brokerage firm that he then got the idea for the discount after he'd started the firm. And then he went with that. And again, in the early days, Schwab, of course, was laughed at in San Francisco, where I was in my time. I mean, I'm a young guy in the realm of endeavor at the time, and people laughed at Schwab in those days. And, of course, Lot of times people start businesses that don't work and fail. There's lots of failures for every success. Sure. And yet Schwab was a tremendous success and a continuous innovator.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  15. But the other one that they awarded yesterday in the icon mode, I mean, they had a bunch of us that were awarded in the innovator mode, and then they had these two that were awarded in the icon mode, and the other was Chuck Schwab. Sure. And the same thing in a way was true with Schwab when he first started.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  16. This is significant. We're doing something. They would have known it was something that mattered. They wouldn't know exactly how all that. I don't think anybody can forecast all those little wiggles with accuracy in the slightest. In the same way that, you know, when I was listening to John Bogle yesterday. He was talking about with confidence that, yes, for five years this wasn't working, but he was sure it was the right thing to do and that eventually if we could survive But that wouldn't say that the thing was wrong. It just implied that if he couldn't survive, someone else would probably have to do it later. Right. and that you'd have to be some crazy guy like he was to do that, which has always been true of anybody that was ever entrepreneurial about anything.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  17. I'm pretty sure that people like the Wright brothers couldn't have predicted exactly how it would go, but that they would have thought that it would have been an important thing

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  18. My grandfather was born in 1875 before the Industrial Revolution took hold. And the Industrial Revolution is in the 1880s thing in America. And so the steam engine is really a thing of his youth in terms of mass in America. That transition to go through there to radio. To telephones, to television, to airplanes, to actually know that computers existed. Not that the computers would exist like we have them now, but that they existed in the way IBM would have had them in 1950.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  19. Think of how my great-grandfather would have thought about life if my grandfather could have told him about truly what he would see by the time he died in the 1950s? My great-grandfather would have thought that my grandfather was out of his gourd.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  20. Maybe I'm. Is that the equivalent of when we were young when they actually had phone books and you let your fingers through the walking through the yellow pages? Not quite?

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  21. I'd like to have both. I'd like to have years and miles. And so, again, I walk a lot. On average, I walk about 20 miles a week.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  22. At most early 60s, and I'd like to live another 30 years and have that be a good life. And so I spent a lot of time taking care of myself.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  23. I'm basically a vegetable and fruit guy and then I eat a handful of walnuts every day. At home. And then I have to drink some milk for calcium. And also, you know, I minute vitamins and all that kind of nonsense.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  24. Well, the greatest principle, because when I weighed a lot more, I was prone to overeat a lot of things by definition, is that I try not to overeat anything I like.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  25. I think I won the trade. So I spent a fair effort trying to, I've got a very bizarre diet, and I focus on my weight a lot. When you say...

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  26. Most of them are misled in that regard because I do. And they're just wrong. And there's these age-old features. I mean, how in the world these children that you have that don't know a darn thing, that grow up and then have these most miraculous children, it's like somehow genes just skip a generation. So, uh, I'm a very heavy diet fan. I used to weigh a lot. I used to weigh 100 pounds more than I weigh.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  27. They're the most marvelous human beings that I've ever known. And they're a prime form of relaxation for me. Although most people don't think of children as relaxing almost every grandparent does

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  28. Well, I do spend as much time as I can in the woods. I do try to take care of myself physically. When I was very young, I got captured by this female and I've been a prisoner to her ever since. And I like to spend time with her grandchildren.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  29. Yeah, no, he's a great communicator. And, you know, you asked me these questions and there's so much that I forget about because it's been a long time. I

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  30. I heard a lecture by him once when I was young and in an hour he moved me along quite a lot in one hour because he was a great communicator. I mean, I studied a lot of economics by the time I heard him, and it was kind of like watching all the moving parts work together. Suddenly you see the engine working.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  31. Yep, it does a pen name that he made. He was a University of Chicago PhD from the 60s that was a very good communicator. He's still around. He still exists. He's fully older now. Radford's Guide to Economics.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  32. But Angus Black's two books, Radicals Guide to Economic Reality and the Radicals Guide to Environmental Reality. They're actually classics, they're hard to find today. But Roger Levoy Miller is the great economic textbook writer And I mean, I think

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  33. All the economic ones, Robert Hebron. And then, of course, then forgetting about those, you know, must reads are how to lie with statistics by Daryl Huff. Sure. I mean, if AI, I encourage anybody ever to always take.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  34. Would be the same. But for example, I was always a big fan of Gerald Loeb's books, which a lot of people always decried. And I think Gerald Loeb actually had a bigger impact on me. My father knew Gerald Loeb pretty well, and he did not like Gerald Loeb. But Gerald Loeb was actually interesting in the Gerald Loeb brought understanding to commonplace investors that they did not have before he appeared on the horizon. He was in some ways sort of a Jim Kramer of his day. And there's a valuable function in that.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  35. Plus your dad's book. Of course, intelligent investors, security analysis by Graham, those two classic Graham books, my father's book, You know, Common Stocks and Uncommon Profits, which is still a great book. You have to take any of those books like that and kind of adapt them in your mind for all of the modern technology. Intuitively, people kind of forget that sometimes when they read that stuff, those guys wrote those things without, I mean, my father operated in a whirl with a hand crank adding machine and a pencil, right? Sure. It's different today. And we have a different world. But the principles largely apply if you extract away how would you have done things then with a pencil versus today with a computer.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  36. No, no, you know, if you find one, it'll probably cost you 10 grand. But if you find one, let me know and I'll buy it. I'd corner the market in that book. And then, you know, when investing books is pretty much just the old standards and all the old standards. When I was young, you know, I pretty much read All of them that I could get my hands on ranging from all of the standard names that you know there's none of the standard names.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  37. Oh, yeah. And you know what? It's also both of those books are really good for grandchildren. Then I like, and you're not going to find this surprising, an old book by a guy named Edgar Cherry called Redwood and California Forests. And there's only 37 known copies in the world, and I own three of them. And I'm a big fan of that book

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  38. Well, my ultimate favorite book is Hunting with Bow and Arrow by Saxton Pope. Pope was a friend of my grandfather's and was the father of modern bow hunting and had different impacts on me because a lot of other things that I like in life are sort of like hunting. And when I was young, I actually was very interested in bow hunting. I did bow hunting when I was young. But I also am a big fan of an old book by a guy named Frank Hibben called Hunting American Lions, which is another book about chasing stuff, because ultimately investing is a different form of chasing stuff.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  39. And of course, as we all know, most people's emotion is their worst enemy when it comes to investing. You might deal with that this way and you might deal with that that way, but he was a very at peace human being. And so those would be the main ones. And

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  40. Fascinating. Oh, no, he was a great guy. His spirituality led him to a form of internal calmness that's rare. In that he would make investment decisions without the emotion that so many other people had because he was more at peace with himself than most people are.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  41. Well, in a textbook sense, you know, the standards of the past. I mean, people like Buffett But people like Graham, my father, John Templeton personally, I was a big Templeton fan. I mean, he was just a marvelous human being.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  42. In terms of nature Not only Redwoods, Douglas firs are more adaptive than people ever thought. Western Red Cedars more adaptive than people ever thought. These trees got to where they are because of that feature through lots of stuff in the past. And in fact, Redwoods are gaining relative share in forests to Within their landscape to other tree species in warming climates.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  43. Normal climate that would include incremental changes that we talk about when we talk about climate change. I'm not again talking about some huge asteroid from outer space hits the world, something like that.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  44. You get appreciably warmer. You get drought. You get heavy rain. You get warmer. You get colder. Now, mind you, that's again shy of like some...

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  45. They are so adaptive compared to other species that they know how to wiggle and jive and move to gain competitive advantage against other tree species and trees sort of invest in this versus that at a point in time. And they know they're more adaptive. Like Sempivirans is a hexaploid. It's got a much more complex chromosome makeup than other tree species. And it just knows how to take advantage of the circumstance to its adaptation. No matter what the circumstance.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  46. They just blow off whatever climate does. Right. I don't mean in the short term they necessarily. No, you're talking about over 100%.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  47. I don't really get into all that stuff very much. I can tell you this, which nobody wants to believe. But I know it's true because I've been fundamental to the, again, most big, tall, and old Western tree science in recent years has been done under my large use. And We've done the only long term project on the health of Redwoods in relation to climate change. And they don't give a rat's darn

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  48. Western Red Cedar through duplicata. And I'm big on what you would view as the ecology of big and tall and old tree species. I'm the co-discoverer of the single oldest known Sequoia Semprovirans, extant in the world, Wikis in Redwood National Park.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  49. No, I was already interested in being in the woods. I could hop over my parents' back fence and be out in the woods when I was a little boy, and I just loved being in the woods and I loved everything about it. And I already loved that, but Clarence Bennett had a huge impact on me. He lived not that far away and I could, I worked for him when I was a little kid. I mean, I picked fruit for him and I tended his vegetable gardens, and he was retired by then. And he was a great guy. And he influenced me hugely. But then I went to forestry school at Humboldt State, and then I decided that it'd be a lousy career, but I maintained it my love for forest. And yes, I've done that, but I also have finance research and Douglas Fur. Western spruce.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source

  50. And he kind of became a It's very famous tree. When I became older and I got involved in trees and all my tree buddies knew that I'd known Clarence Pennett when I was young, they were like, whoa. Anyway.

    2017-04-07 · Masters in Business · Interview With Ken Fisher (Part 2): Masters in Business (Audio) · IDENTIFIED FROM THE TRANSCRIPT · source